The mystery case of My Perfect Hotel - A New hybrid casual framework for Idle Arcade (#78)

games man this is a master class in scaling kudos to the whole say games UA and the game team you're you're doing an ad monetization okay excuse me okay how dare you kudos to Hall say games my perfect Hotel team everybody included uh you're doing an amazing job in making lives of other UA managers including myself [ __ ] terrible this is no [ __ ] gaming podcast 2 and a half gamer sharing actionable insights dropping Knowledge from our day-to-day user acquisition game design and AD monetization jobs we are definitely not discussing the latest industry news but having so much fun let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously so should we do it okay let's go welcome

this is session number 78 my name is Matel anarich I'm Felix Brer and and we are your hosts another episode another game review and this was amazing amazing intro oh anyway so another game review I'm absolutely against this but we actually have to do it because the current situation pushed us into it and can you or could you guess which game are we going to talk about today you're being so silent so I can barely hear you really oh jeez Jesus I'm sorry there we go I'm super excited anyway so it's going to be my perfect Hotel s games because this game is scaling like there is no [ __ ] tomorrow and today we're going to tell you how they're able to do it well at least I hope they really change something in the game that helped them scale and it's not is they did okay and it's not only a new winning playable Jesus [ __ ] Christ why are you interrupting me

cuz he's excited interrup excited yeah I know I know I know so because I want to say I hope it's not only a new winning play literally copied from idle Bank Tycoon uh well I guess we're going to see this in the upcoming minutes uh in the meantime also congrats to our dear friend thas and the whole family because his son was born and last weekend his name is Felix really yes and I think like there was one weird thing that happened um when young Felix started screaming in the hospital the God is our witness people could hear words like Amazon ecpm gam and these things and I'm pretty sure that that happened I'm pretty sure that happened good strong name I support this Choice well done congrat Thomas exactly uh but before we start talking about my perfect Hotel I would like to talk about the pr previous episode where we discussed

Empire takeover and uh obviously we have to apologize because this game is amazing uh now when we said or when I said the game is Dead was kind of a joke uh obviously kind of pissed a few people here and there but we had a lot of fun during the the episode thanks to us saying the game is dead and even more fun after the yeah even more fun obviously it's not dead it makes money and uh the CEO of Sky Dragon games talked to us on LinkedIn about the learnings and insights about why they stopped UA and the fact that they are actually now in the middle of developing Empire takeover to they took all the learnings uh and this game is actually going to be released in three months maybe but definitely keep and I good one because the the like the if it's not uh like um readable enough the implied

secret why the U was St because they're pretty much developing a second game which they want to do it like more right like Co literally said like more Innovation so it's going to be I guess something on a scale of white out white out survival mind factu that we covered before so let's see and hope for the best definitely fingers crossed and we'll keep it on our 8 hour because white out survival now is making more than 20 25 million a month and uh they're not stopping there so we called it five months ago thank thank you very much for listening and also guys in Century games doing a [ __ ] amazing job Kudos very good anyway should we should we get into the the my perfect Hotel review no we can't because we need to discuss some entation news first no we can't then we can talk about my perfect Hotel because last late last week Google announced that Christmas will no longer be leaving for Publishers they announced

that uh to make the transition to real-time bidding as smooth as possible for a temporary period after October 31st Google ads will still respond to multi calls within hybrid waterfalls on supported partner platforms this essentially means that on chart boost and Max and level play if you have Google bidding live uh you will still get calls on your admon placements thus you'll be able to keep your hybrid waterfall set up uh the second order of magnitude meaning of this announcement means that gam networks have been giving a new lease of Life on addex demand and this will keep open uh essentially the biggest ad monetization hack of Our Generations for just a little bit longer so uh how long do you think this is going to last so Google's have not given a hard deadline but they said they will keep this set up until early 2024 so this means that the loophole

will at some points be closed but we don't know when so in short The Show Goes On y yeah and Publishers who wish to maximize Revenue can keep refreshing at more placements and gam placements for just a little while longer okay you can still go to perfect hotel now okay very good uh also uh congrats for this announcement I guess it's going to make a lot Publishers are very happy like messaging me when this came out just like a big Collective thumbs up all by the way almost forgot look is our [ __ ] for listening m is wearing a flamingo t-shirt yeah Flamingo what the back what does it say on the back nothing nothing because on the back it shouldn't be any logo because it's looks [ __ ] cheap uh because everybody who who sees a flaming with sunglasses knows that

flamboy and you Flamingo okay you can continue I'm done okay now to my perfect hotel I think Remo you should just start like give an intro show the game play really I think you want me to go last this time really yeah I think so there there's more more context that it meets the eye let's say okay well just start by giving a 3 second intro then I can show the game play a bit little bit yeah yeah let's do that okay okay by the way how how how far have you gotten guys I'm on level 13 I have no idea I've played the game three months ago and never never played it again okay okay so for those not really uh you know competing on Felix level style of game play play through uh I'm already on Hotel 2 but already pretty much reset one three times so just I'm reseted Hotel one three times already and I'm a hotel to currently

