Wool Craze Story: The most annoying yet money printing game of 2025

I didn't know we're reviewing a time machine.
Oh, yeah. I mean, guys, I I'd love you from the bottom of my heart, but not that much. In my next life, I might be able to tell you what's inside that chest and most my heart attack.
Click on it.
Yeah, you know [ __ ] You click on it. Hello. Do do you think I drive slow?
What? This
what? Hey,
evil mate did it. All right,
Mat did it.
All right. Hello everyone and welcome to yet another fantastic episode of Two and a Half Gamers. We have Good Matia, Evo

Mate, and Yakob here today to talk about this game. And that means we're covering a game that's only available on iOS because
which is not true.
Which is the Android the Android version is not as nice. Anyway, we got tipped off from this game because it has incredible day one retention and it uses a lot of AI in the production. So, we just had to review it. But before starting, I'm Felix Braberg. His
name is Mat Laric
and
we are your host.
We are your hosts.
I messed it up as you don't
I think for the next time we need to like up the speed like two times.
Sure. Sure. Yeah, that's fine. No problem.
And get matching tattoos. Oh, what?
Oh, yeah. Sure.
Now we have matching mics which you don't have.
Cuz I'm traveling,
which is fine.
Yeah, I'll buy I'll buy two and a half gamer sock for this mic as well.
But uh M

Evil Mate dropped his light grenade. And that means I guess Yakob, you can start to talk about this beautiful game because it is a very beautiful game.
Jeez.
Yeah. wing game as well.
Yeah. So, we are talking about Vra uh yarn color or
just stop it there.
Wra nobody cares about anything else.
Yeah. Yeah. So this pretty much uh continues our track on these very interesting deterministic puzzlers uh that we've been talking on mainly done by Rolik and uh a lot of Vietnamese studios following up and here we have a perfect example of the paradigm that we see on the market where um if you remember lately we covered the game called Nit Out which was done by Rok Night out. Knives out. Uh which is by the way

hitting all-time high uh this week of 75K a day. Uh and also alltime highs on downloads like 35K a day. And it was this kind of a very uh like a typical Rolex setup where you have the benchm block gem 3D on. We are not talking about Nit out by the way.
Are we talking about Nit out?
But this is Vulra. So I know
we already we already
actually had an episode about Nit out. So
yeah,
people know already.
People know.
People knowing you know now they know.
Yeah.
Previously on Tw and a half gamers.
Perfect. Exactly.
Thank you. That's where where I was heading. Exactly. You don't really need to like repeat everything. It's like it's on the channel. Anyway, the theme of that whole thing was this kind of a yarn wool thing which wasn't really used that much anyway. It was just a conveyor

belt of of yarn. Uh but again we see what happened there because this is very similar process that happened to screw jam basically where screw jam was also this kind of very very good trending game with again bench mechanics all these other things and was 2D physics 2D physics with these dropping plates and now we have the same exact process that was done by screwdom which put the whole unscrew thing in 3D and you have the I think it's literally the same template because the top bar is exactly the same. So, we have the bench, we have these like boxes coming in where you need to pull pull on the wool on the yarns. There's even the zoom in zoom out button on the 3D because now we have a nice 3D object that you can rotate around and you slowly peel off the layer after layer after layer after layer of wool. And hopefully you don't get stuck uh during this whole process because again some stuff as Matty said is harder than

usual because I couldn't find the game on Android. So I'm level seven. Mate is level 12. But these levels
the podcast once again.
Yeah. But these levels are uh anyway balance around sunk and cos fallacy difficulty which means that take very long time to do like we're talking about the what
I was I was playing this for 5 days and I'm level 12.
See that's the problem. So it's like 15 minutes or 20 minutes per level.
Yeah. 20 minutes at least. At least at least. And when you're
if you make one mistake.
Yeah.
I watched like 10 10 ads just to [ __ ] beat the level at least.
Exactly.
So it's a very nice kind of iteration here. Uh do we know where
it's anything but nice?
Like do we know where's the company coming from? Is it China?
China. 100% 100%.
Okay. So
hello everybody. Thanks for uh joining this episode. Our sponsor Fast Spring has delivered D2C at scale for over 20 years. They

power top mobile publishers around the world and are reliably fast growing, profitable, and very financially secure. So, Fastpring isn't just figuring out D2C on the heels of the recent VC investment. Their developer first platform and deep gaming and payment expertise have helped democratize global commerce for over two decades as no drama DTC partner with real world experience at scale. Fast spring is a partner that you can trust with your players. Quickly launch a new web store replace an existing D2C vendor or just add redundant D2C vendor at fastspring.gg. Thank you very much guys for sponsoring this episode. Now let's get back to the content. Bye-bye.
The Chinese got created.
Yeah.
Yeah. And also their very cryptic landing page for the developer website.

