Legend of Slime review - User Acquisition, Creatives, Ad monetisation, Game design deep dive (#61)

[Music] okay everyone this is no [ __ ] gaming podcast two and a half Gamers session number 61 sharing action of insights dropping Knowledge from our day-to-day user acquisition game design and AD monetization jobs we're definitely not discussing the latest industry news but we are having so much fun let's not forget still 4:00 a.m. conference discussion VIP so let's not take it too seriously today with Felix I love ads braber yaku Mr gotap REM and mday yeah exactly mate I'm here for fun F because this gonna be a lot of fun looking at you guys talking about this game the buildup in uh in our chat was amazing so welcome uh before we dive into it thank you very much for all your support again so as we hinted last

last week um episode um we kind of hit sub 2,000 subscribers across all the platforms and actually it's uh already almost 2.1 or 2.2k so yeah thank you thank you thank you very much for the support again please uh share the podcast as as you you do with all your colleagues and friends so we're also super pleased that other podcast started copying us and some things that we do imitation is the best form of flattering yeah which is actually really rewarding so I I mean I already mentioned it once or twice in the past but [ __ ] it you can't copy fun so uh okay enough of [ __ ] let's discuss Legend of slime this episode is going to be full of surprises numbers insight and other [ __ ] so why do we even talk about this game uh we are going to talk about that and then we will have the admon review numbers i' play placement decimal

calculations maybe point of view absolutely top GEOS competition retention comparison u channel mix creatives and some interesting tidbits and at the end this is the first time I'm doing it there going to be m m UA rating M UA rating okay how's M doing oh don't worry his ego is not going out of control no it's fine no not at all yeah yeah not at all yeah well you started with the flam booy and the UA so [ __ ] it [ __ ] which you [ __ ] rolled with oh man I love it take it to the new level it's not only me but also like other other people actually talking about these flamboyance all right and then uh we'll end this session with game design vectors and system and CA pools caol are there gcha pools in this oh man have you ever have you played the game let's get the Lev trying to get I was trying to get remote triggered before we start

all right so how successful is this game and why do we even talk about it uh so yeah just you know shortcut uh it's actually makes 7.2 million US dollars a month but it's only IP Revenue so um that's just wow uh I'm we get to hear how much money this uh this game makes on ads since yakob here also challenged Felix last week and I quote blond I expect you to beat me to this until the next week podcast because you risk your honor as a president of the other the best thing since slice bread movement while sending this screenshot of a VIP subscriber you can see right here so uh yeah yeah amazing I love it so my assumption uh would be the split uh is 40% iip and 60% ads but I feel

really [ __ ] adventurous so I'm saying 30% ads and 70 30% IPS and 70% ads bam there you go stick to UA M stick to UA okay so but uh uh before we we get get get there uh like the real question is Mr ads are beautiful like why the [ __ ] they keep pushing Remo to watch 500 ads like how much money did they make out of him this is really really interesting I'm eager to hear why why or how or how much money they're actually earning okay so why and how much money they're earning bring on the decimals yeah don't worry we'll get there we'll get there in my part okay okay okay so what is this game about and I invited the legend to actually talk about it you guys don't know about anything so because this a surprise so do you know Jack do you know who who Jak is Ja is

the the legend the legend of slime one second bad humans have invaded the peaceful monster Forest as the leader of the Slime Clan your quest is to lead your clan to develop and grow as well as survive in this monster Forest begin your adventure as a brave slime in the legend of slime and bring peace to the monster Forest Dark Forces threaten the fate of the monster world join the war against the shadow summon a mighty Squad of Heroes to create your own fantasy dream team of legendary Warriors recruit snails chickens and other monsters in the forest with items upgrade your slime skills and unlock more items to destroy the evil Knight Warrior and fighter Legend of slime Idol RPG is a role playing game with both action and online Idol RPG game elements this game provides an excellent item system hundreds of weapons and the defenses are

divided into several different levels all right enough thank you Jae uh I knew it did would be an AI voice man ah well uh you know uh well I I had to persu Jack The Legend to to come on the podcast and talk about like what is this game about so thank you very much Jack um until next time okay okay let's go with that that then yeah yeah Legend of slime with that intro Jack I guess I'm competing but anyway so I I've actually worked on a lot of idol games and there's always like an imbalance between game designers and AD monetization people like always an idle game gets skewed towards either iip or ad monetization whoever earns like the biggest slice of the pie uh in the game has the most say so I think the team at load like absolutely nailed this Idol

game by finding a balance but like between both IPS and AD Revenue because this is AD monetization par Excellence with a side order of chefs kiss but before we start to discuss the par ex salance with a side order of Chef kiss I just want to ask our resident Remo on his theory on why this game is doing so well in Japan and South Korea around 11% of the active user basee is there about 30% of Legend of slime's IAP revenues are coming from them from there like what's the kind of theory here like countries that you have stated on this pod as hating ads are absolutely loving this ad watching machine of a game could it be that the citizens of these great nations are hungry and eager for rewarded odds but are being denied them by waiu game designer Puritans sitting