saying yeah level levels don't really that matter that much in this game is more like how far have you gotten within this kind of progression we'll talk about that level seven Hotel seven yeah I'm in Hotel California yeah five star hotel yeah you can continue talk what are you talking about okay so I'll start with admon uh I think we're in kind of this really interesting phase of hyper casual games we're all hyper cas developers are kind of just honing in their very own Playbook on how to build games that scale that don't rely on ad Revenue alone and out of all the studios we've covered from our hyper to hybrid casual series I think seg games is developing The Playbook that seems the most scalable and right now is the most interesting um from Hy Publishers because regarding hybrid stuff it's definitely HBY on the top but I would say these guys are second in the because is a hyper casual yeah exactly that

that's what I wanted to say like hybrid wise Hub is on top but it's not the hyper casual publisher regarding the switch say games is on the top yeah yeah yeah yeah at least from what we discussed so far yeah so feel free to add some things here but it feels to me like the say games ads Playbook at least is as follows so only games that can be played in portrait mode so you only show Port trade mode ads they monetize with banners rewarded ads ENT and inapp purchases uh rewarded ad units appear dynamically at all pain points uh where you can speed up progression uh rewarded ad units are related to three main kind of categories so basically to yeah generate like in-game currency uh speed up movement with consumable so you speed up character movement like with the unicycle the Flying Carpet those type of things or unlocking unique design like premium content like premium room design or design

consumables uh and also Banners are always on a 15-second refresh timer um to not affect retention too much as on hyper casual this is always 10 and Banners are starting to be shown around 20 after 20 minutes of a game play why not sooner by the way I think it's just basically to not hurt retention until you basically let the mechanics of the game grab a hold of you what do you think Remo yeah it could be like seems to to me like I don't know if the the biggest hit regarding the 's intrusion into the game are either banners or interstitials I would say inter interal yeah so could be could be it but yeah definitely it's because they want to you know postpone this kind of a moment like all these game have ads yeah yeah but do you play this for 20 minutes like what's we don't know do we know what's the yeah I'm actually I'm actually asking that very question after this little part but like yeah what what kind of like how long do you think gameplay is this in this I would say as

you want currently if you if you can can keep up with watching the ad yeah what do you think the averages usual session for casual midore game is like what like 10 15 minutes yeah and this I I would guess because they have so good of the numbers maybe they're even higher yeah okay yeah okay maybe especially when when they're kind of you know trying to lure you by unlocking more different L to every everybody everybody loves your Slovak ads in the banners really yes it's amazing anyway interstitials seem to be on like a three to four minute cool down so they appear and it's only intrusive ads that can be removed with iaps so interstitials and Banners and like say games doesn't seem to care about intrusive end cards and that's kind of me codifying what I feel their ads Playbook is is there anything you

want to add to that Remo yeah I think that thing we talked before called skip it yeah I think they skip the name because if you look into it a lot of times hard currency is actually used to just skip the ads in a way it's not really the way to to buy true stuff so if I let's say here the premium currency is used to skip the ads yeah yeah but but it's not skip but it's it's currency that's kind of like curreny because I think instead of skip it yeah we talk about that before because for instance here if I if I want to like pay with hard currency for instance this cost for upgrade on level three I can't I need to pay it manually you know there's not a way for me to to skip it with hard currency only here again I can choose to use hard currency to skip the ad option so again it's pretty much skip it in its way that we talk before it's just through hard currency which I think is is will be the like way to go forward because it's just mentally a better model for like understanding for players how this

things work and makes the kind of currency more kind of a yeah thank you hav even minutes so yeah I think skiers probably is not way to go but the model of being able to skip the red videos through some kind of a currency or hard currency it will go forward so that's there yeah anyway you can really see how these elements of like of this play books were also used in dream Dale uh and now they kind of been honed in like a bit more even in my perfect hotel and the really cool thing that they've added here also which I absolutely love is that like when you have the consumables like the unicycle that Speed Up character movements it also changes how the character interacts with like in-game items so it actually changes the way you character acts I think it's a little cool detail so I have no idea how long the average session length is but I think it's closer to 20 minutes needs to be more than 20 minutes it needs to be more if they start showing banners out after 20 minutes that's just the first

time you play the game right so like you usually pick this game up again I'm sure what's like what's day one retention on this oh it's 55 or 56 uh really according according to one of the tools okay retention multiplayer please because I saw like 30 35 or 40 no no no I see I see 57 on it needs to be good like it's to be discre the only problem I have uh in this tool is the the longterm retention because that's closer to like 0.7 on day 90 which I don't think this is happening and even even after the last update I mean after the last update we don't have enough data obviously but nothing changed in terms of retention in the tool that we use so I think it's going to be the day one can be around 60 day seven they shows 15 which is definitely more I think okay I see something between like as I said like 35 day one

and then around 3% yeah on day 30 which yeah that's what I see and they seven around eight which in my opinion is the difference between the Casual midore retention and uh hyper casual red casual just that like nice kind of thing in the middle so not 402 10 as usual day one day 7 Day 30 not 40 five nothing like hyper casuals so it's something like 30 30 something is then around 8 day seven and then around 3 to 5 day I think it's more I mean yeah even more so so it definitely needs to have the high tail because otherwise you know otherwise you you know you don't uh get the IP Revenue there yeah that's the thing that's the thing so guys uh please from say games I know you enjoyed the dream Dale and uh well the other our episode so if you can

