🤖 Ignore AI Ads now, regret it in 2026: AI creative trends

Now we have our champion here. Rise of Castles. This
of course.
That looks great.
Looks so good, man. Like literally look like, you know,
from stronghold game from the past.
Absolutely.
Stronghold.
Yeah, exactly.
Looks even better.
It's rolling with those coins.
We're the two and a half gamers. The midnight crew talking UA adverts and game design too. Mate, feel shaku bringing the insight. We're rocking those vibes till the early day master eyes on the prize. Tracking data through the cyerspace skies. Felix colors like a wizard in disguise. Jacks lift us to the high. Two and a half gamers talking smack. Slow hockey sick. Got your back. Ads are beautiful. They light the way. Click it fast. Don't delay. Uh-huh. Uh-huh. Uh-huh.

[Music]
Hello everybody.
Another fantastic episode of the two and a half gamers podcast. And today we are taking you where no other podcast has taken anyone else because we are looking at AI creatives. Which studios are using them and who's using it to perfection. We are looking two and a half steps ahead to the future. Take it away, Jacob. I'm Felix Broberg.
My name is Matthew.
And I'm Yakob.
And we are
your host.
Host. Okay. Maybe.
Okay, that's fine. There you go. How many companies are using this? Yeah, all three of them. It's going to be all in the podcast. All three of them for Forex. Welcome everybody. Yeah,
it's not just Forex. I mean, this is the this is what the first time we do this as a standalone episode, right? But we have a feeling that in 12 months time,

it's going to be pretty much all
we said basically 12 months ago.
We said 12 months ago.
That's exactly what we said 12 months ago. So, uh, this is more like an intro to the episode because it's just too much.
Too much what?
Yeah. Too much to slap. Yeah. To slap it into the
Too much to cover in Exactly. Exactly. Because Yeah. It's not like like everybody is using it but since last year or like 2024 it's actually increasing the number of the number of companies that are using AI creatives and we have some interesting stuff do we
okay yeah so AI creative trends who's starting you starting I'm starting
I'm not I'm not doing anything
okay so
you are doing all all the stuff
I'm just steam ahead and creative trends you're the AI zar you know
AI yeah Because
there's there's a lot of them. So I guess
Exactly. No, honestly,
we can check.
What do you mean if we can check? You

have all the different tabs like Lens of Jail. You have what else? King Rise of Castles and then all all the two others.
I don't know. I have like four or five. That's that's that's better.
Okay.
Important thing, focus on the creative concept, not just like random stuff and everything. So we can like pinpoint what what's trending and what's in pretty much doing everything is new create is only last 30 days video only. So that
yeah yeah yeah I mean
we're recording this on September 30th 2005
so it's like Septemberish. Okay. Nice.
Yeah it's Septemberish. So, one of those first things that that we see here is that you have these something between realistic and cartoony characters with like full AI creative and it's actually jumping art styles if you see because one is going from realistic then you have this like I think the contrast of the art styles is like one of the key motives of this cuz you have again pixel

like then you have cartoony then you have
this is not pixel like man come on
the the the part of it was
where is where
yeah whatever let's say animated
okay
but then then it goes to like uh yeah this is like realistic
is
on the first side maybe yeah okay fair
yeah and then this is whatever
exactly
what do you call what do you call these people is like play-doh people or like play like play yeah like
this is why I don't like the lands of jail creatives cuz like there's not enough time for these models to make like a coherent story. So, it's just like a series of like this.
It doesn't matter, man.
Wait, wait a second. We'll get there.
Do you like these creatives? Like, personally,
me?
Yeah. Would they do
I'll show you the ones I like. Just like
Do you Felix? Do you see waifuss in here? No.
No.
So, he doesn't like this.
What?
Waifuss.
Waifuss. Yeah.
I've seen few waifuss, but I don't. Anyway, so here we have again the lens

of just signature thing where Yeah. when it's the transition is is literally perfect because it's very very connected to the actual creative. So that's there.
By the way, if you like during the thing that you see this there's the office meme guy Steve Carol saying no as that's the meme. So that's also there. Then we go into my screen. Yeah, this one I got like super confused like if this is animated or no, but this is not animated. This is just a very very good AI hook. You see, because the wood disappeared on the bottom.
Yep. Yeah. Yeah. Yeah.
There will be more of this. Like it's it's like indistinguishable.
Yeah. Yeah. It's very very smooth. No, it's very smooth.
Yeah. It's
But you all this like Look at the feet. Look at the feet.
Look at the feet. See?
Yeah.
Again. Very very smooth transition.

