Chrome Valley Customs
GameBy Space Ape · Released Jun 23, 2023
Documents about Chrome Valley Customs
Two & a Half Gamers32 min
🚜 Bulldozer Master: ~$70K a Day & Looks like a weekend prototype
Bulldozer Master, a simple idle-friendly mining game from Supercent, is presented as a case study in how a game can scale rapidly without high production values.
- Bulldozer Master, a simple idle mining game from Supercent, reportedly reached about 200K downloads and 600K daily active users per day after launching in August, with US DAU near 50K and most traffic from India, Russia, Brazil, and Indonesia.
- The game reportedly generates about $70K per day, of which roughly $58K (about 80%) comes from rewarded ads and about $10K from in-app purchases, making advertising the dominant revenue driver.
- Ad creatives are identified as the core growth lever, with reusable visual themes such as rotating rings or arrows and gameplay designed around what performs well in ads, suggesting visual polish is not required for strong ad performance.
Two & a Half GamersNov 2026
Mobilegamer.biz21 min
Games on iPhone Duo, Lego builds mobile arm, more App Store news, August’s top performers and more
The mobile games industry is currently navigating significant shifts in hardware, corporate strategy, and market performance.
- Apple's new iPhone Duo features a 7.6-inch Super Retina XDR display, an A20 Pro chip with a seven-core GPU, and performance metrics claiming up to 40% faster graphics and 35% better sustained performance than the iPhone 17 Pro.
- Reports indicate that new Apple leadership, including App Store boss Eddy Cue and CEO John Ternus, are seeking to increase App Store revenue, a strategy that reportedly contributed to the departure of former head Phil Schiller.
- LEGO Digital Play has acquired Offroad Games, the developer behind Chrome Valley Customs, as part of an expansion of its London-based mobile gaming division.
Mobilegamer.bizSep 2026
Mobilegamer.biz19 min
Unity shenanigans, Space Ape postmortem, your games of the year, 2025 wrapped, more
The mobile gaming industry is currently navigating significant shifts in corporate strategy, consolidation, and monetization models.
- Unity is reportedly introducing a new 'Enterprise minimum commitment' fee for studios with over $25 million in annual gross revenue, with costs scaling from $250,000 for $25M+ earners up to $2 million for those exceeding $250M in revenue.
- Supercell completed its acquisition of Space Ape Games in November 2024, rebranding the studio as Supercell London and tasking it with applying lean live-ops expertise to legacy titles like Hay Day and Boom Beach.
- Space Ape Games' history under Supercell involved testing approximately 25 different games and numerous prototypes, a process that highlighted the studio's struggle to focus on winners and kill underperforming projects quickly enough.
Mobilegamer.bizDec 2025
Two & a Half Gamers48 min
Chrome Valley Customs Live review: How to decrease CPI in Match3 genre? The Success of Xzibit in UA!
Chrome Valley Customs disrupts the traditional match-three landscape by successfully pivoting toward a predominantly male demographic, moving away from the genre’s historically female-centric market.
- Chrome Valley Customs successfully differentiates in the female-dominated match-three genre by targeting a male audience with a car restoration theme, resulting in a US player base that is 41% male.
- The integration of Xzibit from the TV show 'Pimp My Ride' as a brand ambassador was validated through market research and initial Cameo tests, proving highly effective at resonating with the target demographic.
- The development team utilized Facebook static ads and surveys to test marketability and player expectations, which directly informed the game's core concept and appeal.
Two & a Half GamersJul 2024
Mobilegamer.biz29 min
Chrome Valley Customs level balancing talk, from Space Ape's Geoff Gilles
Chrome Valley Customs, a match-three puzzle and car restoration game launched globally in June 2023, serves as the primary case study for a data-driven approach to campaign balancing.
- Space Ape’s Chrome Valley Customs, launched in June 2023, utilizes a data-driven balancing strategy to manage a library of 2,000 levels with a release cadence of 200 new levels per month.
- The development team reduced manual rebalancing time from half-day sessions to a few minutes by implementing a proprietary, automated Google Sheets-based tool that integrates directly with their data warehouse.
- The balancing strategy centers on the 'Target APS' (Attempts Per Success) metric, which acts as a proxy for difficulty to ensure every level aligns with an optimal, pre-defined difficulty curve.
Mobilegamer.bizFeb 2024
PocketGamer.biz22 min
Angus Lovitt And Hong Nguyen On SpaceApe Games’ Smash Success With Automated Forecasting
Automated forecasting serves as a critical strategic tool for mobile game studios, moving beyond simple financial cost-cutting to enable data-driven decision-making throughout a game's lifecycle.
- SpaceApe Games utilized automated forecasting to project 12 months of performance for their title Chrome Valley Customs, enabling data-driven decisions on scaling hiring and content production.
- Automated forecasting shifts studio operations from diagnostic analytics to prescriptive, actionable insights that allow for real-time adjustments to user acquisition budgets based on fluctuating lifetime value (LTV) metrics.
- The implementation of predictive modeling in mobile gaming allows studios to objectively determine whether to continue, pivot, or terminate projects, thereby maximizing investor confidence and resource allocation.
PocketGamer.bizSep 2023
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As the documents state it.