and looking down on their users from their Ivory Towers are we get at this topic it's like what second third time and you're ah explain to me Remo forever for explain me it's a it's like you see like it's a heavy feature Asian game of course it will fare well yeah many fit fits the problem it fits the problem there what problem your problem problem of making Revenue that's the thing that's the problem you're problem of of I think you can safely say that the people of Japan and South Korea love rewarded odds and you could put rewarded odds in Wu games of course in Idol games that come from South Korea and Japan that's that's normal Wu games no Wu games no all right enough jibber jabber let's get back to Adon so uh this game has a lot of AD placements and when I say a lot I mean a lot so I've counted 14 so far uh I know maybe I missed some miss a

lot yeah miss a lot like so more but like 14 or 15 but maybe REM can you do a screen share when I do this what's your level that's what I want to say 14 of like in in five minutes of game play yeah I know but remote can you do screen share yeah yeah I can I can I can yeah we can compare the B yeah and yeah maybe you do a screen share and just show some of these ad placements just to get an idea how many how many ad plac there are happens when you actually play the game I play I play the game for a while but then I turned because well it's it's a boring game of course Very not boring game there so many like okay so anyway there's a lot of AD placements right but for me the ad placements that I think with my experience that have the highest engagement rates is speeding up uh game play time uh maybe you can show that one Remo it's right at the top uh you can just point your cursor towards it this one yeah exactly uh and then the welcome back rewarded boost and also uh if you

can go into the store and show the summon placements in the store yeah here oh these ones be doing so well can can you show the best subscriber as well I mean this is this is the center of the ads like the heart of the ads Heart of Heart of the ads yeah there's a couple of them but like in short when you play this game you watch a lot of ads and it's so well basically simulation exactly it's an ad simulator indan what's your what's your level here by do Felix I'm up to 250 so you're here on VIP 5 no no not that much no no no no no so anyway the absolute best part is like they've even turned like watching rewarded ads into a reward itself so you get wait a second there's the flying chest which is yeah oh yeah flying chest nice so you get extra you get essentially an extra buff bonus based on the overall time you spend watching ads

which is just magical and he just as an admon person it fills me just with Glee like they've just taken ad monetization you just run with it to 150% uh this is great yeah I think there's like like honestly there's like 30 plus at placements there there so many like yeah anyway but can you show off that one again like the the VIP subscriber and just maybe from a game design perspective explain like I have it maxed by the way of course you have AED yeah because you have no life [ __ ] so essentially this ad placement like the more rewarded ads you watch the higher rewards you get from in-game gameplay uh which is just amazing it's like a meta no it makes it stronger that's the thing more more more ads you watch the blessings or like the temporary boost gets stronger and yeah all the Buffs you get from but but the VIP thing counts all of the ads that you watching the whole game all of them literally yeah so that's why I said you basically watch like 500 thats

yeah yeah we didn't get like you didn't say why they do it did you what this no like what like why they're trying to why they're forcing players to watch yeah that's my question because the thing is that when you watch that many ads you get like local shops or grocery stuff here in Slovakia whatever the ecpn curve I guess goes to [ __ ] so what's happening there how that works essentially is that um all Network algorithms optimize towards first adwatch and then they have something called a recency model which basically the second or third or fifth like the subsequent view after your first ad watch is worth less and basically that's done on like usually a daily rolling basis or a session or by session depending on the algorithm so usually what you say is you actually have quite a big drop off uh after like the fifth imp down in the same session but the thing is like you can make that up with scale right so like if you start having an imp out of like 19 per session

you're still going to earn a hell of a lot more money than you do if you just show five ads so the per unit like earnings per like ad watch is lower but when you have that many when you have sheer volume like that goes up so you still earn a lot of money uh if that makes sense I have no idea it makes sense because like if I if I would do my usual run throughout the day in this game I will actually watch around like 60 plus ads yeah I wanted to say 74 but I I I thought it's just [ __ ] but no it's not [ __ ] it's like like just imagine like every resource that they have in the game pretty much every resource after you deplete it for the day you can watch two times ads to replenish it yeah it's quite impressive right and it's not annoying it doesn't come across as annoying so you basically spend 30 minutes watching ads and then you play the game no you watch the ads and play something else in the meantime oh well of course because you are [ __ ] cheater on the on the computer St

ah okay anyway in terms of their ad stock according to their app ads txt file and they're working with 11 ad Partners which is quite expected when you like have ad revenues that these guys have they're working with mgrl iron Source DTX Unity Google ad manager pangle liftoff emobi meta chart boost and apple the only thing I've seen that I can actually be like Ah that's not great implementation is in terms of some ad quality like if you're working at load complete reach out to your liftoff account manager and tell them that you know default sound is on on all their rewarded ads and basically that's super annoying so they even hijacked like my airpods from my computer to play like sounds on their ads on my phone uh so remember like everything with ad networks is a negotiation you can reach out and actually get that change so it's not annoying so that's the only piece of uh advice I have but in terms of what mach was asking before like how much are

