Zemeho's Kimmo Kuusipalo explains music streaming… (2016)

Key insights

5 takeaways

01
Valinta is a free Unity plug-in that enables developers to integrate interactive, user-driven music streaming from a library of indie artists into mobile games.
02
The tool allows players to select specific genres and tracks, shifting game audio from static soundtracks to personalized, interactive experiences.
03
The company's long-term strategic goal is to establish Valinta as a standard industry solution for dynamic, licensed in-game audio.
04
The mobile game Pale Harder, available on the Google Play store, serves as the primary live proof of concept for the plug-in's functionality.
05
Zemeho is currently targeting European game studios to expand the adoption of the technology through networking at industry events like Pocket Gamer Connects.

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Transcript

hey I'm chemo chemo cosabella from a semi ho Lewis and doing a product called Molina we should say plucky Nana service a music player for mobile games ok so how does it work exactly this is something that a developer can just buy or rent or licensed one from you they download it for free it's a unity plug-in that is really easy to install and just plug into your game and you are able to provide your gamers the choice to choose the type of music they want to listen in in the game inside the game so you can choose from these are actual music tracks written by like indie bands you know they can choose Jean Grey like if they are they fill up rock they can choose rock and start listening to drug and the music is mainstream enough

mainstream but in the type of music what we provide but we reel chuks real music real bands and performers you consider it kind of like an ingame Spotify sort of oh yeah that would be one way to put it here yeah so yeah so it's already available he said you could it running in some games it is available yeah if you if you download ping yourself a heart for android so that's where it is integrated the first big game title so so you can try it out yourself just go to Google Play and search for pale harder and try it right so why come to a show like Papa gave it connects what's the benefit to you this is really nice cloth because we come from Finland and we've been there for a while so we know everybody there this is a really good chance for us to network here and see people from other parts of Europe and London and UK so really nice for us to be here so game

game companies and gain partners is our number one priority here sailing yes with the nature of the plug in your look at people who are willing to incorporate it into their own game exactly and and we found pretty many injury interested gaming companies here so we'll most likely proceed with them and oh really yeah cool

Summary

Valinta functions as a specialized Unity plug-in designed to integrate customizable music streaming directly into mobile game environments. By allowing players to select specific genres and tracks from a curated library of real indie bands and performers, the tool transforms the traditional static game soundtrack into an interactive, user-driven experience. This functionality effectively serves as an in-game streaming service, providing developers with a streamlined method to enhance player engagement through personalized audio options.

The plug-in is distributed as a free, easily installable asset for Unity developers, lowering the barrier to entry for studios looking to incorporate mainstream-quality music into their titles. The technology has already seen practical application in the mobile game Pale Harder, which is currently available on the Google Play store for Android devices. This integration serves as a primary proof of concept, demonstrating how the software functions within a live gaming ecosystem.

Zemeho’s strategic focus centers on expanding the adoption of this technology among game developers and industry partners across Europe. By attending major industry events like Pocket Gamer Connects, the company aims to network with international studios and secure partnerships to integrate the plug-in into a broader range of titles. The current development trajectory emphasizes building a robust ecosystem of interested gaming companies, with the ultimate goal of establishing Valinta as a standard solution for dynamic, licensed in-game audio.