Screw Jam success story: How to reach $250k/day revenue? Innovative & satisfying hybrid casual game

listeners if you're watching on YouTube I'm sorry but you you won't be able to sleep especially now especially now I see you come on I see you and then yeah that's it pretty much by the way looking at the demography guess what it's 50/50 yes give SE oh nice so compan which of the companies that we covered right now would you say is [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the game if ma was a football player he'd be like slatan or like you know one of these ones I thought you was you would say a different uh word starting with d but diva is great div all right yeah welcome everyone welcome everyone this is another episode of Two and a Half Gamers and uh yeah what are we talking about today yes hyper casual to hybrid casual we think we found the studio that solved it well yeah multiple times yeah multiple times and not only one Studio but multiple Studios anyway uh so we're gonna talk about screw jam and before we start before we start uh

because I was playing the game Yak was playing the game Felix are you were you playing the game a little bit yeah I know I know I know you are so have you noticed the the splash screen what game company is and don't start the [ __ ] game Felix I was just about to I know I don't it's the Chipmunk or the squirrel or whatever it was yeah there's a qu qu games studio is behind this game and it's published by Ric and now it's take two or sitting on a take two account on on Apple and Google but who the hell is qu uh qu games it's small Studio from turkey and small by team size which basically based on their website is like 12 people but not very small in terms of the downloads because they published already few games yakob do you know which ones

and don't start 10 cents cheating he's cheating oh my God again cheating again oh my God what are these who are these hits from Rolling no look so I actually put this on the nice grabbing sensor Tower because you were too ignorant to do the research you like compare yeah yeah yeah I mean these are like so so basically they stated on their website um they got 180 1 million downloads Jesus Christ they have games I don't have all the games on the on the gravin Sens Tower but they have hord Master repair Master catch the crowd but there's a blob Runner and blob hero and the blob hero is basically the closest to hybrid casual um genre then they have the reer master as I mentioned like 50 million downloads interesting things see nine people instead of 12 well maybe I just miscount I don't know see I did the

research yeah just now doesn't count children not in front of the guest guys okay sorry guys yeah anyway so so here so it's the reaper Master is here basically like getting what like mill 600 500,000 insts per day then we have the blob Runner which was definitely the biggest game it's 70 million downloads and then we go to blob hero which was you know you see 2022 and started getting some revenues I mean obviously on the scale like it's nothing but then they had the hord master which is again like a hyper casual kind of game and then we go fast forward to 20 2024 and then we have screw Jam which is now sitting on Amazing 130k revenues per day and that's only I

revenues and it's not getting into uh equation the sness multiplier so it can be quite quite a lot more so interesting enough this gaming studio is definitely doing quite well and it's definitely nine nine people anyway so they are based on their website they're focusing on developing high quality mobile games who is not all the games are published by take two yeah AIC roic yeah all the G all the games I also found this um which is their Google Play account and we have blob match 3D and T gem so I guess you know I mean this T gem game is did nothing on Sor T but you can clearly see there is some gem kind of thing in there no anyway like the it's definitely doing quite an interesting things so but now today yes we are talking about screw

Jam that's that's be that's that behind the the whole kind of all these games if we look at bus gem by the way it's not even listed on their website yeah no no no it's not yeah I saw it because it's to new or something wasn't updated it wasn't but yeah gem it's interesting enough because I thought that b g will be doing way more revenues than than this it's actually it's it's getting smaller and smaller and look it was getting up here uh in in this graph it pecked around half of March yeah and because I can't see that oh really oh you can't see it no way can you see it now no maybe oh come on jeez yeah you can see it now you can see it now uh and yeah it's like yeah it's picked here and then it's going down but then you know you see like the same think it was kind of

happening to screw jam and then boom now it's going up see let let me just frame it that what we're looking at is basically uh Rox portfolio of Ip Revenue which is in the first row Twisted tangle and screw jam now screw Jam taking over even Twisted tangle yeah but both are something like 2 million IP revenue for last month and then second second row is pretty much C to and B gem which are doing something like 700k to 600k revenue in last month I only I'm way is doing so well jeez C is actually still going up it's going to go up you will see it's going it's going to go up steadily kind of plateauing but yeah let's see somewhere like 33k a day which is our like hybrid yeah hybrid yeah a benchmark it's like look so we have this and if you look at the June or like the

