Mobile game benchmarks derived from a sample of 16,262 titles with at least 1,000 monthly active users reveal that first‑day retention (D1) has slipped in 2025 compared to 2024, with the top quartile achieving just over 30 % and the top decile reaching roughly 40 %. The uppermost 1 % of games attain D1 retention between 64‑68 %, while median seven‑day (D7) retention sits below 4 %. Top performers exceed 25 % D7, and the leading 1 % reach 13‑15 % for thirty‑day (D30) retention, a threshold associated with sustainable revenue streams. Daily playtime varies markedly by region; Africa shows the highest overall playtime, whereas Europe favors longer sessions. Top 25 % titles average 22‑24 minutes of daily play, with the best 1 % surpassing 94 minutes. Session length averages 5.2 minutes for the top quartile, extending to 22 minutes for the elite 1 %. Across all regions, weekday play accounts for 13‑14 % of weekly time, rising to about 16 % on weekends.
For PC titles, a dataset of 3,582 games with at least 100 MAU indicates lower absolute D1 retention than mobile; the top quartile records 15‑16 %, while the elite 1 % matches mobile leaders at 50‑60 %. D7 retention for the top 1 % exceeds 20 %, and D30 retention climbs to 10 % for the same group, though a decline is noted over 2025. Median daily playtime on PC stands at 32‑33 minutes, with the top quartile reaching 70 minutes and the best 1 % exceeding 300 minutes. Session lengths average 18 minutes, extending beyond 100 minutes for the top 1 %. Daily session counts average 1.65‑1.7, doubling for the top 10 % and reaching 7‑10 sessions for the elite 1 %. DAU/MAU ratios hover at 4‑5 % median, rising to nearly 40 % for the top 1 %. New player acquisition mirrors these patterns, with median games drawing 600‑900 new users monthly and the top 1 % attracting 400,000‑500,000.
