Ubisoft is restructuring its development teams into five distinct Creative Houses, each granted greater autonomy and accountability for specific brand portfolios.
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The new organizational model aims to streamline production by aligning studios based on shared player experiences and genre-specific expertise.
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Julien Bares, formerly of Tencent Games Global and 2K China, has been appointed General Manager of Creative Houses 3 and 5, overseeing live service titles like The Crew and For Honor, as well as casual and mobile brands like Just Dance.
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Thomas Andrén has been appointed General Manager of the Creative Network, a centralized group designed to provide cross-functional production support and technical expertise to the five Creative Houses.
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The structural shift is intended to balance decentralized creative ownership with centralized operational support to improve delivery agility and innovation across the company's global studio network.
Insights
01
Ubisoft is restructuring its development teams into five distinct Creative Houses, each granted greater autonomy and accountability for specific brand portfolios.
02
The new organizational model aims to streamline production by aligning studios based on shared player experiences and genre-specific expertise.
03
Julien Bares, formerly of Tencent Games Global and 2K China, has been appointed General Manager of Creative Houses 3 and 5, overseeing live service titles like The Crew and For Honor, as well as casual and mobile brands like Just Dance.
04
Thomas Andrén has been appointed General Manager of the Creative Network, a centralized group designed to provide cross-functional production support and technical expertise to the five Creative Houses.
05
The structural shift is intended to balance decentralized creative ownership with centralized operational support to improve delivery agility and innovation across the company's global studio network.