Mob Control

Mobile Gaming by Genre: Hypercasual

The hypercasual segment continues to dominate mobile gaming revenue, with the top 100 titles achieving 5.48 billion downloads and $345 million in in-app purchase (IAP) revenue during the first half of 2025—double the figures from 2024 and the highest ever recorded for this genre.

• Hypercasual revenue for the top 100 titles is projected to reach $690 million in 2025, a significant increase from $403 million in 2024.
• H1 2025 performance for the top 100 hypercasual titles hit record highs of 5.48 billion downloads and $345 million in IAP revenue, doubling the figures from the same period in 2024.
• Leading publishers like AZUR GAMES, Supersonic Studios, and Voodoo are shifting toward hybrid-casual models that blend traditional advertising with deeper IAP monetization to extend player engagement.