Market (Overall)·Updated Mar 17, 2026 by Newzoo
Brazil is the 10th largest gaming market globally by revenue and 5th by total player count as of 2022.
Engagement is high, with 80% of the online population identified as game enthusiasts and 60% of players also consuming gaming video content.
Mobile is the dominant platform, used by 60% of the gaming population, followed by consoles at 31% and PC at 30%.
The player base is nearly evenly split by gender, with 51% male and 48% female, and the 21–35 age bracket representing the largest segment at 43%.
43% of Brazilian gamers are payers, with spending primarily driven by the desire to unlock exclusive content and personalize in-game characters.
Average weekly play time is consistent across all platforms, ranging between four and a half to five hours per week.
Competitive and social titles, specifically League of Legends, Fortnite, and Roblox, are among the most popular games in the region.
Brazil is the 10th largest gaming market globally by revenue and 5th by total player count as of 2022.
Engagement is high, with 80% of the online population identified as game enthusiasts and 60% of players also consuming gaming video content.
Mobile is the dominant platform, used by 60% of the gaming population, followed by consoles at 31% and PC at 30%.
The player base is nearly evenly split by gender, with 51% male and 48% female, and the 21–35 age bracket representing the largest segment at 43%.
43% of Brazilian gamers are payers, with spending primarily driven by the desire to unlock exclusive content and personalize in-game characters.
Average weekly play time is consistent across all platforms, ranging between four and a half to five hours per week.
Competitive and social titles, specifically League of Legends, Fortnite, and Roblox, are among the most popular games in the region.