🧠 Copy vs Execute: the creative trend everyone's chasing

The game. All time low.
And much wellness.
Yes.
What about revenue?
I can share the chart right now, but like
Yeah, sure.
Does it really look like something you want to see?
Tough times.
Well, Grand Game is killing it. So, I mean, someone has to Oh, okay.
Oh, ouch.
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Yes, welcome everybody.
Insert some jump scares or what?
[laughter]
No, yeah.
I got to get my jump scare in before

Macha gets his jumping ad in, you know?
Yeah, yeah, yeah, yeah. Well, I mean, no, no, no, like this is review. We do whatever we want to do anyway. So, it's creative trends again, the full crew, and it's going to be fun again, I guess. Maybe. Should we get the the energy up?
Golden Goblins.
Yay! Welcome, everybody. My name is Macha Loncaric.
I'm Felix Bromberg.
I'm Jakub Remiar.
And we are your hosts, and we are going to do the creative trends review, and show you a lot of different creatives. And what happened today, actually, we were recording the playable trends, and Andre was sharing, and then suddenly, my ears exploded. So, he was doing the good old Macha trick. Sharing the sound without knowing it. So, I now was going to share the screen, the gallery, and won't share the the sound.

What we have here, actually? Let's see. Good old Golden Goblins. We don't see a lot of these, but I need to show you these again to frame few creatives, which are going to come later. You remember this, right? Kind of.
We've seen this like the last three creative reviews.
Yes, very good. So, we have more, obviously, iterations of this. Hello. Hello, hello.
So, look.
like an old Diggy's Adventure creative.
Exactly.
Yeah.
It's It's pretty much Yeah, it looks like a Diggy's Adventure.
You have to pixel
Yeah, yeah, yeah, yeah.
That's not a good thing.
It is [laughter] not a It's not a good thing. I mean, we we saw these actually. Yakub, you were in Vietnam.
Yep.
But we actually did this. So, all of

these different hooks and where do I have
And what did you say the creative team size was for Upquantum again?
It was I think around around 100. ish So, we have all these coins and and [ __ ] coming from from
What is I got Golden Goblins and what's the other game they're running?
Idle Lumber
yep, yep, okay.
Yeah, yeah, yeah. I mean, they I think they have more games in the the publishing arm. Not sure anymore since they had Load Complete and Legend of Slam that kind of crashed some point. I mean, it is what it is. So, this is all I want to show you because I mean, I don't see anything like extra new in here and we discussed a lot of things on the AI episode. But look here. Again, my new favorite Last Asylum
And what do you call something that you favor?
What do we have here? Hmm, I wonder. Oh,

hello.
[laughter]
Giant turnips?
Yes, but these are onions. These are onions.
These are onions. These are onions.
Onion, but look. It's the same thing I just like I just showed you. It's pretty much the same just from the different angle.
Yeah.
[laughter]
I love how Forex still is stealing everything from the idle genre.
Man, when you said turnip, I just remembered a story from two World Cups ago. I was in London watching the Sweden versus England football game. Sweden lost with one goal and the whole pub started shouting and like singing, "I'd rather be a turnip than a Swede."
[laughter]
I was dying. It was so good. I guess this can repeat and
a month. Yeah. Oh boy. Yeah, I mean and and uh the next month review of the creatives will be just all football related stuff.
Yeah, exactly.
I'm pretty sure it's going to happen.

What Don't worry, we have a football special coming out on Thursday, right? Football World Cup special.
Yeah, well, but I as soon as this is this is live, I'm pretty sure everybody already saw it.
Yeah. [laughter]
Anyway, but this is also as you can see the golden goblin stuff. I mean, it's exactly the same stuff which is I love it.
They're very agile in adjusting to latest trends.
Very much so. Very much so. And and look
Yeah, of course.
Again, I'm I think they just Yeah, exactly. That's what I wanted to
Oh, well, that's great.
It's what what they they just usually do when they come to the to the office like, "Hey, let's just look at what Idle or like AppQuantum is doing and then just let's do it the same, just, you know, adapt it to to our gameplay."
Why why have a creative budget, aka magic mushroom budget, when AppQuantum is doing it better?
[laughter]
Yeah, well, these guys are doing our job, so let's let's do whatever they do.
It still takes a lot of skill to combine