share we don't we won't tell obviously we this this pretty much is like a part of a longer context I will talk about it because they have another game that we may maybe think of course they have another game but I mean on the same template of course they have another game yeah so we playing this game uh I think on average you see anywhere between five to six interstitial ads the reason I took that down a little bit is because the like the frequency of their Cal goes up a lot the more you play the game so in this early times of the game it's not that frequent but it definitely increases later on in the game banners like I said they appear about 20 minutes uh into the game play and they're on a 15c refresh so in about 15 20 minutes of game play I would say that in order to not kill yourself you need to watch at least six rewarded videos to keep up with progression but more likely you're probably watching seven or eight because

you usually also want to watch uh to get that consumable so you can actually move quicker because that starts getting a bit annoying moving that slowly so I think rewarded imp out is anywhere between six to eight and the da that I've seen from our uh our um yeah two least favorite data tools it says 2.8 million so I think this title is making around 190k a day currently from M Revenue with that da so that's $5.8 million uh dollars worth of ads in the last 30 G days where the game also from the data tool made 1.7 million in iaps so about 77% coming from ads but then remembering when we did this last time and every time I added another million in our sadness multiple on I APS so I think the ad revenue is about anywhere between 63 to 68% of our overall Revenue I think probably like in terms of rating I mean 10 out of 10 with a

chef's kiss like they just took like what I also thought was perfect in dream Dale and they actually made it better it's just what else to say about this like keep it up see it looks like uh like the the diu in the other tool is around like 3.2 million a day in the last few I think weeks since they started scaling so maybe somewhere around those interesting and also a day let's see how much money they're making a day now cuz it was this is the last 30 days the day I go yeah it looks like yeah there's um it's going down a little bit but let's say they make 60k per day which is maybe yeah multiplied by two with the sadness multiplier which is yeah 100 yeah 150 yeah this could be actually 150 on iips and then almost 200 on ads that that could make sense so what's the

final final estimate on Revenue per month all together so I think uh I estimated like uh eight really could be yeah it's like six on uh six on ads almost and I think uh when I looked at this in I is it was 1.2 so if yeah if we are very generous they make like two let say two 2.2 so yeah it could be yeah could be eight yeah could be EAS is multiplier one way or the other for those who don't know what a sadness multiplier is it's because we've been so sad and disappointed by our data tools on every time we've done a game review so we're just adding more onto it because we're always under they're never over so when we say sadness multiple it's because we're because we're always wrong because of the because of the data tools

oh man we're bringing Spanish into into our mix that's great I love it that was Spanish yes okay I just got back from a week in Spain so I'm I'm glad I noticed thanks for you are M this see I can imagine uh yeah okay uh all right you can you can still play uh and then I will take over and we'll do it a little bit differently this time uh um but okay let's start with some like interesting facts in terms of the UA so I was looking into this um to this tool and uh I see they soft launched this game in August last year and I know you mentioned the the the UC there actually they actually soft in April uh which means you know might be an open Beta which not every tool why do you think that they that they didn't s Lun in April well because I see a data from August and not before that so the first

yeah that's the thing but this tool they can't see the open Beta uh which we already saw in the previous reviews and the previous um episodes so it could be just this there's no data on iOS uh so you can talk about soft Lounge a little bit uh the talk about oh no no no okay sorry sorry so they soft Lun in April but Global Lun in August so that was but in a year afterwards we're talking 2022 as2 and 2022 was a soft launch you know as well and then the glob launched in uh in August that the same Year by the way if you're really listening uh like carefully and you haven't choked on your coffee already this game was more than a year in soft launch just saying it's very important yes it wasn't it was dude okay okay okay okay got it okay got it so

well look they started pushing last year in August but well I guess now they start pushing a little bit uh a little bit more than than before and do you think like this whole year when they were making around like I'll show the videos I'll show the videos no worries oh look at this what do we have here yeah yeah we have a v over here oh my that is ter of course we have is [ __ ] terrible skip it anyway so go get your guest some toilet paper look at them yeah yeah they used at least before when I I I thought this is a soft lunch the classic approach from hyper casual Studios which was us only and then they pushed like two five versions out and then it appeared to me that this is actually a global launch because they were running UA I saw the ads actually download the game then sto playing obviously uh anyway so in August last

year they actually achieved 3.5 million downloads on on Google Play and 1.5 million downloads on iOS which is not bad uh regarding revenues 100K per month again let's not forget the satest multiplier let's say it was 200k per month which eventually increased to 286 well let's let's say 5 million um with six million installs on iOS and Google play uh obviously 70% of those installs were Google play uh they scaled down in February this year until August this year which I guess you said this is kind of the global launch the real Global launch of the game but in the meantime they were scaling dream Dale in a April and May so my assumption would be that they actually took their UA learnings from this game and obviously other learnings as well and applied to my perfect hotel which is now sitting

