Doug Parsons Joins Moonrock

In April 2023, Doug Parsons joined the New York-based content marketing and media agency Moonrock as its new director of program management. Moonrock focuses on providing promotional services for clients operating within the gaming, esports, and live events industries. This appointment marks a transition for Parsons, who brings extensive experience in sales and account management to the agency.

Parsons previously spent over five years at the esports and media company ReKTGlobal. His tenure there included roles as a senior account manager and director of account management. Following the acquisition of ReKTGlobal by the metaverse company Infinite Reality in July 2022, Parsons served as the vice president of sales operations until his departure in December 2022. His professional background also includes executive sales positions at various media organizations, such as Future Publishing, Ziff Davis, VICE Media, and Eurogamer.

The broader context of this transition involves the shifting landscape of Infinite Reality, which acquired several gaming properties through its purchase of ReKTGlobal, including the esports team Rogue—later rebranded as KOI—and the London Royal Ravens of the Call of Duty League. While Infinite Reality previously announced intentions to go public via a special purpose acquisition company with a projected valuation of $1.85 billion and a capital raise of $128 million, those plans have reportedly been suspended.