it this way.
Also, I mean, look, this is not easy to do. I mean, this is pretty much their engine. Although, I mean Yeah.
But their game is built on it. That's what I think.
yeah, yeah, exactly. I mean, now
My perfect hotel zone boarding, they can do this [ __ ] all the way.
Of course, like that's that's I mean, now look, I started doing all these like engine-based creatives and, you know, like from first creative and the first scene until now, which is a couple months, like it's already looking like 70,000 x better.
[laughter]
Because you do the this iteration, this iteration, then it suddenly the whole scene and the whole kind of engine process is way more efficient because you do you know you borrow stuff from from different creative concepts and then suddenly everything looks way better. It's much much more improved. So and then and then you you can do videos and you can do also playables from

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no stress, no cheap Sherlock.
from those scenes as well because that's like the super efficient
giant corn
Yeah, exactly. Right? I mean hello. You know like again like these guys, you know what they are doing. They have the signature bell sound in almost every creative. You can't You can't hear it because you would just get you know
It's like a Pavlovian dog thing they're trying to do or what?
It's also King Shot has the same thing with their heart.
Yeah.
Yeah. Every every creative. These guys have the the the bell.
Because
Exactly then you hear that bell is like oh, that's the last asylum.

It's also when you know it when you see a unicorn it's it's that's the annoying UA guy. It's almost like hello. It's See?
Oh, there's our favorite slap. [laughter] There's our favorite slap. Ouch. You know how much a like a fist with like that armor gauntlet will hurt? You'll be picking your teeth for a week.
Yes, exactly. I mean
[laughter]
It's pretty good. That was pretty good hook. And this is this is White out Survival, honestly. This is this fishing
Yeah, I know like this like the the fishing stuff.
the the gameplay the gameplay after all.
Wasn't there um wasn't there a new 4X game that came out this week or last week with Warner Brothers? Can we check that out please?
There was, yeah.
Yeah.
We can we can. We can. Let's see. Here we go.
people That's really clever.
Yeah yeah reporter.

Yeah. He's also to me like a
you can save lives too.
This is that's a great creative.
While injecting green liquid
with the [laughter] giant
Yeah.
[laughter]
That's great. Come on.
Reminds me of Scary Movie when he's like I'm just trying to do my job.
[laughter]
Oh garlic.
I want to see that one.
Yeah. Okay, one sec. Hello. Hello. Okay.
[laughter]
What?
[laughter]
That's actually pretty good. That is a pretty good hook. Again like garlic idle lumber type of gameplay.
I didn't realize the last asylum was French.
We got French localization.
[laughter]
Well, this one

Ah.
Yeah.
One sec. I'm just going to do it a little bit differently. We can try to look in here and see what's up. See what? 2,800 creatives. Not bad. Not bad at all. Let's see what do we have here.
[laughter]
Watching closely. Wait, it's a Game of Thrones. Big link with the dragon. It grew up.
It didn't grow up.
No.
That's so anticlimactic.
[laughter]
Not in here. Not in here. I mean like different different things like here. There's There's a map. Map of Westeros.
Yeah, exactly.

It's all of the different kind of castles and [ __ ]
There you go.
And what do we want to see next? Okay, let's see this This looks great.
Let's see if America can actually take on the Chinese at their own game.
Oh, hello.
Oh.
Are there dragons?
What? Is that a playable or what?
No, this is not playable.
[laughter]
Why are you laughing?
Look at the effects.
[laughter]
There you go. There you go.
There's a lot of different things.
Are there any bread and butter creatives in for Forex type of things?
Forex type of thing. I mean, this looks pretty AI.
Yeah, this is AI for sure.