Oh, really? What did I say?
He disappeared.
He got disappeared like to my time.
He was so
He was so excited that just disappeared.
Welcome back, Felix.
Felix was again was on the website because disappeared. Yeah. Yeah. It says welcome to my website and it's like in Times New Roman and it's just the adapt txt file extension on it. That's it.
Okay.
Which is signature Chinese.
Okay. Okay. So, as you see here uh in the background as Mate and Evil Mate is playing the game.
Evil Mate is going to is going to disappear in the post production as well. So,
Exactly. That's nice.
Evil M is always there though.
Hiding behind
hiding in the bushes. Yeah. Um, anything with the yarn uh 97/17 thing. That's just the number of parts on the board.
That's how much how many remaining parts strings parts whatever I'm missing. I had I had to watch

because I was almost running out of the space.
You had to watch this show rewarded video. The interesting part about this liftoff liftoff.
Yes. Especially like Yeah. I wanted to say like not only I need to play this [ __ ] game for 30 minutes,
I also need to watch ads which are 2 minute long and then endless number of clicks until I get the [ __ ] out of that. Okay,
they're called uh the
annoying.
No, it's so basically AppL calls these the standard end card which is cryptic message because it's actually the most aggressive one. But yeah, this is the most aggressive one.
Annoy annoy master 3000. Yes.
Pretty new creative here.
I don't think so. We see rocks mixed with gold.
No, no, we we didn't see this before. No, but it's not over yet. It's not
still 60 more seconds. [ __ ] my life.
See, there's new one with hand. This how how my hand looked like yesterday after playing this game.

Anyway, the important part I wanted to mention with screw dome, it's quite easy and understandable because you're unscrewing something is like one per piece. all the screws are the same kind of size. When we were doing the knit out uh game, there were these percentages and it was a play on these percentages that some kind of a parts of the unscrew whatever like as you were putting them on the yarns, you would need to take in the account like how much wool actually is there. Here, incidentally, they streamlined it in a way that even though the shapes are different, it's always one click, one yarn. Doesn't matter if it's like one small dot or giant whatever
like for instance the piano level that was really good.
Yeah.
So if you click on the whole piano pretty much like the the black wing was taken down and it's just one click. So
also I could feel the pain of of Felix.

I don't have a fat fingers, but Felix, man, like you suffered for sure because that's why you thought it's it's it's hard
because the emulator with the mouse.
You know, you have you know you have big fingers when sometimes you contemplate using the tip of your nose instead of your fingers because it's not accurate.
No, seriously. I was even even I was I was really like
in pain.
So fat fingerization. Yep.
Fat finger mization. I was suffering quite a lot.
Yeah, I can understand it now. Yeah, if you click with the mouse, it's quite easy.
Yeah. Yeah, it's quite easy with the mouse. So, cheating again
because
I
I'm level 12.
There's interstial orial. Was that interstitial? There's interstitial. No, that's an interstitial,
I guess. So, but it's still I mean it was five, but it's it's not skippable.
Yeah, it was. I saw the X. It disappeared. It was right up there in the corner.
I mean, I clicked, but that's it. disappear.
I click but it's like this is it. So I

don't think it's in interstitial because I need to watch this landing page download bold food for another. Okay, let's see. Okay,
you know this is sometimes what I do for clients. I just look at ads like an hour.
That is the fifth click and I'm still in the in in the in the So
listeners, this is the sacrifice. This is what we do for you guys. We suffer. You mean this is what I do every single time when we review the game?
This is every time you
you click with the mouse. You're level seven. I lost three days of my life to this. I lost three days of my life to [ __ ]
Okay, so let's go to the to the meta because
No, no, no. I'm [ __ ] finishing this level. I'm No, no, no, no. I'm almost at the end. I'm like, can you talk? Do you think do you think do you think the main monetization point here is like you finish a level and then you screw up and then you watched all the ads and then you get so like time sunk fallacy that basically you spend money because you're

