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How not to integrate video ads - part 2
Key insights
6 takeaways- 01Forced, non-rewarded interstitial ads triggered immediately upon player failure disrupt gameplay flow and negatively impact user retention.
- 02Effective monetization requires a value-exchange model, such as rewarded video ads that offer players tangible progress or in-game currency in return for their time.
- 03The use of low-quality, unreadable banner ads provides negligible revenue potential while simultaneously alienating the player base.
- 04Technical implementation failures, such as displaying landscape-oriented ads within a portrait-mode interface, degrade the professional quality of the user experience.
- 05A lack of advertising inventory variety, specifically repetitive ads from a limited pool of developers like Storm8 and Gram Games, diminishes marketing effectiveness and creates a monotonous user experience.
- 06Aggressive ad placement strategies that prioritize short-term revenue over engagement and user experience are unsustainable and counterproductive to long-term game success.
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Transcript
hello and welcome to Pocket Gamer dog busies youtube channel I'm John Jordan and this is second in the series that we call a cow not to integrate rewarded video ads so this game is a pretty popular moment it's called they reset Trump's will build a huge is not going worry too much about the game obviously it's a fairly easy kind of game Oh what's happening I've Robert about a wall and now I've gone over so this is why we're kind of saying hell not to integrate rewarded video ads this isn't even a reward video I so basically I just I just failed in that gifting that honor game would I dropped a block and then fell off and I who build a wall and immediately the end state of that game is it shows me at an ad Chesney video ad and it's not even a rewarded video ad and it doesn't even stop yeah I can't
stop it there but I'm say isn't that's bizarre thing so it's got this really if you found bottom of screen it's got a really rubbish little banner ad that you can't even read why it's got that integration in who knows that companies make any money from that everyone knows now all the money is made for a rewarded video ads but what should happen and weekend in the game is I can stay alive so it's not actually highlighted very well sirs play again which I takes you to the beginning and stay alive actually means maybe basically continue playing from what where you are oh this lady's rewarded video ever so autorap and the reward is as it is in most games you've no yes it just keeps going it's really odd kill that okay so go and I can keep starting from wearables
before I can continue this slightly bizarre game where Perry not about Donald Trump at all it's about fictional character called Donald Trump is doing a wall to stop and ducks poop among his lawn and the girls never again and what we're going to get again and communicate others and as you see kind of weird intuition of the video ads as well because there's a very small selection of video ads internet party might be what's in the young man awesome good most of these ten ten from Graham games and that appears quite a lot and this clewd Oh bingo Pluto from storm8 appears at quite as well and they're autorap games i've seen all these ads about three or four times i'll be playing this yeah just really odd that this is this is not how to integrate video ads don't
sleep again another mistake the top 10 video is they should be in the older girls mobile strikes this is a different emotion right I've seen a few male strike ads and this is actually a interest nice from crossing still this is a playable video ad actually not gameplay at all from mobile strike which is always a bit dangerous isn't it and then it has a crazy thing that this game does quite like you playing portrait mode and it sticks in a landscape ad so I've seen this maybe there are three or four times again just like this is how not to integrate video ads into your game justjust I can't really be the Viet Nam explain and do this all or I don't know it's very odd thing to do a complete venules going oh yeah great i'll download this game I comedy seekers
the wrong way around so yeah don't do don't follow Donald and throw your video is properly
Summary
Poorly executed ad integration strategies significantly degrade the user experience in mobile gaming, particularly when developers fail to distinguish between rewarded video ads and intrusive, forced interstitials. In the case of the mobile title Trump’s Wall: Build It Huuge, the game frequently triggers non-rewarded video ads immediately upon a player’s failure, disrupting the flow of gameplay without offering any tangible benefit. This approach contrasts sharply with industry best practices, which prioritize rewarded video ads that allow players to continue their progress or earn in-game currency in exchange for their time.
Beyond the misuse of ad types, the game suffers from poor technical implementation and a lack of variety in its advertising inventory. Players are subjected to repetitive, identical ads from a very limited pool of developers, such as Storm8 and Gram Games, which diminishes the effectiveness of the marketing and creates a monotonous experience. Furthermore, the game exhibits significant technical flaws, including the display of landscape-oriented ads within a portrait-mode interface and the inclusion of low-quality, unreadable banner ads that provide negligible revenue potential.
These issues highlight a broader failure in mobile monetization strategy, where the focus on aggressive ad placement overrides user retention and engagement. By relying on forced, repetitive, and poorly formatted advertisements, developers risk alienating their audience rather than generating sustainable revenue. Effective monetization requires a thoughtful balance between ad frequency, relevance, and the value proposition offered to the player, all of which are absent in this example of suboptimal game design.
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