these guys actually earning the par ex salance ad viewer rate in this game I'm 100% certain is at least 70 to 75% if not higher oh I would say higher 75% is like the highest I've ever seen and like usually like you get people that like pay to remove ads and like it's hard to get higher than 75% like if it's rewarded only right if you ever played the game where you actually watch ads to become stronger yeah absolutely really yeah absolutely yeah boost yeah yeah there's quite a lot of like idle games actually what what mate meant was that have you played a game that increased your power just based Ona I have never seen that before I think it's like M that makes it so beautiful like that's why that's why I think like 70 to 75% it can be even more yeah so imp though I would say is at least 12 if not even more so I think on average 12 Impressions per da so there's nearly 2 million active da in the US right now across

both platforms so I gave the ecpm here about $1 because that's what I was getting when I was getting this imp when I was working on an idle game so I'm quite confident with that as an average ecpm number and like in my experience in the US like when you get above 10 in imp down rewarded it's really hard to get like higher than $ 18 to20 ecms because of the recen C effect that I described earlier uh then worldwide I handicapped the ecpm at about $5 which does seem a bit low for rewarded but almost half of the da is from T3 GEOS where like RV like rewarded ecpm are usually between three to five dollar but like this doesn't really matter at all like at this scale that Legend of slime has they're making $560,000 a day at least from ads which is 74% of this game's revenues it's absolute gaming machine

and if we play around with the numbers here and assume an imp out of 19 that number goes up to $934,000 a day so like day yeah these guys are earning crazy money on ad revenue and this game is earning way more money than on like ad Revenue than it is on iaps for sure oo so what's the overall prediction SP 1 and a half million a day which is what like uh 45 mil a mon I say I say 600k a day on ad like that's a nice like yeah 600k a day so they make million a day basically yeah right because it's like 300 uh so like a 30 MTH yeah conservative very conservative very conserv okay yeah cuz in in our uh favorite dat data Tool uh they made 36 million since lounge and I think I think they launched when last year

what is was August yeah July July August and that's only in UPS right so yeah but they didn't have that scale that they have now yeah they didn't but then uh I'm pretty sure that they are actually making these type of money since January yeah it's uh it's incredible like I love this meta like it's just so well done like the admon designing here is just I can't do anything but just laugh and smile and well done this is great oh yeah it's it's really overwhelming honestly on ads too too much for me but I mean yeah going on to UA I want to hear how they actually got to the scale yeah so uh I mentioned that like they I guess they make this type of money since January because there is a very big spike in terms of the the downloads and revenues especially revenues because they were making 3.5 million in UPS in in December and then s in January 7.2 so

I was wondering what happened uh since they basically doubled their in up revenues and they're actually holding at that level uh today as well well today it's end of end of April three months kind of nice so I reached out to all the friends and they they helped me to get some some data points and also big shout out to to game Refinery because they also provided some some very nice investigating investigate what the [ __ ] investigation investigation whatever report on all the features Legend of slime implemented and uh they started scaling the game quite heavily when they introduced this new update in December uh this up this update brought this boost that we talked about his best subscriber that's what Remo is super addicted to yeah you stop screen sharing that Remo I'm getting super distracted wow that's okay come on it's great it's fine yeah you should you should be distracted it's okay your your job is done here so it's

fine okay uh apparently they they also brought some uh daily rewards in progression with progression doing daily tasks a week blah blah blah so based on this new update and there are multiple different updates from January they actually do it on a monthly basis so they started um scaling and then uh but it was like very short scale like burst type of uh UA activity in uh in December and then they dropped the spend in January but the revenue stay at 72 million I didn't I didn't think that they have the depth like depth of the game back then back then now they have because pretty much for me it took like a week to unlock the whole game yeah yeah pretty much but uh they have pretty good retention um so we are going to go through the the retention comparison as well so as usually like how the top GEOS

look like in terms of the revenues but this is only inaps so um so bear with me but it's us Japan Taiwan South Korea Germany Canada UK France Hong Kong and Australia on iOS well mainly driven by us and then on Google Play Again us but this South Korea Japan Germany Taiwan France UK Canada Australia Hong Kong basically I mean the same countries on both has different uh different rankings so who are the the competitors to Legend of slime I mean at least from the games we discussed right we we discussed golden goblins Frozen City mean we discussed on the on the side the eventure by uh by our friends uh and then what Adventure commies or AFK Arena re like what yeah it's more of like the Titans thing where AFK arena is more like Squad based RPG which like autom it automates something like R Shadow Legends or something I would say which

this pretty much just adds an RPG element to the idle idle game because you have that you have the typical like scaling sheet there with with like these upgrades you have like lines of upgrades that to upgrade you mentioned it's like almost the hero uh yeah almost the hero is very very close almost the hero okay but that game is almost dead so it's almost the zombie at this point there there's like no comparison between the depth between these two this one is just like Mariana Trench deep Mariana what the deepest point in the world mching all right okay oh really yeah of course nevertheless uh so so we got this um retention numbers from uh game analytics as well from their Benchmark tool so they say uh and this is already like top two% of all the games in idle JRE so the day one retention is around