year ago there was basically nothing right then Twisted tangle suddenly it's it's going up I mean the revenue is quite low but then download still going up and up and up and up and then look scaling heavily in in January that's what actually why we covered it in the in the podcast and then now it's like they have four games basically now which are kind of relevant yeah anyway I think uh today we are going to go through the screw Jam only all together with all of these they're making like quarter million IP Revenue day iip only only without setness multiplier which can be easily 400 y a day easily easily okay I'll just stop sharing this and we can the game yeah yeah we can go maybe like now that we have enough of these kind of charts let's just charts enough of charts do the game itself um yeah let me

just leave for now and like goal of course you're are shown after every level that's completed I left the level I I actually left the level and it's not uh after every Lev complete isn't cool down or timer if you go too fast you don't don't getal I had every second or third level actually yeah because it took the time I guess until cool down run off or Blondie here can tell us more sophisticated setup of the segmentation maybe maybe also so my dear cooh hosts the screw Jam is a combination of two games which games are those tell me Let Let Me Maybe do it this way because I guess it's Let Me Maybe do it this way I'm just asking a question so I have no idea and that's c2a so TI tile tile match and Zen match what that's tile and Zen match yes I'll prove it to

you okay just prove it to me I was main mainly say going to tell you wots nuts and bolts which is something we discussed in our two and a half Gamers chat and bus gem that's it what's what's the core on the bus gem it's like uh just bus the buses go up yeah exactly yeah yeah they have that mechanic yeah I agree no of course they have the mechanic yeah of course they have but but yeah uh before I dive into the game just talking about the the feature set here a little bit you know what we could do you could actually put the seat away graph away and just put the screw gam graph behind the gaml uh like this or what do you want to there no why are you why are you showing see the way uh sorry numers because I was having yeah this is there you go oh no no that's perfect there we go anyway nice okay good so important thing the the progression of the game is actually

even a little bit more streamlined progression of mob control and block Jam that we have with our favorite non-existent index currency that you hold to build and the silhouette kind of emerges itself and that's it but you know what you don't know is that there's a hoptic feedback yeah but it's kind of very rudimentary is not even forced that's the big difference between the wood one where wood one is like forced after every level here you can go there you don't need to like you those stars that players accumulate on guardian sces and don't care about renovating just play the levels that can happen here but you have the exclamation mark like hey you you have the by the way you should use your thousand points whatever so but yeah it's but it's basically that uh then they have this kind of road trip which is basically a battle pass feature uh which has actually two passes the gold pass and Ultimate Gold Pass which kind of gives you a step up and then yeah you as I said you do these by

completing levels gives you step gives you rewards very easy and then there's the streak mechanic actually I think streak mechanic is the team of these days where we see it from left to right literally from casual games to Squad Busters and yeah yeah being like one of the centers of the game because it really especially in casual puzzle games it really emphasizes the end monetization point when you lose the level and makes it even more appealing so it's very good and this is again very rudimentary very easy just as you go and you have your streak you get more and more rewards as kind of you progress the interesting stuff that they are one time only rather than an actionable advantage time yeah you kind because yeah okay usually how streaks Works in normal casual games or let's say the big ones not the ones driven by EDS at all is that by keeping the streak they give you like boosters at the start of the level especially the pre-level boosters they're already given to you by

game but here it's basically as you progress through the streak and if you keep it up you get these chest which contains boosters and more currency I don't the big one is like yeah you see it one booster out of each each each kind of one and then some hard currency and but but by the way this this amount is 3y like ler like 100 for like 60 level streak it's nothing it's nothing come on guys you could give and this is this is a hard game as well you're not going to get 60 in a row it's that simple like it's really hard it's super hard shop is again very easy nothing to it I don't think so I saw any offers yet in my face and then there's the Lucky Spin which is again kind of basic feature nothing to it there is offer when you lose a level oh yeah it's it's right there but I'm I don't think so there's one that's like let's say like ticking here like step offer the chain one with steps or I guess I would expect that one to hit somewhere or the usual event that we see in Twisted angle where like oh there's four other players spring exactly at your 4: a.m. conference VI time beat them up he

