Brawl Stars Revenue Shoots Past $100 Million After Two Months

Supercell’s mobile title Brawl Stars achieved significant commercial success within its first two months of global release, surpassing $110 million in worldwide consumer spending. Following a lengthy 18-month soft-launch period, the game’s official global debut on December 12, 2018, catalyzed rapid monetization. This performance underscores the game's strong market penetration, as it accumulated nearly 60 million installs in the two months following its global launch, bringing total lifetime downloads to 66 million.

Revenue distribution is led by the United States, which accounts for approximately 24 percent of total spending, or $26.4 million. South Korea and Japan follow as key markets, contributing 14 percent and 13 percent of total revenue, respectively. Notably, these figures were achieved without a release in China, a market that historically represents a significant portion of revenue for Supercell’s previous titles. The absence of a Chinese launch is attributed to the regulatory environment regarding new game approvals during that period.

Data derived from Sensor Tower Store Intelligence indicates that momentum is accelerating, with January 2019 serving as the game's most profitable month to date. Players spent over $51 million in January, representing a 24 percent increase over the $41 million generated in December. Including revenue accrued during the soft-launch phase, the title has grossed nearly $120 million. These findings highlight the game's effective transition from a regional testing phase to a high-performing global mobile product.