Zombie.io global launch case study: A Midcore game with complex gameplay & wide range of features

like uh on my side like I would definitely give them nine especially for all the Innovations and stuff like that the only thing I'm missing again is big giant social feature they have the they have the GU find something else you you need these you need these why why because they drive players in the late game that's why that's probably why they're not spending so much because you don't put wallets against wallets [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry bang bang bang bang shop me down bang Bang Yeah hello everyone welcome to two and a half Gamers hey what an energy nice yeah it's it's actually becoming a late night show uh for us I mean we actually you mean 4 a.m. Vibe yeah that's what I want to say like we anyway recorded 400 a.m. but knows that everybody knows that yeah people asking like that whatever yeah anyway thanks for coming welcome this is two and a half Gamers my name is mael aner I'm Felix Brer and I'm and we are your hosts okay that's start I love it love it okay so uh this is an episode uh 110 I think yob you count 110 mostly

probably no one cares no one cares exactly no one car anyway what everybody cares about is the topic of today and we are going to talk about zombie.io and do you know guys uh what company is behind this absolutely new and amazing game well you should join that game and who the [ __ ] are join at cames well I tried to research this and I just only got like all the Chinese websites with Legend of mushroom yes that's right this is the company behind Legend of mushroom and we talked about it in the episode previously and that like they don't exist on LinkedIn well would have guessed yeah who would guessed uh no surprise there uh and there's only like two chines Chinese

Chinese websites and also what is really really funny is that zombie.io is a parked domain that the the game is not like landing page of the game is not on Z zombie.io which is weird but I guess they don't care they don't care if I but also if I if I try to Google zombie.io I also see an interesting website uh an interesting game do you know which one which is called zomb iio and it's game developed by end game entertainment our friend Yang so hey man uh saying hi to you and then I guess we can start we can start talk about what's what's happening and why why do we actually talk about it I'm so happy we're doing this review because I'm been playing this and I'm in complete blonde mode because I don't understand how this economy works it's so complicated I was playing it and I'm like I can't wait for yakob to explain it to me cuz I don't really know what I'm doing

and I I I started playing the game and I was like I literally got like 30 minutes of of doing everything else besides G besides playing the game I was like tapping things like yeah yeah yeah like all these exclamation marks like I I have some unfinished business in in those TPS [ __ ] drive me crazy it's like oh just just yeah get lost anyway okay yeah um let's do our usual game little bit of like a framing what's happening here okay Mr framing what's happening so yeah um this is the account of our family joined games uh which when they become our favorite because you're covering the second game from them so it's a favorite now oh now it's favorite okay for me it's favorite because they stuff gcha [ __ ] everywhere see and you're wearing the anti gacha gacha Club so it's your favorite also antia gacha club we have some PS so looking at the thing uh this is no close to the roing

sensation which is Legend of mushroom which is still doing something like a what like two million a day or something like that thank you very much for listening that's all for now that's it so you can see this kind of a small uh yellow blob here which is zombie.io which was actually as you see one nearly one year in soft launch this is this is really interesting yeah so so the game was soft lunch in May 26 and Global launch in April 26 or nearly year after if we zoom in Zoom no no no zoom in on the countries of the soft lunch because that's like absolutely different from everything that um you know we are talking about always so we go there countries yes it's just us France Germany and like just you know over over over the let's say yeah so they have Deep Pockets on if they can soft launch in those GEOS well the thing is like I still believe since they're a Chinese company the main Market for them are

Asia so they don't care about us that much I mean they now care because us is maybe this is just a soft launch for them yeah exact yeah could be yeah could be like AFK Arena yeah exactly sorry AFK Journey or or Legend of mushroom leg of mushroom no yeah so that's there it's that's definitely unusual yeah yeah so it's been there uh for over nearly a year and now as I said April 26 it Global launched and it's doing something in vicinity of like 120k a day IP Revenue regarding downloads scale still doing pretty good something like 70k a day downloads which is for this kind of game very good look at countries this is this says nothing just click on countries and then know there you go exactly that's great that's that's Global launch and now there you go exactly

it's actually yeah Brazil Russia and then out of us yeah yeah it's generating some money actually you can you can see in the in the table be below the graph yeah if we switch to revenue we see us of course that's our usual suspect their T1 countri and they had quite big featuring on iOS by the way that's that was the time and I send it to to our dear hosts in our two and a half Gamers what's up chat yeah yeah so getting to the game now uh as we see to this blond man yeah um so it is an iteration on the r Glide RPG that we all know under the name of Survivor IO which popularized the genre on mobile uh it's nowhere close to its size like Survivor iio still I think does something like 800k a day on IP only in its tent scale but um they did some yeah not bad definitely but they did some interesting iterations

