Match Factory! A Major hit with positive advertising by Peak games

that I see coming from Turkey soft launching on iOS directly so I'm not sure what's happening in turkey and why guys for soft launching on iOS but I would consider definitely you know I think Android as soon as possible I know what it is I have a saying that I developed for just this moment it's perfect mobile games used to be if you want to win you used to hire a Finn right but now if you want to make it work you go to a Turk [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry it's great welcome I welcome to two and a half Gamers um thanks for coming this is session number 114 yakob you're counting or you're confused okay thank you very much the problem is that we can screw up the count these days because we are doing two per week and I don't know which one counts as the real one or yeah okay it's an excuse this is 114 thank you very much Y no one cares I know no I know I know I know yakob for some reason wanted to keep track anyway anyway anyway uh welcome again and this is the last time I said welcome uh because we are we're talking about again a game um and if you are in our slack Channel you know which game is it and it's match Factory

because uh match Factory is definitely killing it it's not very small it's actually half a meal a day at least at least because there's setness multiplayer and there is it's more more even without the S multiplier yeah was 5.5 what like 550 for last for the weekend I just checked it y y the last 30 days right so 13.7 million without sence multiplier which means that's a yearly run rate uh on track for 165 mil that's a lot it's pretty cool yeah so pretty much hocky stick up upwards going it's going up it's like all these like spikes are the like liveops or what's what's that all about isn't it weekends weekends okay weekends pretty cool and I must say I actually like the game it feels really really re warning

honestly even the downloads are still scaning up should be yeah yeah we'll get there there but you know you need to you need to do the the double check and just go to downloads and just check the countries dou check exactly yeah it's still us but it's India obviously but us is still strong so for the listeners we are just now looking just tier one here yeah anyone is listening to this uh we are looking at YouTube not YouTube [ __ ] hell looking at censor you should be looking at YouTube you should be looking at YouTube just go to YouTube subscribe and just look at the visuals because we are looking at the downloads and revenues and games already thank you Mr 96 okay okay okay we need to give a very big kudos to our dear listener and fan I think it's h it's golden fan G from thst turkeys

games he is or he was at least on one level 135 but I'm pretty sure now he's even a higher level because we were I was chatting with him uh in our slack Channel he was saying he still like 2our Infinity Hearts so what's probably going to be 150 plus yeah what's your levels man I stopped playing when you said you like 80 plus so 40 45 50 42 okay because but this this is the thing it was like just super super easy and this like 40 I almost got on like session number one seen level 92 show you had to what you in YouTube the pool level pool level oo m o this is [ __ ] yeah I think okay okay so it was really thank you very much for

for sharing the YouTube thanks no um okay so it was uh really hard when the donuts came into the levels because it was just like really inter one side they look the same exactly just wait for the billiard balls yeah yeah that was I me the elephant in the room here is this game is developed by Peak right and Peak is famous for match three titles right so it must be something tied to that click to match not match three big difference yeah blasphemy all right yob explain some stuff then yeah match three is matching three things together click to match is basically clicking on stuff that has two of the same more blocks together than two of the same color yeah but it's still like kind of much Rec category yeah yeah but it has completely completely different core no Cascades different kind of stuff this is why we need to do an separate Epis on is

the Hyster of like yeah match three Hy hysteria of match three yeah where there would be no click to match God you mean puzzle genre puzzle genre maybe few episodes probably too big maybe too big you can pick a sub genre like click to match or match three or line match line or pair which is now this new category that we are currently looking at and it's being dominated by match Factory oo top app I I for for some reason I I I read top troops but it's that's a different game for those kind of wondering why it's called pair because it's all based on this premise that you have these things on the bottom that you pair together and you need to put three of the same there to kind of make them disappear then it's not a pair okay so what they look we are looking at again

trying to put me down bite back so good okay not bad not bad Felix I wasn't in the mood but now I am in the mood thank you very much think the original game the original game from match 3D from Lion yeah it was find two pieces and grab them onto a spot because you were throwing them into this kind of a maybe you should you should watch our previous episode which is called triple match 3D versus the tile match triple tile triple tile yeah triple TI which was very very good and we went big length into describing all of the evolution of these things yeah so click on this link and you can watch it or just uh finish the video and it's going to be there at the end next the Subscribe button thank very much yes yeah of course of course of course so um should we just actually talk about like what the [ __ ] is happening yeah can you talk about the game what's going on