like I'm not doing that again.
I mean I I didn't spend anything but
to be honest I play these things in a way that like automatically watch those two ads to unlock those extra yarn spots.
The first thing you do, right?
Yeah. Like it just saves so much time. Why would you do that?
This Oh, this is the Nintendo I guess, right? There's the interstial. Yeah.
So, there are intersticials in between levels.
Yeah. Two.
Yeah. Of course. Of course. Of course.
But, of course, of course. You said before like there's no interstitials.
I didn't see that
during the level.
During the level. No, but after the level. I mean, well, like the good thing is like these playables are really polished.
Or is what is that? What is your mom says? Oh, the game within the game.
Exactly. The game
within the game.
I played so many so many games within this one game. Oh my god, I'm so blessed.
Gameception.
Yeah. Okay. Anyway, so we get coins and these beautiful clouds, whatever that is.
Oh, I don't get clouds yet. What are clouds for?
You you did get those, but you you were not able to do anything with it.
Okay. So, I was wondering have home button.
Yeah, I was wondering like is this it?

It can't be it. And then I found this in the settings there's the home button.
The game didn't show you the home button and or or even the main menu. It just kept you in the level
s. Yeah, kept in the level. And then I was like, "Oh, hello. Hello. No ads. Remove ads. Thank you very much.
Banner. I didn't I didn't see a banners, by the way.
So, I don't think it's there. Keep optional ads for rewards.
Sure. Thank you very much.
Honestly, it's chapters. By the way, there are only three chapters apparently.
I mean, I This is This is like 7,000 7,000 level.
The rental house is too shabby. This single brother needs your help. Exactly. This living room was destroyed by fire and little girl needs your help. And then chapter three,
we'll see what's going to happen.
Some more freezing and abandoned family
anyway. Yeah. So, we have the shop which is no ads. Sure.
And then bundles, which is I feels like

this is just random.
It's random because nobody buys it anyway.
Yeah, but still it's
No, no, no. Like a lot of people actually buy it because it's like 50k. making a lot of money.
He's making a lot of money.
I mean, IP IP.
Yeah. Yeah. But still, if you go to Sensor Tower and uh and check the the top purchases in there,
you will see. I would say it's
fail pack. Fail pack is number one.
Fail. What the [ __ ] is fail pack?
I guess it's when you lose the level, you can actually upsell during the
Yeah. When you lose, which is one.
Yeah.
So, here. Yeah. all the lowest uh conversion values like 449,699.
Okay. Okay. So then we have the help kind of I guess mechanic which
So you click on the help which is the old school renovation.
Yes. Exactly. Yeah. Yeah. But then you can you can do this. You can repair the

couch and then
what's in the chest?
Well, that's a surprise. It's three more restoration and seven years of life. I don't know which I'm not doing. I mean,
I didn't know we're reviewing a time machine.
Oh, yeah. Guys, I I love you from the bottom of my heart, but not that much. In my next life, I might be able to tell you what's inside that chest. The most my heart attack.
Click on it.
Yeah, you know [ __ ] You click on it. Hello. tried just on my
You haven't tried to click on it. You're [ __ ] idiot. I feel Why did you mute yourself? I mean,
yeah, cuz honestly like I'm having more fun reviewing this game than playing it because you you're having fun of my like my misery.
Can you go back to wool sorting again, please? Because you know I mean here
I think Matty should review more games.

Yeah. Okay.
So, yeah. I do like the kind of the string on the top which says like what exactly I'm going to kind of wool wool craze or wool sort now is the drums and then there's looks like I'm not sure what is I can't zoom that those icons up there but it looks like a gym and then I'm not sure what this
seems like a house. Oh yeah,
this is this is if I understand correctly is a typical uh like real world objects that will be used in creatives because again they're relatable
kind of. I mean there are different things and I mean it's it's quite yeah they are using quite nice AI stuff.
Yeah, that's one thing for this game, right? Like everything looks like it's really polished compared to the other similar games we've looked at but like polished to a new level right it's super nice like
but do you think really like all these objects are done by AI the vool part I

don't think so man
it was hard to do about those
was hard
Mhm. I don't know just open open whatever tool and then try to generate something with uh with AI for know you know how many like 3D AI modelers out there already like if you just like
Sure look at 3D or something like that creates 3D objects on the fly
with millions of layers.
Yeah, you can you can
of this like you can peel it. So the the game got that got tipped off us. They basically said that they're using AI for all the rendering, right? And that's why it was interesting, right? And so for the assets, for the rendering.
Exactly. For the for the assets.
Yeah. So that's what I've heard. So
allegedly.
Allegedly. Yeah. But okay, fair enough. I mean, sure,
man. If you have enough of a data set, you can create like a lot of things with AI.
Of course, I know.
I wouldn't be surprised if this whole