Yeah. Yeah.
Pretty nice.
Yeah. Yeah, this looks Forex-y.
Exactly. It's all of these, and let's see what else. It's raising a dragon. Oh.
Will this wolf finally grow up?
I don't I don't know. I have no idea.
Wolf. Wolf. Oh. Hello. It's it's Oh, way better with
see that this whatever they're doing, they're not really copying the main trends, are they?
Yeah, [clears throat] they're not copying the main trend.
I mean, you have the IP, man. Like, you can't really
It's IP.
copy that much of a like
IP to copy the main trends, right? Or is that a bad idea?
not as it's not that as as easy as you would think with an IP and doing a lot of like fake stuff. It's to be uh let's say there.

Oh, it's all like Oh, there's VO. Oh, VO. Oh. Oh, la la. Mhm.
Yeah, interesting.
Yeah, yeah, yeah.
There you go.
Yeah, yeah, exactly.
AI people.
AI people, of course. And I think they've they've VO is AI as well.
More AI people.
Yeah, I mean, this is pretty much like 50 second long and then hello.
More AI people.
More AI people and AI dragons. And what else do we have?
Well, then I'm still missing some of those like in-engine gameplay or like very high kind of high-paced. Oh, there we go. That was like a shot of actual actor.

This is a lot of dragons, huh? I mean, it's called Dragon Fire and it's Game of Thrones as well, man. Like, what do what do I Actually, what do you what do you expect?
Yeah, the last season just focuses on like this whatever prequel seasons are House of Dragon, so it's all on
Yeah.
dragon stuff. The interesting thing is that they use dragons like nukes. Like we have nukes, you have nukes, let's not fight and and [ __ ] And like they don't fight at all, they just talk about it. Like everybody has nukes. And then once they fight, like everything goes to [ __ ]
[laughter]
Okay. All right. So, we can definitely
We should we should we should recheck this how it goes through time.
Yeah, I think I did this. Week or so. Yeah, yeah, yeah, for sure. Cuz then we can go back
It doesn't look that that opposed to Chinese overlords for now.

I guess hopefully the IP strength now that the series will be having season 3 soon will will
It's like 2 weeks now.
Yeah, yeah.
Yeah.
That's that's the hope, I guess.
I picked our dear friends from Pantheon because this is extremely funny. Look at this guy.
All sorts of AI stuff.
Look Look at like the gestures.
[laughter]
That's [ __ ] funny.
Look at the fingers.
[laughter]
Look at the gestures.
I've I've always wondered what an Italian Turk would look like.
[laughter]
It's like what the [ __ ] is he doing? I was I was watching this like what what's happening?
So, Italian guy
[laughter]
Yeah, he's not only this guy, it's also I mean all of them.
How's Redragon doing?
Pretty good, man.
I still like
Okay, now here now here. Where's the other guy? Let's see.
Check it Check it. Tell me.
I think it's still like uh

It's 2 million
million or 2 million
Yeah, it's like a still like a top tower defense western game.
Yeah.
Guys, like you really need to get your like models checked for the
Yeah, it's like these these these guys which is which is just
Looks like reptilian.
Yeah, he's just like what I said like look hey, like where's where's your [ __ ] hand? I was like Where is it?
[laughter]
Oh, looks good. Looks solid.
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Like what
revenue
Like 2 million IP?
So add some top.
Yeah, add some top. Yeah, it's like it's really good.
35 or 40% ads on top, right?
Yeah, yeah, yeah.
Yeah, yeah, yeah.
DAU is all-time high.
Nice. Yeah.
quarter of a mil
Amazing.
Very, very good. Like yeah.
What about downloads? Is it peak?
Oh, this is the guy. This is the guy.
Uh downloads are like oscillating as usual, but uh Where where we are? But they are in pretty good shape still.
Oh guys, believe in your dreams.
300k downloads a month.
[snorts]
Believe in your dreams.
Seems same thing.
bop bop bop bop bop bop ba
[laughter]
But they literally picked the worst part that AI cannot do, which is hand movement.
[snorts]
It doesn't matter.
[laughter]
It doesn't matter. I think

