Creative trends in mobile games - August 2024

yes this is important this is important is that ped Pascal yes ped Pascal from wish exactly that's what that's exactly what I wanted to say so look again like all the minutes here just uh listen to the Bessler insights whatever else in 15 minutes all the all blah blah but then then there's this um really provocative headline and then there's also this Pedro from wish because everybody's like oh my God he SP [Music] second this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry well you never know you never know hello everybody uh welcome welcome again uh if I wanted to say special episode but it's not special episode anymore it's uh it's not especially because of that shirt you're wearing absolutely addictive guys hello hello uh I mean this is from Ma I I think you should you should have one as well nah former employees don't get that anyway uh we're talking about creative trends for August 2024 my name is mat lerich I'm Felix Brer and I'm yob and by your host what the [ __ ] are you doing yob and so I don't forgot I have a Community member announcement oo what

uh because we uh helping people in our community all around so I have announcement from milosovic I hope I didn't butcher his name uh so there's a conference happening uh in Montenegro uh in the beautiful space yeah beautiful space uh on the Adriatic Coast if I if I remember the name correctly so it's a new event uh that is being hosted uh as a new free game development conference free for everyone conference yeah which is bringing together a crowd of developers Publishers creators industry folks or working to boost the game development scene in the region uh what makes this special besides the event is that the location which is for to Montenegro is a stunning superak Marina and the country itself is such a Hidden Gem beautiful laidback and perfect for a bit of a getaway uh yeah whether you're interested in being a speaker showing a project or hanging out with us the

screen share of the place it's going to be a great mix of people yeah let me do that yeah you should you should go to our slack Channel yeah you should go to our slack Channel but yeah let's give you a sneak peek yeah so it's a new event if I understand correctly and you understand very correctly yeah and the names are kind of pretty big by the way uh our attendees come from companies such as azour belela play COD my games slri visor G5 and many more so I guess it's actually in 25th 26th of October which I can't attend because I'm which I also can't attend because I'm also elsewhere but nevertheless here's the teaser so yeah there's if you want to speak to mil's in our slack but I guess you can contact him directly to the website we added into the show notes there we go continuing with the episode thank you very much for the interesting plug uh uh you couldn't well I couldn't

even finish the our our own intro and you were just jumping it right in because I was just afraid I all forgot okay that's fine that's fine R ran away from a dentist right to the recording oh very good that's why that's why you were you were a little bit late oh no you were not late don't worry anyway late exactly on time anyway yeah you're exactly on time you're never late you're exactly on time nobody cares uh but what everybody cares about is creative TR a exactly woo exactly and I'm going to share please tell me we're off the Poo Trends yeah no I didn't see any any although I mean you know be honest you know we saw we saw it in the office Cat episode and but that's that's it basically but I do have some office cat new videos guys no PS no no more PS don't worry no more pools and I'm going to share my

screen the whole screen actually because I have this woo Matrix yes the the creative SE and you know that was the Catapult oh wow that's happening really this is really happening let's let's start again so there's the Catapult that we saw at the for exit and there's the shark there's the shark shark returns and then there's this so this is the new uh the new kind of [ __ ] how to save the king in 10,000 versions in variations but this time an amazing amazing hook so they ditch the snake well they ditch the snake actually yes the B the snake and now look uh there is no snake but it's still the same kind of fear of of dying can we mute a little bit the crushing sound of King dying under Rubble of rocks you still can hear it okay because I I m i

muted m i I thought I thought I muted it never mind H but yeah this is this is exactly like the the new type of the video there now okay so you're being crushed by rocks now instead of e by snake in there's a shark jumping on you during the Catapult section exactly exactly oops one six that's so we can close this and now I can get back to the sensor Tower because uh I actually downloaded this because I couldn't find it but yank our good good friend from end game sent this over to me like early early August like he seeing all of this and then I actually saw it on Facebook as well but I couldn't find it okay so no um sound and now we continue actually with um with the ra match so so you see so it's not snake but it's