That's there. Another different art style on this one is this was the guy. Then we have Oh yeah, this one. This is just like one of those like steels again realistic which again just the wind win was there. I think still it's something around like 60 to 70% just hooks and 40% full AI creatives. So hooks are still in the lead, I would say, until we see like completely like everything going AI. Still normal creatives are like the meat and AI is mostly hooks and some AI full creatives that's there. Oh, this was the one that I wanted to show you, Felix. This is the one in coherent art style. So everything is this like pixel like art style which creates a little bit of a like a
was like dark war or something that we saw before.
Yeah. Yeah. See, this is this is I think we talk about this one that we think it's like normal normal video and then

it's pixelated because the movement is just so so smooth. I don't know. That would be my guess. Can we have these like uh
prison mobile game?
Yeah. H we have the laurels concept laurels 2025
2025 top prison mobile game
there. Only if they only if they saw your Prism theme episode, they would know which one is the Well, Yakob, you will need to wait until it's it's going to be live.
By the time this is live, it's it was already aired on our YouTube channel. So, the listeners, you already know which
stream is quite hot right now. It's been hot since April.
Okay. So, this don't Yeah. Yeah. Yeah. Ask because you have no [ __ ] idea what we are just talking about. It's a solo episode I'm doing on admonetized games that are prison themed and kind of rising.
Yeah,
we'll probably do a standalone episode on this because basically the new supermarket like themed trends is coming to prison management and prison escape.

So yeah,
there you go.
Okay. Uh do you see this video?
Yes, we see.
Looked very very realistic but again very slow transition. I
think the only thing that was telling when his hand disappeared behind his back.
Yeah. Whoops. Yeah, you get there. I'll have better. Then we have again some of those t-shirt things. So again, they they do these things very very smooth where like the the team really really fits like you have the usual play resource sty creative which again getting all the t-shirt
that's there.
Question mate lands of jail right? They have been doing AI creatives for a while, right? So, they must have a smaller creative team or do you think they're just really good at it?
I think they're just really good at it. I don't think they have small creative team. I think they they have quite big creative team actually. They're just using, you see, 5,478 creatives.

Wanted to double check the revenue. So,
yeah, it's still kind of
not that big actually. Like 300. Yeah, but for 5,000 creatives, it's not the small team.
Yeah. Yeah. Day going okay.
Yeah, it's okay. So, I would say 50
50 people just for creatives. Okay.
For the Chinese company for Chinese company
including Yeah.
Yeah. Yeah. Again.
Yeah. You will see. So you will see that we talked about uh that the the AI agents and how he replaced 50% of the team.
Yeah. Yeah.
It's happening.
It is
okay. This one is pretty pretty good where again
freezing prisoners.
Freezing prisoners. Exactly. And combo of like freezing prisoners and contrasting the one that's going to freeze. Actually,
this is so funny.
This is really funny.
It's really funny. Yeah. And there's like perfect voice over on top of this

like effects. I need to say that. So this works very very well. Again, one of the examples of like fully creatives works very very good. Then we go this one.
Ah,
so they also went for these like monsters stuff that were
Poland that big in the in lines of jail.
I don't know. I don't know. When I was looking through this prison theme, like there were a lot of Polish players. I remember that. Maybe they just love prison stuff. I don't know.
I mean, let's go. Let's go.
Yeah, let's let's leave that there. Let's not open that door. Let's get back to the creatives.
Looks pretty good. Then we have again another one of those pixel ones. I think these are getting very very popular.
Oh, baby. This is
Can you go back with the third hand that is uh holding the baby here? Yeah,
I missed that. I was like, wait a second. Third head. Very handy.
Definitely very handy. Yeah, it's like

