Ubisoft Reports Estimated Sales for First Quarter 2010-11

Ubisoft reported estimated sales of €160 million for the first quarter of the 2010-11 fiscal year, representing a 93% increase over the €83 million recorded during the same period in the previous year. This performance exceeded the company’s initial guidance of €145 million, driven primarily by the strong commercial reception of Splinter Cell Conviction, which moved 1.9 million units. Additional growth was attributed to sustained demand for back-catalog and casual titles, specifically Just Dance, Assassin's Creed 2, and Avatar, alongside a €9 million benefit from favorable currency exchange rates.

The company maintains a positive outlook for the remainder of the fiscal year, reaffirming its commitment to achieving profitable growth and positive cash flow. While the second quarter is projected to generate approximately €83 million in sales, supported by the releases of H.A.W.X. 2 and R.U.S.E., management has strategically shifted the release of the Driver franchise from the third to the fourth quarter to navigate a highly competitive holiday market.

Looking toward the end of the fiscal year, the company is leveraging a diversified portfolio of established franchises and casual gaming titles. Pre-order data for Assassin's Creed Brotherhood currently tracks 20% higher than comparable figures from the previous year, signaling strong market anticipation. These results and projections reflect the company’s global operations, which span 26 countries and over 55 markets, as it continues to invest in online gaming and upcoming hardware launches to sustain its competitive position in the interactive entertainment sector.