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Game World Observer
This agreement secured the 2015 title for the Xbox platform for one year.
The financial terms of the 2015 timed exclusivity agreement for the video game Rise of the Tomb Raider have surfaced, revealing that Microsoft paid $100 million to secure the title for the Xbox platform. This information originated from the professional profile of a former Square Enix director of strategic planning, who cited the deal as a key negotiation during his tenure. Although the specific reference was subsequently removed from the public profile, the disclosure provides insight into the high-stakes nature of platform exclusivity strategies within the gaming industry.
The agreement ensured that Rise of the Tomb Raider remained exclusive to Xbox consoles for one year following its initial release. While Microsoft has historically declined to comment on the financial specifics of this partnership, the reported figure highlights the significant capital investment major platform holders are willing to commit to differentiate their software libraries.
In terms of commercial performance, the title achieved over 1 million units sold within its first two months of availability. By 2017, following the expiration of the exclusivity period and the game's subsequent release on other platforms, total sales surpassed 7 million units. This case serves as a notable example of the strategic use of timed exclusivity to drive platform adoption and market presence during the mid-2010s console cycle.
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