Market (Mobile)·Updated Mar 17, 2026 by Sensor Tower
Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.
New viral titles saw explosive growth in Q4, led by Gas at 7,102% and Makeover Studio at 2,035% quarter-over-quarter growth in the United States.
TikTok, CapCut, and the casual game Stumble Guys emerged as the fastest-growing titles, reflecting a sustained consumer appetite for short-form video and casual gaming.
Regional trends significantly impacted global performance, such as Instagram leading Google Play with 116 million downloads in Asia and Stumble Guys achieving peak performance in Indonesia.
Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.
New viral titles saw explosive growth in Q4, led by Gas at 7,102% and Makeover Studio at 2,035% quarter-over-quarter growth in the United States.
TikTok, CapCut, and the casual game Stumble Guys emerged as the fastest-growing titles, reflecting a sustained consumer appetite for short-form video and casual gaming.
Regional trends significantly impacted global performance, such as Instagram leading Google Play with 116 million downloads in Asia and Stumble Guys achieving peak performance in Indonesia.