Esports Event Veterans Launch ELO Agency

Key insights

6 slides

New venture

Former FACEIT and ESL executives have launched a new esports consultancy firm.

Roald Van Buuren and Jan Moerland, both veterans of the esports events industry, have launched ELO Agency, a London-based consultancy.

Service offerings

ELO Agency offers comprehensive event management services for competitive gaming.

Services include drafting requests for proposals, sourcing industry partners, staff training, and establishing operational frameworks.

Like a general contractor for events, they handle all the moving parts from start to finish.

Core services. The agency provides comprehensive event management services, from RFP creation to operational framework development.

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Summary

Roald Van Buuren and Jan Moerland, both veterans of the esports events industry, have launched a new London-based consultancy firm named ELO Agency. The company is designed to assist game developers, esports organizations, and sports clubs in navigating the complexities of competitive gaming events. By providing comprehensive management solutions, the agency aims to streamline the planning and execution process, helping clients leverage esports as a strategic marketing platform.

The agency’s service offerings include drafting requests for proposals, sourcing industry partners, staff training, and establishing operational frameworks. This initiative seeks to demystify the logistical challenges inherent in large-scale esports productions, ensuring that client ventures are both operationally sound and strategically impactful.

The founders bring significant industry experience to the venture. Roald Van Buuren previously held leadership roles at FACEIT, including director of esports and vice president of events, and also served as general manager at Fnatic. Jan Moerland joins the firm following his tenure at the ESL FACEIT Group, where he served as a tournament manager, building on a career that included various league operations roles at ESL and FACEIT. Further information regarding the agency’s service model and operational approach is available through their official website.