above the dream Dale in terms of revenues and this was yeah it looks like that I definitely it's very close it's very close what do you mean close double than dead Double D dead oh well when I was looking in uh in the tool in iips different sadness tool yeah different sadness multiplayer I guess yeah I think uh it's it's definitely above dream Dale uh anyway this was achieved in like in one [ __ ] month one [ __ ] month dream Dale was growing for last four to five months until they hit this amount of Revenue which again this is like 2.5 million in uh on iips and then the rest is uh is ADS which I don't know what actually is but never mind I just told you but for dream Dale it was a long time when a long time ago when we actually talked about this so how is this even possible well let me tell you the difference in install so right now dream Dale is sitting on 2. 1. two million installs per month while my

perfect Hotel achieved staggering 13 million installs in one month so pretty much 10 times more and already has 7 million installs when when we are recording this what the [ __ ] seriously so again from my point of view heads off guys so much fun working at say games man this is a master class in scaling kudos to the whole say game UA and the game team you're you're doing an ad monetization okay excuse me okay how dare you who does to H say games my perfect Hotel team everybody included uh you're doing an amazing job and making lives of other UA managers including myself [ __ ] terrible because hey as a UA as a UA person I see your ads everywhere and then I see the you're are well competing against

everybody at this point so but it's the life of the you person anyway also guess you should send a love letter to applin since 50% of the traffic on iOS comes from applin and applin is also the second biggest channel on Android right after Google uh but we will get there yeah and app is not paying us by the way well of course uh this time uh I would like to Compare the numbers of creatives with some players in the category and the gaming overall so let me share the screen Mr yop mhm because then I'll do it anyway on my screen now well let's see let's do it like this okay so we have this okay and I will just a little bit different okay so you you see this so we have uh total number of creatives is

435 which is on iOS and then on Android we have 387 so okay nobody cares about this number right if we look at let's say um yeah Gardians Scapes what do they have in their uh UA Channel weeks how many is is that what kind of time frame is that uh one sec so this is last month okay so they so these guys have 520 on iOS and then on Android it's around I would say like like 400 if this loads 400 well no 1.4 1,4 400 okay maybe much well I forgot about the the one before so you know the number of creatives usually says uh a lot about the budget you're you're spending if you look at theme games uh well maybe Royal

match so what I looking at like the number of C thousand different times how you kill a king maybe U they have 4,000 creates so 4,000 that's how you killed the guy that's how you kill the guy in 4,000 different scenarios I mean life Crea is 2,200 but it's you know this is just saying like how much money they're spending and like what kind of creatives they have so we have 4,000 versus well 500 on the on my perfect hotel but if we look at idol let's say Bank Tycoon and we can compare that because it's a little bit closer to what what we have so these guys have 400 on iOS and then let's say 500 on on Android so let's get back let's get back to my perfect hotel we know what let's let's let's look at one

one more thing oneop go let's see if I so this the last 30 days or last month like last 10 days okay so yes or like August August it's 2,000 that's yeah that's not that bad my hotel is not doing well 5,000 on Android oh my God Jesus I think I've only seen about 2,000 of them yeah no I wonder to say if this is scaling like there is no tomorrow with 400 and they just exploded in terms of the the installs can you imagine like how much money there well you can imagine how much money there the other games are spending yeah so I guess this is also quite a big budget basically so you know not bad uh definitely not bad uh but let's uh let's look at the U Channel we can actually talk about UA channels

and we can do it even here no we I don't want to do it here can stop sharing now and then talk about the channels and then I will go through the the creatives so on uh on iOS uh as I said they have upin 50% of spend then there is 20 20% uh of Google M integral Unity Moco then there is fake Facebook there is like four five% of spend super small iron Source at coin Vango I mean okay I only wish there was a way we could know what mediation platform they had what yeah only only wish but on the Android as I said the Google 47% and it's uping 20% Facebook as well which is on Android quite big like 10% and integral iron Source

Moco and unity so interesting interesting mix again M integral right there uh we see also mle so I guess we need another lunch uh Ben do you listen uh well J's aside uh I think as soon as they started running up or ramping up up I me it was really I I could really see it on the on the campaigns I'm running on upla on different games the the scale that I I saw dropped quite heavily uh and I didn't change too much on the on the campaign side so thank you very much again for making my life uh a little bit harder but also could have to to you guys that you can spend quite a lot of money and uh it looks like it's it's actually coming back right uh given the revenue that you are making so let's see how that goes because uh well September looks also pretty good uh if you can

keep this up well even better okay so regarding creatives let's uh let's do it uh also for Felix forgot about hooks this is all about playables my friend it's not going to be that easy in terms of hooks but I will show you like U what they're actually doing do you see the the screen right yeah amazing so we're using actually uh mobile action because I usually do not M hard drive action not yes not M my drives but uh yeah o one sec yeah let's look at this I mean pretty much the game right emojis of course there is emojis you need to have emojis you know by the way super [ __ ] well yeah

that's it I mean I can play this forever Casino [Music] noises okay so that's it basically M you know that it's super loud super loud yeah well I I can then uh decrease the music or the the sound I can't do it in in this uh playable unfortunately everyone knows that M has a voice but plays his creatives on loud of course yeah so our ears bleed to that no I hope so uh I hope I really hope so I can actually now show you show you the the creative which this seems like pretty pretty honest advertising yeah yeah yeah and look at this very honest advertising mhm that's come on man like this is that that um what was it gold Goblin thing it is it is the same