that's a very nice flag my for a conf discussion that's what happens when you open the game exactly other four people started playing and you need to beat them yeah you know but yeah let's continue so the game play itself I'm actually at the hard level uh the gaml itself is very unique uh really kudos to whoever did this because I think it's very good iteration games yeah good to you guys as as Matty said is a combination of the bus gem game where you have these buses coming in which limits what can be taken out of your bench which your benches here and the bench mechanic is from as I said these kind of tile games where you have okay fair enough you have these even even the main core in the level itself is like layers of tokens that you need to get rid of you know so you're going one layer after the layer and taking the bottom layer so this is from T this is actually closer to tile thing to the tile match Z match and then they took an

iteration with the bus gam game but it's very interesting nut and bolts nuts and bolts definitely it's nuts and bolts the core like it's like free games in that case yeah genius iteration no it's true as I said it's very good very nice and it produces some very unique effects for instance the boosters that they guys did here they're amazing like the one that you break the glass and you break the show show it show it yeah I'll show it as as as as I play because I'll get stuck anyway like this level is super hard but it's it's amazing it's not based which makes my life less stress not even move based not time based and not move based so it's very relaxing very good in a way this like they took out the moves at the time and pretty much you get stuck that's it like yeah very very easy and it's if you don't plan the moves ahead then you get stuck and you're oh [ __ ] I need to go again yeah yeah so the boosters there are you can get more holes here to kind of increase your bench you can break the glass which is very interesting and then you can kind of speed up the next bus

this kind of a whatever drawer that comes in and it gives you again more chances to a toolbox toolbx yeah so get the next toolbx again speed up tool of your do you have do you have a vehicle in your tool box no no you put your two box in a vehicle so let's start here to kind of show the game play so now we're going and we're slowly filling these kind of two boxes which was the other one I always forgot one uh oh yeah this is this one so I need to do this one yes this is the this is the interesting thing the levels are deterministic this is also important level does means there's no Randomness in them each time is the same level so the tactic that you're planning from your previous round can be applied here and you kind of mastering the level same setup as Twisted tangle exactly same setup but opposite setup as block Jam 3D because it was always random kind of block 3 a little bit kind of most most random I would say on on the randomness

scale with the Cascades and everything but now we're like completely deterministic the level is as it is and it's it's always the same but there's there's also another Factor you need to take into consideration right because it also relies on speed because some like solving are available because like things dangle and if you don't physics like they quickly physics physics that's true yeah yeah that's true is very unique and I never saw this behavior before where you literally need to plan around the physics of these plates as they're dangling and hanging because only for a certain period of time you can click the screw and then you're fed pretty much so yeah where we are yeah I think this is this is exactly the move that we need to do so now if we do this we can do this otherwise if it would be in different position it could pretty much I don't know go back there and obscure the the move and we would be again screwed oh screwed because you're playing screw [Music] them well done Rema yeah yeah so this one now again we

now oh no see and now we can can we do this or that or we have very small amount of time for this one otherwise we don't have that do it there goly move and green green green green Green [ __ ] this is so much fun this game like oh it's so good yeah they they planned it very very good my so satisfying to watch yeah it's very satisfy feedback it's even better right even better exactly yeah even better where was the blue one behind one more you need to crush to crush crush H this one this is the blue one Hammer Hammer I also I was I was sing in one level and I was like where the where is this blue [ __ ] [ __ ] hell I can't see it it was somewhere like under the ice which is amazing feature by the way yeah by the way this other feature this

is also pretty good the bolts have different colors when they're until these different colorful blocks so if this like you know if you take few blocks against each other they obscure the color of the bolt yeah it h it's hidden there it's just and I'm so color blind that I sometimes just cck the wrong shade of color as well like blue and purple like yeah me I like what I'm glad I'm glad I'm not the only one like I was like yeah like no yeah yeah uh now we're kind of [ __ ] now you're [ __ ] no use the hammer again because we need to kind of get this one out of yeah and it's only you're only able to do it on the same level basically yeah same level of uh placement basically um yeah let's do this one this one this one this one this one and if we if you if if you would play Twisted tangle you would lose already five times because of because of actually might do this one yeah he's going to do this