how about we do it the other way around I played and you talk about it because it's always it goes to [ __ ] when I played and talk about it at the same time you can't yeah you can't play because we at least we can we can you know make fun of you okay let's do it the old way as usual anyway um so just to get this trade before we get to the game so the whole pair category is currently as I said dominated by match Factory from the revenue perspective followed by triple match 3D uh which match Factory did last 30 days something like last 30 days 14 million and then Tri M did like let's say 8.6 or 8.7 million IP the big difference between these two match Factory doesn't have ads triple match 3D have ads which we don't know how much but they definitely have it you do think like the match Factory doesn't have ads at all I

mean I watched up to I watched levels at like 300 there's never that we can get into that later but I don't think so right at this moment I I think so too like I don't think that there are any ads but I I saw there's like adop SDK and also you need add let's wait until we get to my part and then we'll get into that right yeah okay but the whole thing is just I'm saying that these two games could be having actually the same Revenue if we count all the ads revenue and IP revenue from Tri match but let's see but looking at the chart just so you know match Factory soft lunch last year's end of August and then started scanning around December and still on upward trajectory as we said in the beginning 550k spikes during weekends yeah so uh if you click on that um match Factory name can you just select um apps like I want to see the iOS Louch and the first thing

which no just you just yeah like this whatever no I just wanted to say like they started running the thing on iOS and then added Android which is quite weird or started scaling yeah I I was I was yeah yeah yeah yeah so that's not the very traditional um very un but do you know whether it's traditional soft launching like this in turkey because this is not the first game that I see coming from Turkey soft launching on iOS directly so I'm not sure what's happening in turkey and why guys for soft launching it on iOS but I would consider definitely you know I think Android as soon as possible I know what it is I have a saying that I developed for just this moment it's perfect mobile games used to be if you want to win you used to hire a Finn right but now if you want to make it work you go to a

lot of lot of cool like drank today I [Laughter] guess this is better that joke I said in my life just looking at the looking at the Pak games kind of portfolio there which is on by Zinga uh Tumbl still kind of rocking it on the top with like 15 mil IP a month but match Factory already went over toy blast and together with toy blast kind of rival the revenue of Tom blast now yep did you take a little Peak into their games a lot of lot of Turks making it work there Remo this will be this will be nice today yeah so just looking at the other competition so triple match 3D it seems it also pecked somewhere and marched last year it was my next question my factory already pick and they out fight

00k uh which was last March and uh from that point on I would say it's quite stable but it's still kind of hitting something like 300 2K a day IP only which we know isn't whole revenue and then downloads wise again kind of pretty stabilized somewhere there like I don't know 15 20K whatever something like that uh compared to the match Factory which is still scaling up I think was I think like 90k a day uh downloads so but also keep in mind that uh triple match 3D was released February [Music] 22 yeah it's an old yeah yeah uh and that also was released based on the match 3D by lion Studios on April 99 2020 which we have on the previous episode that we're not going to talk about anymore yeah uh just finishing the category with this one other interesting game just wanted to point out which is match Cafe which I

will just show Once uh because don't even go there man it has like 30k a day revenue and it's pretty much all done through our favorite fake creatives which just kind of a most gross stuff with pimples and whatever everything good old pimples yeah uh the amount of times I've banned this title in my client games is outrageous yeah so I won't go there anymore uh just saying I will go there happily but the category from download standpoint is also a little bit different because their style family again [ __ ] sexist ads just ah this should be banned immediately by the way yeah just saying that's around like 3 million downloads a month and then there's uh Joo de combinar by triple dot which I think triple yes why why says that are putting random localizations