I guess like lava Stones lava Stones yeah pretty much lava Stones so instead of the snake it's uh it's the kind of still still the same concept but different uh different angle which is kind of nice but like how much more matching will it take to actually help him well never you I mean it's every time it's going to fail yeah so now he's getting crushed by Stones yeah like here this is the this is the original video but no snake well no sharks and then Trum poine and and whatever else it's the same thing but it's see still fail and then there is like this end card or like yeah the end screen is like almost 10 seconds where you are trying to you know check all these all these different levels that you can you can actually play tell me please that there's most creators with the shark jumping at the beginning is

that the one with the most spend I don't see it anymore unfortunately that's the thing that's why I had to download it downloaded it so unfortunately po shark but I see quite a lot lot of these I mean I have no idea who I mean I I do have idea who is who is this guy um but still some local German celebrity it's not German it's in English I me uh it's a English celebrity us celebrity uh transl into German yeah subtitles and they have a lot of these and there was no gameplay nothing he was just peing no no game playay oh it's the guy from Scrubs Al so this is actually like a celebrity endorsement celebrity uh you know the the is it Cameo is it yeah that's what I paid Cameo thing yes exactly how much do you think these guys get let's go I'm going to go look I'm going to go in a rabbit

hole how much is Turk from uh how much is Turk from Pitch Perfect it's like all of these different I mean so look like C gr celebrities oh wa they have been doing this since forever I think different like B celebrities I would say now I B for sure not c not c b for sure what's what's the definition of be I never saw this guy I mean me neither but still but yeah the other guy knew he's he's he's in Scrubs scrubs uh TV show I guess I still I mean I also Rachel here is we suits what oh yeah I see I think I I know the show Lucifer okay never saw it but at least I know the show okay so again like all of these and this is all with subtitles and actually localized in different languages which is kind of nice localization here this yeah this one is

Turkish localization but there's there's like there's like literally nothing from the game no no no it's no the whole video is just just mentioned the name yeah exactly Felix face I think this will be expensive wait wait wait no it's super cheap wait wait Che give give give me the screen I just need to ask you this question like no mean it's it's like like $500 or something or 1,000 or dollars or something from like a Netflix series celebrity they didn't have okay they didn't exactly yeah there you go he basically charges for one video $475 can you use that for UA then yes uh there is no well not not 500 maybe there's like 20 or 30% on top of the uh actual uway cost or the commercial license but it's not like 10 times more it's oh there's the guy from Pirates of Caribbean did right yes it's it's very cheap I told you I paid $500 for me Johnny Mr Johnny Sins for that

was what like five yeah that was like six years ago Stars really click there Harry Potter stars but b b stars but what's B like show me what's B tomon really he does $600 videos that's it Tom Fon you're kidding me okay that's Draco Malo I know keep worrying about ecpm going down but Jesus actors really have a tough this didn't change for a long time man like this didn't change for a long time well I know what I'm doing for our next uh birthday episode for Two and a Half Gamers I'm gonna get a random star to do the hi my name is m and he'll and I'll change your name to Matthew so he can [ __ ] pronounce Matthew Matthew Lancelot please that's like iy know I was them doing I'm going to spend some time on

Cameo cuz this is hilarious you you should so they have a lot of these and they they I mean it's not the first time I'm seeing it and they have they had a lot a lot of guys from Suits and I think from SE in the city as well but I wanted to show you sound for you guys unfortunately but okay so you see here right you see this again again it's uh it's localized but have you noticed like the the beginning this what's in the beginning here the uh po yes exactly that's also kind of like a new trend uh in in different lat the second like you look at the mobile phone over should no like the the text the text over here there usually yeah the text is that's that's the main uh main Trend there it's usually used as a as um slightly different visual style the POV and then it's there oh so about this is actually

this has uh oh there's our snake at least yeah at least some some video but there was the new version of this thing because he was Shing that yeah exactly exactly and then we have some more like I never got these like Cameo ads what do you mean like you never got these like you never saw them or you never understood like why no no never when I'm playing games you know I watch sh of never because these usually work on on Facebook rather than just anywhere else that's the thing so not probably on emulators also I've spent about five minutes on Cameo and uh I'm now also the resident expert expert right so basically I can tell you that I recognize maybe three people out of 500 so yeah you're right it's most level I told you

man if you're not Tom Felton you're still C Tom Felton is B okay to is B then everything else is C and D in that case uh right okay so we have uh we have also not only how strong the the the king is and the the icon over here but we have also like this health get drowned until somebody solving a puzzle yeah yeah yeah yeah I mean this is kind of of slightly different um approach but you know where it's going to get obviously fail yes exactly fail and buy so so we have here all these again the same stuff and I think yeah okay so this is the same thing just like I think there's no Lava stones but normal Stones is basically the new iteration new iteration and there's no icon on the the strength of