thing I mean but this was this was live yeah first scen 122 days ago somewhere in May and this is exactly the same concept that uh they just copied which is great I mean why not but is Idle Bank T really think that it's not what they're showing here they're not the game doesn't play like that does it it is very it's it's very close to what we just saw in the in the playable honestly anyway but you know like what we when we were in South Korea we found out also one game that started scaling heavily on Onin uh and they basically copied Frozen City playable and that allowed them to scale quite quite a lot anyway uh we can we can actually check a few different uh creatives but yeah I don't expect any any any hooks in in here uh I will share it in a different

way okay so this is upin and I don't want to see upin only I want to see all of the all of the all of the creatives everywhere so I think the most interesting uh videos were on Facebook when I was looking into it and I I think you will see why so so basically we have this which isn't the game right it's I mean the the level hual yeah this more hyper casual version the game just that the guy is not not Lobby guy yeah this is actually their old old build is it exactly yes yes first seen 395 days ago and it's still well last see nine days ago so so this this is what we have here and obviously we have has an ordinary Hotel manager oh AI voice forgotten you no no of course

no we have all of course we have these I mean you need to type of are so good it's quite easy to do old build and same old build manager the same thing at the beginning build okay and then uh have the same thing no voice unfortunately no voice and um and have also like a few other other videos look nice uh Summer music but also super old this is Facebook right so they have quite old uh old things right there if we go back this was again old build because the currency there was not blue and also nobody cares if it's old or or new if it works of course great yeah I well I would use old creatives uh why not and uh well one sec so I was I so is

there any any like big difference between or are these all pretty much hyper casual creativ that looks all the same because you cannot really you know do [ __ ] stuff with it as usual yep pretty much like no Hero Wars no archetypes no you know nope nothing like that no you can't yeah I mean you can but do you enjoy the low CPI of hyper casual that's the whole point exactly I mean you don't need to like overthink anything right you just uh you just use whatever you have and uh and that's basically it okay can you put the one with the car the one with the I think on the right yeah there this one the parking yeah yeah this is quite new okay yeah they have in the completely in the game there nothing nothing bad about it yeah but you know you see uh I think this is what Korean they have uh this is uh uh Google only so I didn't see I mean you're obviously you have this uh level one versus level what whatever which is again hyper

casual uh but they do have quite a lot of different uh was the gray one if you go bottom bottom thir one thir one that's Mr Monopoly I no this is something new yeah why it's something new just close up on the the main main guy okay it's I mean so honestly I don't need to to see like a that many different uh Concepts here I mean you you have all like this toilet thing obviously everybody wants to to go to the toilet but can't because that's something that works apparently in the in the hyper casual space as well we have a lot of toilet based games for some reason toilet themed games yeah toilet teams okay uh but yeah South Korea 26 23% of the of the shares uh share of the budget then Japan interesting interesting on Android and then if we go back towards the let's say

appin again do we have the okay so we're now on Android let's go to iOS it's way more interesting it's 50% and then uh come on there's one more playable but then there is like all the other okay this is new uh this is New Again interactive end card so they start started with these playables uh 14 days ago and also in the middle of August and it's spending all the budget there's one video which is this one on uplo in and that's it what I really like and I don't know why it's not here in the in the adop section is actually they have the the S minute long video in s minute yes one second I'm going to show you the whole screen uh they have second 7even minute

video on on Google Play now this is only one minute long but it Loops into 7 minutes that's another video this this one started scaling in the in the middle of August and they have the seven minute video which is all which is getting the majority of the spend on Google I still see like from my point of view like second you a person here I just see the basic like hyper casual principle like don't you know don't do anything that's not in the game and it's pretty much core game playay determines the CPI that's it period but also also the the visual style I mean like what what else would you do here it's the same thing we discuss with Empire takeover if you if you do like a fantasy theme like hook what would you like what would it help in this situation nothing also like any any type of hook in this situation doesn't make any sense because it's clear it's really so so if I just

question so if there would be like a you know few frames with like a hotel manager guy a real life actor would that help or something like that it could catch attention uh and I would try that but the fact that I don't see it anywhere here um it already tried and didn't didn't perform well maybe but if you look at the the Frozen City they used it quite a lot but that was like and also wi out survival but that was but they have the ice cream thing there exactly yeah that's the thing exactly so that was really really connected to the to the whole theme of the game and that worked so well in here I I mean it's not as I catching yeah a lot aren't that interesting and I think like here what we see the seven minutes it just all the creatives into one was did I saw the Dubai hotel there something maybe well we can just rewind back let's yep here you go okay that's new it's nice but yeah it's seven minute long video which

is spending the whole Budget on on on well Google ads how does that work it's very it's very simple on YouTube you can use well I mean you can use 30 plus second videos and on YouTube 30 plus second videos taking all those spent and usually landscape and vertical and this is vertical right so I usually use like I think I used like 4 minute long video before but it was more more connected to to gameplay rather than just put all the ads together but if you remember we oh nice oh that's new 3D 3D for a few seconds yes okay so I think yeah I think yeah this is oh this is this is great amazing I saw also in one creative when he was riding a unicorn as well which was uh puking rainbows okay whoa this is super new