56% on iOS day seven is 20% day 28 is um 5.6% and um for Idol games on Android again top 2% is day one 40% day seven 10% day 28 2.8% yeah day 28 is really impressive like having worked on a lot of Idols like that's quite good yeah wait a second if you look at the more more midory titles they have actually much better yeah that's what I want to say retention but the thing is that I guess this is offset by their scale because they have so much scale therefore it drags down their retention numbers ex like I I put this like retention comparison into our favorite data tool of the just slightly different types of idol games when I put when I put AFK arena there when the day 90 retention was like 10% or something in comparison to these guys it's just all of these they are Hing around 3% for yeah AFK arena is more of overlap than like a

similar game but still so Legends of slime on iOS 61% day one retention day seven 30% day 30 11% man 11% on iOS [ __ ] this also impression for da yes wow it's yeah this is this is great seriously uh when we take for example Frozen City oh man Frozen city is kind of close Frozen city was 58% day one 24% day seven and 9% day 30 not bad not bad and even uh well golden goblins in this like in this group it looks like the game sucks quite heavily because it's like man they have they they won 47% day s 19 and day 37% so in this group not as great but when we talked about it man I was it's great it's like it's just much more IP driven yeah exactly exactly uh on Google play though uh we have Legend

of slime again 61% day 7 29% and day 30 10% which is again really really strong so I'm going to show all of this again in the in in our new visual layout uh it's just just wow this type of uh this type of retention yeah you can you can scale okay quite nicely all right but then u channel mix uh this starts actually to be pretty boring but I think we we have actually a pattern here so last three games we reviewed do you remember what was the top one UA Channel Google and then it was App 11 after that right yeah cool Tik Tok for Survivor iio last three games we reviewed man survivor we reviewed like a year ago yeah Remo open your ears yeah was that there you go okay so you you actually pay attention exactly it was aay it was app so that means they're mediating with app then 100% exactly

yeah that was my first thought as well uh and then what was the format they like all of this game had playable playable on appin super big scale on on iOS and then also very big scale on Android really really nice so uh let me actually show you this uh uh where are you the playable yeah the playable you need to stop sharing I think yeah please I'm sharing it's uh yeah I have it over here oh Jesus wait here okay perfect so wh it's just very very basic game play Man the amount of spend that must go into that creative like wow it's super simple and most probably this was made by a plugin honestly this different 100% so uh it's just for all of you guys

you see this on the big screen you see very we don't see this disclaimer very very very very no uh so this is how how it actually looks like and then at the end there's the the boss fight and uh that's the end of the the play it's actually like more like alter altered game player I would say of course yeah what would you expect I was expecting more fakeness you fakeess of course so you might cover this later on but like the adarp I think is around 14 cents in this game right which is quite good they must be spending way more on ad Ros campaign than like yeah right so yeah I just want to just continue to two other channels because the first one is app then is

unity and is Google in terms of spend me other networks yeah they have a very very very small Tik Tok really small Facebook and wangal and also iron Source really small so it's decent basic setup like nothing breathtaking but the question is like do you know why exactly these three channels are the biggest you said it already Adas campaigns so Unity Apple and Google all three Adas campaigns man great I love it I guess you're not using singular then because then they can't get that reporting data in for androos campaigns right uh they can well it's singular already oh they fixed it okay yeah already made it happen all good all good don't worry all good so creatives this is usually the most interesting part of the whole review at least for me I always look forward to uh do this like reviews on on the creatives so when I started doing this and going through the the creatives [ __ ] boring really really [ __ ] boring

they work a lot with upgrading the the Slime or the surprise like all the scenarios where you fail you get killed you level up your slime and then you defeat everybody okay fine uh but it I I was then kind of kind of surprised it was actually pretty good afterwards but uh those creatives are mainly oriented around like humor and fun in in in in this and this especially this is one that made me laugh so [ __ ] hard so [ __ ] one second really really amazing uh so I put it all here where are you if you if you see super ultra super funny this is this is it so this the [ __ ] and this like this the game play so the the the beginning this for some reason isn't that magican

from Pokemon it seems to me like one punch man yeah one punch yeah I was I was laughing so hard I was like what what the [ __ ] did I just see it was a good it was so so good but then um I was digging deeper and found some some Usual Suspects so for example we have uh a hyper casual one here which is I mean obvious oh the classic God how many of these time how many times must I see this created but in different company it's it's working so well honestly it works that's why everybody's using it of course there you go yeah it's really it's really funny then this is what I didn't expect at all there you go another one of those usual Concepts yeah for sure h ah you know what it is Survivor

surviv of course so we're just straight up lying these days like that's that's not even like semif fake that's just 100% fake that's 100% fake yeah 100% fake well not it's not 100% fake because you have the Slime there that's the only yeah that's the only same thing they have three of these uh I can show you one more uh because this most nice and again listen to the listen to the music oh like uh yeah I don't know what I was expecting like when you said like oh it's Bor boring and everything and blah blah blah like oh maybe they're just like you know people want upgrading the game is about upgrading everything work great and like slap Survivor iio wait wait just look at this do you know no to exactly exactly so yeah there you go so we have Hero Wars uh as well here so creativity has off died H yeah but I