the of the king the kind of which oh like the HP yes the HP that's like an important detail I would say no no seriously no no like it is definitely for Creative people it is absolutely yeah I mean yeah for me surface level visitors it's not surface level visitors okay so then then we have uh slightly different stuff I mean you already know this is a triple tile uh game I was all kind of checking this when when we were talking about some merge games and I was trying to to find some some other games and then like what they are doing and this oh my God like this is our favorite oh my God they're taking one from impulse AI Einstein favorite Einstein and then rain type and then we have a new level mayong

has so much to do with and this yeah not even may not even my yeah not even may but then this old lady actually iteration on the on the like Royal match creative exactly yes so you are paying attention that's that's great it's exactly we want help this old lady to pass into a toilet yeah we want all LA but you know like you still still kind of remember the trends from the from the from the previous um episodes that we tried uh all these I mean this is just just imagine next year when AI um video models are common and like fully unlocked we're going to enter this rapid all of this oh yeah yeah it's going to be like just imagine the hooks with all of those like videos where people are just like I know skiing and then they

turn into an explosion and then like they turn into like fourheads and [ __ ] fourheads and [ __ ] uh what are you smoking what you haven't seen this like it's all over the Internet like like some like random just computations of these AI video models and it's like surreal completely surreal bizar like uh like Will Smith is eating spaghetti and it's just like all over his face he looks like like an octopus and it's like all like super weird man like super super no but man like it's literally like it goes throughout like a movie scene and like goes completely bizarre yeah but what I want to say here it's again uh if you remember from the all from the older uh episodes old lady in female uh oriented creatives they're always it was just a old lady which was used in redor and all of these like uh triple tile triple mag the triple tile videos before now it's just a cartoon old lady trying to get to the toilet I think car old lady is the

first time it was always like CGI old lady from real person yeah real person but yeah like this is just exactly the kind of iteration on the Royal match types of creatives but if you if you look at all of these um it's everything is almost like it's almost like the same same principle it's going from down like until until the top and then try to match all of these like weird different uh signs and then again what are what is your brain type it's same thing all again Einstein what is your brain type no more Einstein coming I mean comic Che came he's not on there oh okay that's too bad that's too bad and then um this is is there like Lord of the Ring section if there's Harry Potter section we're over this B we're not on came anymore it's not on came anymore not on came anymore uh I actually went into an

app uh business because we were talking about um impulse and and I me just uh what kind of things uh and creatives are resonating within like the op business and we have obviously ugc and all of these like different things but then I want to show you are these real like the yeah it's a real question her Instagram Prof I mean Twitter I have no idea what you just said you sound like robot a little bit anyway Ryme the robot oh no fix sounded like RoboCop okay so they they're using static images but then I want to show you this because then I have a followup uh Trend so look so like day one day 14 whatever like listen to 20 books in 20 days all these like fun stuff the buzzword the yeah the class yeah exactly all the buzzword everything and then

Power of Habit there we go yeah speak like a CEO all of these have you tried nibbling yet whatever are we still in triple tile or no no no no this is head this is Headway that's what I said like we are kind of going into the app section because and what's Headway please let's just move it's a monst conect books yes anyway just wake up Mr just uh exact with the game design and check out a few apps yes this is important R this is important is that ped Pascal yes it's a ped Pascal from wish exactly that's what that's exactly what I wanted to say so look again like all the minutes here just uh listen to the Bessler insides whatever else in 15

minutes all the all blah blah but then then there's this um really provocative headline and then there's also this Pedro from wish because everybody's like oh my God this ped wait a second so so few creatives like few pages before it was saying like 20 books in 20 days and now we're like listen just to the book summaries blink this is this is Blink this is another app okay you need to you need to pay attention Mr Mr yakob just step away from the game design world and just you know read read books become desirable as [ __ ] become desirable as [ __ ] yes exactly no but like this is this is it if you remember using um uh or like discussing these like lookalikes you know like either cartoon or like this is absolutely created by AI so this can help you decrease the cpis up like heavily because people oh my God this is Pedro blah blah blah it that that it looks like Pedro but it's not but who

cares you have the you have the low cpis that's what matters so you can use this I mean you can use Cameo or you can use something like this and honestly in app space Statics are working quite well and also in in in my world where um I ran UA on Facebook Statics also work quite well AI driven as we discussed before same thing so do I even pay for Cameo if you you can just generate a wish version of Pedro yeah but you can't you can't animate Pedro that much I mean oh for next year a little bit maybe this is going to be a massive lawsuit at some point like for sure oh oh yeah oh yeah oh yeah but you can you can animate uh the degree of you you saw you saw even now with like stuff like run by and like these other yeah yeah you saw Albert Einstein so yeah that's uh that's that but also the you know what was the the