thing could be created with AI. The problem was the level design because as you said those things are basically level design how you build them off which color what and stuff like that which then
there's no pattern. There's no pattern. That's that's my biggest problem.
Yeah. But I mean like should I remember all these [ __ ] layers? No. No way.
But but again like the difficult part isn't like about you finding a correct way like in Twisted Tangle. It's about you enduring the pain of clicking all of those things and not having fat fingers.
That's not true because sometimes you lose because like you're unraveling stuff that just doesn't fit and you've watched all the ads and sometimes you just get unlucky and you're like I could have known that. There's no skill
because there's like five different objects and then under one on one of those is just the the blue color that I need but I just clicked on on a different one.
There is some strategy in it. Let's say like you always want
tell me tell me Mr. strategy.
You want to click on stuff that enables

you to click on more stuff always?
No [ __ ] Sherlock, really?
If you have five objects with seven layers, which one do you do do you pick? M strategy part.
I don't even like how he's pissed off.
[ __ ] serious. Seriously,
he's lost five days of his life.
Yeah, he's like you you know better. Show them your [ __ ] seven [ __ ] levels.
Can we go to Sensor Tower and just show how much money this game is making? Cuz it's quite impressive. with the very low DAU that it has and then Mach can stop playing the game and be get rid of evil Mache.
Get rid of Evil Mate. Maybe. Maybe. Yes, maybe. No.
Do I just hijack it or even
you can hijack? I just stopped sharing. So, you should be able to do it
perfectly.
Okay. So, these are downloads which are kind of stabilized on something like 42K a day. As you see the Android version, the blue slime on the bottom is doing pretty much. Uh,
let me try to do something. If I close this, I'm not sure if dis if I disappear

both of us. Oh,
you mean you can't uh disjointed out of even M because he's a solid part of you.
Now, this is impressive, right? Cuz if you look at the DAU, right, what is it now in the last 30 days?
144 130k, right?
Yeah. Yeah. And it's very similar numbers to like grand games which we're also going to talk about in another episode but it's roughly the same amount of DAU similar geos and similar revenue right so it's like what these
yeah there's a very big very big difference very very big difference which is called UA seriously
really
oh yeah oh my god
uh one comparison just so we know so this is the revenue of the game which is now
what is the revenue
60k 55k a day basically IP Felix Run your magic.
Yeah.
Oh man, this is definitely
another another 32 to 38k a day in ads.
32 to 38.
I This has to be more. It has to be more

because
go on the active user base. That's the issue, right? Cuz basically it's not
filter. US Japan. Japan's even more.
It's not that many. It's 67,000 US like users, right? It's not
30,000 ads.
I put eight I put eight reward and three interstitials. Yeah.
Eight rewarded. I watched eight rewarded in in one in one uh in one level.
Yeah.
So I got 12.
I Yeah, for sure. I mean seriously
100k basically then
I would say. Yeah. Yeah. At least 100k 50 54k a day then
even more. So 110. Okay. Let's be generous.
Yeah.
Okay. So 110 and then there's net out just for comparison which is like 70k 75k a day now on uh
active user base let's look at that instead it's more indicative
active user base number pretty much double double double the number
what was the revenue revenue here

revenue there was 30%. Oh, okay. So, um, yeah, that's pretty good then.
So, M, are you going to take a giant issue with their UA? Is that what they're messing up?
No, no, no. Wra is doing quite well in terms of the UA.
Yeah. By the way, for those not finding the thing on the stores, it's Wra on iOS from Hero Linkage and then Wra on Android from Spark Wish, just so we know because it definitely confused me. Um yeah so it's going to be very interesting uh setup who wins this race um because if I understand there will be differences in UA now aren't they?
Again it comes down to UA like
yeah everything comes down to UA and we were talking about the the car match what you mentioned
Mhm.
Felix and Wra which was the comparison. So that was the the difference that I was talking about. Did you see any difference between nit and vari?

I think maybe a little bit but look yeah you have all all this here and it's kind of the same concept all over again with neat out.
Mhm.
And wra thanks to the fact of the the AI and the different kind of objects there. It's better.
Okay, we can go then. Yeah, I'm trying to find the Facebook ad library that I was kind of checking out, but I'm not sure where it is in my million apps. I can find it again because thanks to the uh to s delayed data a little bit here, there was like, oh, there's no Facebook ads. I was like, that's not true. And in all g there is definitely a lot of creatives on Facebook.

