Monetizer: Hungry Shark World

hello and welcome to Pocket Gamer offices youtube channel I'm John Jordan and we are playing hungry shark world so I've just finished a session you see I got a new high score see if it at the monetization kind of the metagame stuff going on here so I earn some some 206 236 and gold credits that's the soft currency as obviously it's telling me to share my high school that's a kind of social kind of glue the virality of me as a player and then character to play the game it also save their bottom to unlock new shock so so there is a kind of a shark progression so this is the this is a small shot this is a port beagle so I start off with an entry-level shot however now I got a bigger sharp you need bigger shops to eat bigger things so there's kind of

like a nice little mechanic whether certain things you can you can t until you get the big sharks so I've got a 77 the way to unlock a medium shark so that's good to show me that progress ok this is quite nice and playing the game a lot but now it's asking me to push notifications that's very polite and a good way to do it I've been playing the game a lot so I'm so this is my shot you can see I've maxed out and very light kind of characteristics is a very simple kind of arcade type game so it's going to be what's very interesting baddies help this is the fifth game in the series of a hungry shock and they were paid games originally then they went to kind of free but not much monetization now they've got bit more monetization bit more of a kind of meta game around them but still fairly light compared to love games we can see here what so what's going on here so there's my shark I'm he's got a wig on go figure so you can look here because other things i can add i can add a saucepan I can a ticky torch an umbrella you can see all these things are giving me an

increasing the speed of which I can level up to get five same food bonus so here I can put a kilt bond houlis in the skirt on mine didn't look quite nice come by a skirt which might have a two percent there we go shop screen very very nice neck so they've got the lady wig a little cramton I wanted if we can see this is kind of like a you know selling selling a funny little hat but it can see I beating the metagame kind of what else is there and back to the shop you can see here this is the one I spied out with the little black tip say I level him up so this is the now that small sharks so going through those though next one I could I'm not gay I could just buy it now they don't have enough current to I could just buy it obviously if we go right to the end got a great white goodbye ease in XXL okay

so there's a mission says letters you can collect it you can see this is all building up another mission eat any for sharks have any use and the small sharks mission survived for five minutes so there's a vent as well so that's very important for you to play games so we can see that won the game itself as will go into in a minute is very light in terms of the gameplay all this is kind of layering stuff up which is kind of giving me more reason to go back more reason to our in quite survived for five minutes I didn't quite I Nate three sharks it's the most important bit nice bit here is so these are pets I got Dave currently maybe porbeagle he has to be talked to the ocean and he eats stuff there was two points as a Kraken that's for super expensive as a all these had 17 you even have feel visible baby great white he eats he'll be worth three times as much as my little people but they're kind of funny they're like in our type that kind of like this power on takeoff and do anything so let's quickly go in

and play the game to just see an idea about what we kind of fun is about nothing to say ah so we can see that here these pic with on there so I'm just very controlling just very simply moving around a lot boost is a big putting up the middle him let me know I need a bigger shark so you can see immediately unlike arm having loads of fun eating stuff but I need to pick a shot to get that always there a person up there right all right Peter so you can see there's the letter so that they're so a pair of things people what can eat it's always kind of fun of your shot and going to be eating people unify our shop wearing a pink wig so my life another boost the double tap boost that's useful for catching stuff and basically so many fish and people and I have to keep eating things obviously I run out of hell click it you by other things as well though they might ask tomorrow and this gold is awesome if IE forget gold

rush and I'm getting more gold point easing now and gold rush and it's gold so you see it's got that her bonus e multiplier type situation of that way go into those jellyfish what's this guy dear he's another shot by got him he was big enough so as also I think there's an idea about this game is a bit like I'm slither io or I Garrow I heard we're not quite the same buddy's not a multiplayer pvp or can I eat that shock yes got him um but you can kind of see there's this kind of like an ecosystem where there's things you can eat in things you have to run away from because their ticket Lee so I'm just eating away you can see them my little bit my little pets he zooming around he's just going to eat things as well so that's kind of speeding me up through the game so please but nothing about this is really the environment so let's go into the bulb is a big shot I see if you leave me oh dear one run away so let's go into the gallant wipe my memories oh no can I boost this wrong

yes okay so the secret area now or not so much a secret lair but neither very over there I think I want those ones and minds if I go into those hablar let's do that Lee sin something else I'm z okay I'm starving than a run at food so let's just start this is an important thing so we've little bit monetization there's kind of some porcupine fish okay okay I'm dead now so now I can go in they'll stand a thing like an NGO in can use hard currency but now I'm going to get 8 i'll strike rewarded video so I'm so mobile strike from machine zone is the one of the biggest games in terms of them advertising at the moment probably put all this year this because then they're very good at controlling that funnel but this is the most of the biggest things last year in terms of indirect monetization for feature player games has been rewarded video so I was dying my shot was dead but the developer says are you can continue continue to

play the game keep your score just watch your video then I go look at home there we go I say around my life fully functional again and I could kind of have my score of get my openly that grabbed yells so that is it it's going interesting so this so um homem shop world has actually done really well in its first week it's been downloaded 10 million times that's partly this got really good as being said this is the fifth game in the series oh he's a big shot so people know who the game the label is very popular oh now he's eating so people have again very popular I could see myself again I covering the paulaner um little guy new high school so it's been downloaded a lot but actually what's interesting is he said he'd been a top 50 grossing game on iphone in the States one of the Eastern markets it's also very big in China actually that this franchise on the last one was was published in China

the last one in series and hungry shark evolution so we can come see it's making my directly cuz people spending money to unlock sharks that's the kind of thing and maybe not so much so I'm not funny hats the other thing is lots of money i imagining directly is being made by people watching rewarded video ads so we kind of see this isn't a game that has very high revenue per per player in terms of people spending you know hundreds of dollars in the way they would do in a in a mobile strike type type game but it it's going much wider so it's going to have a very big reach probably will do who knows then you know how much use of [ __ ] but probably one of those games that could end up in a hundred million downloads perhaps it's got a very big audience and it's going to monetize no not brilliantly in terms of people buying in-app purchases in the game but combining the in-app purchases with all this reward video stuff it could be this year's kind of Crossy Road rally they're awesome and famously a game with great little monetization directly but probably is done till you did 10 million publish another on 20 million dollars of indirect advertising

so and that's a month elation of hungry world hungry shark world and I think it's got this new generation of games which are you know sit in this kind of sweet spot between have quite a big reach monetization inside which some people will immediately go and buy a great white they want to want to spend that kind of like fifty sixty dollars in by the biggest shock in there and just enjoy the guy that weight but most people will just earn the developer bit money every day by watching a few rewarded video ads and it's it again then becomes interesting for how your Ubisoft and future London can keep the retention because this kind of game doesn't have any multiplayer which is the big way of keeping retention so kind of having these events and having these other kind of cover layers of things going on in there that's going to be you know can they can they connect keep people playing for weeks and months and maybe even years so wait and see but highly enjoyable you haven't downloaded the game sorry

recommended to go and do it unless you don't like eating people if you're vegetarian put me on the game for you but than that yeah thanks for watching and I'm gonna forget to subscribe to our YouTube channel so we do a lot of this analysis or free to play games so it's actual thing do subscribe in wit mrs. anything at all and you might find some new games thanks for