mean these are like this is I found this because I really dig deep in into this yeah yeah at least there's not not the sexist part in it there yeah there's no sexist part but they have all like static images here uh which is well that's that's what I think uh that's what I mentioned with with boring and all of the like different things but this was actually like the first creative I saw this is really good Pokemon really how you got to copy Pokemon there you go it's I mean so this is for Asian it's for Asian audience man like it works even the the the art style it's pretty much a stylized anime art style in the end then I mean this was like the most most most interesting and fun part everything else is just like upgrading random random game play seriously at least this one is not lying yeah like nothing that's like this is that's it so

but that's actually what's happening in the game yeah sure yeah of course I I get it I get it uh they also have this um I mean the uh the tiktk voice and uh the same thing what we saw in uh snaker welcome to Legend of mobile RPG that will just the voice and like everything else you no how they hid the ad placements in the oh yeah well you know that's that's how you that's how you work on the the creatives you hide everything then you get fake Crea and then also the the T voice moners greedy humans ared forer and other Treasures see this how much how much do you think these guys

are spending a day on you I I don't think it's a lot actually really I will get yeah I will get look at this like then again like this is only one ugc which is I mean doesn't even it's not even a good combination is he real person or is his AI as well he's a real person a real person probably yeah he he moves a lot so it's his real and he uses heads as well head our problem hands are problem it's not it's not not only face so it's it's actually thing so I mean then they have this type of things so it's like it's really artwork and again game play it's like nothing too crazy there're still working on this gameplay plus something they have few different um crazy Concepts but yeah you should do like archetype checklist and you know like you know Survivor iio hero war star stuff like that just then you have Companions and then like

again game playay so that's normal game play yeah so that's the thing and then a lot of these static images or these type of things right I me this is kind of nice at least it's it's something else but nothing really crazy in that this is the like everything is I'm surprised that they don't actually use more stuff from the game like this like this is the the whole concept like only one which is the loose upgrade win type of uh creative and the [ __ ] annoying music in all like superno everything uh the music is great actually the music is great actually okay it's okay so okay so it's actually it was good all of these like uh fun creatives uh basically uh around the hyper casual or Survivor iio at at least they're paying attention what's working

and what's scaling in the in the industry right but not experimenting with anything else too crazy there are some funny videos but usually stick to this upgrade win type of Crea I mention random gameplay not bad but no you know AI Ed electronic dance music powered creatives like we saw it's snaker which is not a bad thing but um they're making much more money than snaker exactly this is yeah for now yeah for now so so okay so this is the creative part interesting tidbits Tik Tok which I usually mention all the time but they tried here and there when they when I checked creatives I know I really know like why it didn't work uh they ran one ugc concept also the AI Tik Tok boys I mentioned um describing the features and and everything um did Survivor IO and snaker did the same thing but they they ran a lot of landscape videos on to okay so I mentioned it a few times even

landscape format can work but you should always stick to portray as a main format and then landscape add landscape as an addition to your creative mix so nevertheless I think like these creatives never will never work for Tik Tok audience it's slow and boring but it's that's only me then there's the music all creatives has all the same [ __ ] annoying amazing music for yakob uh except to survive iio aspired creatives uh and I'm pretty sure you could hear the difference then uh in terms of publisher targeting so I think I did this last time for Marvel snip and didn't make any sense here it's a little bit similar so they ran their ads on Monopoly soli there what the [ __ ] or like Global dominoes or music player random apps and and quick touch which is a like Android app for uh what is it I

think for Idol games actually so maybe this is some some some okay so fun stuff uh over here too so Maven M UA rating five out of 10 five out of 10 uh so I really don't understand this because you would think yeah sorry you're go yeah you would think that the UA is the most important things in slides bread for them and I know I know Felix ads are the the most important thing uh but based on their revenue so I would expect they're spending or would expect them to spend a lot of money I I don't think they're spending actually a lot of money because they have 10,000 daily new users in spikes which is almost nothing based on the the daily revenue they have so I started Googling and and diving into my favorite social network LinkedIn obviously the first thing that actually popped into my face was the case study they did with the with Luna amazing saying this load complete raises day

seven Revenue by 30% and retention by 150% with Luna OneStop shop for Creative analysis and I was like what the retention increase because of creatives for UA exactly so sounds a bit like a I mean okay whatever whatever so so I opened up the the the case study and then and it said um the Korean publisher load complete produced 15 successful titles for mobile games globally and I checked the revenues for all the games every other game is below 1 million us uh USD lifetime so it's like come on what the [ __ ] and then I was like okay maybe just they they make a lot of money on ads so even if we assume the iip revenues is 30% it's still really nonexistent to the comparison like to the legend of slim yeah love when the case studies get caught out in a lie I love it I mean it

we we don't know if it's a lie or not it's just like it's weird nevertheless uh their UA manager s son or whatever sorry I butched your name uh that's what happens to me get used to it so uh he talks about how Luna from munity gave them the tools they needed to get all their creatives analysis from multiple channels at the glance it's like seriously okay then he's talking about how the day Revenue was increased by 25% all the day seven day 10 day 14 retention increased by 150% and then like whatever so kudos to our friends Luna for helping these guys but what he's basically saying they're not organized they don't know how to use Excel sheets for UA or they they make [ __ ] 7 billion a month on iips only and it seems like they don't even have UA dashboards after reading the quote I mean looking at their creative strategy