I think it doesn't really matter.
I guess people focus on the tower and stuff.
Hopefully.
Yeah, yeah, yeah. I hope I hope so as well. But I mean this is these are these pretty
credits is that?
By now, one second. These a lot yeah. by now like this is I think they're like signature creative which is
AI tower?
AI towers, yeah. And this is just like really relaxing kind of sound like birds chirping and whatnot. And they just like this tower and
It's the it's the the contrast in the humor.
Well, I don't see anything funny here, but it's fine. Well, but yeah, this this works like for long time.
Mhm. Long long
time. So, they're still
It looks really good. And again, they I I think nobody was uh yet able to kind of copy them.
That whole tower defense genre though, it's not like not that many new games have come out.
Yeah, a lot of games come out, a lot of games didn't make it, but
Exactly, yeah. That is very true.

And staying in like interesting games and and videos, this is a game we actually talked about. You know, remember the War Inc. Rising?
Mhm.
And what you know, Yacoub, what does this remind you? This creative.
Trap light?
light?
It's absolutely absolutely mental legion. I was like, "Woo, okay." I mean, I you know, I was working on this creative before.
[laughter]
Absolutely.
Mass battles, here we go.
Mass battles, exactly, yeah.
[laughter]
Pretty much like one to one. I mean, it still works. It still works.
so just so you know, they're still on number eight in tower defense.
Who? Pantheon?
Pantheon Raiders. Sending regards to the guys I worked with.
Yeah, yeah, as you know.
to move the mic down by your mouth Yacoub and then
Yeah, because if you if you're not not really talking with your eyes, then

it's not working that well. All of these, you know, like this is also kind of in that mid-core-ish genre. Uh because we always kind of either do casual or forex. All right, my title. Yeah. Oh, yeah.
[clears throat]
This is let's say idle-ish.
Idle-ish. Yes, idle-ish. And this looks like state IO, no? Pretty much.
Mhm. This is very wild creatives. The creatives.
Wild imagination.
Wild imagination, okay. But still. Oh, Wyoming. They're eating our HQ.
[laughter]
Okay, anyway. So, all of these interesting stuff. They have like some AI [ __ ] but not really that great. Or just only
And this game is very
static images. Uh you can check. You can check. Okay, let me just see the screen if

Guys, 16-second videos are not going to cut it. Go for 30-plus.
Too short?
Too short. Yeah, I mean, nothing is like that. I haven't seen anything like very short working recently anyway. And even on Facebook it's just 30-plus. Clo- clo- closer to maybe 45 to 60 seconds. It's
What is going on in that creative?
I have no idea, man. I have no idea.
Yeah.
But I know what is happening here. This is the one that we we saw before. And this is actually looks cool. Although it's pretty pure chaos in there, but that's what got my attention.
Yeah, it's not looking good.
Yeah, they they died.
The downloads are extremely down.
[clears throat]
Podcast cars. What can we do? What can we do?
A very big shark fin on downloads revenue is kind of uh
I'm not sure if you saw this game, but it's really interesting concept. And really like this creative is like

targeting me. So, I actually downloaded it.
Age of Kings Voodoo? Yes.
Voodoo? their mid-core. Oh, wow.
[laughter]
Look. It's I mean like the creative is this is pretty much like the the whole game it's from your POV. Listen.
It's like the waifus.
Yeah, yeah, yeah. I mean whatever. This is this is the game.
No way.
This is the game, yes. I think we we should we should cover it at at some point.
How is it called? Path of Kings?
Path of Kings, yeah. Path of Kings. It's just recently released.
has the hamster by the way in his hand?
Why? No, why?
Because you are mm RPG noobs. Uh it's from Baldur's Gate the the Boo and Minsc or whatever the like favorite character.
Boo and Minsc p-p-p-p-p-p-p favorite character.
[laughter]
That's a smile line, man.
So does he does he get to Baldur's Gate in the end or No?
[laughter]
I just stop. Just stop. Just stop. Just