it's the same as we discussed with Anon this is just a weird yeah sense of to data and from from Spain wouldn't be happy about your Spanish yeah I definitely but the um yeah so that's just there but yeah let's let's actually go to the game um so comparing these two games by the way they're very very similar regarding the UI what just flip U it didn't just flip the UI yeah I know I know yeah but uh H have you seen any like different mechanics regarding the thing like specifically just like corewise not meta but corewise yeah no ads that's very big big difference of course but corewise I don't think so it's the same even the boosters like it's both time and random trash items take taken out by the fireworks these guys have the Lightnings and St so for it's it's very similar you also see like

the mechanic of collecting these kind of particle effect keys they have the leaves it's again the same star chest level chest both have star chest level chest you see it right there there's some kind of tournament running there's some events running Guild system UI on the bottom screen shop everything's pretty much the same so that's there what I think on the other hand regarding the meta gameplay which is probably better is on Match Factory side that they have these I think we've seen them on hybrid casual puzzlers also very heavily I guess this is all coming from Royal match meta game that everybody's pretty much trying to adopt at some point where you have these events that are very very fast meaning that they are usually within few hours to like whatever whole day something like we have for instance this drill event where you go there and you um yeah you start playing against against random players you play and then pretty much tracks your step between the levels then you have this helmet Rush

which is again just like something very fast that puts you against other players then you have this jet Peg ride which is whatever you just being tracked and get rewards by levels just all reinforces the core even today I have the how was it the space something which pretty much is directly the one that's in Monopoly go that I see it there where you would have this whatever Pachinko where a ball is dropping down and if flip it in this kind of pinball like Manner and get some random rewards out of it again you get the PO by playing the main core it's all just reinforcing the main core that's it to it so looking at the core itself there's a pretty big uh focus on streak mechanics as previously same no [ __ ] this is the latest TR so the more you have your streak on the more kind of boosters sorry consumables you have at the beginning which helps a lot you can even add even more so if we go into the

level it usually starts with the thing that there's hourglasses and Rockets uh no this okay how we play these levels first thing is you click on the the glasses first sorry the hourglasses to get more time that's the thing then if you can you get try to get rid of the giant objects first because those are very easier to get and afterwards it's just much harder and once you get a lot of kind of uh big objects out of the thing immediately which is already getting problematic because you see that there's for instance two kinds of ships which now it's going to be harder and harder as we go then you pop the Rockets which clears the thrash and mixes the board a little bit and then you collect these shiny particle Keys which you need for later and then there's multiple kind of strategies to go there which one of those for instance I like I ignore the

objectives completely and just click on the stuff as it goes because it's easier to get around this is the first time yakob has revealed he plays the same game exactly the same way I do really perect yeah exactly because it's the best strategy because yes uh you just need to clear all stuff and whatever remains will be the game playay objective so uh it's much more easier depends on your like objects in here if also play on your phone then you will be [ __ ] because you have fed fingers and therefore exactly and think of you the whole time when I was playing it on the plane and I was just like wow I wish I was on the computer right now exactly exactly exactly so [ __ ] uh it's still bad about talking about it and then thinking you need to really focus you need to really really focus because it's time based and because it's just it gets very very hard I'll get to it how hard it gets but pretty hard also

this like all like the all objects looks exactly the same oh this is yeah that level of sameness but we'll get there they this is the the the nice iteration of this whole genre that they can iterate the difficulty somehow like unnoticeable and suddenly everything's like super super super hard yeah and you have uh yeah I was I I had the lunch yesterday I was like oh let me play one game and I I couldn't even eat I was like [ __ ] hell okay I need to finish the game first and then then have a lunch there's no way I was trying to do something or whatever like do something around like just just couldn't if if there was if it was a move based then you could you could do whatever but yeah this is time based so you're [ __ ] yeah definitely not uh yeah let's start already with the objective because we