biggest trend of the the whole [ __ ] history of of whole histories stealing creatives look you know what is this of course our our favorite friends Hero Wars Hero Wars exactly only it's run by top heroes really really it's not stealing this is literally just copy paste one to one you're like you know what let me just download this video from sensor Tower and use it in my account do you think they fight each other on this like or like do they complain to the networks and shut it down or does this just like run I don't think so I don't think so I don't think anybody car or anybody just the game that runs this one second what top heroes yeah top hero okay there is no there there's no end card it's just cut

here at least maybe you just can't use it until the end card yeah yeah look so it's it's basically top top heroes we we saw this we saw this before it's top heroes account so I was like okay well what's this doing here yeah was yeah because is this isn't this just some kind of like you know like lit must test that they're just like how they're creat are going so they don't run in big volume just to know see the metrix let's see let me they started running this in middle of August and then I still still still running itth that's not the test definitely not the best but this is this is interesting again again another hyper casual twist and then oh hello our good sword creative and the great hook great Hook from the from the beginning that's if we have if we don't have like throwing the wood instead of gathering the wood that's inter FPS on video you have two two FPS on the video

oh yeah it's it's kind of lagging but it shouldn't be I don't I quite okay fine pretty good Trend it's yeah it's great I mean this video is it's amazing it's continuation of that like pushing thing from last month yeah yeah yeah exactly and the only thing is like this absolutely nothing has nothing to do with the game like that's the Baseline we already passed I mean kind of I mean kind of has something here I mean you have the village then you have the four four Heroes and that's the village is fake I know the village is fake Jesus Christ I know it's fake h i play I played the game I still played the game then we have obviously these are like the the games that are crossing or like they're very top in ranks and they they launched recently and they're still killing it on UA killing stuff yeah some new stuff and I I I just want to know

like what do you think is different in here Golden Gate Bridge yes TI that's one what the tires um the barrels are now standing instead of rolling uh no but kind of they're no zombies by the way different Gates and look at the look at the quality of the video I mean this is like Absolut Ely like massive Improvement and massive polish from the last last month look at like how the how it look come on see you know we see it like two FPS man yeah I just the [ __ ] how how you see this is a 2 FPS come on man like might be lagging a little bit but still like the Polish is there yeah I can see the quality no the quality is there definitely like theity particles and like the render is much more so that's high i games a

little bit of hybrid but what are the hybrid Champions doing yeah we can we can look at that as well I mean is exactly the play that's the fake ads well I can hear myself actually from like some of your microphones I mean might be Felix actually okay never mind so what which hybrid do you want to see tell me I want to see hexas swort oh that's a very good that's actually a very good uh tip I have few oo Yep this interation of bus Jam a little bit kind of sorting yeah or like water sort type of thing rather than just this but still it's kind of sorting B laying down this is

interesting very interesting completely different game play okay yes obviously is this how you keep it new basically you change the creatives completely so you get new users to keep the game fresh didn't change you keep the installs fresh are there honey bees oh yes what is this now this is interesting and they changed the logo yeah looks like that as as well oh see o o what is this oh that was like some real ADM music in that that video oh my God okay anyway uh we have playables let's see let's see play oh why is there a watch ad lady watch ads and very annoying Tex is a king of endless ads okay so it's up psychology playable end card yeah okay

interesting B no Wi-fi game by the way when we were talking about the no Wi-fi games you know what I just what I remember like we saw quite a lot the best no wifi game you know what the hook the hook on different games we were talking about say games and there were they had this like Bas no Wi-Fi and then they the balloon popped or whatever like this you mean like the as using it as a who called yes yeah yeah yes yes exactly so this is I mean this is pretty much look we can we can check if there is something else there's all these six second videos and a lot of banner hats oh my god oh let's see it's one minute long oh they're using a circus finally finally real gameplay real gam playay I mean of course but still you

know what is this kind of what reminds me of the the Big Board in merge games when you had like all the like the whole board just merging items slow relaxing music is also like relax relaxing like not and that's it that's basically it this is basically exosaur like it's real is yeah exactly this is exort so you don't need to like you know rain wind wheel like that's that's the beauty part of the being hybrid like you just show gameplay but the thing is like you can't show gameplay all almost all the time just only game play you need to kind of innovate on the on the concepts as well so let's see we can we can try we can try Facebook no Facebook Instagram and then like see what they're running in here I can't get I I can't get past level 33 okay