so this is what he said turning our creative analysis into One Stop Shop was more impactful than just allowing us to act more efficiently enabled us to easily identify the channels worth scaling up on and align our data from across these channels we could now organize and visualize our cross Channel creative data by Geo distribution Channel and over time using day7 Revenue s decision- making trick why they seven we could efficiently identify which grates were working and which were not this really makes me think they lack processes data team is not working closely with the UA uh they senority UA doesn't exist in this company and they they have no experience running UA scale and I'm not even talking about the creative team because I couldn't find anyone think so no sh Sherlock so it's like man but hey you know maybe in the UA society and you're not you know so you know true very true that's very true

blow so they could do way more I think but I mean Kudos like if if Luna helped them to actually organize their [ __ ] amazing great whoos to to to all of you but I was so so disappointed but this this just you know like a symptom of that process that they have been working out in all those 15 games this is just the one that pretty much turn out to monster yeah yeah sure sure I mean I I get it and again like this is I think we discussed it with uh with frozen City and and maybe other other companies uh they're coming from East and usually like they don't know how to operate UA in the west and I mean is the same thing for us I mean we don't give we don't know anything about running UA in eastern Goos so yeah that's it five out of 10 could be better good luck with

with every Everything guys okay so um you have two minutes yeah could you sound more excited Jesus can you say that with a smile okay um maybe you could sound more excited telling me what's your actual level playing this game can't tell you it's very very small mat will be five or 10 and Felix's will be what like 20 something oh no anyway uh when until we rename the podcast to One gamer and two noobs uh yeah let's go over the game design of this game because it's actually like a pretty big Jewel in in matter of like how the systems and all the vectors and everything they have connected in vectors of course that's why they can like do this fuon of ads which are still you know not deleting the need to play the game anymore because you watch so many ads in other games you don't have even like currencies to throw the player everything and this game just have like I'm still I haven't unlocked like the

highest difficulty there's even one after this one oh you haven't loed the highest difficulty oo you should play more you should play the game more I will play more LC anyway um the interesting tid bit like just overall design uh it's again this kind of a new thing that we talk before that it's unfolding slowly very slowly I mean like within days I guess uh I don't know how much time would take Felix how many hours did how many hours did it take you to get to where you are now would you say 7 Days of play with like 5 hours six hours a day I would say so because because you know as I said I do I do many things I do many things I do many things it's like because he he runs this on his computer and then you know he reads all all all the news and everything it doesn't matter it doesn't matter if you run do matter when it comes how how it can help me tell me please how can emulator help me in an idol game Edge unfair what Edge you are sitting next to your computer tell me

the edge you are sitting next to your computer you don't see you don't do or don't play this game so it actually it plays itself it's called play itself exactly it plays itself my computer is now turned off so [ __ ] off that's why I don't play this like my name is Felix braberg and I just you can return and get the the double offline bonus maybe the Blue flight bonus okay sorry s okay we're interrupting his come on I want to hear more okay enough you are wrong you wrong my level is not five or 10 15 it's one okay I have 150 for those listening um yeah let's move on uh so the game is actually like an like they pretty much follow the evolution of the latest Idol games which are starting with something like uh Trailer Park Boys uh which pretty much the shift there saved Adventure communist when they remodel the game and is also by Golden goblins these days and it's this kind of a thing

that gachas are pretty much have unlimited deck G are beautiful yeah gachas are the like like gachas here are like something on a different scale because if we look here and we have our gacha deck slots let's say so there are four like what are you talking about Remo there's so few of those like shouldn't like golden goblins is like 20 and like Adventure com and so everything the interesting tidbit is that this is just the second degree of slots the thing is that every single item in your inventory is already slotted and gives you this overall bonus so upgrading pretty much anything counts as an damage increase or let's say whatever stat you're aiming for increase towards your power progression so yeah I mean uh and then on top of it you select the best ones which give you the bonus that of actually equipping them which is another step towards because compared to something like Adventure communist or trailer park boys or golden goblins they

have it just that they are all the time slotted when you're using them in the mine or whatever like their idle level and you need to upgrade them and and there's no deck selection or something they just used there these guys they have it pretty much one one degree further so it's like very very good and everything feels rewarding which brings me to our favorite gacha pool design genius here genius genius so they have a Progressive gacha Progressive means that the longer you play the more parts get added into the pool but the pool gets bigger if you will the pool gets bigger but the thing is that this design uh Clash Royale for instance uses design they they started with it where you move through Arenas and you know the more you go more stuff gets added into the pool because it nicely introduces the game for you you need to change your characters just based on the meta game blah blah blah and everything here they

have it a little bit differently it's based on how much how how many times you actually roll the gacha so if we look the probability information we can see that at level one there's just common parts at level two there's already uncommon Parts being added into the mix and as we move forward and forward slowly more and more difficulties get more and more different Rarities get unlock and added into the mix so if we are here at level seven I can get all the way to Exotic Rarity which is 0.1% I'm pretty sure you have a bigger chance of winning the lottery than getting an exotic pretty sure he he got exotic whatever no no no I have Mythic I have one Mythic o I would call it a big fail but the thing is those hours maning those hours and you don't have any exotic leave him alone Ma I want to hear this so the thing is that these guys are actually super generous because that's what yeah generous no no no don't get me