20 seconds I thought he was going to use some boosters if I was really honest I'm clicking on that I need to get the Lego pieces yeah didn't do it you didn't do it y congratulations yes 4 seconds left well done [ __ ] this is suspense uh as I said just one example uh how the difficulty can WRA up very quickly this is of course the famous pool level level 92 level 992 which is very hard where literally you have pool balls that are from the sides the same but they're different same but different I see notice you know what's the objective is the small bingo balls that are literally under hid under the yeah so we need to get rid of the PO ball physically it's not possible to play this level without popping the trash out of the way and may use the vent you have even

you how much you want to bet that this is such a good monetization point in this game there is very good monetization point it's like very very good monetization point the thing is that uh you also need to like even if you doing this trash tactic whatever misclicks B to happen as we said and this is biggest monetization Point like if it happens because how to play this game especially this level you need to be always clicking if you clicking on the objective you need to be removing the trash all the time all the time you need to be clicking just Bam Bam Bam Bam Bam Bam Bam the moment you see three things together you click you click you click you click you click so you got stuck on this level you [ __ ] YouTube did no no no oh 100% come on I didn't I got stuck on other levels this level was easy just like not the problem it was just it was just how do you think they do this do they look at like the following day retention and just like figure out where the good mon ation points are where they lose retention and

they make the levels a bit easier and then change the levels or how do you progress in like levels here in progress designing the levels and progress player yeah or do you think like if they see a big drop off of retention after a certain level all the time AB test all the time they they especially the first 100 Levels these are AB tested on every Puzzler like constantly because the possible upside of you figuring out the better funnel that would continue forward is just giant compared if you would not be doing it so yeah it's it just doesn't make any sense to for you to not kind of always AB tested because there's giant upside that you're kind optimizing again so no worries else want to talk about that experience playing the game maybe I can show you how the ads here CU this game actually the game can be played really fast now look oh no let me talk a little let me talk a little bit about ads right so there there's no ads right and this game is at

least on a $165 million a year run rate it's amazing right but the main question that this after poking around in the numbers a bit that stuck out to me is that why does it have to be the same experience on IOS and Android because the da split is about 480,000 on iOS in the last 30 days and 3 60,000 is on Android so 6040 split roughly right and it's monetizing 13.7 million without sadness multiplier in the last month but 10 million of that is IOS and 3.7 of that is Android so iOS monetizes orders of magnitude better from nearly the same da so the game monetizes so well that I would argue that it makes no sense to have ads

because it monetizes so well so get the ads out of there and like prohibit the distraction but then as I was looking at the numbers because I have some industry experience with these type of games right so I put in similar type of yeah intertial rewarded and Banners that I see in these type of games right and I extrapolated that into Android right only Android and if they put ads in this game so banners and justicial and rewarded and kind of had the industry benchmarks I expect I would expect that in Android they would make about like a 100K a day in ads right because of very high ecpm because they're selling a lot and that would be if they did that only in Android that's 48% of Android's revenue and then I was just sitting thinking I was like what is the downside of having an ad experience in Android only for example like I I I don't really know but I just wanted to discuss here because it's just one of those things I was just yeah I agree it

shouldn't have ads if it monetizes this well and it's clearly not a strategy and it's probably not Peaks like specialty but I'm just looking at that and like that's one of the things I would say like maybe on Android it would make sense I think so it would I mean uh we would ALS I would also love to see the distribution of the devices if it's like lowend versus mid year or or highend devices I most probably we see in this da lot of lowend devices which are not paying obviously a yeah it's I would say at least monetize those devices on with ads and B if they're running a UA on highend devices then it still can be iip or campaigns yeah or even going the King routs on Android right so you know leaving ads alone in the US and then you know don't have ads in the US and then in tier 2 or tier three Goos you put in ads but here probably I would argue that maybe you should explore just on Android putting in ads and having a different

experience because I went what was it the three first searches on Google on Match Factory game and match Factory and basically on second page that's where I found like a community on Reddit that was talking about it so usually you you recommend to people that I work with like I recommend to people that I work with don't change up the gameplay and adding a different experience for type of players if you have a big social following I would argue that this game has no real major social following so I only see upside on adding ads on Android and the upside is you know about three million a month which is nearly half of the revenue right currently on Android so yeah would you just add interstitials or rewarded interstitial reward and banner because the problem with interstitials and reward interstitials and Banners are kind of okayish let's say the problem with rewards that is probably touching the game economy which which mean you now need to support two different