flaming electroc counting Hotel guests okay can you find oh this is from The Shining yes but the thing is like this is I mean I I've haven't seen these uh these videos like anywhere so I guess this is maybe this was when they started you know started trying to do do this and just leave it here in a way just like but because there not spent going into this aren't there who no who wait wait second I mean for for like this if you separate all of the video all of the videos uh I didn't see those mhm so I just you know they put it in here I mean this is actually great I want I want to watch it until the end okay but this is this was already I saw this one so I saw also there in the beginning there was this uh AI voice the only thing it's here it's the like nice music yeah the 3D ones with flamethrower that's something I want to watch yeah oh hustle Castle yeah really of

course why not okay let's see we can just go through this medieval one medieval Hotel yeah yeah what that was okay let's go here oh that's I mean yeah so do I take the right that they actually had a pretty long list of Creative Concepts it's just that they're not spending on them well if you spend 50% of your budget on upav and like the top Spenders are free playable ad then yes I mean yeah okay they won't get enough sped but I'm PR well based on the dream Dale uh creatives where they actually used um well Diablo as a as an inspiration so I'm yeah I'm pretty sure they have like [ __ ] T enough concept uh Concepts uh so honestly um if I need to rate this and give the MAV and M rating it's 12 out of 10 which is again master class and like

heads off guys like this is this is great amazing Kos okay let me go my stuff now let me go my stuff as usual a little bit of History lesson yeah Felix fall asleep already when I was when I was talking about creative like oh seven minute creative come on yeah um I didn't play the whole so just to get some things straight so how I think this went and whatever M said before or maybe like you know sness multi Parts here and there but I think the game was soft launch April 13 2022 so that's what I think and the game Global launch game Global launch by last month hey yeah last month meaning August 15 20203 so for those still listening it's more than a year in soft lunch which is very very important distin with distinguishing measure feature here where you know that's your I think like one of those things that hybrids need in a way in order to get there because it's

like [ __ ] hard to do hybrid properly that's why these guys are spending so much because they you know but they were still spending quite a lot of money I think even like in this like if you say this was year soft launch yes yeah that's the question because the question is was this you know turned into a hybrid or was this just like hyper casual before or was this just you know sitting on the back burner and I think they got all their learnings from dream Dale and all these other games they can spend there's multiple options here like don't get me wrong could be different way I'm not saying is this exactly but something happened there so if you look into the old build this is the old build pretty much when you can clearly see that it's not like it was before some distinguishing differen is is it's [ __ ] hard word yeah I know so you have let's say this thing where you like have separate menus for hiring reception is upgrading them all these different things and then you have whatever I don't know like

other Hotel upgrades like done through this like UI and I think this was probably maybe before dream Dale because dream Dale also can Outsource all the UI on the map itself you don't select stuff you just walk to it and it selects itself which I think is great so I think this was before the learning or before they were like going into this template because even if we I don't know if there's nothing like yeah nothing here in this video that want to show later but there's this other video that's even more interesting where there's guy from 2022 pretty much unlock all of the hotel that my closer man yeah and then when he unlock all the hotels you can see that there were just three hotels in the whole game and the very important thing can you see it from this screen was the change who's going to be the second best game designer no I wasn't paying attention okay still I'm the second best game first and second anyway so the important distinction here is that all of the hotels were running on the same type of soft currency just scaled up

which is a very very different setup than what they have currently the game because here it means that you run your hotel and the increasing numbers game increases in next hotel where you know your whatever earnings are kind of meaningless because it's just 10 times more so whatever any Idol game basically yeah so and there were just three of them in the game and it seems like they have this kind of a whatever ticket currency like I don't see it anymore in the game I guess that that's for the prestige currency probably but yeah I don't know what happened there before but if we go in the current game we can see already that they just have like a lot of hotels currently and every single one of those other hotels is running on different currency which means that you you know the currency from previous Hotel the soft currency doesn't help you in the next one but they have this transition currency called coins pretty much whatever that you can then use to

speed up the progress in your current hotel but you you don't get it currency from your current hotel so maybe a little bit let let me jump into the game actually because I need to show it this is this is very important because I think this is like one of the things why they were able to scale so high in the current uh progression let me close the station here we are yeah because here why did did it crash after intertial no still good because if we go here so let's say this is my Beach Hotel whatever congrats yeah and then this is my other first hotel and and if I would go there into that hotel I could get this kind of a you see the thing here this gold coins currency through leveling up and like resetting the hotel I can get it but in my current hotel I cannot get it through like resetting I haven't reset it first in the first place because it would unlock the other

hotel but I also cannot get it through level up or like just upgrading stuff so it means that it rewards you for playing the previous hotels and then you can translate a little bit of that progression into your next hotel so there's a connection now it doesn't work like it was before where you pretty much you know run into like a whatever infin number whatever they had just three hotels but it was just scaling so high that you get stuck and then you had to go previously to do something so with idle games it's very tricky this whole resetting mechanism and everything it needs to be very delicate balance so you need to actually play more now and yes yeah yes yes you need to play all because you need to also care about your previous hotels we you can then reset and increasingly rebuild again and reset again and so on so forth so as I said like my first hotel I already reseted three times because it's just faster and faster and faster and again gives you this kind of other currency that you can use to upgrade your current hotel so that that's there that's like one of the biggest changes I found between the

builds uh last year and this year so that that that's like main thing the other thing is that as you can see already this is becoming a pattern in this arcade Idol hyper casual sub genre that it seems say games have built a template and that's why probably all these things are taking synergies and all the things are working so well because you been talking about this whole [ __ ] you know last year because hubby has the temp nobody was able to do the template other than them because are very close to it yeah these are very close to it because you need to do it for playing this [ __ ] wife games and yeah like what your wife say about this man honestly this is already the second second ad like this this is a narrative game man it's like not even a v game not I know I I know it's not b i see the there as well so the important thing here what I want to say hobby has the template but the template only works for