this is perfect. Yeah.
Yeah. This is not the Lens of Jail anymore.
Okay. I saw it is Lens of Jail. Thank god.
Well, I see like it's not a prison team. So,
it you know, doesn't really matter that much if it's prison team or not. It's still the same Forex.
Yeah. Full creative. Yeah. Tuesday last survivors. I got few creators from them and I got very interested when I was doing some normal like work and uh you know watch ton of ads so went to check them out.
Also interesting the both party at PGC Helsinki which we're organizing with fast spring. Oh hello hello hello. This episode is brought to you by Fastpring as well because you know there are no drama D2C partner that's been scaling with mobile publishers for over 20 years and we're doing the the boat party. So you should definitely register and join us on the cruise.

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We're so nice putting up boat party. That's going to be amazing.
Yeah, it's, you know, we're starting to be famous for Yeah, exactly. We'll need five. Anyway, uh yeah, I think she should be real. Hope
she's real.
I don't think so.
She's real.
Yeah, should be real. We have this like first person view which is super super popular in AI stuff and it's narrated by her basically. So there like this is the best one like beer suddenly appears in your hand. Yeah. Uh I would say a lot of the creators that you see are done on
the cards there does not
that's what I wanted to say like most of

these creators are done on literally like very old old models basically because if you see what currently like link 2 or van 2.5 can do like I've tested it just like recently I can show you some some stuff like amazing
please do please do
so so this is this is like very very old I would say so I think this this is also One thing that needs to happen also within this whole AI creative race that people doing the creatives can't sleep on their models. They need to update super fast because
Yeah. But if this is look
first scene in May.
Yeah.
So it's all Yeah. Yeah. But you know go change it like easy like this.
If it works I don't care.
That's the thing. If it works I don't care. Why would I?
Yeah. This is what shed GPT image turn into video or something. Yeah, zombies again because like the whole game is basically
zombies and then then it goes into their usual creative.
What? Yeah.

Wait, what was that?
That's the brain.
That's the brain.
That's the brain. Huh?
Hello.
The Italian brain rot from China.
Yeah. Yeah. Thought that's there. Then we Oh, this one is really good. Then we have the typical comparison. Day one, day 1, whatever something
35058.
Yeah, 1,358. And yeah, there's a little little bit of celebrity.
Hello, Mr. Zuckerberg.
It was nice.
Yeah, I think we I didn't see
I love the recoil on that rifle.
Yeah, of course. I haven't seen uh the one where they actually two against each other in one image. I think it was always just like a progression of like images, but yeah, let's see. It's there. Let's see.
We have this one again.
Very very smooth transition. Okay.
A hook like like very good hook. But if you if you look at the zombies like
Yeah. They just And yeah,

pretty much.
But but I think it's still, you know, you just don't recognize these things as fast as they go.
No, no. It's like Exactly. It was what, 5 seconds even? Not even that. So
hooked at what it needed to do. Sure, sure. Again,
yeah, this is the the POV uh hype from Tik Tok.
Yeah. Yeah. So, we got second spoon there.
Yeah.
I mean, you have never enough spoons for for breakfast.
Okay. Same same here. Like you need to open it three times. So, you know, but yeah, this is this is I think getting very good traction here with this whole POV thing. And I would say
yeah, see
or the binoculars. You see the binoculars? It was the other way around.
Oh yeah. I don't think you have time to really, you know, spot all of these. Yeah. As for all of these small things here and there unless
only we can do that if you if you are two and a half steps ahead obviously.
Yeah. But I would say this POV concept is again most probably just like if it

really needs to work like it's mostly AI enabled only because like doing normal POV is like kind of you know what can you do like it's going to be [ __ ] You need like whatever
you can do the be of Hello.
Yeah.
No way.
Yes. You know what this is?
This reminds me of Mart's creative that he showed for ASMR slicing. That's Yeah. Timeless. Kingshot. Huh.
Kingshot is doing very very well on
I really like like a lot of their stuff. So we have also this one.
Yeah. This is great.
How do you get such a luxurious motorcycle? Everything you want is in Kingshot. No ads. This is quite new
by the way. I don't get this thing, but I think like this whole emphasis on like stressing out that there are no ads is getting super super big. I think it's like I don't know who started if this was Kingshot or not.
Royal match.
Royal match.
Like this whole like no ads is like super super like prevalent as seen.
It's disgusting and it needs to end.