stop. Just stop. Just stop.
Otherwise you pissed generations of RPG gamers.
Exactly.
Well, as long as it pisses you off, that's all that matters.
Yeah, exactly. That's all that matters, man. I mean you just Yeah.
All this is very good.
Yeah, yeah.
I mean numbers wise Okay, it's going on the list. It's going on the list. Man, it's already 30K.
Yeah, yeah, yeah. It's going up.
One month just in in May.
Just now. Yeah, I know. I mean I'm starting I started
They're doing 60K downloads a day.
yes. It's it's going really well. So I started like I started getting these ads and I was like, "What the [ __ ] is this?"
Wow. I would [ __ ] play this.
Yeah, yeah, yeah. Look. What was it called? Path of Kings.
Path of Kings.
Look. It's actually really good.
They have this old school pixelated visual I guess because CPI
Yes, exactly.
You know how this looks? This looks like very very old Skyrim like the Elder Scrolls the old Elder Scrolls like
the one or two?
Yeah, Morrowind before Morrowind like Elder like Daggerfall or what was it? Like really really the old ones.

I think. Or so.
Yeah. Yeah, Morrowind is number three.
So, yeah, one or two. I [clears throat] mean All like all these like old games that we played when we were young, pretty much.
Mhm. All the pixel, yeah, so
Interesting concept, really. So, I was like, "Okay, let's let's just look at the creatives." And this is honest, like this is amazing. All of this. So, I will save it for the actual
And all of this AI.
All of this AI, of course. All of this AI. Well, should I save it for for the episode?
They mixed waifu for this?
I didn't I don't think it's waifu that much, but you know, just for creative
Man, this like moving in 3D space with 2D textures is so nostalgic.
matter. It [laughter] doesn't matter.
No, just like physics loves the chat.
Physics loves the chat, yes, exactly. But I like this is really
when you have AI, right?
Yeah, exactly.
It looks great.
Yeah, yeah, it looks pretty good.
I'm I'm like really really happy with what Valve is doing lately.
Yeah.
Like it feels like a different company.

Right? And it's like one year difference.
One year difference. So, okay. So, let's get back to actual trends. And I think we go Yes, we go here. Cuz I'm pretty sure you you're not following me on LinkedIn too much. As usual, friends.
Do we speak like we speak like eight times a week?
but I don't don't really tell you like every everything because I'm pretty sure you missed this.
Oh, no. What did we miss? What did we miss?
The fake game that they added.
It's They added it into the gameplay.
That's the thing, so you don't really you don't really follow.
How many times do we need to stress that?
Yeah, I know. [laughter]
Yeah, yeah, yeah, yeah. A lot of time.
Every time he says it cancels out the other ones, he's only said it once.
[laughter]
I know because we don't follow.
No, because two two negatives is a positive, right? following.
[laughter]
But that means we cancel that out, so we were following. How about that?
Yeah, exactly. Yeah, so

this is this is kind of the creative that they were kind of using. I will get to what they're doing.
No, no, you have to be not following. You need to follow. You need to listen.
[laughter]
Then I was I was looking into this and
[snorts]
they have more of these like new types of creatives and these all AI, obviously. If you're not following. But I didn't want to say I want to mention this, but since we are doing Merge Merge Villains, and they're also I will show you one graph. I'll show you one graph afterwards. They are pretty much the top 20 like in terms of number of creatives in games. So they're really
number of creatives.
Yeah, I will show you the graph.
Why the number of creatives doesn't go up?
Well, if you know, we discussed this, I think, where some other game
low.
But Merge Villains?
Yes. What about revenue? I can show the chart right now, but like

Yeah, sure.
It doesn't really look like something you want to see.
Tough times. Well, Grand Game is killing it, so I mean, someone has to Oh, okay.
Oh, ouch. That could be also be a mistake, right, in Sensor Tower?
Yeah, I mean, we've seen this before.
We see it could be a mistake in Sensor Tower. 1/3 of your DAU just left.
I don't know. Just go Yeah, just do do DAU, but then also countries.
Countries?
Yeah.
You know what they need to do?
Something happened mainly last couple of days, so I don't think like that's that's real.
Yeah, there's something happened.
Yeah, yeah, yeah, yeah.
I don't know. They need to ask me to schedule something together. We'll be talking about this because we'll have some blended revenue. Yeah,
yeah.
But they have some blended raw campaigns going though.
Yeah, there you go. We'll get to the bottom of the story.
Yeah, for sure. So, since you're following now, great. Uh

