Phase 10
GameBy Mattel · Released Nov 29, 2019
3 documents in the library are about Phase 10, from writers such as ETC Press, GameRefinery and PocketGamer.biz. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside Phase 10, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
About the game
- Released
- Nov 29, 2019
- Publisher
- Mattel
- Genres
- Card & Board Game
- Platforms
- iOS
Game data from IGDB.com
Documents about Phase 10
In the Hot Seat: Mattel163 COO Devin Nambiar on Uno and life after the NetEase deal
Mattel163, a mobile game publisher, recently transitioned from a joint venture between Mattel and NetEase to a wholly-owned internal development and publishing division of Mattel.
- Mattel acquired NetEase's 50% stake in their joint venture, Mattel163, in February 2024 for $318 million, transitioning the studio into its internal game development and publishing division.
- Mattel163 has achieved over $1 billion in lifetime revenue, nearly $250 million in annual recurring revenue (ARR), and 20 million monthly active users (MAUs) across its four live titles.
- Successful cross-border game expansion requires significant product tailoring, as evidenced by the failure of major titles like Honor of Kings and Monster Strike when launched globally without sufficient culturalization.
Analyst Bulletin: Mobile Game Market Review February 2025
The mobile game market in February 2025 was characterized by a significant rise in the integration of minigames to drive user engagement and acquisition, alongside major structural updates in top-grossing titles.
- Brawl Stars launched a major update to its Ranked mode, introducing a 'Pro Rank' for esports access and a four-month 'Pro Pass' priced at $24.99 that features exclusive skins and tiered reward tracks.
- Plinko-style minigames emerged as a significant industry trend in February, appearing in both casual and midcore titles such as Phase 10 and Lords Mobile to drive user engagement.
- Good Job Games’ match3 title Match Villains entered the top 200 grossing charts in February, utilizing unique mechanics like the 'Lucky Snitch' to differentiate itself from competitors like Royal Match.
The Playing Card Platform
In "The Playing Card Platform," Nathan Altice argues that playing cards function as a platform whose physical form shapes game design in the way hardware shapes software.
- Nathan Altice argues that playing cards act as a platform whose physical form shapes game design much as hardware shapes software, identifying five defining characteristics: planar, uniform, ordinal, spatial, and textural.
- The rectangular card's two concealable faces enable secrecy-based games like poker that board games cannot easily support, while uniformity underpins fair play and mass commercial reproduction.
- Magic: The Gathering extended the traditional deck's ordinal logic through colors, custom ranks, combinatorial complexity, and collectible scarcity, and its 1993 tapping mechanic, which repurposed a 90-degree rotation as a resource tracker, spawned numerous variants.