Clash of Clans: First-Half 2019 Revenue Growth

Key insights

6 takeaways

01
Clash of Clans generated $76 million in global player spending in June 2019, marking its highest-earning month since 2017.
02
First-half revenue for 2019 reached $334 million, representing a 26% increase compared to the $265 million generated during the same period in 2018.
03
The introduction of a season pass subscription model earlier in 2019 is identified as a primary driver for the game's recent revenue growth.
04
The United States was the top market for June 2019, accounting for 47% of total revenue at approximately $36 million.
05
Germany and China followed as the second and third largest markets in June 2019, contributing 8% and 5% of total revenue, respectively.
06
Since January 2014, Clash of Clans has accumulated over $6.2 billion in total global player spending and surpassed 621 million lifetime installs.

Summary

Supercell’s mobile strategy title, Clash of Clans, experienced a significant financial resurgence during the first half of 2019, driven largely by the successful implementation of a season pass subscription model. Global player spending for the first six months of 2019 reached approximately $334 million, representing a 26 percent increase compared to the $265 million generated during the same period in 2018.

In June 2019 alone, the game grossed $76 million, marking its highest-earning month since June 2017. The United States remained the primary market, accounting for 47 percent of total revenue, followed by Germany at 8 percent and China at 5 percent. These figures are derived from Sensor Tower Store Intelligence data, which tracks global consumer spending across the Apple App Store and Google Play.

The sustained growth highlights the effectiveness of monetization updates in extending the lifecycle of established mobile titles. Since its inception in January 2014, the game has accumulated over $6.2 billion in global player spending and surpassed 621 million total installations. This performance underscores the title's continued relevance in the competitive mobile strategy segment, demonstrating that strategic shifts in subscription-based revenue models can successfully revitalize long-standing gaming properties.