Plus: Dinkum, PowerWash Simulator 1.0 Lead Steam Debuts for Week

This analysis examines the state of the global video game market for the week of July 11, 2022, focusing primarily on Steam performance while providing secondary insights into console and VR platforms. The primary thesis suggests that despite a subdued start to the month, the mid-July market remains diverse and active, driven by strong 1.0 releases of Early Access titles and high-velocity pre-orders for upcoming indie hits.

Data from Steam indicates that Dinkum and Clanfolk are the week’s standout new debuts, achieving peak concurrent user (CCU) counts of 3,200 and 1,900 respectively. PowerWash Simulator’s transition to version 1.0 significantly boosted its visibility, building on a baseline of approximately 50,000 monthly sales during its Early Access period. The upcoming title Stray has reached the top of the global sellers list based solely on pre-orders, currently ranking as the most-wishlisted unreleased game on the platform with over 152,000 followers.

The scope of the analysis extends to console ecosystems, noting that Arcadegeddon leads PlayStation downloads due to its inclusion in subscription services, while the Overwatch 2: Watchpoint Pack dominates paid charts on both PlayStation and Xbox. On the Nintendo eShop, the Cuphead: The Delicious Last Course DLC remains the top-performing recent release. In the VR sector, Thief Simulator VR on Meta Quest showed a strong debut with an estimated 30,000 units sold in its first week based on rating counts.

Methodology involves scraping real-time worldwide top-selling SKUs, monitoring CCU peaks, and tracking Steam follower counts as a proxy for wishlist volume. The findings conclude that the "middle class" of the Steam market remains healthy, with several titles launching above the 1,000 CCU threshold, a metric typically correlating to over 100,000 lifetime units sold.