one well done you used two boosters yeah that's true not really well done to be honest yeah there we go yeah at least at least this is the game by the way this I was like No by way this is not worth it at all it's not worth yeah exactly like but check check the new feature um kind of this is important there's a new feature which tells you how many levels you need to complete until a new mechanic Within the level design unlocks yeah and we'll get to it a little bit more just want to kind of get one more level into the fail screen you know why I'm kind of um struggling to to understand why they're changing the features or mechanics and not adding it up because you had these like two screws attached to each other together tied together then the disappear now you have eyes and then you know like then it's going to be another mechanical feature which is going to replace this one yeah

and in Candy Crush you're kind of like adding up to the yeah on top of it so I mean obviously that would kind of add quite complexity into the game design and balancing of the levels it's already very hard like some of even B Baseline is just kind of very hard okay let let me yeah now for instance we have the the line mechanic there we go I guess the switch them switch them around maybe like we can check some of the like later levels like I mean thousand plus or whatever we have the way to do it without cheating this time without cheating this time uh yeah there we go what's so for the listeners on the Spotify please go to YouTube because yakub is playing uh this beautiful level which is level 503e yeah even without cheating even without cheating which is very rare because he's a big cheater he's cheating still playing he's still play he's still playing on desktop yeah what does it have to do with desktop what does just I don't want to say you

know because you don't know what you want to say yeah I wanted to lose Dam it like you to lose yeah like you just there you go anyway when you lose basically what happens is that you can use a rewarded ey to get more lives Bas everything is based around five lives right what is this what is this game I mean it's basically the same game look look yeah it's called unscrew JS guys Ric whatever you're doing block them if you have that much I Revenue you should not be allow direct compe competitors yeah this one let's just lose it to kind of show the thing so if we do [ __ ] stuff and we lose the level which basically means we fill out our bench here that's the loose condition no time no no moves uh this is the screen what we get so there's instantly a fail offer literally it's called like a fail offer and I think this is really good because it's it has Giant exposure time

compared to the other offers if you go into the shop because it's every time when you see a loose screen then you have the key playing thing which is basically I don't know what even what will do here to kind of continue the situation I guess it's kind of lose boosters or like all restarts the level I don't know yeah but first I want to give up so if I give up and this is important immediately into goes into the streak screen where it tells you do you really want to set your streak this is the thing so and only then like we we go again because if we screw it up and then want to do this one what happens ah it gives us boosters on the both both sides immediately so there you go you've seen it by the way in the in the meantime when you were talking about this uh streak lose there is another game on on to take to account which is unscrew puzzle and it's unscrew puzzle

yeah it was Dev it was launched or kind of soft Lou or whatever before screw Jam so I guess there is some kind of connection there as well maybe maybe maybe but yeah continuing forward just saying like we had this ice mechanic where you have that like ice blocks pops out now there is this like shutter open mechanic where each time like stuff opens and then closes based on each turn so you need to be kind of careful which one again this tutorial level so it's kind of trivial then I found this bomb mechanic yeah which they also introduce on level 71 where there are bombs there oh yeah like you need to clear the bomb before running out of its moves because it I think it disappears or something then they have this chain mechanic which means you need to unchain the the bolts that are connect it's bit like the Frozen one yeah it's a little bit like the Frozen one a little bit more explicit because the Frozen one is all around like you're

basically changing parameters that's how yeah that that's how mechanics are driven in level design and this is to help with retention essentially to keep the game fresh yeah it's it's all about like that mechanics curve that how much new stuff you introduce and people are not uh again there's like a key mechanic or whatever which is Twisted tangle by the way yeah it's is of course Twisted tangle TST I'm like some of the things you can directly can even blog Jam uses this you know you can copy and use from like other games some Universal and again you don't to wheel getting heavily inspired you mean yeah getting heavily inspired um but yeah as I was looking through these uh and there's literally like kudos to this YouTube channel who literally has all the thousand levels like I think it's th7 on YouTube L Shan yes exactly thank you linin son uh and you can go and pretty much Lan yeah you can go and look through all the levels by the way this is great research thing that some people

