LegalPlayWay
Raport Bieżący Nr 12/2017: Popremierowy Raport Sprzedażowy Dotyczący Gry 911 Operator
27 Feb 20171 pages~1 min full read
PlayWay S.A. fully recouped all production and marketing costs for 911 Operator within the first 24 hours of its release.
The game sold over 26,000 units on Steam within the first three days, while the 'Special Resources' DLC achieved over 9,000 unit sales in the same period.
The United States and China were the primary revenue drivers, collectively accounting for nearly 50% of the game's total global sales volume.
PlayWay S.A. utilized a self-publishing model for the launch and intends to retain this strategy for future console and mobile releases to maximize revenue.
Development is currently being accelerated to port the title to PlayStation 4, Xbox One, iOS, and Android platforms.
The game's initial market penetration was supported by a Kickstarter crowdfunding campaign and extensive visibility through YouTube influencer engagement.
The initial commercial performance of 911 Operator indicates a highly successful launch for PlayWay S.A., with the title achieving full recoupment of production and marketing costs within the first twenty-four hours of availability. Within the first three days of its release on the Steam platform, the game reached a sales volume exceeding 26,000 units. Additionally, the accompanying downloadable content, 911 Operator - Special Resources, saw strong attachment rates with over 9,000 units sold during the same period.
The geographic distribution of sales highlights a concentrated interest in North American and Asian markets. The United States and China represent the primary drivers of revenue, collectively accounting for nearly half of the global sales volume. This market penetration was facilitated by a multi-faceted promotional strategy that included a successful Kickstarter crowdfunding campaign and significant visibility through media coverage and influencer engagement on YouTube.
The immediate financial success of the title has prompted an acceleration of development schedules for expanded platform availability. Current efforts are focused on porting the game to PlayStation 4 and Xbox One consoles, as well as mobile operating systems including iOS and Android. Notably, the project was launched without the involvement of external publishers, and the company intends to maintain this self-publishing model for all forthcoming console and mobile iterations to maximize internal revenue retention.
