Facts and Figures About Games Industry in the Netherlands

Key insights

5 slides

Market size

The Dutch games industry is the 16th largest worldwide.

The sector generated $433.2 million (€394.27 million) in annual revenue as of 2015.

Monetization trends

Many Dutch gamers are willing to invest in virtual in-game content.

35% of Dutch gamers have made at least one purchase of virtual in-game content.

Monetization insight. Monetization through virtual in-game content is common, with 35% of Dutch gamers having purchased such items at least once.

35%

Percentage of Dutch gamers who have purchased virtual in-game content at least once.

Purchase regularly: 20%

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Summary

The Dutch games industry represents a significant global market, ranking as the 16th largest in the world. According to data from the research firm Newzoo, the sector generated a total revenue of $433.2 million (€394.27 million) as of 2015. The industry is characterized by a unique market composition, with a primary focus on the development of "serious" games, including educational, training, and simulation software.

Consumer behavior within the Netherlands highlights a strong preference for social gaming, with 43% of gamers engaging with these titles on a daily basis. In contrast, traditional console gaming experiences lower frequency, with only one in ten gamers playing on consoles daily. Monetization trends indicate that a significant portion of the player base is willing to invest in virtual in-game content; 35% of Dutch gamers have made at least one purchase of this nature, while 20% do so on a regular basis.

These insights, originally compiled by MCV, provide a snapshot of the Dutch gaming landscape during the mid-2010s. The data underscores a market that prioritizes accessible, social, and functional gaming experiences over traditional console-based hardware, reflecting a distinct regional preference within the broader international games industry.