and I think a lot of influence especially in the team of automation can be seen within this game these guys same as in Legend and mushroom same as this they automate nearly everything even core gameplay I'll get to that so uh right from the bat by the way I really like how they finally standardize this UI that everybody is using from the template it's like so nice that all the icons have like nice theme thank you the guy that this Choice like everything is so nice and Sleek um are you sure it's a template though are you sure it's a template for har it's a template definitely okay for these guys not for these guys not they just using the same UI main here but like these things are completely different compared to Hubby so we'll get to that also shop structure is a different little bit different not that different just saying they have very nice onboarding events because there's literally three events that are running for the first seven days so there's the US usual like uh each day

there's like unlocks of quests and then you get like a Ste weapon which I won't get because the lines here if you see the the scale is like like 3/3 of the three4 of the line is like somewhere here which is like 660 and there's like 1,200 which like I won't get here because if you look at the quest is literally something like optain 25k diamonds which means you need to go to the shop and buy them obtain 30k diamonds go to the shop and buy them open 80 equipped uh boxes which again means go to the shop and buy them so I don't need to go to the shop and buy them you give you have you have the keys you get the keys by playing now you don't get enough man that's my point I was grinding my assle for this game which is very good obviously will help you with your clearly consing business it's going to help you with the Consulting business because they they have some very interesting choices I'm going to cover right so this is first

event this is by the way like uh if you take like zombie waves or last war all these other Chinese all these games have this kind of event all them it's literally template uh then if we move to another event which is the Newbie sign in this is your typical clim everything it's like nothing new here and then this is very interesting I've SE this for first time so there's this seven ads watch ad event which means watch 10 ads per day to claim rewards and there's an epic hero at the end of it look at feeling the smile oning from his right here nice I was going to talk about that first in my part but we can talk about it now because this is just pure admon genius they basically took Legend of slime like rewards and just put it on steroids nice yeah oh jeez that's that's great this is really nice way better than in the legend of mushroom I I assume yeah nice this is this is this is just great like great event and like great execution here

um but like it's like 10 per day is that like a lot of I I guess you watch like 20 videos per session if you really want to get rid of all the question marks yeah but you're a hardcore player right like majority of players not going to do that their ad rate is still probably like 65 70 you never get like higher than that right like remember we Warriors was 81% right so yeah yeah yeah for sure like that's okay but you remember when we were uh talking about last four how they Ed question mark like the internes and they put them everywhere and they give you like a small reward these guys put it up one notch where oh there's a question mark where's my reward watching that there's a reward yeah yeah so instead of giving you 50 gems in order to like expose you to these offers you need to watch you have the opportunity to watch the ad exactly but also also also also go into the store and show like how they build uh habits with the the the ads like you

can draw one and then the next one is an ad after that yeah yeah so the supply box yeah it's yeah it's all the tricks like yeah yeah nice also also like all of these like you can go here and like click claim for free and like there's an ad in this window and then an ad in this window yeah all of them so it's taking out taking out the the daily reward or daily challenge with a 10 ads just still like an opportunity to watch at least like 20 30 rewarded ads per session like here in the daily shop again this thing can be watched like once this thing can be watched I think three times this thing can oh sorry two times this thing can be watch again two times like so many ads all over the place pretty much that's there amazing um yeah of course [ __ ] ton of battle passes as I seen here so growth fund one battle pass Second Battle pass third battle pass main battle pass which is the four battle pass I don't even know how here like a

lot can buy a car yeah as usual with these games like you like don't even want to count it but then why is this not making the same amount of money as Survivor I this is what I want to ask you right because I have a feeling that the user base that they're targeting is capped right it's much more quite midt yeah this is way more midcourt it's much much more midcore the feature unfolding is much faster by the way we have it nicely listed here in this feature preview window with the dog literally you see how all these features are unlocked when and where and notice one important thing they're not only unlocked by your progression they're also unlocked by your install date so for instance this yeah I see un by passing main chapter 12 and character creation day seven for inance this Scavenging thing I still can get I will get it tomorrow which is great because on one thing uh the progression Paces the game for like prettyy much everybody

but if you're pushing it too hard like I do you still get new stuff un every day because they block it for you if you fast so this is this is pretty neat um you show some G Play wait wait wait a second but then like you said like they unlock the the all these features day by day which means then thetion will be and the progression both yeah yeah sure sure but then yeah you still need to play and I'm just thinking out loud how does this influence that they make less money than Survivor IO no what I wanted to say is that originally that they have much bigger feature set and they unlock it much faster therefore the attention load and like this whole kind of a what things you need to get in line with your complex and I don't really know if I'm doing the right thing to progress like here he got like completely overloaded no me even even I did yeah like it's