This is amazing. Then we have this one again. Some kind of the model seems pretty good. So, I would guess it's Vio or something else.
It could be.
But basically, our our guy here, yeah, with anime eyes, he forgot that his girlfriend had a birthday and he played Kingshot. And then we have
tree.
This one. This one. You know what this is?
But this is not AI.
This is not AI. What?
Okay.
Guy eating lava rocks.
That was really good, huh?
Yeah. But do you remember this is the exact one that uh Lemon showed us that the copy game from River Game is using in their their creative. So it seems this quite popular in China eating lava rocks.
Of course. Like who if you're not eating lava rocks, you're [ __ ] noob.
Yeah. Who are
you not eating a lava rock today?
I had like three.
Yeah. So here we have a fake ad sentencing but of course he proven himself innocent because of course he's king which there are no ads. So that's

there. Uh same goes for here.
Those eyes. This is V3.
For sure. For sure.
Yeah, that's the other three.
Uh then we have Oh, this one. This one was quite interesting. There's like
you know.
Yeah. Just found a mini banger on mobile. Why is this a mini banger? Absolute banger.
Yeah. Yeah. Uh
you have also there's a static image with AI
where on the phone? No, on the right hand side
this one. Okay, this one is interesting. Look, look at this one.
I saw it. Yeah. Yeah, I saw this.
Yeah. Very very good hook. Like they have super and I think this is this is really the like the the trend that that we seeing like the hook transition to creative is just super super smooth. Very very smooth. Uh
yeah, we saw this before.
You saw I have this in my my Chinese presentation.
Yep. hate this trend. Like everyone is

moving away from ads and everyone's also bragging about in their creatives. It's terrible.
Really? I really like by the way how this guy has custom made armor just for him and his belly,
you know.
Okay, this one this one I just wanted to show you that it's like localization 101 with AI.
I know, but we we saw it last time when I was showing it because then there is a actually white person in English.
Yeah. Yeah, I know. It's it's Yeah, it's Asian versus where versus where versus where versus where versus where versus where versus where versus where versus where versus where versus where versus white. Yeah, I know. I know.
Yeah. Yeah. Yeah. Because then you have the normal one. This is
normal. This is the This is the English one and that was the Japanese one.
Yeah, of course.
And it's just the same prompt and just like instead of like, you know, you put in like
white people Asian people. Yeah. It's I know. I know.
And there there's a localized ad immediately.
Yeah.
So perfect. Like and and like the moment I saw this because I just, you know, the screenplay and everything, it's just like so good. And the guys basically says the exact same thing. So, of course.
Well, do you know?

Because uh
Yeah, because I say so
because
But how do you So, how how do you make this an AI? How do you make this an AI?
What do you mean?
Which model do you think they're using?
You use the exact same prompt. You just add one more thing into it, which is like,
yeah, Asian
characters are Asian or whatever
and then they speak Japanese and that's it. Seriously, I I did it for the drum base event. Uh I actually created a few v3 hooks and I put like Slovak language and those people were speaking Slovak honestly.
Yeah,
seriously. It's like it's it's that simple.
It's that easy.
It's that simple.
Very very
You can really do it easily.
Yeah, this is pretty impressive.
Yeah. I just wanted to show you that uh where is it?
Yeah. Clink by by default uses Asian people. No wonder why. That's the news Asian people. Give me a second.
Oh, hello.
Yeah. Here, here's the one that I just