I was just looking at it a second. Okay, I have it now. Uh so that's it. That's that's it what we talk about like on from the game design and ad perspective. Okay, fine. So it was me suffering the whole thing
and yeah I'm suffering for 20 minutes and now we can go and just uh suffer a little bit more because again yeah surprise surprise lot of lift off a lot lot of lift of um creatives anyway so look all the things here up integral lift off no Facebook though on sensor but there is Facebook obviously they run And we have all the different things like this. Oh, that's the small one. Okay, let's let's talk about this. Look, see
static image. Static image which is beautiful. Yeah, beautiful AI. And another beautiful AI.
And look, another beautiful AI.

This looks like a royal matchup.
Yeah, but this is V3.
Yeah, this is V3. Okay, that's interesting. But it's actually quite impressive. Let's see.
Except the fact that the like her face slowly degrades and there's like a black car riding behind the book all the time.
Yeah. I mean,
oh, nobody cares. Nobody cares. But it was quite uh quite good. Three interviews.
I was talking about that three interviews on the on LinkedIn. It's just it's basically everywhere. It's it works so well. and they had 30 second uh 30 second kind of version of it. This is the video and they have a few more of these. I was was laughing because it was so so obvious. It's like it's AI and she was like I need to find it. Sorry. I need to find it.
What was that small little Santa at the bottom like a mascot? I love it.
What was that small dwarf on the bottom?

Yeah, was a small dwarf at the bottom.
Where?
Go. Where's the castle? Castle.
Look at the Look at the small dwarf that disappears at the bottom. Just wait like old cartoons.
Do Do small uh knitted dwarfs perform well for CPR?
Apparently, it's so cute.
Throwing heart hearts to you.
Knitting knitting hearts basically.
Yeah, he's knitting heart. He's the he's a hard knitter. Okay. I mean, it's all all of these, but I was kind of Let me check where was it because I I this this AI this AI lady, which was ridiculous. I mean, we can just go
good or what?
Terrible.
I think terrible.
She wasn't really moving the she was kind of talking and then she said, "Oh, you should we should report all the all the ads that are lying to you. there heard ads and the whole like IPS

this is no wifi no ads game like what the [ __ ] are you talking about
by the way to be honest I don't think so that was V3 the street interview with I think it was worth something different
oh it was so something older yeah that's true
my guess is it was winan or something kind of
I mean could be because they're Chinese yeah because it wasn't that great quality
like Vio has much better face
yeah yeah okay also Oh, I mean it was a second and it whatever. Where is where where are you my my little friend means all of this? You see quite a lot of Yeah.
Einstein IQ everything which is fine. We have a lot of these because there like a lot of these on there she is.
Yeah.
If I met her in real life I'd be scared. See?
Yeah.
Is it's not the same, but it's the same

language. Like
easy wool games. Yeah.
Delete.
No annoying ads. Yeah. No annoying ass. No. No.
Not at all. No annoying ads.
But see, see how many how many new and different concepts they have.
It's It's insane. Yeah.
Much more diverse.
Yeah. Because you see the diversity like
what's the dancing dog there?
Yeah. I mean like you they're from China. Yeah. Hello
Asia. You know like
Yeah, exactly. You know how it works.
It's all everywhere, right?
Yeah. You know how it works.
I do like it though.
Yeah. Me too. Of course.
Yes. with the terrorist.
I would love to have one of those versions in with Yakob standing in saying, "No, it's not going to work."
Yeah. No. No. Instead, it's going to be Yakub. Meow.
Meow.

Meow. It's going to be only meow. Okay. We had this. Where was it? I I I had it where a plugin maybe. No, it's all I don't know what they're doing with all these banners, man. Let's see. Let's see some see. So have up and
she's AI.
Yeah, she's AI.
I mean, obviously
there's no way you can
She is that little.
I think like by this time next year there will be nobody alive in those creatives.
But the thing is like the thing is like these guys must be really good at AI, right? Because if they do all the rendering and all the ads, right, they must that must be what they're really good at.
You know what they're not good at? Like not having uh playables on AppLoving, by the way. Mhm.
That's a that's that's an issue. Although everything else is amazing cuz I'm pretty sure like all of this is just combination of AI and some internal in-house production which is insane which is really okay here we go two