put all the levels of a game on YouTube which then is super Handy by the way the levels changed if you compare the build that we have now and then he was filming two months ago some levels are definitely changing so you see the team inter rating but let's say let's do 1,7 level to get the kind of comparison why just not put the the latest video too why didn't you want to do the last level why did because it didn't seem hard okay 1009 answer the question like why is it like what are are you WK or something or like what what's because just by the looks of it this this one didn't mean seem that hard as the previous one I was expecting new mechanic hard it's a it's it's written basically written there do you see under the number of the it see see see there's the little devil God stop stop stop arguing I'm going to come to Slovakia and I'll clunk your heads together I was basically you know preparing the for you for the Adon part yeah I mean

the Adon part we already covered pretty much uh most for listening right yeah exactly but there's a lot of things interesting to say because I really think that Ric are on to something that probably will Define the new hybrid casual genre right because Twisted Tango we covered as well was about 30% ad Revenue 70% I AP revenue and here it's roughly the same uh what's quite interesting here is how banners unfold and basically come in around 15 18 so a bit earlier than Twisted tangle and also how yeah there's more intials uh but also this lucky wheel right to a day very useful right if you're playing this game a lot but also yakob can you lose two more times uh so we just run out of lives I think this is probably the most uh the best performing rewarded ad placement that they have which is essentially when you give up and you lose five lives which are revived or

increased over time I think it's every two minutes you get one life back uh so yeah if we lose now and give up now we have no life so when you press play you can only play with watching One rewarded ad per level which is extremely good right because you get like you get a you get one life every 12 minutes so the hard levels here especially in the start when you're not good like I was finding myself watching four or five rewarded ads a session just to keep playing because I wanted to keep playing to see the new mechanics so I guarantee you this is how how can you watch four ads in like right you know I got past level 40 m so it's gets harder yeah me too me too I was 50 sure so here what the main thing is we really need to factor in the fact that there's a lot of iaps in this game so ecpm are going to be crazy higher than in a game where there's no iaps right and the reason for that is you get the

big LTV games coming in and buying a lot of the inventory and that pushes the averages up right um before you continue how like which creatives did you see in the in the game Candy Crush yeah unscrew gamw yeah match Factory match Factory like 10 like I lit like I watched 10 or 15 ads yesterday on iOS all on iOS almost everything was match Factory almost everything was yeah on on iOS yeah anyway this game is making a lot of money uh but majority of the money is coming from intials and then after that it's going to be rewarded and then last it's going to be banners banners why you seeing the banners by the way I don't see yeah because you play on VP yeah basically the banners start coming uh after like level 18 19 during because when the tutorial ends or something is yeah 18 18 for for sure 18 for sure yeah so yeah

like when I play uh I can show you here here's open you can see Bann bot my end so they're on a 10sec refresh rate uh so assuming like 15 minutes probably impression Banner inut out is around 80 but when you have banner ads at the bottom you're going to get a very high ad viewer rate so the main thing here is like the active user base in the last 30 days is about a quarter of a million but yeah there that quarter of a million nearly 210,000 of those people are in the US and they're on iOS so exactly extremely valuable right so that pushes up the average ecpm even more right so I think probably on average they're showing about four rewarded ads on a 55 to 60% ad viewer rate and they're showing about six interstitials on average on 70% and then probably about 80 90 banners on 70% as well so this game is making 33k a day from reward 28 from interstitials and 12 per day

from banners is 30% way more than 30% 7 yeah meaning 74% so that's Twisted tangle those 30% this I would argue is closer to 40% so about $2.2 million a month so nearly uh you know add on nearly 50% more on the numbers that we're currently seeing so yeah well done this is yeah geez yeah it's guess this is going to be the yeah this is oh no 40 that's almost 50 right mhm yeah but like that pretty much for me says like this is going to be some probably the gold standard of what hybrid casual would be right and rolic wow knocked it out of the park here it's going to be interesting to see what kind of scale we're able to get like do we think they're going to be able to get a DA of a million up from a quarter of a million or like where's the ceiling for a game like this yeah that's the thing o this is by the way the creative I see all the time in this game all the time because they know they know you they know you

