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Create free account[Music] [Music] yeah hello I'm smile inch I just came from Istanbul Turkey for this amazing event I'm a co-producer a co-founder of recontact digital arts and founder of women in games Turkey board member of all endured this the Turkish game Association and co-founder of cry honey I'm a person that tries to bring entrepreneurship social generation arts culture into the world of game but usually nobody understand but thank you Oscar that you understand me and invite me here to talk about in the strategies about every contact Istanbul so let's go to before like five years ago I was a
film producer and who is really passionate about the gaming industry but how we don't know how we enter in it so I was working with my brother about in the gaming industry that's what we did what we get over what we got and after that my aha moment was in New York it was the first time I visited MoMA Museum of Modern Art have you ever visited the MoMA ok like 2013 the MoMA just launched the exhibition about video games and I would like to take your attention from the diss blue woman to do the back shot there is a shopping bag it says the MoMA and yeah in the MoMA 2013 it's just lunch the exhibition about the video games and they launched that they just exhibit pac-man's tetris another world
many like many games and it's really inspiring us but the art critics thought that how dare you can expect Picasso and pac-man side by side and the Paola Antonelli she was a creator of the MoMA said that it's not side by side because I'd like third floor and man at the fifth floor and please watch heretics video and it's just super fun and it's really inspiring and also it says that like 20 centuries like artists Picasso has come out and paintbrush and now we have like PCs laptops iPads mobile phones everything we can create so when we were in the film industry and when we were in the movie industry man look at the numbers the digital games sector it has been like 110 billion US dollars of a Mantovani and this is the three times as large as cinema industry cinema just can create
like 35 billion and dollar per year and also video games are considered as a technology and economic object but also the cultural one so the gaming is the cultural and art industry of 21st century we all really believe that it's a entry in the game developers game producers game designers so after I came back to Turkey from the moment and I talked with my brother I said let's move to the mobile game but we don't know how to do it because we don't know anything about animation but we know that about video art and cinema we said okay let's try to make an integration about video art and mobile game we were just focusing on the like making a playable arts and this is our first game have ever tried we contact Istanbul mobile series okay there's a nice potential in there if I do my good
my job maybe after the session you would like to try to recontact series so of course I couldn't do it by myself this is my brother also in Turkey they call us giant siblings I'm 62 he's 64 so our lovely developer John aksoy and we start to do the mobile games so after we launch to recontact Istanbul in iOS is we context am selected to the editors choices this time in our first game we just focusing on the iOS we didn't launch in the Android because at that time we think that the like design the art side the iOS users are more focusing on the art side so we just focus on the iOS so after that they put us in many categories they featured us like game is an art category which is very important for us and also they featured as 153
countries so after that the invivo a leader in Turkey in Turkish iOS app store and they chose us the best game in Turkey so we already reached 60 million people on App Store but one of the main thing is one of the important thing is paramecium reached us and they showed us into the museum and there was amazing gaming experience with the gamers there was a unique way to meet gamers into the museum so it's just unbelievable unforgettable day for us so yeah it's just happening like that and people are really happy about that and after we launched it the Turkish media was really interested about game also the international media the China Russia Italy the game critics they just make
our game a review after that we got of your we are awarded by los angeles new made a film festival as a best app so it really gives a power so we think that why we are not trying to do the world's first no matter graphic mobile game we started with three people and now we are just moved to the shifted 30 people we are the now we are just focusing on the via B as you know we are not using animation so in this time we use just actors actors real real places and the story about that it's just not just the cutscenes is the interactive mobile cinema B says that it's a unique game design and it's over a brand-new interactive cinema experience if we try it please just if you download our game please