Action RPG games yeah every game that they need to do to through the template will be an extra RPG game these guys saying games this template works for arcade idle games arid which is again a different J it locks them into their J it means that they cannot do different types of games on the same template until yeah until they build a new template basically exactly but building a template is [ __ ] hard yeah takes like a lot of learnings lot of failures and then you pretty much aggregate it to all and then you have you know the pit machine so you just changes score game play so this works I guess pretty well for them I was looking into the category quite well in regards to the re right yeah yeah yeah so I was looking into their like category share the problem is that our favorite tools don't really Show arcade Idol as specific hyper sub genre they put dream Dale into action RPG and my perfect Hotel into simulation so yeah doesn't really match that well like even in simulation category like my

per hotel is taking like quarter of all of the downloads currently like last month really on a month yeah so so much um the other thing that I want to talk about is that arcade idle has this kind of a stuff too thing as part of the mechanic and then there's the increasing resources so they usually do by the usual idle Loop which means that you have some mechanic you do it for a few times and then you automated so you hire receptionist you hire a cleaner you hire whatever toilet paper fetcher but there are still some mechanics that you can't automate or like you need still to do so I think I I can get the barman you can get the BART yeah yeah yeah so I'll get one but I I cannot get the guy that brings you these kind of special Quest stuff that I still need to do myself so for instance here somewhere I don't know where there would be like a pillow or a hair dryer or iron yeah or some some kind of thing what whatever a customer suddenly gives you this this request and you need to bring in mylc here's the

like stand with the pillows and I would need to go myself and fetch it so this is the I arcade part where you still need to do something to do things yeah yeah it's not only idle yeah so so works pretty well I think same thing we in dream Dale where you know some resources you can have workers that will then do for you and then some things you need to do yourself so uh The Prestige thing I think uh is actually one of the weakest get the pillow get the pillow yeah yeah we The Prestige thing I think is one of the weakest Point here because usually in in these like idle games one is enough it's fine one is enough but what one pillow is enough yeah [ __ ] bringing this one pillow uh you in these idle games the The Prestige mechanic always can you know that's the problem and I guess the biggest churn Point yeah there you go non game because when in you prestigia needs to start from over and there needs to be very big incentives why we you want to start over so that's the problem and usually adding permanent progression within these games is the biggest

problem yeah I do no end card that's your favorite which you cannot skip for a few seconds um yeah but you can spin again of course so I still think they could go a little bit further If someone knows or correct me if I'm wrong but I didn't see any other features here regarding than the map so I still would like to go a little bit you know I've seen many games that have done like what they were custom managers that you can upgrade or some Gachet mechanic or something like I think there's still space to kind put more into the depth of progression especially later down the line like if you have like literally like what like eight hotels or whatever they are here nine so there's a lot of stuff that people pretty much go through that you can still I would like to see a live Ops event like hey he throw a party for five of your hotels or something like that yeah like they have this VIP VIP at placement guy which seems kind good but in the end I think it's [ __ ] because the currency he drops isn't that

big as just it's only worth it for the first 15 or 20 minutes of game playay this Monopoly guy yeah like nice but but [ __ ] I'm sorry like just the normal like uh cash on on the pavement or like cash on the sidewalk see this thing so 3.2k like immediately like this is the best at placement you just watch these all the time and get all the soft currency that you need so that's there regarding their PS those are really good because whole game again can be speed up by 50% by ads by running on these unicorns or whatever or you can buy it forever for2 24 which is great and then of course they have a pro pass and Elite pass which again can increase your currency gain and your hard currency gain and hard currency is mainly uh used as skip it meaning that skipping rewarded ads it's not really used as some kind of substitution for soft currency payments which is I think the way to go here

there's like you can't really buy that much kind of soft currency with it let's see so um to put things into context again and I think this should be the final piece of the puzzle here let me can reshare the screen trying to find like what's the the most okay so now uh no ads pack is the the top one in terms of the purchas and then we have a handful of gems no ads 15% off Pro ticket then VIP pack again no ads offer which is something else oh so they have no ad pack which is $9.99 and then they have no ads offer which is $4.99 yeah so everybody who just um bought the 9.99 too bad yeah so there's this other game called king or fail on only but it only skips like intrusive ads it doesn't skip the rewarded do y exactly well of course yeah but they have man they have three offers on on the no ads so they have 15% off 30% off and the final offer

which is 50% off it's great yeah because they can add more value into it by you know introducing the like forever increase movement speed Stu and all so so on forth so that's good yeah let me finish this one yeah so they have king or fail on their portfolio currently in soft lunch mode yes I've heard about this game yeah if you look into the game you can see some familiarity it's a dream Dale with King uh it's it's not dream Dale it's let's say say games template of something in between my Prof hotel and dream Dale yeah what's really interesting is what they did here is that again you just changed the core gameplay so what they picked this time is that instead of the Dungeons and whatever the the dream Dale game has uh they have actually a com but mechanic if I can find it here yeah let's see in a few seconds so you have your army there and then you can I hope this is going to be Tower Defense it's not going to be