like it was just too much so this this is the thing like Survivor IO is much more streamlined and easier and also if you go into Survivor iio progression most of Survivor iio progression like with some example exceptions is just uh typical stats and damage but these guys they really go into these like skills Heroes they have even heroes basic like tanks healer DPS uh pets have these like two two plus one inventory even fruits by the way which then alter skills you literally alter the skills feel get here oh yeah yeah yeah yeah so yeah they're much more corish but I guess again it's because of the nature of the company nature of like Legend of mushroom and its impact on the game let me show you one thing and you you immediately understand so if you go into the game play uh by the way great I can make this potato shooting like absolutely amazing

yeah it's so so polished super polished you see already the first thing that that's much much harder here Your Heroes the ones that get drop shipped into the game playay later they added one more T of abilities on top of it so instead of the usual five + 5 they have like four plus 6 plus four yeah every hero is okay it's way more more wider ability pool just to begin with compared to Survivor iio and then you have these like secondary item which you see that they immediately change the thing within the game plan you have it here in the selections it's like the fruit layer the last kind of power progression layer banana yeah yeah so it's it's just and then of course you have this input button which you can use for active abilities already more complexity more player choices so it's much more core and now let's press this magic button and you'll see voila it plays itself chooses the skills go over the place collect stuff does everything yeah yeah all of it yeah you just watch and play

yeah so this is great and I again think this is coming literally from The Legend of M they automated like everything you know clicking on the gacha Sorting equipment the magic lamp stuff whatever it's it's really good you also uh increase the speed of gameplay to 1.5 uh you can buy also two times if you have the subscription and then yeah I don't know if there's like much like I think there's even more abilities coming later if you unlock some of the layers from the progression stuff but yeah basically it's just much more complex game and more kind of midore game so that's that's probably one of the things why it doesn't have that big of a total addressable Market where do you think it's going to peek where do you think it's going to peek at cuz yeah exactly because I they if they really push it and use some of the tricks that probably they haven't used fully which I will get in a little bit later visuals of game playay uh yeah they

could probably go much higher but they would definitely need much higher like install today I would guess that's what I wanted to say it's like there I think it's just the beginning of scaling and growing yeah probably maybe they up to something like like 300K a day like last four then then they can do some scale but for now not not yet not the biggest uh you maybe they're just like you know preparing for like I don't know see I hope so yeah I really hope so because but this is the first time I seeing like allop playay feature for yeah Survivor iio by the way I just looked it up Survivor iio is on 300K a day and right now 350k a day so 50k what downloads no uh Revenue a day Reven and was the download for day see I guess even lower than this I uh 50 50k 50k a day 50K

yeah you have the center and the backround so you know you can you can always type Survivor I [ __ ] I auto completed with Felix turn this you're blonde AI chat bot exactly GT gbt 5 some of the things that you can see and that like direct translation from uh Survivor sorry Legend of mushroom is that the whole thing is pretty much like based on the set shards where you have like the biggest players on your server and gives you achievements based on that like all these ranking stuff like that you have the slave capture feature oh yeah that's the slave yeah exactly like unfortunately you can go there and like uh you know whatever you want to do with your slaves send private message okay now you can send private messages to them but I don't think so you can like throw tomatoes on them or whatever what the options in Legend of mushroom of mushroom the same feature uh this also

brings me to that other feature that these guys has they ra him R him they they developed a PVP feature now we're going to do that so they actually developed a PVP feature for Survivor iio Rog Glide RPG game where you attack like a hord of zombies similarly to dash of 4X huh no no like this this is pretty unique again I never saw it anywhere yeah I played this PVP this this is closer to rush Royale actually yeah like PVE PVP exactly yeah exactly but I don't get I don't get what's happening in this screen by the way what I won what do you mean but like but how what happened it's just like war of zombies and I didn't even like notice like what happened let me go to PVP Arena maybe you this the same thing I I went to PVP Arena and I was like okay well now I want I I have no idea what happened seriously okay so what happens is you go here you select the random skill that you already have because you have some kind of Baseline BAS upgrade one and then what happens uh I

notice it as we progress did uh did it crash maybe yeah because you're talking [ __ ] because emulator happens and uh yeah te techic break so what happens is that uh there's like very important thing within the PVP the that yeah like the wle the wle because I was also like super confused what's happening there and the moment and I know because they also has this wle in the inventory similar what is w where what's that this one vehicle what's W like what theic vehicle vle out Rascal you're cracking me up good old cool with