wrong like the gems here like you get like 20K gems every single day if what can you do with them you can roll the gacha yeah okay so they're very very very generous uh Pro tip you can even buy one of the slimes for gems as three one for like 10 10K gems you can just get him outright immediately all of the other us are either behind the like Direct offer in the shop or you need to craft them through this new mechanic called Alchemy where you pretty much takes like 16 days to craft one of these slimes so it's like pretty long but anyway the gacha pool design is like excellent you have three ads on top of it to roll like all the pools and these also increase by the way this started at some kind of I don't know number like 10 or something so the more draws through ads you get the the the higher they are so they and they kept the 35 items from one draw actually what's the timer on

that again like 9 Minutes 9 Minutes between and then three times a day yeah so yeah yeah that that's like the design here is just perfect I would say for a game that wants to be driven by ads the interesting thing is their layers of course uh you start with the basic weapons and armor that have their as I said Progressive gacha that you just upgrade everything and then you pretty much slop the best part in it uh then if you would guess that Rings is just or whatever amulets uh is just like another part no it's not it's pretty much a completely different mode in the game which is genius in my opinion because what happens here if you go here into the actual slime Legion uh slime Legion yeah yeah we now need to pretty much collect more slimes so this mode actually incentivize you to collect more slimes because if you have more you have more lives in here and you know whatever pretty much the whole

thing works better and if you go forward what happens here is that is a Rog glide mode so we actually the game gives us options to either boost our current run or enhance the item which is the amulet we are crafting here so it has this nice risk and reor mechanic within it and of course of course you can refresh the possibilities here for an ad with an ad I didn't even see this placement if I'm really there's like 30 of those man you couldn't the Eds are everywhere in every one of these other layers that they add on top of it EDS are everywhere like how how are they not cannibalizing diet revenues for for instance here you're not taking it out of the economy it's just another role a chance to give you something you could even fail during the run and then you lost the item the weird thing I noticed as well is like the the ad remove thing is like $12.99 right but it's forever in perpetuity and like

usually the best practice for Idol games is like 30 days 20 days or 10 days so it's kind surprising yeah so yeah they have it like very very genius if you continue but they don't have any interal ads right I didn't see any no that would just ruin here like why would you do that like you're swimming in rewarded video engagement anyway uh yeah so then they have their own merge gacha on top of Shard gacha so they have two types of gacha in the game works perfectly and they even upgraded this one a little bit not that the usual one that we is more than one so we put a gacha in your gacha gach setion so yeah so this one is actually a little bit more lenient because compared to some other games that use is like AFK Arena or Survivor IO uh you can actually merge pieces of different slimes together so let's say in Survivor iio if I would want to let's say this pistol I would want to upgrade I would need the same versions of it exact same but here I can just uh select whatever just it with whatever yeah yeah

with just same same Rarity Co yeah so it's very lenient any way they don't force you to have that many you know and the you can this this the beauty of this gacha type the merge gacha because it doesn't go through the exponential curve as The Shard GAA but it can be lent where you pretty much change the the different merging steps and you can let's say request just like same type same category same whatever and makes it easier and you shape the Curve so it's not that punishing forward so that's really good uh yeah so this one just pretty much complements with your character the character here you change your slime the [ __ ] one which is the A1 which I guess you didn't even see know that there were others you get your s slime serpine at the end of Deon say login event and then you can craft the other ones and buy those from the offers and they have like ludic girl spells like whatever these flying carrots from the sky yeah I I was like I love flying carrots flying carrots from pentagrams that are hitting the ground like what more you can ask

for exactly yeah so that's that's beautiful uh continuing on the progression this is just one Tab and moving on we have all the nice skills that we can get here and skills are just great there's already I found like few Builds on the internet that I was looking like if you're into I even I even F found codes for uh yeah of course I also did like oh of course you of course I have all of those but there's for those really hardcore playing in there there's either frog build or bird build whichever you're running like frog build is the best one you categorize yourself as hardcore in this game yeah of course like he's hardcore in every [ __ ] game guys if if you want to have like long-term progression long-term progression playing the game for a year plus you need to have these things because if you you H if you hit the I've seen it all moment you churn like why would you need to play this game anymore and and they have it like you need to like you know put the PV progression this way otherwise there's no way around it anyway so there skills they are again based on Shard gacha we seen those

there's relics which are very very nice have their own separate currency not the progression layer but again counts towards the overall index of power that's like usual you have these kind of nice like very very let's say streamline choices for builds that complements your abilities and stuff like that um I don't know if this is deliberate choice but I think it's actually great because it makes the game seems more casual when they are not really using those like whatever High Fant do he how is this how is this more casual let me finish so so you have stuff like birds and frogs and insects and everything this is kind of you know much more animals are casual yeah much more casual than like dragons elves Orcs or whatever you okay fair yeah yeah you're right yeah okay that Mak sense yeah everybody knows you can you can have but okay I kind of agree but also disagree as well um yeah let's move on okay uh then you have your master no worries