Tower Defense man it's just like Auto Battle well which is still quite okay it's still but because this is the arcade part keep in mind you need to preserve the arcade part like something to do something you know click and you know do stuff and so on so forth so they have actually a combat Loop into it but the rest of the game plac is is on the template at placement is amazing yeah see even even the start start game like start fight was done through that kind of UI on the map thing which again is very signature for this template so this is another game to look for like how this one will fair but again template are only as good as fast as you can do different iterations with them so my guess is they're probably already working or third fourth or fifth kind of you know template mix on this and we'll see how that far goes like they're very far ahead of the pack currently it's already like we talked about the dream Dale and since then it improved quite quite heavily which was like like a few months ago yeah because this is the thing that these games again the

disadvantages that it locks you within one genre but the big Advantage is it gives you so much synergies so all the learnings if you if you make 8 million a month suddenly out of nowhere I mean that's pretty good that's that's pretty good uh status like where you you can be also like that's only one game now they they had to go go here by so much iteration this was not done by your usual whatever five weeks hyper casual thing it's just years I think currently so of course not but we already talked about it in dream yeah yeah so for for my side regarding the back to the my perfect Hotel let me do just and if you say something below 10 it's this is over for the for like say that afterwards man come on give below 10 it's definitely below 10 uh below 10 okay for game design IP side definitely because I still think they could make more ipue more progression layers I won't say 10 sorry like it's great but but there's

just like you know opportunities more okay okay there's more potential defitely this game could make 10 million 8.5 8.5 from my y yo for every million they make a [Laughter] month but but it's amazing like the you know the things that they have done here even the like light humor and whatever they have there it's it's it's very nice know the consumables like the fast moving ones how they all always change like a flying car a unicycle it's a yeah it's a yeah if you have resources to build like 20 different movement consumables please add another progression layer into it true yeah so so so that's great but I I guess they will similarly how hobby games improve based on the improvement from the other games that they added on top of their template these things can transition from other templates so they my guess is it maybe we'll we'll be at it from dream Dale or a king or fail

game or whatever they're no I thinking yeah king or fail uh will be the next hit that it's going to make more money than than these two combined let's see let's see I'm I'm a little bit scared because it's combat kind of fantasy based but uh finally some some normal game yeah lord of the yeah but still if you okay but if you go into this like combat well it's just can be quite uh quite good look at the look at surviv.io of course yeah yeah can be maybe they just need to add zombies into it maybe I I think that um you know these hyper casual characters and like how they they look this is this is way way better blue versus red I think that's already like too old kind of uh visual old hyper casual yes yeah yeah but they'll Hammer that out they'll Hammer that out right so face without nose and eyes exactly so mod look this is already already an

iteration and definitely Improvement yeah it be interesting watching the new games coming out and seeing like what other like Studios also follow the HBY template model uh say gam temp you just need to pick your your genre because it's not just like following a template like it's template within a genre if you don't have the genre expertise you won't be able to build a template yep that's uh that's pretty much it and no yeah yeah Remo has some announcements to make oh yeah yeah again um if you're listening to this uh I'm not yet probably in Cyprus but I will be Cyprus speaking this week at link conference so yeah feel free to reach out or say hi again I continue my rambling of my hybrid casule there yeah um also a few people reached out like hey it's Monday evening and I where's the where's my podcast yeah where's my podcast uh so we had a few other things all day vings other things so it's going to be

yeah it's going to be ready on Tuesday because we are recording on Monday all right uh who want to takes us home Want To Do It Felix want to take us home I think Remo should because he's he's been on two trip he's going going to be on two trips yeah I think so I think Remo did a I can take us home all right to our dear listeners thank you so much for tuning in uh don't forget to share it with all all your industry friends dogs and cats cats love it absolutely uh haven't heard of anyone sharing it with goldfish yet but you know you know share it uh until next week enjoy but we're actually starting something really new that we're actually excited about because we're gonna finally we found a way to actually do game reviews without the sadness multiple being in our way stay tuned for more we're actually quite excited about this one definitely yes join our Slack it's a really nice group of of people from the whole industry it's growing

nicely so it should be also there and then please if you have any comments put those in the in the YouTube uh section or you can reach out to us on SL on LinkedIn or anywhere else until next time guys thank you very much cheers see you [Music] [Music] [Applause] [Music] BR for sharing that with me dbre does not mean thank you yep that's what we know that's what we already know forgot I'll kill you yeah that's my lovely wife of course well I would kill you as well what do I well

what do we do okay so should we start or or what yeah I think it could be pretty long so it's not be long I could actually be actually no no there's a lot of content to to take in not the revie [Music]