you so pretty much like Legend of mushroom again same power progression same thing they have the same thing there and what's really interesting here is that if you go to ARA getting better and better Jesus [ __ ] Christ he great you go to Arena there's like two things that happens you need to select your skill and then both of your healths starts to go down as the wave of zombie starts to attack you but suddenly somebody's else going to pop up and they're going to pop up back again because this vehicle is going to pop out and heal you and it needs to go later than your opponent this is the whole trick here so see watch the as they go down they go down see they go down they go down there there we go one more skill great bam goes up M Ste go up now they go up and then the guy dies and I win I know I know you just explain it to me I still don't understand what it is I understand idea see this is except we had so much fun with your vehicle okay so like okay so you like what happened

like who sends the zombies like what like what game itself but how can you win like how can you win you have better what like ranking or like what's like what's gear you have stronger upgrades man it's all based on like this power number here 2,800 whatever and like based on the setup on the guy and like how much he has adjusted to the tactic of killing zombies all around him that depends who wins it's very easy it's super easy I have still no no idea what you're same thing as rash Royale how do you think that they do PVP in that game yeah but the Russ you're actually clicking and and choosing the uh upgrading I also CLI and chose two two abilities yeah you you did yeah you chose yeah you click twice s than that man like the like the whole Loop takes 10 seconds that's great yeah okay yeah that's why it's very unique very unique yeah I don't I don't [ __ ] get it it's too too quick okay okay continue why few more things for for you that you probably haven't seen that will blow off

your head you seen this Max brain uh side mode where you actually need to uh you need to answer questions about the game and about the general topic it's perfect I know it's great I don't think so it's can be purchased see wow all the people will die question number two that's purchasing the super life T comicus Patrol yield I don't think so hopefully we answered right or we're going to die yeah you're good there we go what's the purpose of this just to teach people how the complicated gameplay Works do manmade canal in the world is Panama Canal yes or no no okay it's our choice feelings Canal how do you not know this great is the Himalayas the highest m in the world Mountain probably probably no it's not it's m

Everest correct what's the point of so you collect stuff and uh you get some you know you get some rewards you get some rewards that's it like M brain stuff I think they're again they have this mode which is like super unique again never saw it then if you go here and we go to Dr Einstein oh my God what yeah this is great by the way so this is our favorite last our well but the thing is is this just for UA is this just for UA they do this 100% I think it's like a fully fledged game mode they build sure sure but this is like uh I mean it's they also have like a bowling mode like yesterday it was bowling mode today is this mode yesterday I was literally playing bowling yeah yeah if this was a less midcore game usually you have these mini games cuz you stuff in a bunch of intials but this must be because it's midcore it must be completely because of uh UA then dare different different creatives in U for for these purposes

but they have it's not even last war it's like more like doodle Magic by the way more magic than than last war like you tell me with the creatives but this is just like they have so many different mods honestly they creative is like you would you will be very surprised you'll be very surprised yeah I was I was I was very impressed by the way yeah I'm impressed with the admon as well like it's uh very holistic still but I still don't understand why they're not making more money now it's too compli yeah yeah I don't know anyway just saying like they have the extren challenge which goes into their like typical upgrade 3D is again same as Survivor iio same feature uh that you get these like Essences from here then the PVP Arena then the world boss which is I think a single feature then there's the guild with the guild boss which is again another feature I don't think so have

you seen the the have you seen the garage feature where where where you par your vehicle veicle ve veic yeah yeah they have the garage feature it it's right right here in the main equipment there's the Chaser sorry yeah um yeah and then what do we have here uh just saying that the heroes they are basically the main Twist of the whole thing yeah um they slowly came up to you during game playay like you start alone as you seen there then first hero drops second hero drops third hero drops they're there uh later down the line they become very very important for instance why I have the Healer hero like she's amazing because literally heals your character tanking hero and like our Natasha from wish yeah I like Nat b Black Widow from wish exactly so she's a good like single Target damage hero and then you have the dressing up which is you get all of these other things which

by the way also Joker from wish and uh there's way more things from Wish by the way a lot of these other things that you get from your slave feature by the way yeah uh and then uh you have the fruits which is again the second layer of progression of gear where you have like stuff that's directly connected to the yeah yeah yeah so celan knife or exercise tomato or or t guy banana banana yeah or self-destruct blueberry or I love this I love and yeah all these all of these layers except the dressing upup are hidden behind the gacha and the gachas you can find this is the main main GAA pools with Sr equipment then the other gas for all these other kind of Heroes and then uh yeah the daily shop there so yeah the features set of this game is just giant compared to