they started doing a lot of these these don't get calls.
And they added them into the game, yes?
Wait. Wait.
You're not following Yacoub. I'm trying to lead.
Don't Yeah, just wait. This is what they they did. Police escape match villains, spooky escape match villains. Since it's not in the game, but it's completely different like app.
They put it in the different app on their account.
sure Yes, I'm not sure like what the [ __ ] they are doing. If they are trying to just
Testing the onboarding of it.
Yeah, yeah, that's like my like my actual assumption is like they just did different onboarding and slap it into the like match villains proper game. So, they have this police escape onboarding and then like match three engine as a as but we need to really like
So, they desperately try to pull off royal match.
I'm not sure if like that's the see

There's the thing but it's like see this is just something I discovered and it's like what is happening?
So, what? So, then they downscale the spend so they need to figure this out or so.
because that would be stupid, no?
They will kill themselves.
Exactly. So, the thing is I what happened with that last, you know, blob or like the like people just disappearing is that like these creatives have absolutely terrible kind of game metrics. And I don't think that can work like in any any game. Besides, if you don't if you don't have it actually in the game as like between levels or something like Tasty Travel has the the mini game here.
[clears throat]
I don't like it can't just work. But I was kind of because this reminded me this game. If you remember.
Big Zero. Oh, the masters of this whole thing.
Exactly. Because they started doing this like years years ago. This and like so so many other stuff. I mean, I don't want to even like show you the the other

creative because
Maybe this is the whole point of this current market. Like everybody just chases this magical creative that will lower the CPI. That's all about.
It is. But then you need to find the balance between the the CPI and then the actual game KPIs.
You mean like how much trash you are putting into the game through the creative?
Yeah, exactly. Because there is there is a trade-off. And I see
to be pristine traffic.
Exactly. Because I'm received on one soft launch where it's like a huge difference and it's not even like that fake. It's still altered, but yeah, and it's still like has lower CPI.
Lower CPIs but then terrible metrics
Mhm.
afterwards. Which is again like you don't really want that. You need to find the sweet spot exactly.
But I'm not not not guessing that Royal Match is getting shitty traffic from their Save the King
No no no no no. Of course not. Of course not. Royal Match is different story, man. See? I mean I don't want to even show you this [ __ ] creative. The [ __ ] is this? No, man. I have no idea what these guys

are doing but it's absolutely terrible. I mean like what's happening? Literally what's happening?
I don't know what it all means.
I don't know what it all means.
[laughter]
So much emotion. So happy.
I have no idea.
Why are there bananas in there? Spinning bananas.
Why not? Why not?
[laughter]
Ah, there's like you know, there's the shield from Captain America as well right here.
Yeah, why why why care?
Why not? Yeah, exactly. Like random stuff. Okay, whatever. I just want to show you like these guys were doing this before a long long time.
They're not doing well also.
The who?
Big zero. I mean they're doing like random stuff man. Like doesn't matter.
Can I show something quickly? I have a theory on Match Villa and stuff I've found. Yeah.
Tell me.
Royal Kingdom is taking all their downloads.
And it's like
Uh that's very
So long stretch of a correlation.

Exactly. I mean it's Come on man.
Not really. I mean
Not really. Overall keep in mind that these numbers could be 50% off.
Exactly. Yeah. [laughter]
That's also very true. So
No Big Zero. Big Zero is like like like
They're dead like come on.
No they're dead.
Yeah I would say of course. Of course they are. But they have 7,000 different like skews and and different like fake games and whatnot. So it doesn't matter.
Magmatic only has 300 creatives?
Yeah. Yeah like this like something is really happening to Travel Town and I you know what it is? It's called Tasty Travel. So it's Tasty Travel.
Or they gave up.
[laughter]
Yeah they called Tasty Travel and then you know like suddenly you have all the you know all the fun.
And it's crazy since becoming a father I hate these creatives so much. Like more than before.
Yeah. I mean I've been saying this for

