2048
Game
Documents about 2048
Article
Why Merge Could Be the New Match-3
Merge games are positioned as a strong candidate to become the next major mobile puzzle genre, following the path of Match3.
- The Merge genre is emerging as a significant competitor to Match3, driven by similar player motivations such as milestone completion, collection, and customization.
- Merge games are highly accessible, with 70% of players for the hit title Merge Dragons! being female and 31% of the player base aged over 45.
- Monetization in Merge games relies heavily on bypassing wait times for item generation and purchasing rare items to complete merge chains, similar to revenue models in Match3 games.
GameRefineryNov 2021
Article
How EverMerge Made $50M in Just 7 Months
EverMerge, launched by Big Fish and Neskin Games, is presented as a case study in how a well-executed entry can rise quickly in the mobile merge sub-genre, reaching roughly $50M in seven months.
- EverMerge generated $50 million in revenue within its first 7 months by applying the 'Proven-Better-New' framework to the merge-puzzle sub-genre.
- The game improved upon core mechanics by implementing a sophisticated energy system that forces players to balance energy, build timers, and limited board space.
- A key 'mastery' mechanic rewards players with a 20% progress bonus for performing 5-way merges instead of the standard 3-way, creating strategic depth and inventory management challenges.
Deconstructor of FunDec 2020
Article
iOS Gaming Leaders: February 2016
Sensor Tower's February 2016 review of the iOS games market finds that global App Store game downloads fell 7.5 percent month over month, from 688 million in January to 636 million in February, continuing a seasonal pattern.
- Global iOS game downloads declined 7.5% in February 2016, falling from 688 million in January to 636 million.
- U.S. iOS game downloads dropped 15% month-over-month to 158 million, though this figure represented a 9.7% increase year-over-year.
- The indie title 'Color Switch' maintained the No. 1 spot for U.S. downloads and reached the top of the worldwide download charts, following a 23-day streak as the top iPhone app in the U.S.
Sensor TowerMar 2016
Article
Ketchapp: A Case Study in Mobile Portfolio Management
Ketchapp, a small Paris-based publisher, offers a case study in portfolio-driven mobile publishing built on volume, calculated virality, and cross promotion.
- Ketchapp maintains a high-velocity publishing model, releasing simple, single-mechanic games at a rapid pace to capitalize on viral trends and maximize portfolio-wide cross-promotion.
- The company utilizes an aggressive cross-promotion strategy, using intrusive pop-up interstitials and native in-game integrations to propel new titles into the Top 10 downloaded positions on iOS.
- Ketchapp’s portfolio performance is highly calculated; of 16 releases in early 2015, only 5 reached the Top 10, suggesting the company throttles cross-promotion based on a game's immediate viral performance or click-through rates.
Mobile Dev MemoMay 2015
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