something like your simple Survivor iio at least in the in the release State now they also ramp up the feature set but I don't think so there's still this thing and this guy these guys started from the feature size of Survivor iio now Plus on top of it some more features right at the beginning so they're going to be quite big and you'll see that they have still like stuff that they're adding here that our favorite dog is I'm still missing like one more feature the cola Cola Scavenging one I don't know what what it does [ __ ] ton of features that they yeah it's complicated too complicated it's not complicated just very white it's yeah complex complicated complicated for us yob can you do me a favor and go to uh the shop page and you start a rewarded ad like view a rewarded ad I don't think he has one oh yeah you have one uh in claim for free I have one here if you want this one just watching yeah start one what the [ __ ] is so so basically this is this is ad this is

admob Google ad right and this is their new format that's basically two rewarded ads that are stacked on top of each other so these guys they do one thing I think that's different from pretty much most of the games that we review and do you guys want to take a guess what that is on the admon side they o they mediate with adop yeah that's correct well done M extra bonus points for you so the one thing that I wanted to talk about mainly here is cuz like the ad placements here are super deep exactly like we said before like there's the possibility to watch 25 rewarded ads at least per session there's so many of them and just hard to count uh main thing I want to say with the ad placements is like mostly people don't go in to find ad placements and usually you have to have the plac be smack dab in your face to actually watch them so for that reason I don't think the Imp is as high as you think because most people don't play it as hardcore as yakob does but one thing I want to have a bit of a discussion around is the fact that if you watch another rewarded ad Remo do you see how these ads if you

watch here perfect so extra stamina right so basically here you see how the rewarded ad like when we look here when it goes to the closing phase these ads are so much better for user experience than you get with app Lin or with unity right so app in unity frequently run rewarded ads that are 40 60 50 seconds long with a long right and here it's seconds and then you click it and ites straight away right yeah nothing else yeah people watching you're watching an ad for like a Slovak dentist company yeah by the way watch what the [ __ ] is happening here yeah so the main the main thing that like admob really pushes right so when you're mediating on admob usually about 70 to 80% of your ads always or ad Revenue always comes from admob right that means that usually you're taking a bit of a ding in terms

of average adarp you see higher uh on Max I have tried moving from admob to Max I've done it for like a couple of clients so that Delta can sometimes be 50% it can be 8% depending a bit on the game and what kind of thing you have but the one main thing that always tends to happen is that uh your retention always goes down when you move away from adma because this ad experience is unparalleled right but can can you can you kind of manage the experience and you know like the get get rid of the long end cards and like all of the these Shan G you can you can but you need to be on top of it all the time because things change right so how this works inside of companies let's say you move to Unity right so then most likely Unity will be 40 to 50% of your ad Revenue no matter what you do right so then you can tell Unity like hey this is the templates that I want or you can tell Appling when you move to applo this the templates that I accept how it works is that they con constantly experiment with

the end card templates right because they need to be at the Forefront because if they lose basically that gives an edge and the clickthrough right here is the margins right so it's the direct tie into the margins so what happens is they sit in like their central office and they test new things and they roll it out right when they test new things it tends to roll out like over the whole network sometimes and then they sometimes forget to tell you so usually what you have to do as an admon manager is keep watch ing ads so for some clients I sit and watch like 200 ads in a day and just like make sure that the end card templates are matching and when they don't you email people and then sometimes if you're not big enough the most frustrating thing is yeah I last week I emailed uh 1 a.m at a big mediation company and he was like yeah tell the other ones to change first and we'll do it last what yeah exactly so like yeah we'll do it last when the other on is done because everyone is super afraid of not having parody right so let's say stack and you have LIF off Malo uh unity

and applovin if app changes first they're losing out right because and then if you don't get everyone to change that means they're in like a weaker position which means that you're in a very tough spot right and sounds like High School drama it is right it's very it's annoying right but like it's a lot of money it's a lot of money right so it's a lot of money at stake so that's one of the conundrums but that's why it's so interesting because literally I watched probably 50 ads and all of them were admob out so they're most likely mediating on on admob yeah but it's quite interesting so just what I I'm super curious what that actually means on their bottom line because usually you see a higher Adar though but better retention right so yeah that's the main benefits of using ADM mediation yeah but then you need to find you move to to Max or level play and you get better or you get higher Revenue so yeah exactly Adar higher so there always a tradeoff right so yeah uh I me money or more players

