Joyce Ajouri Joins Galaxy Racer North America

Key insights

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Key Appointment

Joyce Ajouri is the new Director of Operations for Galaxy Racer North America.

Ajouri's appointment is part of Galaxy Racer North America's efforts to strengthen its presence and development within the North American market.

Prior Experience

Ajouri also spent nearly six years at Maker Studios in various support and partnership roles.

Maker Studios is a digital media brand that was acquired by Disney. Ajouri held roles in support management, partnership development, and content creation.

Previous Role. Prior to her time at YouTube, Ajouri spent nearly six years at Maker Studios, a digital media brand acquired by Disney, holding various roles including partnership associate and content creator.

Inclusion Focus

Ajouri's expertise will support the 'HER Galaxy' initiative for underrepresented gamers.

The North American division of Galaxy Racer manages 'HER Galaxy,' which focuses on providing opportunities for women-identifying and underrepresented gamers.

Initiative Support. The North American division of the Dubai-based firm manages the 'HER Galaxy' initiative, which focuses on supporting women and underrepresented gamers.

Corporate Transition

Galaxy Racer is merging with Riva Technology and Entertainment to rebrand as 'Celestial'.

The parent company, Dubai-based Galaxy Racer, entered an implementation agreement with Riva Technology and Entertainment (RTE) in July 2023.

Merger & Rebrand. Galaxy Racer is currently undergoing a corporate transition, having signed an implementation agreement with Riva Technology and Entertainment (RTE) to merge and rebrand as 'Celestial'.

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Summary

Galaxy Racer North America has appointed Joyce Ajouri as its new director of operations. In this capacity, Ajouri is tasked with managing the organization's North American backend operations, establishing strategic operational plans, and maintaining regular communication with the company’s roster of creators and clients. Her appointment is part of the organization's broader efforts to strengthen its presence and development within the North American market.

Ajouri brings extensive industry experience to the role, having previously spent over six years at YouTube as a branded content manager, where she focused on gaming and creator partnerships. Her professional background also includes nearly six years at Maker Studios, a digital media brand acquired by Disney, where she held various roles in support management, partnership development, and content creation. Her expertise in the creator economy is expected to support initiatives such as HER Galaxy, which focuses on providing opportunities for women-identifying and underrepresented gamers.

This leadership change occurs alongside significant corporate restructuring for the parent company, Dubai-based Galaxy Racer. In July 2023, the company entered an implementation agreement with Riva Technology and Entertainment, a subsidiary of MSM Corporation International Limited. The transaction, which was expected to conclude by the end of August 2023, involves a merger of the entities under the new brand name Celestial. This transition marks a pivotal shift in the organizational structure of the global gaming and esports firm as it continues to integrate its regional divisions.