Brawl Stars Revenue Grew 479% on iOS in July

Supercell’s team-based arena shooter, Brawl Stars, experienced a significant financial surge in July 2018, signaling potential viability for the title during its extended soft-launch phase. The primary driver for this growth was a combination of strategic content overhauls, refined monetization mechanics, and expansion into new geographic markets, including Hong Kong, Singapore, and Malaysia.

Data indicates that the game’s total revenue across the Apple App Store and Google Play reached approximately $1.3 million in July, representing a 616 percent increase compared to June. On the iOS platform specifically, revenue climbed to $740,000, marking a 479 percent month-over-month growth. Hong Kong emerged as the leading market, accounting for over 47 percent of iOS spending. Furthermore, the game demonstrated strong retention and engagement, as evidenced by a nearly 20 percent increase in spending within Canada, the title's original launch region.

The analysis utilizes Store Intelligence data to track performance across 10 countries where the game was available during the summer of 2018. While the game remained in a limited release, the consistent revenue trajectory observed through August suggests that the developer’s iterative updates successfully improved the title's commercial performance. By the end of the reporting period, iOS devices accounted for 57 percent of total revenue, while the newly introduced Android version contributed the remaining 43 percent. These findings highlight the effectiveness of Supercell's regional expansion and content strategy in scaling the game's earnings prior to a potential global launch.