builds yeah exactly that so all right let me take out the reward because they're usually quite a small part part of these games anyway right so yeah then it goes down to 38% so still quite significant right so if the like Revenue would Justified why not pay another team to keep up the different version you know I I have a suspicion that you know as they progress with building the game you can tweak things that will have bigger impact than you know am measly 3 million a month right but at some point they're going to run out of things to do they're going to make that a big impact and I think they might start considering it then you mean like I don't know anyone in Peak side could be talking out of yeah they haven't hit like the optimization phase because they're still scaling aggressively up that's what you mean yeah yeah exactly yeah yeah that does definely on stuck out to me and that's what I wanted to say on but yeah wow cool game like $160 million run rate that's pretty impressive do you think

it's already making more money compared to Triple much 3D I think so yeah why not even even with their ads but you put it next to each other on on s tower put yeah and also also just uh both games game playay next to each other because there's I think one big difference but it's just more like a visual thing this is when we find out match Factory was developed in Australia that's why it's on the the different side I just yeah just on pause and just I want to look at the the objects do you see the difference I mean it's maybe just me and I'm more quity yeah I can't I'm going to say that but it's so polished and it's so like way better quality than the match Factory versus the tripat 3D it's just uh by they have literally the same objects yeah like some of the objects are literally the same like not same but

like whatever who was doing it was doing the same why invent the wheel but it's like it's it looks way better I mean they have toy toy blast and ton blast it's also super high quality right so what I want to know is what did Peak see in this market that look quite crowded right and looked like already had a clear winner like how were they able to muscle in on this oh it wasn't that crowded to be it wasn't that crowded yeah because keep in mind that this game is as we said uh the first kind of thing that did this was match 3D by lion which was April 2020 then you have all the tiles like Zen match and triple tile and then you have triple match which uses the bottom row kind of a pairing sorting mechanic which also we see now with like screw gam and stuff which is very good of creating new puzzlers and that's pretty much it so this is like just uh leader here is from like two years ago exactly and these are all kind of just

jumping on the time I think there's still possibility if you know you can yourself in also wanted to bring in that there's a Candy Crush spin-off from King Cy Crush 3D Candy Crush 3D exactly which is exactly the same here with Candy Crush Universe assets which was soft lunch December 4th and still in soft lunch if I get that right yeah yeah so there it seems somebody is still trying to wrestle in but havn't succeeded yeah like look like Royal match and then dream Gams wrestled in quite sometime yeah into super red ocean and look at them I do you know what they wrestle in with they wrestle in with the creatives of King being poured in acid or burned alive and putting them on every 10 level which kind of gave them the edge on CPI yeah but it's still not only the marketing play you know of course not it's like multitudes of other factors like the game Super polished they also streamlined the visual progression blah blah blah all these

other things they also ex colleagues of peak so the company we're talking about now so ex they have the experience and the expertise there as well I think I'm ready to see some creatives to find out what's going on here because I'm very curious because if you think about what they're doing right this reminds me what the the CMO of century games told us right you just need to get you know 3% of the American population then you have a hit game these guys are already at 1% of the American population right so they're 2% away from from having a monster hit yeah that's true and also on 1% and and 2% it's you know starts to get a little bit more expensive uh so we'll see we'll see about that that's when the king and comes in King comes in well they have they man they have for those of you who don't know what Remo's talking about it's these atrocious playables that have been haunting us for the last two years not even playables those are actual levels in I show I will show you that don't worry I will show that as well I me like it's a let me guess who

they're spending most with App 11 and then Google followed by let me say Tik to now this is Facebook okay fine let's just uh I mean we can TR we can try June but it's quite quite early it's quite early so let's let's check uh let's check the just um the last last month so guess what MGR on the top one with the number of Impressions interesting right and you need the app afterwards but um it's they have their own interesting take on the on the on the creative so let's let's look at the first playable zoom in and also playable Factory uh cheese guys there the ones that are doing the playables for almost everybody in the industry at this point so we have you know what is the creative yeah you remember the name of the game you mean like Kingdom Rush style thing R the old bejweled or whatever was the