that are playing so I mean exactly TR is like you need to pay you need to pay the salaries right so I guess yeah so the ad revenue is not as high as you think right because ad revenue is always a function of two things do you have a lot of users and you have a lot of users who watching a lot of ads here you have users who are watching a lot of ads but you don't have a lot of them that's the issue right so the da in the last 30 days has been uh about like 29,000 in the states and then another 160,000 right so 187,000 in total which is not great for size usually you need to get up into closer to the million if you want to make a lot of AD Revenue so right now I'm assuming you're watching maybe on average seven rewarded ads per day on about 60% which means they're earning about 15 16k a day currently from ads which means that it's 17.35% of total revenue right so pry much I would guess Max so with the

sadness multiplier that might go down to 15 but yeah it's all in the da but super interesting if they actually took a choice to stay on admob for any specific reasons or if then just there right now question is the question is you always say uh if you have high payers and like uh like high paying users because you're targeting them in the in campaigns which they are you you have higher ecpm right so yeah I yeah I adjusted for that in the yeah I adjusted for that yeah yeah cuz these campaigns are definitely only purchase oriented nothing like add more add through us or or even Blended yeah I mean I I took a look at their adups txt file right and they have all the networks there pretty much so I'm assuming that could be from the other games right but like I only saw Google ads right so I don't know if they actually have other networks plucked in but if they don't that's a massive like get it done right now because that's really dumb if you don't did we see the

same behavior with Legend of mushroom no Legend of mushroom have all the different types of ads I even think that was mediated on max if I'm not mistaken because I saw a lot of Max ads and they had really big UA spend on Max as well or I mean Apple I mean these you know what we'll know when Mach goes through the UA Channel mix because then we'll know if applean is number one then we'll know it's on appman but I think this is most likely on adob yes so it's a it's it has a Twist did you see that smooth transition how we just pass the ball to each other like a coordinated basketball teaming but I'm [ __ ] when it comes to Ball Sports no honestly so the thing is uh since uh yaku mentioned this was launched or Global La in April the biggest channel in um in April was Google so they started on Google and Facebook but in May it's already uplo so and it's like 30 30% of the of the Impressions so I mean uh I'm still I'm still leaning more

towards the adob mediation because it's just geez and they don't even have like lot of a lot of us sources already but you know yob if you can just you know [ __ ] off from the the sharing you don't want more dentist ads yeah I'm sorry and by the way I'm I'm doing you a favor I'm actually turning off the music again so your ears won't uh explode so look thank you yeah look and it's just like Facebook unity and and Google adop not even YouTube yet so it was in in April when when they launched and oh Jesus I mean look 65% of Impressions just going from from this which is which is a trailer they have on the on the Google Play Store I mean it's a nice trailer right so all like all like reg I think like two EX nice like uh yeah wow 3D

characters which are not there at all yeah it's to say look I was very impressed by the the whole uh creative yeah yeah yeah high production value as uh it is and know you have all they have these like that Pokemon yeah Pokemon Ash Ketchup from wish HH Ketchup from it's not not it doesn't end there it doesn't end there my friends it doesn't end there my God I to see so they have I can I can I can tell you right they they have all they have the trailer they have this like uh 3D gaml which is not their ads exactly they have static images uh with all these like wish characters you see what's there it's arcade Idol yes yeah yeah yeah exactly arade ID exactly so this is the creative no it's like I say like this is you know where this level doesn't exist because this would be really fun one this is yeah come on like

this is altered gameplay obviously and you know where is this coming from it's the top heroes creative it's like this the top heroes creative they have all these like the building mechanics and all like the the coins and whatever else so that's that's there and that's you know there we go with the with the ash was there an ape go go go up go up go up what was that yeah one it's Call of Duty yes pretty much it's Call of Duty looks like that looks Dy of course yeah looks like that so look uh we have done this one which is I think the yeah I meant this look CH this Hook is absolutely I love it so figure out your identity identity before talking to me what yeah potato sharp Trooper oh it's like it's it's yeah I I was very very impressed but this the same same um creative from from the previous but they didn't they didn't have any creatives with their mini games that we just looked at don't you have a

Pokemon creative I want to see Pokemon creative don't you don't you have like a patience here please a little bit uh just one sec so we have again look so this is may already and then may 34% of the whole like all Impressions upline so we are already there and the the the thing which really drives me nuts is this great playable which is not even a playable so guys I know this was made by appin for you as a playable end card but if your biggest channel is appin please start making playes right away because this is this is the only thing wait a second the whole playable yeah that's see you see see the see the see the gloves see the the here the infinity gunet [ __ ] amazing is there such a thing as copyright in Mobile just I mean