wanted to show you. See, very easy easy hook. That's just like the new cling model. Basically,
it's 2.5, right?
Yeah, that's 2.5. And it's, by the way, cheaper to do than than the previous model. Like, the previous model is four times more expensive than the new one. So,
but these realistic models, like why is Kings of Jail not doing that? Like this just looks so good for Kingshot. It's funny. They localize it. It's so good.
V the the one.
Yeah. I mean,
yeah,
cuz they're two two and a twoind behind. Yeah.
Couldn't even say that.
Maybe they need a UA partner to help scale their UA activities.
Maybe. Yeah, maybe they need to call PVX partners just to, you know, to know what's uh what's happening and to get the benchmarks. Not only RAS benchmarks, but maybe also AI AI models benchmarks. Who knows? And if you want ROS benchmarks, go to pvx expires.com/lambda

because you plug it into your MMP and boom, within an hour, you can clean and clear ROS benchmarks, retention insights, and even forecast of whether you are ready for funding 100% free. Go to pvxpartners.com/lambda and get your growth strategy on point. Go there, get the the strategy on point and all the benchmarks and AI benchmarks as well. Maybe
really
no of course no but you get you know bvxpartners.com/lambda and you will see you will see.
Anyway,
oh this is via free as well. Yeah, this is a street interview with Polar Bear.
Mine reminds me of the Coca-Cola ads from when I was growing up.
Yeah. Yeah. You you you needed animators back then, think. Uh then we have this, of course.
Yes.
Happen.
This is such a great stuff.
Lava cake.
No.
Lava cake. Lava.

Lava. Everything. No. Yeah. Everything basically all these like this is such a big trend on Instagram, Tik Tok, and wherever. Just like
cutting glass. Cutting glass and [ __ ] Yeah, cutting glass and [ __ ]
Exactly. This is This is pretty new. Like I haven't seen I think this concept yet where like
I haven't Well, I haven't definitely seen this before. I don't think this is AI though.
You don't think this is?
No, I don't think this is AI.
And what do you think it is?
Maybe it is
this. You think somebody animated this? Really?
Yeah. They all
I love how how Jakob has become the AI police.
Exactly. He's the police.
He knows. Exactly. Yeah.
Yeah. Because I say so. So this is AI. I Because I say so.
I love it. I'll tell you. You see You see the [ __ ] fish here? Like you see what what they're doing? Like so much [ __ ] Like why would you animate this if if there's like whatever [ __ ] fish doing [ __ ]
Stop saying [ __ ] and explain it.
It's not fish. They were They were just words coming out of the
So basically nonsensical movement of

stuff that doesn't make sense reveals that it's AI. That that is obvious because you know there won't be a person that would animate nonsensical stuff into the
Sure. Yeah. Because then people don't do that at all.
Not at all. People only animate stuff that makes sense.
No, they animate stuff because they need to do. They don't add a lot of [ __ ] work on top of their normal work.
No, it's fine. Like this is absolute AI because Jakob said so. And the listeners questions reach out to the AI police.
Yeah, exactly. to the AI police which is called Jakobar.
Yeah, one of those day one, day 30 day, whatever, but with temperature and very, very smooth transition. There we go. So, that's there. And then we have Oh, this one. This one. This one is so good. This looks like an ad for food, basically.
Yeah,
this is uh back on the survival theme that's all over YouTube. And
do do you see any like inconsistencies with AI here? This is AI because like

steak doesn't boil like that. Like
the only thing for me when he was turning it and it went through the the thingy.
Oh yeah. Yeah. There like millisecond.
Yeah.
So real.
It looks very real. Yeah.
Super real.
Yeah. But honestly,
man, you're completely different kind of like nit.
Yeah. Those those fish were not doing anything bad or nonsensical or whatever. But the meat doesn't boil like that. That's the That's the line where like Felix Felix draw that line. There is like meat.
You don't like meat.
Yeah, I just I understand that. Like it's like if you seen steak, you know, being grilling steaks for so much time, it it seems nonsensical. Of course, like it's immediately you see it.
So it's there. But it looks super real. Took me literally like honestly three four times to kind of notice that.
It looks like like it was stolen from from YouTube.
Yeah, exactly. Looks like that. Then we