months two months ago first playable
quite old man with this level of scale and you are definitely scaling my friends.
Oh wow. I see another one of those AI interviews and there's like a guy asking lady why she plays it and she say I play Wra why is this game fun it's not fun but it's a free game no Wi-Fi needed that's honest marketing for you
that that old lady that we saw in the other AI creative she was actually 12 when she started pay playing
okay die come on you see a fail stuff nice I mean like all the all The objects look really like you said like very relatable. I mean
I just had one yesterday while playing this game.
Okay. So yeah, look so many new videos.
Really nice.
I mean this is probably the most AI stuff we've seen so far in a creative strategy. Like everything AI.
Oh man. Like the benchmark for AI is

lens of jail.
Yeah. Okay.
AI over in creatives definitely. But in terms of like the combination of game AI and creative AI, definitely yes. I would say yes. Because if if all of these objects are kind of done by AI, then come on, man. Like this is new new level.
Yeah. Oh, another old lady interview that I see.
Yeah, go for it. Yeah, you should. Yeah, you can you can share because I'm I'm trying to find the lady where that I I found before and I can't do it because they have so many ads. Oh my god. Well, games before all ads.
Nothing helps me unwind. Yes.
Like gaming induc stress syndrome.
I take I take offense of that. Ads are beautiful and they make the world go around.
No ads. No Wi-Fi. Sure. I mean, I'm pretty sure I can't play without Wi-Fi. Let me check.
Blind friendly.
You'll be unreing yarn instead.
Let me check.
Wow. Oh, actually I can play I can play it

without without ads, but it's impossible to to finish the level.
Well, and they have actually cashed ads.
You can catch up to three ads usually with mediation.
Yeah. Yeah. Yeah. Yeah. So, I just I'm just watching interview for Royal Kingdom with no Wi-Fi on the lady.
That's the one. No, it was similar similar than than what I saw. But do you see
100k a day from basically what was 140,000 DAO? That's pretty good.
Yeah.
Okay. I think we seen enough of this.
I think we wanted to
Yeah. I wanted to show you the the Facebook ads, but I mean it's the same thing that we just saw. So
any any new concepts that you saw there or anything worth mentioning?
Uh I don't think so, but I can let me just kind of share again. We can go there and see the creatives from that were launched kind of like three days

ago.
But it's interesting that this game has pretty much the double fans and
or no, they don't.
So here is a kind of different thing. Yeah.
Oh, this double. It's just 10k more. Basically a little little bit more download volume than the
the game. Oh,
are you tired from watching all these creatives?
Yeah, conveyor belt. That was new.
Yeah, that's new with the kwasa. This is not the purple.
Okay, let's see what else. Yeah, it's all kind of full.
Even the hand is
Yeah, yarn.
Hello. I mean, yeah, it's the team. And this is a timer. Oo,
it's nice.
That would be way too stressful. Oh man, if this if this is with time,
we should add a dancing dog into the game play.
I would just jump out of the window.
That's it.
Good.
So that's it.

Better creativity.
Well, kind of uh like the the creative depth. I mean, we had we saw what like 20 ads all 20 different concepts. It's insane.
Do we think this can go the way that Scrudum did?
Could be.
That Screwdom is doing 400k a day.
Oh yeah. I mean, I can see that happening. I mean, they can do quite a lot of money on ads.
Yeah. Tell me.
What do you think payback period is? Wow.
What is the payback period on these games? Usually, like for puzzle,
payback is long. I mean, they're scaling now, so it's the the the kind of payback is going to be longer and longer after they start scaling more. But now when you said like the the really high retention numbers I think that what the why they're scaling is because they they have quite short payback period now.
Mhm.
I mean maybe there's a way uh how to check all all the different benchmarks if you go and check out PVX Lambda and

PV Lambda is a game changer because you can plug your data into MMP and boom within an hour you get clean benchmarks. ROS benchmarks, retention benchmarks in even forecasts of whether we are ready for funding. So no fluff and no dashboards from hell just real answers. Go to pvxpartners.com/lambda and get your growth strategy on point and all the benchmarks out there. Rust ention. Thank you very much PVX partners for sponsoring this episode. pvxpartners.com
who uses dashboards from hell.
Oh man. Oh man, you would be surprised. I mean, are you not the one who actually fixes dashboards for for companies because they they don't know like what they're looking looking at?
I mean, that's that's pretty much it.
Okay.
All right.
Yeah, that's everything for today. So, thank you for stopping by and we'll see you next time. Uh probably this goes out, we're already past Gamescom, but

I'll be in Gamescom and join the Slack channel. It's great. Uh, yeah. Have a good evening.
Gamers will return.