then you have your Mastery tree and then you have yeah the trades mechanic this is really great this is the one where again you can get very very greedy because what you do you pretty much roll these slots and then you can lck the ones that you want to keep and you can keep on rolling and the probabilities on these like double s skills are literally like 0.07% you you spend here like 4 hours a day I'm pretty sure yeah I spend a lot of time you exactly yeah but but again it's it's a nice change of pacing to the normal idle gameplay that again offsets the problem of you getting Bor of playing too much like of the same then you have the pet stuff as I said like this is like whole builds are built around this where you get birds or whatever again they're just at like to your uh normal progression then you have the events events are great because these guys actually have streamline events what idle games usually do that they would have just like a copy of themselves where you start from scratch and you can again like get that hype and dopamine from like you know being able to upgrade everything very fast getting

stronger and so on so forth so what these guys have that they have this yeah I already cleared it so they have like a simple version of it for you so it's again the whole slime feature set but it's on Rails I would say where you just get this kind of a easy even currency that you throw here and get like bonuses and stuff and the build is pretty much like it's preu for you so it already selected my companions my relics my skills and it like Auto upgrades from like this kind of a what it is onal pool where I upgrade this and upgrade this and upgrade that and like I don't need to think about anything it just like you know gets better and better it also showcases the thing that you don't get in your normal inventory usually so that's and the same ad placements plus some new ones uh actually there's Less ad placements in this one that that there's less like you can still have some ad placements but there's less and you can of course buy the currency through offer which is great so you can speed it up so event system is good and

actually they're running two of those at the same time because now that you don't really need to care about those like you can play two so like why not play chickens and frogs uh then there's some leatherboard event uh pretty much just test your you know uh damage and everything so like wallet uh comparison I would say uh then there's like these different again like damage Gates and different modes and now is the other interesting section so they have the mine yes where we have seen the mine from I I saw this yeah I didn't yeah I should I should uh uh they had the creatives for this show yeah they have creatives for this and I was like what the [ __ ] like why is the they like digging mining so mine is actually this little bit of a mini game that's actually copied nearly one to one from Township from playc which is like iteration of s yeah yeah and the thing is that again there's out placements for Dynamite and drill and whatever but the game is pretty much exactly the same and again same principle that you try to

change the pace of gameplay to give some kind of little bit of hyper differentiation yeah yeah that you can play in the meantime that your timers and everything are going and you're stuck there like like toim does so this works actually pretty good then you have your village which you again need to collect stuff and slimes are rating actually humans here and it incentivizes you to have more slimes upgraded and everything so it's another game within an idle game again it's on Rails like very easy to do then you have another tree where you can get like different builds and stuff like that which is again another reward and then another research tree that's uh pretty much powered by the mine so wow yeah yeah and on top of it we are still crafting the slimes through slime like this kind of thing so there's so much progression in this game and so many like vectors and stuff that vectors and system would you say yeah they have like five different G play that you can play in they have like Ro glide mode M miname mode then they

have this kind of gambling progression thing like yeah there's multiple of these so I would say yeah this is this is I would say pretty genius whoever done this had like very very good uh kind of planning overview like how to add one feature on top of the other because this is it's like biggest strength for me that all these things are connected perfectly together it doesn't feel like it just release and then slapped one on top of each other because we just needed some content to be thrown into yeah but based on the based on the report from game Refinery so they added this best Sub sub subscriber in December then a new level up type for characters new material item then the same thing happened in February and then next next month they added new upgrading type for equipments and now all these like new resource types and everything so yeah yeah and it it works great because within an idle game uh you know you upgrade something and that in the end it hits hits hits the

stack point where pretty much the exponential curve whatever you have it like just the time between the level upgrades just gets too high long yeah yeah so therefore you introduce another Vector where you can upgrade and get the you know high speed of upgrades again until you hit another stack point and then you introduce another one it's very easy very efficient and very rewarding and of course we have the spin wheel why not oh yeah so we we've been going for close to an hour should we try to wrap it up yeah yeah uh it's pretty much genius I would say the best game hands down with the best implementation that I've ever seen that's what I wanted to say like how would you rate the game because I we are always always talking about uh games and then our comments and whatever but let's try to put like a rate system yeah so 10 out of 10 or like what H what would be I would say nine out of 10 because I I'm still missing social features in it if if it's that deep maybe it change what would it change uh give you more engagement

overall retention no no no you just you're just liking the the chat with Wu in the so it could take social features on this this time nice so for me it's like five out of 10 in terms of UA and that's 10 Man 10 out of 10 pretty sure Jesus 100% yeah I'm pretty sure okay nice yeah I think uh that's it thank you very much for uh for listening it was really long but honestly like prepping for this episode took me the long long time I think that was like longest time a fraction of my time compared to me yes but let me get you gold star Rema well done man who cares everybody you know like you can you can prep the UA for next time I can play I can play the [ __ ] game I can play the [ __ ] game yeah we should try this at some point actually oh yeah yeah oh yeah yeah that's happening all right definitely

okay thank you very much also Jack the Slime thank you very much for coming it was amazing uh intro for for the game such a dad uh yeah thank you until next time cheers bye see you bye-bye [Music]