can again have the
This is real split split screen where we have a guy in a crowd of polar bears
and then a guy near a dead whale and then a guy in nonsensical tree that he chops and and do nothing. I missed. So yeah, this is again one of those instead of the other combination we seen before where the person comments on AI, there's like AI commentary on the real ad. So the other way around basically.
Yeah. Okay. Maybe I will find
find something in the in the meantime.
Yeah. Raw match. I see.
I see it from the [ __ ]
Yeah. Yeah. This is this is right.
Damn it,
man. You know, I can see things as well.
Look at this again. This is so rude.
Wi-Fi free to play Royal Match. There we go.
And this was everything that I was able

to find. They have so few of
Yeah, I don't think Royal M is is very heavy on
Yeah, they had sand thing like where you like brush.
We saw Yeah, we saw it in that episode.
So, not not really that much. What do you want? Screen.
No, no, no, no, no. Not. Uh,
now we have our champion here. Rise
of castles.
This course.
That looks great.
Looks so good, man. Like literally look like, you know,
like from Stronghold game from the past of this stronghold.
Exactly. Looks even better than
Yeah, exactly.
I would play this immediately. Yeah, this is exactly what I would play like 20 years ago.
Yeah, this is a curious trend. I never seen this like god hand trend.
I see. Oh man, this is something I saw in in the farming theme. The god hand uh where you just do this as well, but also kind of make a river and then just

like the one that we saw there, but that was animated like this is
Yeah. Yeah. Yeah. Yeah. Of course.
You seen it with AI like this? No,
yeah,
this is the first time I've seen with AI like godhand concept.
Kind of reminds me of uh the flight me and Matia did to Korea when I was pretending to be a giant holding these mini bottles that they serve on the airplane and I was like F5 thumb and let's have a genetonic son.
That was a Then we have these very very nice miniatures like that's that's super nice or or models or whatever. I think I think uh Nano Banana also have this like one main picture that's been circling around when you create like a character and then a pan dynamical style statue out of it that's there also. Then we have again stuff growing out of nothing. That's a pretty nice hook.
And which AI model do you think this is?
This one?
Yeah,
I would guess either cling or
an Age of Empire stuff. Actually, this could be also like a

image to image thing where you would have like this image of a house on a book and then you would have the starting image here and then the AI model just like smashes it together in in like this kind of a sense which is also of models are capable doing this. That could be also it. As I said, clink clink can do this. Van can do this. Like, yeah, the new van is really, really good. 2.51, but it's not released in open source yet. So, it's just like But you can play with it on platform, so it's out there. Oh, this one. Check this.
Whoa. Stuff of nightmares.
[ __ ]
It's like completely bizarre.
Yeah, it catches your attention.
Yeah, it catches your attention. It's like panic building in uh in Age of Empires 2 when you're getting attacked.
Yeah. So, there was the shark. Uh this one. So,
why does it need to be two people?
I don't know. And they're twins, by the way.
Looks like it's holding him, you know?
I don't know. The the worst part is that

like the the actual saw is like pretty small compared to like what they're sporting here and they're cutting the wrong way.
Doesn't matter.
Yeah, it doesn't matter as usual. Uh and then we have Oh, yeah. We have our usual
a corgi versus a scorpion. Of course has to win.
No, it happens in corgi scorpion.
Of course.
So that's there. This is Rise of Castle still.
There's an award. You need to play this game. It's got an award.
Yeah, exactly. Best medieval game. Absolut. Yeah. Yeah, for sure.
The
I think I saw that reward ceremony.
Interesting part here that they would have a lot of these creatives with like still pictures and everything. Yeah. This is this is the interesting part. He actually moves into the guys like it's consistently the same guy and they do stuff with him. So this is this is kind of new.
But yeah,
quite cool.
Yeah. Yeah. Like super cool. I think consistency now that people are starting to get the hang on like how to do