name of that kind of thing Zuma Zuma yeah yeah yeah that's the one Zuma but there should be a foro sitting in the middle shooting or yes exactly exactly instead there's a angry customer also Ian honestly like don't laugh like this angry customer is already a trend and I will show you why angry customer yes we'll see okay still better than freezing family look now this is the angry customer look so they'll get angry because you give them bad orders or whatever or you don't oh yeah no it's fine and this was actually brought into the into the market with by Spike games last year and that Crea help them scale quite a lot and now everybody's copying this [ __ ] with TBS yes okay you would yeah I was like wow seriously I see I see it everywhere so this is the also this is classic triple match for Ed from the

last year but you know it's the same thing but now it's going from bottom to the top and you are now kind of matching all of these different different just for Felix's context here who's never run a UA campaign cpis in the States on this type of genre what is that so depends on the on the actual uh channel so I have the the match fre The Playbook on my newsletter by the way so I have some some interesting I don't want I don't want to read your newsletter no no no no no no don't worry don't worry I would no no that's why I'm just going to just read it from there because there are some going to read it don't worry yeah don't worry don't worry don't worry it's it's pain I'm so tired no no I just uh uh we have for example if I have the the match fre here so it's actually um not as bad as matre um so which is like apple like 11 $15 Unity 10 Facebook

eight n so it's not really really bad and this is mainly us and and iOS versus Android and still Ross campaigns with like retention around 40 50% but the thing is like these are games with with ads and I kind of think here while be regarding some rumors like bch Factory day30 retention is apparently 20 plus% in US iOS which you know might be cherry picking like different like uplo campaigns on the day seven R Us um optimization but still that is [ __ ] impressive so so then I have different games with obviously which are not match Factory but still match 3D genre with ads and they really don't have the 30 20% it's more by the way 8% is way off I I will yeah yeah I will

show I will show you this uh when you're talking about it like according to sensor Tower this is just like day one 36% no [ __ ] way day 14 7% This Is Us iOS 14% And day 30 7% no way it's just like kill this game no there's no that's happening there's absolutely none but isn't this because of scale they have there might be yeah might be keep in mind that it's a straight line from day 30 that's what I want to say like from day 30 it's just day 30 based on this 6.7 and then day 90 6.4 who cares about day 30 if you have day 9 6% okay but they the thing is like if you have Day Day 30 20% and day 90 20% yeah yeah of course of course Cherry Picked cord but no no no CHP even even if like this is definitely not true it's like six let's say it's 15 if day 90 is 15 or or 12 or whatever

like that's wow that's just great can maybe just check so you're saying liar liar pants on fire really just for comparison no idea what you just said but whatever which is look this says it's it's better so yeah I would say it's lack of data for the retention part but still they have they 30 to 12% in US iOS which is Tri mat so one times more yeah so I wouldn't say uh yeah so there's not that's not really accurate but anyway uh I just wanted to say if you have ads in the game that might be decreasing the retention right but the problem is that the game with ads in the game has double the retention of the game that doesn't have ads in the game yeah I was just going to say that right you know mate I know mate but the thing is it's not accurate then why are we even talking about it it

doesn't make any sense anyway I want see more creative yeah I just want to see like do you see all these like six different levels right here so yeah what they what they do end card yeah what they do this is their best perform Crea yeah that we' seen before we've seen this before this yes exactly we've seen this before I want build this game this is voodoo what Voodoo this is M factory this smmr yeah it's just you know the different spin on the on the matching uh of of the colors and this is their you know best performing creative and it's fake as [ __ ] look here look here look here all the creative of course yeah but have you seen like how do you see like how smooth the transition super smooth and this is one one minute long creative and then we have this is Goods Master by the way the one with the shelves and stuff yeah look another tile machine game yeah if you have rewarded ads in

your game that are going for a minute you purge that with fire because that destroys your retention yeah this is up loving there you go but you know like as we discussed this I think last week or the week before after 30 days uh 30 days [ __ ] after 30 seconds well after 30 days we're not in the game anymore after 30 seconds you you can you click get reward and then just close the close the the whole window so this and again the same thing but in different order so there you go and we can we can check also like what you mention Tik Tok oh no Tik Tok unfortunately there's no tiktok for you Felix because they don't run Tik Tok any I'm not sure why but we have these this is older generation though this this whole this whole genre is skewing older right yeah but look at this double check quite nice yeah please double check last