this is this is basically you if if video was you this King uh like King's Court is this is the King's choice is usually the first game I always block when I work with clients because this is the one that gets the most complaints always yeah yeah yeah that's terrible but anyway like honestly M what do you think the ceiling is for this in because from da because the only thing that's standing in its way from like crazy ad revenues you know like the close to we award at revenues it's just the same diu as we are warriors and then they're they're there pretty much yeah but the thing is we are warriors is different type of art style in the game as well like this is more closer to to anything by tree kind of which is dressed up as hyper casual but still it's I'm pretty sure it's uh yeah the ambulance is is is definitely trying to rescue the cpis right there right here [Laughter] uh absolutely Absolut sure it's uh com for help now I think like and when I was

thinking about this most probably not going to hit million daus I'm afraid like this might be hitting the ceiling around like 200k iips a day and that's just like my assumption honestly but keep in mind the name of the game is not to have one giant game here like in casual like have 10 Twisted tangles in your portfolio which they're almost there that's the and honestly yeah if they have like four five six games with 200k there you go yeah like we said they're already doing quarter a million I a day with all those four games all those four games exactly and then we don't know about other games they they may be have in the pipeline because this honestly like look it started in January this year it's four months to get from zero to 140k a day iip only plus ads so it's

almost yeah it's almost the 200 90 on ODS yeah it's almost like 250 combined so let's let's say it's 300 if we get M sence multiplier four months four months together obviously we don't count with the Twisted angle which were already can you stop sharing screen so I can see how much money they're spending on appen y well because this is going to be this is like what up is built for right by the way one one one last thing I wanted to mention they definitely using a lot of insights from Twisted tangle I think oh yeah directly or indirectly without without doubt for sure I mean it's uh I mean why wouldn't they honestly why wouldn't they I guess the biggest difference from Twisted Tango was that I saw no banners in twist Tangles and I'm seeing banners here perfect in the

formula you know each each one should be better than the previous one well it's like they're doing it very quietly like uh just like you know well they're also take too right they're not allowed to talk right because they have ndas and they're not allowed to speak even tell them you know what time of day it is how they're feeling yeah I would be glad I was talking to Twisted tangle design team I would be gladly but they can't unfortunately go here because public company behind them yeah I know I know I know well they couldn't say anything but still like uh meaning the chel what in May in May in May uh but still like thing is like quietly like you know because we we hear all about these big compies you know Voodoo say games wink wink we might he hear about say games a little bit more in the upcoming days dear listeners uh but we don't talk like nobody not nobody but it's usually say games Voodoo and homai like oh you know we're going to hybrid and all these like

PR articles and everything and then then there is rolling in the behind and like by the way masterminding the whole new Jump and not saying a word like just getting on with the work and [ __ ] executing they can't say anything because it would you know move the stock but nobody then like kind of was talking about it before like Twisted thing like we were the first one that we actually talked about course any show show some creatives show some creative I want to see what this looks like but why is Minal number one because m is doing quite well for for these types of games and I had mintegral in one or two other games that I kind of reviewed outside of our podcast and there was minr and uh look and it's like look it's a lot of playables so oh jeez basically that screw bolts whatever thing yeah but I need to reshare nut and bolts Nuts and Bolts yeah it's also by by doing really well can then like look

so we have this scre it's it's playable what do you think it's in here oh [ __ ] you don't hear this the sound good good good tell us it's it's not good I don't want to hear the sound much I will play I will play it in the I I will play it afterwards yeah [ __ ] I can't play because the the sound is too too loud anyway it's uh uh it's weird music but it's playable at here uh thing is at least here I can turn off the music right but there's no there's no one and it's wood nuts and bolts puzzle from Ab game Studio that's the one yeah yes MH how does this work when it's a minute long creative this is a minute long rewarded creative that runs for one minute if you don't press the x button yes oh yeah after 30 30 seconds yeah after 30 seconds you will see the the Popa like hey girl reward granted and then you can choose to watch the uh the ad or you

can just press exit and this is look it's the same creative just is that integral that makes these or is that like a company this is no it's time it's uh it's take to well Ric by the way this is the trend sorry just saying the wood nuts and bolts puzzle game which started scaling in last December yeah it's already is sitting at 60k I a day oo and it's doing downloads wise around 400k a day yeah wow yeah that's what I said I mean I know I I I kind of brought this up four months ago or two months ago yeah yeah so but yeah it's Apple I mean it's like the thing is like we are now living in this uh this world with like one minute long videos and everything like more than 30 seconds these are all playables and and the F fact that there's no sound

