Stellar Start for Brawl Stars in China: Spending Crosses $17 Million in First Week

Supercell’s title Brawl Stars achieved a significant commercial milestone during its June 2020 launch in China, signaling a strong entry into one of the world’s most competitive mobile gaming markets. Within its first week of availability, the game generated $17.5 million in gross revenue and accumulated 4.8 million downloads. This performance accounted for 60.7 percent of the title's global revenue and 71 percent of its new installs during that seven-day window, underscoring the strategic importance of the Chinese market to the game's ongoing growth.

The launch figures in China notably outperformed the game’s 2018 global debut, which grossed $11 million in its first week outside of China. Furthermore, the title surpassed the initial performance of Supercell’s previous Chinese release, Clash Royale, which recorded $9.4 million in revenue and 4.1 million downloads during its own opening week. These metrics suggest a high level of consumer interest and monetization potential for the developer in the region.

Data for this analysis was derived from Sensor Tower’s Store Intelligence platform, covering the period immediately following the June 9, 2020, launch. While South Korea, the United States, and Germany remain top-performing markets for the game’s lifetime revenue, the rapid adoption in China positions the title to potentially reach billion-dollar status. Globally, the game has historically relied heavily on Google Play for both revenue and downloads, though the Chinese launch highlights the continued importance of the iOS App Store for high-value mobile gaming releases.