last time when we were talking about screw gam you screwed us over a little bit or well they did so it's it's you know a little bit of a as ASMR type of thing still matching different objects still there's still the duck in in the in the oh this is great this is like the sort sort 3D and all of these they kind of borrowing different uh jez uh different con games and then Al also like this game play actual game play not only the alterate gam play yep regarding the demo yes does probably you don't want to see this it's kind of it's male only no no no no no no no it's like 74 26 definitely female but average age is actually 40 4 and uh yeah it's I would say pretty kind

of stretched no no no no no it's actually pretty stretched around it's like pretty covering all of the age groups all of the age groups yeah let let me share for a second okay it's interesting show us oh oh yeah okay this is you know the 55 plus is kind of just a little bit bigger than 45 plus just a little bit bigger than 35 so again you got [ __ ] by the demo as usual man I think I need to increase my ecpm estimates even a bit more because that high ecpm on that old like old skewing audience I guess here like ecpm unrewarded would probably be in like the US like 75 to 80 and probably Global anywhere close to 30 32 yeah yeah a lot of money num n interesting because then let's see how

what's Tri ah yeah this definitely a different picture yeah yeah this is much SK towards Alo yeah so there you have the big difference interesting okay I think this is also one of the reasons why they're scaling better yeah because just wider audience Much More Much More yeah okay nice there breaking the mids of demographies yeah yeah finding the the hidden gems of the industry as well by the way it's that should be the tagline it should be the tagline for us oh there you go two and a half steps ahead oh babies babies and this is exactly exactly what you what you show uh the old the demo they've taken a they taken a queue from your playbook Mach you show your baby on a of likes no but this is actually this is really great super high production quality check the animation looks like what this all small Jr right here yeah but man like look at

the Quality it looks like that boss boss baby movie whatever yeah yeah yeah yeah you're right full 3d environment yeah yeah I know but but but man look look at it it has full 3d environment Shadows everything it like somebody literally rended the scene for it and check how how you produce videos yeah but like this is not done by any like whatever motion designer Guy this is something that like somebody in fully fully FRG 3D did like we have with wi out survival and like sure but of course and why would they not do that I mean like they're big company and they know what they're doing and it's uh it's heavily my guess is triple tile triple match 3D doesn't have this kind of but triple match 3D as you said that doesn't have this type of demography that you know you need to run this but they have so many different they have so many different um Creative Concepts Creative Concepts and look it's actually not even in English in Arabic

yeah so yeah this is definitely South Korean oh there you go I would almost I almost said like they don't have anything like this no project creatives yeah but project makeover slash match matching match 3D it's just this is as we said alter the game play Angry customer angry yeah angry customer this is quite fun it's funny but I mean you know fail yeah [ __ ] this yeah this is my favorite of course this which we saw already but then we have the same thing donuts and this is sort 3D r or sort something so yeah I like kind of like these all why don't they build this game this is like seem much more I well because they have a different game uh and it's doing quite well so why would they do it this is super nice yeah there you go

it's very satisfying to watch actually Shak like all of these are you know all of these are creat creatives yeah all of these are creatives as well so they have so many different creative GS I I'm not I'm not even surprised like they're doing so well and like still going up and up what's that hard level cheese muffins no cupcakes or cupcakes and ducks and also I want to say when we are looking at the Ducks here uh look at this it's actually the same Ducks as in Factory over play so there store looks like this they're still showing the okay I know I know I know they have the the duck in the the icon and then look red yellow blue and green color like it's like it's so great and then this it's really like satisfying to look

at the same thing actually happens in the in the Apple Store those are by the way super hard levels what they're showing there of course like iing hell will be stuck on those quite for quite some time yeah and then yeah we have all these different things oh oh my God this is great I'm really sad that Peak is owned by take two interactive cuz I know we'll never be able to get anyone to come on the show to talk to us about this beautiful game yeah it's too bad it's too bad but you you can at least look at the angry angry customers it's angry man this looks exactly like my son just throw out the thing out of the window exactly yeah that's why I say Jr right there this could be the best the best creatives I've seen in a year since we did centure games it's really high quality it's really the baby ones the baby ones are really like oh there we go there we go there's