option it's terrible but yeah this is basically it so no fake game play well no but they have some you know like the physics is even here yeah physics is great like physics is what physics is what makes this game unique I can hear it it sounds like a casino slot machine and this but there's a timer you see oh so it's a bit fake so my my guess is it's an old build it's not old build it's C playable you can put whatever you you you want there I know I'm just saying that it could be old build and it's different different backgrounds but still the same like this is an actually like interesting interesting playable so now like whoops o and in here it's a little bit more relaxed video uh sound doesn't make my ear bleed like uh shopping m music oh so yeah you play levels until until that timer is is off now here we are and just going into the video

section who yeah I SC is cool and the the sound is quite I mean interesting almost like EDM type of music but they are doing this like different backgrounds and this is something we discussed I think what was it bus block gam 3D or something else that they had is like different Vehicles different vehicles and then then there is this yeah but it's a playable one sec yeah this is the playable and this like com basic it's designed for intitial so the 5sec video and then basically goes into the playable the thing is like this is this is a playable so there is this new new kind of trend ugc and playable which is one one format mhm and they play four seconds or or five seconds or whatever three seconds of of the like let's say hook and then you go directly into the playable and here look at look at how smooth it is you know like there's the hook the trans I mean the trans yeah the transition to to the level it's just

like it's it's perfect brilliant yob would you say this is casual or Hy hybrid casual this one no yeah like yeah screw jump usually casual games have just much more robust mechanics curves I counted the mechanics curve here we counted what like 7 10 mechanics like if you have like like Gard SK and stuff like you have like hundreds of mechanics yeah so it's just much more content Rich compared to this because it's all in level design then it's all in level design and also like if when you look at the I mean it's not not very relevant or uh anything to if it's hybrid or hyper casual but you seem integral and uping and it's about no no no M this is important hybrid and Hyper casual casual whatever it's about the production cost and size in order to do 300 levels in Royal match it takes much more to do 300s here in screw J fair enough I

was just I want to mention like we see up which doesn't say if it's in here like in terms of the UA channels yeah on the other hand it would say it's more hybrid than casual because you don't see lot of integral on casual games more like hybrids and appla being on the first place as well in the Casual space it's more I mean Apple I me is there anyway but there's more like um Google and we don't see any YouTube in here which is weird but we have only admo which is quite small in ter in here in in in May so they're not running so much action in here oh Jesus Christ what is this wow so I've tried 46 four times but still kind this is a nice fake fake or iterate fake altered gameplay completely altered there is a good sound in like like a metal metallic sound we have unscrew we have all again this type of

thing and the same interesting seeing the Publishers it's like say games like all of these places yeah no the what kind of games you see you saw in the in the banner ads like it was my perfect Hotel all the time M factory I saw actually v v are warriors that was kind of kind of interesting but then like all these yeah all these things but then I have this interesting of like Facebook uh Facebook gallery because Facebook Galler is always the the most important so we have this the unscrew the skull and then we have this which is a nice real real D background is you know Tears Don't call Wonder this is sing song oh my God this is amazing yeah this is definitely that I know yeah by the way we at some point definitely need to look close match Factory because as I'm seeing it's currently scaling to let's

say 500k a day yeah I know I know 500k a day and also I was looking into into mat maybe we can do that instead of that stupid anime game you want to do next week no that's bigger actually we're doing that so we have Harder Than You Think type of but it's like it's nice you know Hearts flying everywhere I'm not sure if it's Valentine's Day already but maybe it is are they doing anything wrong on the UA side uh look so they have this IQ Jesus [ __ ] Christ my ears whoa I I mean this is like this I doesn't make sense I I saw Woods nuts and bolts type of game videos like playable ads when I was playing the game and there was the IQ connection was way better because this is just random numbers this is not even making any sense it should make sense like with all this you should the IQ should go up and down and I'm I didn't see any uh any Albert Einstein