yeah I thought there was one but it seems there's none after a few latest episodes exactly but like look it's just like it only you know reminds me one one Marvel IP and that that this hook just like absolutely amazing uh wait a second I think I saw him in the dressing room it was there but it wasn't in this with these colors M it was in the war machine color exactly but he has the GL did I see it he's like it's like he has the glove it's there it's there of course it's there oh my God so look it's uh the hook was there already amazing Hook by the way and this is just again long form video and that there is more there is definitely more so so you don't need to care about IP if you make it so shitty that it looks like from wish exactly it's like yeah it's IR don't from wish with the infinity gaunlet and this is again the same the same thing we already saw nothing really different but this

wow what's that at this you know where is this coming from it's just ah green Forex yes but look what was that graphic oh my God 2D exact yeah look oh where is it here I I I think it's just from D could be could be but yeah this is again I love this and I love this because uh it's it's kind of copying the the trends so so you have our Iron Man of zombies but here they look at this Iron Man upgraded somewh El no no no look and tell me they start they will start dancing no but it's it's it's really in in in Spanish and it's [ __ ] it's hilarious they're opening thousands just wait just wait just wait it's get better and I will I will so i' like this looks like all like Minion movies I

will play this exactly the latest exactly they had it in in Legend of Asom you Journey yeah yeah yeah on the web store play Playstation iPhone yeah airpods everything and here like it it go it gets better so again like you have the the barrels the completely game play absolute completely fake gameplay like all these like Mario mar Mario turtles or whatever this this is so like with all of this I mean almost all of it almost all of it there's like few jeez this the same thing it's all almost there look who there what yeah exactly when your son ask you what to choose look like breaking guy there that is so good from malol in the middle it's just

like I was life was going through this and I was like oh my God this is so good that could be the best hook I've seen in a year at least exactly exactly so what the [ __ ] happening on the screen like what's this game and look look look at the bottom claim I mean it's I'm still getting by the way yeah but I by the way I'm still getting like um ads in in German on Facebook I'm sure this is not in German yeah I'm pretty sure this is not in German but the thing is like when people I tell me like oh you know like we we can't even use the old you know versions and like because the game looks totally different yeah look here like people just don't the Only Rule the Only Rule in Mobile is that there are no rules exactly hold my beard especially if you're based in China then there definitely no rules hold my beard with K like this it's perfect it's perfect but doesn't

there so I did all like my favorite uh trick with Facebook only because you see all the fa please tell me there's a Pokemon creative there h no not really but you knowed Jerry looks very similar to one Assassin's Creed oh wait a second isn't this Gro doesn't then there okay there one that's one piece one p and and then I was I was really like uh thinking about where where you fck is the where the [ __ ] is the sword creative because if you you know you listen to me talking about the creative Trends and all of this which is I mean Survivor iio if you are copying Survivor iio and you don't copy their creatives like you are doing something wrong twisting blades creative twisting blades basically yes which I call sword creative and if you remember I I put it I I had it in in my my one of my newsletter because I was working with

pickle p and and Frederick is our dear listener and he said man like after we we stopped working together this your sword creative is still the best performer after months and this is what you need to have and this is like very weird kind of iteration of it it should the background should be very small like the green one and like this is like too much is happening in here and it doesn't really follow the like the original kind of rules and requirements of these like Twisted blades SL sword creative but it's maybe they will get there but we still don't yeah still not not quite there this is so much creative power yeah yeah yeah like so many different different Creative Concepts I was these all look great they're all so much better than the normal creatives who go through exactly and like different uh different concepts this looks really good I mean the quality is great they like different visual Styles as well like 3D versus these like kind of outed gameplay hooks obviously Star Wars Star

Wars Star Wars from wish and then here let's let's random random Spanish yeah in English yeah so thank you very much for your support and everything but like this like they all look like minions so from the movie 100% yeah but this is actually again same with AFK Journey that they have this event that you have these like yeah all the revols all the time and is this like infinite login claim event yeah infin Ling claim I mean like you remember like when we were in in South Korea there there was the the prize on every party Lucky Lucky Draw Lucky Draw kind of of course the world exactly I want the tsht by way he here you go do you see like what's what's this Ninja Turtle Ninja turtley Harley exactly we have few more of these I mean select and like weird weird ugc type of stuff I mean quite boring but whatever and obviously this