their King in a there's a king yeah but look this also quite high quality look yeah oh wow oh yeah yeah that's right it's not because the King this is a little bit kind of funny yeah but but these two guys like they look like minions man exactly red minions yeah yeah exactly they look like minions from oh man then they get killed by panas okay yes there go try for you got to save it download the game to save them like why can't you have these nine things nice things all over the place and everybody would have like these pixer like you know minions like creatives exactly look cuz I need a job to remove bad ads from freezing families yeah freezing families you have you have hooks in Donuts real life look there you go it's great man these these guys should have like some kind of reward for like or I mean like their public companies they couldn't do that [ __ ] I mean they shouldn't I guess they

shouldn't but they have McDonald's here so it's okay no worries all right no problem so yeah you guys want you guys want to score do your scores for me it's pointless but yeah there banana [ __ ] wow yeah yeah so high quality yes wow wows this is basically a Minions movie it is it is look at this so uh the listeners please go to YouTube by way it's called Despicable Me for those who are wondering talking about me SL match Factory this is just like Master Class of like positive advertising I would say right this is just really really cool it brings me a bit of Hope with creatives that you can actually not rely on Cheap Thrills and scandalous stuff to promote your game and you can still r and high quality creatives that don't offend but bring people joy that actually makes me

happy I would watch this movie honestly you know you you know you sound a little bit like those fans of uh Pedro Pascal under like merge Mansion videos oh my God is this a series oh where can I watch this first of all Pedro Pascal is a saint whatever fed Pascal touches turn to N4 plus% on roten tomatoes that's the first thing Pedro Pedro please touch Yakov all right I'm going to go on Cameo see if I can get Pedro's yeah yeah if not we will send we will send you this Valentine's Day uh video anyway so I think we can on that note yeah on that note thank you numbers numbers numbers numbers I mean I can't really rate because you know they make 165 mil run rate and they don't have ads so what am I supposed to say I'm not sure if I can say anything bad I mean they're they're missing few things but I mean

not that really wouldn't change the the needle that much I mean you can run the Tik Tok side and then I if they had the ads maybe they could grow a little bit more on the inside with hybrid R campaign try it on Android that's all I'm saying that's where it would make sense don't touch anything on iOS right but Android seems like a big opportunity for ads just exactly yeah yeah and that open up like few different things on the on the US side as well so I would say I mean [ __ ] it just 9.5 out of 10 honestly just for the positive advertising and like for Hope For The Hope yeah for the Hope same with me then there is also this so I'm not sure oh no why did you show me that no you know we need to balance it out a little bit we need to balance it out a little bit so but still you know it's there is hope they will not cut cut her hair yeah let's let's end let's end on the high yeah let's on the on the my my part is

something like I would say 9.7 because I you know what are you know the other three that's that's kind of missing there that's the Android intertial Revenue that I think Felix is right is will be optimized later down the light yeah no no way first time I've made an argument by ads that you actually agree with but honestly I don't think you can argue with this logic you cannot because there's the second game which is doing exactly the same yeah exactly the same which proves the point yeah yeah so guys uh at Peak games really good job thank you very much for bringing this game to life and yeah back to the top with the great ads great game and like the satisfying feeling of the the whole like playing the game I mean I played 30 levels in session one basically so like it's just as well so thank you very much again um please dear listeners uh come to our select channel to discuss this episode please share the

comments in the comment section on YouTube give us a rating if you if you like uh if you don't like give us rating as well uh um sub next time next time you will see what next time will be done in our slack exactly and we see you anyone who is coming to Hamburg for games Corum the show continues and we are going to be there with yakob next week this time actually with some t-shirts and and [ __ ] yakob has a session I have a talk as well so we'll see you there talking about ads trying to be Felix see you to be Felix cheers byebye byebye [Music] [Applause] [Music]

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