years. It's terrible. It's [ __ ] terrible.
It's disgusting.
Yeah. It is and it's all of these like oh my god. Sure still works. And it's not all these like they also started doing exactly the same thing which is like Tasty Travel.
Oh really? They started copying Tasty Travel? Oh really?
[laughter]
I heard that as well man. I heard that. Oh really?
[laughter]
I mean this is I think that this was life from last year that downloads knows life from last year. Like come on.
Well, you know
You know how it's called? It's called like the century games issue.
[laughter]
Century game steam world this would happen to Chrome Valley Customs when they started doing that. Yeah.
Yeah.
Now they're just yeah, just doing this thing. Cuz then this looks way more like Playrix.

Okay. Pretty bad.
Bad revenue?
Yeah, I'm just looking at the revenue and it seems that soon they start with towns going to be number four, not even number three now.
What's number three, Flambe?
Uh number three is Travel Town, but number four is Seaside Escape.
Oh yeah, okay.
Flambe six.
Yeah, this is going going there. Yeah, it's going there. So you know you know something is really wrong when you see all of these and then even like merge game is doing kind of Township on boarding and Township stuff.
Wow.
I mean you have to try pretty much everything, right?
Well, you have to try like you [snorts] try to keep up with the Chinese. That's what you're looking at. They're basically copying their whole creative strategy.
Yeah, but it's you know What is we always talk about like copying and copying is like you can copy and you can copy.
executing are two different things.
Yeah, yeah, pretty much.

But can you execute it?
Exactly. Oh my god, like this is
Do you think Travel Town added the the water drop gameplay?
I don't think so. I I I don't know, man. We can we can check. But they even do the golden goblin stuff.
Oh really?
Look.
I mean creative wise this
Yeah, yeah, yeah, yeah.
Of course, but again if they if it's not on the on boarding then like you could buy your attention.
Yeah, exactly. Which again on paper looks great. Yeah, okay, they this doing this let's let's do it as well. Unfortunately, it's not it's not as easy as we always say.
By the way, you know there's a new merge game by Century? Called Hotel Legacy merge game.
Okay, I tried this game.
Already 50k a day.
50k a day? It's very close. Now, I think I saw Hotel Legacy and there is awesome. I mean, I think that's just them trying to really kill Travel Town.

You know why?
Because it's just like Chinese that's trying to kill everybody. That's why there's no Chinese in Merge Adra.
No, no, no, because I think the
What's Hotel Legacy?
Yeah, no, no.
Meanwhile, in a Century Games boardroom. Why can't we do all the games?
All [laughter] of the games, yeah. What's the company behind this game?
MicroFun?
No, behind the Travel Town.
Um Moonton.
Mo- Monactive.
Monactive, Monactive, sorry.
Monactive. You know, Dropbox. Ah, [ __ ] my life. Yes, this is Monactive. And they bought a game which is called Merge Hotel Empire.
They bought it?
Yeah.
Okay.

And
What's the name again of Front Century Games? Hotel Legacy?
Hotel Legacy. And guys, we're playing it next because guess what's in the creatives. Guess what?
Which genre?
Like their creatives on Hotel Legacy merge game. Guess the Guess it's game that they copied now into the onboarding.
Tell me genre at least.
My perfect hotel.
[sighs]
I see it already in the creatives. 100% in the [ __ ] game.
Oh, yeah. Okay.
Now that they saw it and
two games which we need to cover. Very good.
Now that they saw it works for a lot of titles.
Yes, for four X. Yes. Yeah, yeah, yeah, yeah. Smashed Smashed it like And you know what? Like it's it's really interesting because we see so many or we saw so many these hyper {slash} hybrid casual games like [ __ ] killing it before and now everybody's like, "Ah, it's dead. Nobody cares."