send that recommendation for us I really I'm really curious about what you think about that so this is the Naruto Luigi meets load ology so this is Amit Amit and he is the one of the most important writer and Turkish detective fiction he's best known for his crime novels and we would like to do the best neurological game so we reached our MIT image and in the first time he didn't respond to us every day in 30 days I called him I ascended my message please just we would like to work with you please just listeners just given like one meeting so after the one meeting after 30 days he just really loved our game and he wants to be part of it so he just really added value so it happened and Naruto gym it slowed ology in art game and the game designer my brother arranged inspired by 50 million security
cameras and it's about all being watched so it's like a big brother it's about fundamental of the game it's an interactive cyber this recontact is an interactive cybersecurity organization and there is just one they have a capacity and technology to manipulate all the security cameras in the world and after the footage and our ass which serve as a Istanbul branch of the organization can prepare blackmail videos and it's just continued like that and our next project will be recontact London and other project will be recontact Tokyo it's all about this cyber security team recontact and it's a worldwide cybercrime they make world by cyber crimes crimes so let me look at the cinema and mobile game integration we have just some problems because data size is it's about all videos you can imagine the first but we just finished
our game it was like two bytes but we squeeze it to do like 500 megabyte we the first time we use native but the second time the argument would work in the unity but unity just causes some crashes unfortunately we used like a camera to shoot it it's just shooted like a long movie and then we add game dynamics into that so we just when we try to our test flight family make two test flights everything looks great everything looks okay we didn't have too much issue with the test flights and it's the transferred transformation of hidden-object puzzle game there are suspicious person at the security cameras you're a detective in our game and you're questioning the suspicious person and searching the files like as a detective and this time we use premium
monetization model in our first time we use the premium model we didn't we didn't show any heads into the are the first one but this one it was a freemium and it was an i/o it's in iOS and Android and we said that before we launch the game just make a sponsorship agreement with the one of the world famous technological company and we reach two vistas the Turkish a very famous Turkish tech company and also Samsung Samsung and Vesta said yes at the same time but a very they came with a very big agreement but off the record the Apple editor told us if we work with Samsung they are not going to feature us so we have to reject the Sansom and choose then we work with the Vesta we are really happy about that actually so we use the bezels form the headsets the
many text products and also we use virtual product placements and we just edit reverted ads and in-app purchases so you can see here some product placement on security cameras you can see the frames this is the real frames on the street so we added the Vestals products on on it so also in approaches aside we are selling six cents do you remember the film six cents I can see that people use you remember you're a detective in our game so you need a sixth sense to continue to concentrate about the suspicious people so we are selling the sixth sense Peck we have a sixth sense packages so we are making money about that also maybe you know that but I would like to give a hint about in gaming industry do I use a face in your icons it's just like it take more
attention it takes 30% more attention from the other mobile games so we use the figures crush cast he is one of the most popular truck actor in Turkey so we used him his face into our game and we made red carpet ceremony it was the first time the mobile game making a red carpet with actors and actresses the many people works with Vitas like the music was original the designs are ordinal he starts with three people but 30 people work with us we outsource it and the first day we featured an iOS and it's still its take it took 2 weeks it was really we had a really good response about that and Apple before the pre-lunch Apple editors asked to make a video about our team but they want to see our in the team so I would like to mention that we are not drunk in this
video they just want a fun video so we just tried to bf make a film it you just try ok see [Music] thank you for choosing us [Music]
yeah there are states there I'm sending their regards to you they maybe next time Turkish AMS will sponsor us and they will be here they will be here in the for next time and there are some maybe you remember maybe you just checked some of the other cinematography mobile games like late shift others like there are some cinematographer mobile games it happened after us but Apple says that we are world first no joke mobile games because of the game dynamics game mechanics so and what I gonna say the last one I'm sorry I'm a jet lag I wake up at 2 a.m. in the morning I hope I can just make you aware
