Updated Mar 3, 2026 by Sensor Tower
Southeast Asia is the world’s second-largest mobile gaming market by volume, recording 1.93 billion installs in early 2025, while ranking seventh globally in revenue at $625 million.
Indonesia is the region's primary volume driver with 870 million installs, whereas Thailand leads in monetization, generating $162 million in consumer spending.
Publishers based in Singapore and Vietnam have become a dominant global force, contributing over 5.8 billion installs to the international market through hypercasual and competitive titles.
The 4X Strategy genre is experiencing rapid growth, evidenced by a 77.7% revenue surge for titles like Last War: Survival, while traditional MMORPGs have declined by nearly 20%.
Monetization is concentrated in Strategy, MOBA, and RPG segments, with Mobile Legends: Bang Bang remaining the regional revenue leader due to hyper-local live operations.
Market preferences are increasingly localized, with Vietnam specializing in survival-themed hypercasual games and Thailand showing a distinct market affinity for realistic sports simulations.
Southeast Asia is the world’s second-largest mobile gaming market by volume, recording 1.93 billion installs in early 2025, while ranking seventh globally in revenue at $625 million.
Indonesia is the region's primary volume driver with 870 million installs, whereas Thailand leads in monetization, generating $162 million in consumer spending.
Publishers based in Singapore and Vietnam have become a dominant global force, contributing over 5.8 billion installs to the international market through hypercasual and competitive titles.
The 4X Strategy genre is experiencing rapid growth, evidenced by a 77.7% revenue surge for titles like Last War: Survival, while traditional MMORPGs have declined by nearly 20%.
Monetization is concentrated in Strategy, MOBA, and RPG segments, with Mobile Legends: Bang Bang remaining the regional revenue leader due to hyper-local live operations.
Market preferences are increasingly localized, with Vietnam specializing in survival-themed hypercasual games and Thailand showing a distinct market affinity for realistic sports simulations.