Oh, but they care. Yeah, of course they care. So, you What do you need to do as a homework? Like just go through all the like the best hits from the past from hyper casual or hyper hybrid casual like couple years ago
And slap them onto your onboarding.
Slap them onto your onboarding. Like it's exactly what What?
No, you're wrong. You don't need to go and check the old games. You need to go and check the old two and a half gamers episode to get your oldest games.
Very true.
[laughter]
Very true.
Because we all have them.
That is very true. Because then because we were doing this the just like a baby baby steps. Putting this in creatives, but now it's like everybody's putting it not everybody's just putting it as onboarding. It's even better.
Oh my god, like ooh, that's amazing.
That's amazing. Anyway, so what do we have left? And I think like yeah, we need to talk about this game because we you overlooked it with AI, Mr. Yakub, and we need to talk about Cozy Forest.
Really? They have good AI stuff?
Well, a lot of it. They have a lot of AI stuff.

I think that was one of the games we underrated the most because like they're doing really well.
And they have 5,000 new creatives. Yeah, 5 [ __ ] 5,000 new creatives.
5,000 is a lot.
All of All of it's All of it is AI very much. Like we have all of these like I think we did this like TikTok kind of live stuff.
But there's more.
specific stuff.
Yeah, yeah. There is more. All of this pretty much AI driven. All of this. Even this is AI.
Yeah, but this is signature.
Even this is this is also my my last last post.
Really?
Yeah.
This one.
Of course you don't follow.
This was on your LinkedIn. This was on your LinkedIn.
Thank you, Felix. At least one friend. At least one friend. Exactly. I was like looking into this like what Oh my god like this old trend and there is like there is actually more of of these trends like suddenly popping out out of nowhere. Also AI.

How the [ __ ] they have like 6K creators and then they do 30K downloads only 36K a day?
That's that's what we discussed on the podcast. Yeah, that's what we discussed on the podcast like how the [ __ ] is this even possible?
Like is this is this all D2C revenue or like what am I missing?
Ooh, you mean web store.
That's very possible actually. Jacob, that's a very good point.
That's a very good point.
Because they have this [ __ ] with like buying flowers and stuff.
Mhm. Maybe. Maybe if they want to you know set up a new web store it definitely call Fast Ring the go, you know, your D2C partner. Anyway, so let's see what do we have here. Even this is amazing.
Yeah, it's dark core.
Yeah, exactly.
Dark core concepts all the way.
A lot of this like everything that's kind of dark core-ish it works quite well. I can I can tell you that.
And Bendis like country mix is

completely puzzling. 40% revenue US, 14% revenue Korea, 8% revenue Germany, 7% revenue Japan.
[laughter]
Like what's here?
Absolutely random [ __ ] Absolutely random [ __ ] man.
I'm just like very curious how with 6K creatives per month you can just have this kind of English. Like, I'm I'm missing something here.
Yeah, I'll show you the last last thing and then we can wrap it up because even Township or you know, good old 17 years old
it that? What was that?
Granny's.
Oh.
Granny's with tomato tomatoes. Yeah, tomato overload.
It's an old concept.
There's the, you know, the the fence even.
Yeah.
It's great. So many so many just different
River of crea- river of tomatoes.
Yeah, that's true. Now it's it's going to explode. And this is pretty new.

This is This is This wasn't there before.
Looks very polished.
Very polished. And they have more. I mean, even these. Do you want the donut?
But this is again Golden Conga Blues.
Yeah, yeah, yeah, it's all Golden Conga Blues pretty much. And this is the same thing just not as overload. All right, this is this is old. So this and we have all of the
AI one show.
Yeah, yeah, yeah, we should.
They went very very hard on the AI.
Yeah.
Like, Playrix with all their games, it seems like they finally did like a big switch.
AI and also a little bit of like Forex stuff. Like, this is pretty much Forex.
Mhm.
Come on.
Yeah, it is.
Just love it.
What else? Yeah, I think we can we can end it here. Mhm. It's a lot of different stuff.

So what, Battle of Kings and Hotel Regency?
Yes. Yes, exactly. And all of these all these different things from idle to
It's moving so fast only moving usually in the East. Well, we always say that and I can't wait until we get go to China Joy and see all the things that's happening there. Anyway, that was that was it. Thank you very much for listening and you know, tell us in the comment section which creative was your most favorite. And subscribe and see you later. Bye-bye.
Perfect.
Ciao. [laughter]