consistent like same character scenes stitched together makes much better AI at than like random a little bit less random little bit random person of the same character whatever that's just bad. Then we have this one again one of those like still images but with very very smooth transitions. This is like extremely good transition what they did here.
Still don't see the transition.
What do you mean is it?
Yeah, this is great. Yeah, because it started like this.
Yeah. Yeah. Sure. Sure.
So done very very well. Again, one of those things that I think is done through you have end image, you have start image.
Yeah, exactly. Yeah.
Tell the model how to connect them. That's how you do this.
Yeah.
One more of those first person whatever.
This is not the
What is he doing?
I don't know.
Yeah. What is he doing?
Go back. Go back to the boat.
Building building his house.
Well, go back to the boat. Go back to the boat.
That's not how you build a boat, AI.
That's not how you I don't

He didn't even want to build a boat. He's trying to row, but like he's clipping his hands through the wood.
Whatever you're doing, you're not doing it.
This This also doesn't really seems like it's what it needs to be.
Thank god.
By the way, in every one of these POV ads, like you eat the food or something. So, don't know. But it seems to me like it's kind of a like video game engine style art style.
Yeah.
Yeah. Yeah. Yeah.
Kind of like messy whatever. I don't know. Uh then we have the typical level one to level whatever like big one but in realistic style which looks pretty good honestly like especially the last last level here. And then it goes into the creative. And then the last one again, one of the POV things. O is kind of nice.
Yeah. Yeah. This is just like, you know,

easy. Very nice to do. Completely nonsensical. You don't even like
whatever you're doing it, you're not doing it.
Point the hammer the right way. Whatever.
Whatever.
Yeah. So, and you know, and then there it goes.
Yeah. Give me give me the screen. I have few more.
Yeah. Okay. Go ahead.
I have few more. I didn't see the one that I wanted to show you, but maybe we'll get there. This dear friends from
the lumber.
The lumber. Yeah.
Oh, that was AI.
I know. Yeah. Yeah. Yeah. Yeah. Here.
POV again.
Life of a lumber.
Yeah.
That was great. Like he went for and then like [ __ ] spa. Yeah, that was P. Yeah, there also laughing. What did you cook? Nothing.
Why is he pulling it? Like, why is he throwing it with
Exactly. Yeah. Yeah. Yeah. Again, that's better.
It's like a leash.
Yeah, that's better. Or just

Yeah, they really need to improve some physics in these POV videos because it's like,
see, but see, this is also inspired by the the ones that we saw for
Arise of Castles.
Yeah, Rise of Castles. Types of lumberjacks. There you go. I don't think this is too France or French or whatever, but okay, whatever. So, all of these and then there's more. I think this is also kind of
one of those like
Yeah.
animated V3 eyes.
Yeah. Yeah. Exactly. Hard work. Easy for Okay,
you're doing it wrong.
You're doing it wrong. Exactly.
Cutting the trees horizontally.
There is There is this VO kind of Selfie selfie video.
Yeah, very quick hook and we have sh.
So predictions. How long do you guys think before 50% of all creatives in mobile are done with AI?
Oh, this is AI as well.
I think end of the year

too quick.
No, it's too quick.
It's not too quick, man. Go back. Go back. There was Italian brain ro right there.
Where?
Higher. Higher. One. One more.
Here. Here. Yeah. Yeah. Yeah. This is this is just a GPT with with some random like 3 second do something about the picture.
Yeah. Yeah. It doesn't matter. This is so so amazing. But we have uh we have more the dream workplace for Lumberjack. So it's quite a lot of a lot of these. It's pretty nice music as well. Yeah, it's AI for sure.
Yeah, as you see the lighting doesn't make any sense. But but you see like few ads today there was a like real okay this is but this is engine this is not
I know I know I know I know it's just
like brain is getting everywhere.
Yeah but yeah this is
V3 eyes again.
Yeah yeah yeah but I care but it's only hook so it's
it's good it's good enough. They have

