Magic: The Gathering
Game
Documents about Magic: The Gathering
Report26 pages
State of Card Battler Mobile Games Report 2021
The mobile card-battler sub-genre represents a high-growth segment within the broader mid-core strategy market, characterized by strong monetization and increasing global diversification.
- Mid-core games drive 60 percent of total mobile player spending despite accounting for only 20 percent of worldwide installs.
- The U.S. has become a critical growth engine for card battlers, capturing 27 percent of the revenue market share and seeing a 53 percent increase in revenue per download.
- Mobile card battlers reached a new financial baseline of over $55 million in monthly player spending during the first half of 2021.
Sensor TowerJul 2021
Report26 pages
The State of Card Battler Mobile Games
The report examines the mobile card-battler sub-genre, focusing on global market dynamics and U.S. performance during the first half of 2021.
- Card-battlers are a high-growth segment of mid-core strategy, accounting for 34% of total strategy revenue and experiencing a 17% revenue increase in Q1 2021.
- The U.S. market is capturing a larger share of player spending, growing to 27% of global revenue in H1 2021, a six-percentage-point increase year-over-year.
- Card-battlers demonstrate strong monetization potential with a U.S. Revenue Per Download (RPD) of $19, which is double the global average and represents the fastest RPD growth (175%) among strategy sub-genres in H1 2021.
Sensor TowerJan 2021
Report26 pages
The State of Card Battler Mobile Games 2021: An Analysis of the Card Battler Sub-Genre
The mobile card battler sub-genre represents a growing, high-potential segment within the mid-core strategy market.
- The United States has become a critical growth market for card battlers, accounting for 27% of global player spending in the first half of 2021.
- U.S. card battlers exhibit a revenue-per-download (RPD) nearly double the worldwide average and are experiencing the fastest RPD growth among all strategy sub-genres.
- The market is currently dominated by established 'forever franchises' such as Yu-Gi-Oh! Duel Links and Hearthstone, alongside successful new entrants like Magic: The Gathering Arena.
Sensor Tower
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