I'm not sure what's this no Pokemon creative the thing comes from of Duty yeah this dut Modern Warfare Modern Warfare and this is even in the you know in the in their icon in the icon this is perfect yeah oh yeah this is oh yeah Super Saiyan I thought you would Dragon Ball yeah I thought you would appreciate I thought you would appreciate can you go and show like the spend per per Network or where the spending the most oh it's uh it's I already showed you it's majority it's up it's up then you YouTube and well a little bit of lifto but upin is the biggest and then we have Google and then we have uh some other things like uh they hav they haven't put pedal to the metal yet right they're not full spin no no no no no no that % no and they have the money because they have Legend of EXA yeah

exactly and they don't have Tik Tok and I think uh well this type of game iron swur I mean I I remember the Sur was big on iron sword definitely absolutely the the biggest on on Tik Tok I mean that was just a their case study basically so like that's that's what you need to do 100% so that's that's thing that definitely missing honestly like wow I was just like we can we can do like integral it's just also quite interesting and funny it's like the back so I hope we find these guys when we go to China Joy so I can just ask them I'd love to have a beer with these guys yeah yeah for sure this is just uh it's great honestly I it's way better than I expected there are some things that uh they could do better like these playable ads and different uh different concepts in terms of these like Twisted blades and all of these like uh even hordes versus heroes machine gun

laser yeah so they like there are some things on the creative side that they could do way better because they are proven Concepts and you know like you don't need to invent V or all over again it's just like well by the way the music here is just super hardcore so that's pretty good but yeah like that's that's what they are definitely missing already on the other hand like so many different creative so it's like wow see that's Mario plant right there yeah Mario plant I know so they have the the Mario um asset creative their creative their creative way is like one thing from a very known well-known IP that's usually in the hook or something like that and then like always in a creative yeah they have like different things here so the hook great yes uh kind of heavily inspired by well-known IPS yes uh uh and then uh what they're definitely missing is the on the playables on different

networks as well and it's like the thing is like they have the appin but it's mainly purchase oriented Ross Ross campaigns uh which I think it's the same thing on Google and on every other channel right the revenue is not big enough to run any Blended Ras campaigns not even Adas campaign I mean you could do it with like 20 30% of OD Revenue but it's not scalable it's not going to be scalable on the Adas campaign so it's all high quality payers but then there is the in terms of the countries like you saw it's Mexico Brazil us is not the top one yet so I think if they put the the medal pedal to the metal then it's going to be us mainly for sure but I guess they're waiting for something so I think yeah I don't think like they're spending more than like 50 to 100K per day yet and it's just like because they're making one 120 150 maybe

with um the sness multiplier may be closer to 200 so like they're not not that scale yet I mean growing yes definitely doing a lot of things yes but not in the full potential yet that's for sure so I would if I need to rate this I would say like seven out of no eight I would say eight because it's like yeah it's it's good see serious like I was really surprised like if you if if if you think about all the games coming from China and what we discussed you remember like those creatives it was all like kind of Asian creatives like this is definitely westernized that's that's 100% definitely like uh on my side like I would definitely give them nine especially for all the Innovations and stuff like that the only thing I'm missing again is big giant social feature they have the they have the GU find something else you you you need these you need these why why because they drive players

in the late game that's why that's probably why they're not spending so much because you don't put wallets against wallets that much well okay fair Felix six great on our placements really good at getting people to watch ODS however the main reason it's not higher is like all the depth of the rewarded placements are hidden like really far back and it's hard to find if you go looking you find it majority of users don't look for it I guarantee you that 70% or even like maybe 50% of the impressions are all the revive one and the rest are like make up together so the only thing that would be the lowest hanging fruit would be having get one weapon upgrade for free with an ad before you start a game that would be one that comes up then also it's mediated currently on admob and I'm only seeing uh six networks that have direct links on their adabs txt file which

essentially means that they only have mgal uh yeah mgrl Facebook Google app loving and unity upov which is Chan they running exactly right so that's not enough you should have probably three more networks when you're scaling up to this type of level to just get a good competitive stock so you're missing iron source which is a big like you need it in America in the US you need Maloo you need liftoff for example Le like you need that kind of stuff to push up the average so good on the placements but there's definitely probably anywhere from 20 to 50% gains to be made here if you implement it properly or switch mediations oo yeah yeah l dentist company not making it for them yes l dentist company not making it but I mean like the it's hard to say with mediation how much they're going to get right because like I I moved people and they get like 5% up lift I move people and they have 50% just like you don't know where it's going to land

right you don't know until Felix exactly y just don't hire don't don't hire me for any Ball Sports because I don't have any hand eye coordination and on that bombell time to end exactly thank you much for listening please uh if you watch this on YouTube um please like And subscribe uh definitely help us get interesting guests which uh we have uh some interesting ones coming and lining up for um for making appearance on our no [ __ ] gaming show so please um also comment if you like it or not uh we like feedback and see you see you next time and see you during our AMA episode which we're going to do next Tuesday at 5:30 5:30 Central European Time very very good PL thank you very much and also see you on our slack cheers cheers by bye bye [Music]

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