and and brain thing but uh you know all this thought there's a little bit of brain so it's I think it's like it's too fast the game is more relaxing and calm the creatives are too fast I mean this like all like all like only 2% can pass these and all like IQ of stuff yes that's good but kind of it could be better uh more connected definitely like like what is this like clown in here like what the [ __ ] like how is it relevant there should be yeah these are this is better it's like simple calm relaxed Campa music as well the the closest thing which was a little bit depressing is this but also also umbrella thematic yeah the yeah exactly but this is yeah this is nice but then like yeah this is just yeah and this seriously what's that oh my God oh get that away scary yeah it's really scary I

can't I won't be you know but this is was a joker yeah it was a joker yeah it was a joker how is this kind of relevant for female audience tell me I mean this does make sense and also it's it's CU as [ __ ] if you if are somewhere here listeners if you're watching on YouTube I'm sorry but you you won't be able to sleep especially now especially now do I see you come on I see you and then yeah that's it pretty much by the way looking at the demography guess what it's 50/50 yesx oh nice so the companies which are the companies that we covered right now would you say is the closest or leading the way in hybrid casual like leading Hy casual hybrid yeah like most hits most doing good job yeah seam is doing very good job but still

kind of I guess a little bit more needs to be done there uh yeah roic is now kind of kicking it out of the park with these games like four kind of very solid games there uh what's there yeah babby are still the Undisputed Champion they're still there hello Minecraft yeah hello Minecraft this is the thing like what's what's happening with all these like fake IP kind of stuff Joker Minecraft like maybe everybody watch our podcast and they saw that there's no repercussions yeah people are getting more liberal with uh the amount of Ip infringment they doing in Mobile doing more daring not liberal yeah this is nice hook mesmerizing sharpen your brain to play 10 minutes yeah it's actually old that Felix three question yeah I'm looking at the data of wood Nuts and Bolts and they have 20 times the downloads a day but half IP Revenue are they making more

money yes because of more ad Revenue I'm sure for sure from 400k a day instead of 20K a day yeah but you know you should always look at the countries I'm looking at the countries us is still 40K us of course it's 100K India but yeah yeah there you go always you need to look at the count is good point guys let's uh let's finish off some scores here and then let's uh close this episode all yeah 9.5 for me like amazing what happened to you m it's great iteration Innovative iteration it's yeah the only thing the Half Point guys make stronger meta have those events no social features oh my God no you don't need that this is this is not a Forex midore RPG you need stronger meta game like Royal match or whatever and stuff like that copy their liveops template what Alvar was talking about on the voodoo episode we did I'm going to go

admon is n and a half 10 like I don't know what they can do better here like I I tried to find it because of the high scores yeah he's he's the American Idol the grumpy guy who always give marks no no no I he do he doesn't anyway I I don't I yield the yes of my time to Ma so yeah so when when I went to say like five but uh but no no no I was I'm kind of don't let us don't let us affect your answers man no no no no no I wanted to say five because I thought uh this is more strong independent woman of course that's why I'm saying like I I I thought it's more skew towards female and it doesn't make any sense un unx the theme of nuts and bolts that's Gru yeah that's yeah that's what I want to say like the nuts and bols like definitely going for the male audience and in that that case the the creatives make way more sense uh way very more sense I'm definitely going to go for like 8.5 for

sure I mean there are still like kind of things that they can improve on the brain and IQ and all of these like connections and then the trends where's where the [ __ ] is Alber Einstein as a hook as a hook where is heie had Albert Einstein in the game yeah yeah exactly as a playable character yeah there you go and qu game on top of it and quiz game to it w up yeah I'm going to take because we have our next ask me anything episode next Tuesday at 5:30 Central European Time uh it's going to be the three of us where you can ask us anything plus a secret guest o so I'm responsible for inviting said secret guests and yakob and mati have no idea who it is but what I can say is basically the the issue with us is basically we've never scaled a gaming company right we never been CEOs of gaming company but we know our crafts very well so I've invited someone who is

the CEO of a company I don't know you'll find out on Tuesday but secret guess is coming if it's going to be arony time gonna bring another another guest all right all right guys thank you very much for listening please uh if you like the video give us a like share comment everything you can just to help us grow a little bit and to get some engagement up and running yeah if you don't like something please join the slack where we can discuss things and don't like something tell us in the comments and it's usually related to Ma so yeah always related to me because I need to shut up and then stop uh saying things I guess apparently uh which is never going to happen and on that note see you next time H byebye thanks byebye [Music]

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