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U.S. Video Game Market Highlights: July 2025

The United States video game market experienced a modest recovery in July 2025, with total consumer spending reaching $5.051 billion.

• Total U.S. video game consumer spending reached $5.051 billion in July 2025, marking a 5% increase compared to July 2024.
• Hardware sales were the primary growth driver, surging 21% to $384 million, while video game content spending rose 4% to $4.480 billion.
• Despite the positive monthly performance, total year-to-date market spending remains 1% behind the figures recorded during the same period in 2024.