of the new way of the integration of cinema and mobile game do you have any questions to me if you don't have any questions right now you can send me an email to me or to my little giant brother and I so any any questions question I'm just sorry I came late I'm not sure if you mentioned this already but it says locally like Istanbul only Orient's are going to be released internationally and how are you going to market this international Isis there a different approach yes wonderful question thank you very much and yes the next one will be recontact London and other one recontact Tokyo the scenarios are ready right now but in London we will use we will work with the English actors and English actress and we will work with English M brands so in every countries we will
work with that's we will localize it so just to check it so you're saying is is the Istanbul game available only in the Turkish market or is it because I think you know what's the challenges do you think in terms of obviously you've got a photo film shoot you're gonna have to coordinate you know you've got to presumably have a certain number of variations on that film shoot together deal with any kind of gameplay elements that require you and reveals how challenging is it I mean what part of the of the process are you doing the film shoot is it I'm a film producer and my brother is a film director so it's just really this is the nice way for the
shoot aspect hardest way to at the mobile dynamic skin to it so it takes time to like working with the unity it takes time and it's it has some issues do you do that after you've done this game mechanics what do you do this which comes first is it the shooting in the film or is it a game it's a freemium model or premium world model then we are shooting the movie then I think the game dynamics gotcha so it's that way around so if you end up finding you haven't got all the footage you don't like because you're the gaming I say only to do this does that mean Eve to go reshoot oh we did it for Vesta yes for the brand's for their sponsorship so you had to go back because of the brand's to do extra fascinate but it's because having just left unity and one of the areas is really interesting is the use of a real-time game engine in in film
production but also my wonder which is could we have a common shared pipeline for you know say TV shows or films that are also being made as games whether it's mobile or steam or whatever and my gut feeling is the more we can learn from filmmaking and applying that within game making we could actually have really genuinely cross-media experiences that could potentially even be cheaper to make because we've got one art pipeline being used on multiple media's maybe I'm wrong but that's why I'm thinking really distinct marketing approach like you've already adopted or you are going to adopt and the marketing approach in the next movie is in the
next game on in this game in this game honestly opposed if you have anything in your mind I'm in Turkey now we just make a marketing strategy in Turkey but we are now searching publishers for China and Russia and the US market so we are now talking with also influencers and publishers right now we didn't decide yet we haven't decided yet but very soon because like almost like three years ago when you launch the game six months ago it's just that since if it's like six months ago you just launch your game it's quite all that it's finished everything should be finished but now it's just a you know it's a new baby for us cool and this is nothing else I don't say thank you very much thank you very much [Applause] [Music]
[Music]
Recontact Digital Arts, a Turkish studio, developed the Recontact series to pioneer the integration of interactive cinema and mobile gaming. The studio’s primary thesis posits that video games represent the premier cultural and artistic medium of the 21st century, capable of merging high-fidelity film production with interactive mechanics. By utilizing real-world locations and professional actors rather than traditional animation, the studio aims to create immersive, narrative-driven experiences that function as playable art.
The development process for Recontact: Istanbul involved a transition from a three-person team to a staff of 30, utilizing Unity to overlay game dynamics onto cinematic footage. Technical challenges included optimizing high-resolution video assets for mobile devices, reducing file sizes from two gigabytes to 500 megabytes, and managing the complexities of integrating live-action film with interactive gameplay. The studio adopted a freemium monetization model, incorporating virtual product placement and in-app purchases, such as "sixth sense" power-ups, to sustain revenue. Strategic partnerships with technology brands like Vestel provided essential funding, though these agreements required careful navigation of platform-specific policies regarding store featuring.
The project achieved significant international recognition, including being featured in 153 countries on the iOS App Store and receiving accolades from the Los Angeles New Media Film Festival. The studio reached approximately 60 million users, demonstrating the global appeal of its cinematic approach. Future iterations of the series are planned for London and Tokyo, with a strategy focused on localizing production by utilizing regional actors and brands to ensure cultural authenticity. The studio continues to refine its cross-media pipeline, emphasizing the potential for shared production workflows between film and game development to create more efficient and cohesive interactive experiences.
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