also like uh the one that I saw was basically this guy commenting on some of the vul just getting cut and he was like no those are my legs no super funny let's see and then I think that's it
dynamite in the lock
yeah dyn dynamite that looks like candles
a confetti dynamite didn't do [ __ ]
yeah so you see there's another one
there's a lot of them but the thing is
this is the one this is the one this is the They I think it's never like the main main thing.
Oh, you have your I hate those logs. Oh, it's like it was quite funny when I was when you can hear.
Uncle Barry,
what are we doing to Uncle Barry? Oh my god, Uncle Barry.
I guess that's from Lord of the Rings or something. I think he said it at some point. Three bird.
Yeah.
So yeah, this was the one that I was trying to find the whole like the whole narrated. Yeah. Yeah, it's basically the

whole Exactly. The whole concept is narrated by this uh
Yeah. narration and real creative on the
Yeah, exactly. on top of it. So,
yeah, that's getting there.
Yeah. Interesting that random random, you know,
random steampunk lumberjack.
Yeah.
Where is the steampunk? Where the [ __ ] is it?
Steampunk lumberjack. Sure. Where there are no trees to cut. Whatever it is you're doing, you're not doing it.
Yeah. Okay. Okay. That's it. Then here like the
lumber and the wolf. I hope this is going to be the the morph morphing.
Please morph.
They won't morph. Oh yeah, they will morph. But it's just like normal werewolf.
Oh yeah. Lumberjack and bull. Okay, let's morph.
Normal minotaur.
Oh yeah, sure. Okay.
Okay. We saw it all.
All right.
Yeah. So, TLDDR hooks and transitions are getting better.
We need 42 minutes to get this message

from this episode.
We'll get there. We'll get there.
Oh, yeah.
AI creators are still not getting better.
50% of all ads by end of this year.
Yeah. 50% of all ads by end of this year is my prediction,
dude. It's 3 months away. That's not going to happen.
It's not going to happen, man.
Why no?
It's not even 1% now, man. Like, months. We know gaming industry.
We know gaming industry.
40 30.
Dude, what planet are you on?
Whatever.
Whatever. I guarantee you when I like during the event we have in Istanbul, there's going to be majority of people not using AI for creative. I'm pretty sure
that's why we're there so they can start using it
in one of the mobile capitals in the world.
Anyway, just wanted to say that currently still the key pressure lies on the normal creators. they're not going anywhere. It's just like too good to kind of be there. Otherwise, you would see the kingshot concept for instance is just a thall concept. It's not AI. It's it's normal stuff. So, that's there. Uh

lots of like I think people are starting to figure out their like AI specific concept and only I can do like the POV stuff or the you know the pixelated whatever thing that it's like again only AI creatives can do that. hooks are still more relevant than overall creatives like because full
it's easier and like it's hard to create like a full AI creative and then there's surprisingly not that much V3
compared to the overall like expectation and the hype I think that this thing can do and people are not really using it to it full potential. I mean because there's a lot of concepts that is like thrown around here with like
AI interviews all those like kingshot you know why don't I can revive here whatever like pretty much derivatives of AI interviews and yeah just few companies are using it so guess that that needs to improve but yeah on the right track to 50% not by the end of
2026
yeah 26 for sure but that's for like

this
end of year 2026 maybe I can I can see um
that I would agree more with but 3 months from now
and it it really really depends on the model because for instance if you take just like the van 2.5 it's still not really open source and like people can really tinker with it
because
I will stop you right there. People from China they're using the models efficiently. People in Europe and US have no [ __ ] idea what you're just talking about.
Yeah, that's end there. Let's end there. Yeah, let's end there. We know they don't, but you
they'll get run over if they they'll start doing it.
Welcome to the gaming industry. Thank you very much for listening, dear listeners. This is the place where you go for insights and just to stay two and a half steps ahead of the gaming industry and basically the rest uh of the other industries. Anyway, uh join the Slack channel, please subscribe, comment under the video industries,

that's the first one.
Exactly. Exactly. Yeah, you know, obviously. See you next time. Bye-bye. [Music]
Heat. [Music]