Market (Mobile)·Updated Apr 30, 2026 by GameAnalytics
Global median retention rates for Q1 2024 were 22.91% for Day 1, 4.20% for Day 7, and 0.85% for Day 28.
Classic games, including board, card, casino, and trivia titles, consistently outperformed all other genres across most regions and metrics.
The global median session length is 4.45 minutes, with most genres averaging between 4 and 5 sessions per day.
The Middle East records the highest frequency of daily sessions globally, particularly within the puzzle and word genres.
Europe leads all regions in average session duration, while North America and Europe generally exhibit higher retention averages than other territories.
Puzzle games maintain high stability with consistent engagement metrics across all monitored global territories.
Data-driven optimization strategies, including A/B testing, funnel analysis, and LiveOps, are recommended to improve session metrics and long-term retention.
Global median retention rates for Q1 2024 were 22.91% for Day 1, 4.20% for Day 7, and 0.85% for Day 28.
Classic games, including board, card, casino, and trivia titles, consistently outperformed all other genres across most regions and metrics.
The global median session length is 4.45 minutes, with most genres averaging between 4 and 5 sessions per day.
The Middle East records the highest frequency of daily sessions globally, particularly within the puzzle and word genres.
Europe leads all regions in average session duration, while North America and Europe generally exhibit higher retention averages than other territories.
Puzzle games maintain high stability with consistent engagement metrics across all monitored global territories.
Data-driven optimization strategies, including A/B testing, funnel analysis, and LiveOps, are recommended to improve session metrics and long-term retention.