this there's no Wi-fi game there we go and here we are poof exactly what you think that's just film that the lion Studios offers in Berlin oh wait a second this I think it's a this is the best no Wi-fi game ever it's actually no Wi-fi game that's true because I was playing on the plane yeah but physically impossible to beat some levels without the reward video you just don't know how to play man they're part of the board I know they are I know they are but still you can anyway you have the the AI lady oh oh o wow what was there sorting oh how is this called nice uh how is this called forgot the name uh well they're trying this top troops this is a bit like top troops right I think it wasn't drop troops but it was

maybe what was it it was a different game for sure I we talked about it last last time on the on the podcast I think fail why is this a fail why do they have 10 10 different logos as well what are our friends at Voodoo up to creative control yeah mob control control C Heroes we can we can check the C hero wanted to check C Heroes and then I said no because I want to dedicate a different episode to them yeah okay we'll do that but mob control is the same thing I checked it and nothing really outstanding yeah maybe they're just pushing on C Heroes because it's like I think like they didn't change the creatives for like ever you know see all the same thing it just added some some static images and it's different colors Transformers they the Transformers there you see there because they had the the collab yeah yeah yeah ah maybe let's

check Survivor iio they had Ninja Turtles there oh yes but I have some other stuff as well man uh sorry we're like two kids in a candy store this is our favorite episode I know of course I know I know I know I know we should just check Cameo yeah you should just check check Cameo okay so let's just put all all of these and we can we can check if there is anything regarding the ninja res oh [ __ ] hell okay this is disappointing all these yeah the [ __ ] their music is absolutely amazing but it always just so so pretty much the usual concept of like their weapons being overtuned to the top yeah yeah it's like all zombies B laser Gatling oh wow I

don't know they even have that yeah then three of them there you go but laser Gatling sounds great of course rainbow Gatling there you go yeah I'm I'm pretty sure like this is not in the game anyway so I don't see any Ninja Turtles yeah what's this this like hypnot out no there was uh the the smelly smelly fruit was the ah Dorian Dorian yeah yeah that that was it and then weby coming out with a new game already what the [ __ ] well this is new yeah this is definitely new this feels exactly like the cutting through grass yeah exactly there's the panda Evil Panda I think this is exactly coming from the witch at mini games because this is absolutely like that that con like those concept we saw with with

lemon I would really like to like review the fingertip Warriors the 2D arcade Forex team yeah yeah yeah for sure amazing oh nice but this is very cool iteration on the uh on the smort yeah by the way now that you mention it Felix there's a new game on hubby account I just saw what it seems it's soft lunch it's called capy barago capy bar I guess we'll save it for some next gu working title no no it's already released in sof it's already released s lunch look at look at these guys my favorite uh storm wow added so much Gore into yeah yeah of I actually blocked him from one of my clients because there was so much blood so yeah okay this is this is the for those listening this is the usual kind of was the name uh stor stor from f plus if I get but it's

also higher quality yeah it's much high quality is the usual dancing guy which is getting shot by the lady and she always shoots himself and now they added so much blood into it like so much blood into it but also like they adding hooks oh guy throwing a spear yeah what could Poss yeah exactly whoops is coming from those uh hunting game ads oh really because those those are kind of they have like real uh hunting videos which like you looking through scope shooting animals forever oh this is the play Blood I don't want to play play Blood but this I was I saw uh on there account I like huh wait a second I know this that's what I want to say people are complaining it's completely different game yeah but this is the that browser game that you just like calmly build [ __ ] yes addictive I don't know like what what's the name of that game

but I I read it in the comments like oh my God you stole this from these guys like it's absolutely different games like nobody cares apparently wel welcome to mobile Le yeah welcome to mobile welcome to [Music] mobile oh my God this was so good and like they have like few different hooks as well but oh yeah and Pand throwing Spears yeah Panda throwing Spear and then then we we're back in the in their original Concepts from the from the past dancing and then oh hello dancing on the Rocks Jenga and we here again anyway so I want to show with this because this is always my my favorite like dancing dancing and dying uh and we have some some more hooks the game is called townscaper towncape yeah there you go

there we have some more hooks from one one person from our oh from our friends Kings of the hooks the winner of the hook award yeah and then also kind like nice new well new relatively new um hyper casual kind of stuff where they're just finding frozen people in the in the wood with oh why out survival here we go oh there's an enemy Frozen people yeah yeah yeah and they absorb them you saw it of course like what do you do with an enemy absorb them ab and multiply your multiply yeah look yeah this is quite interesting concept honestly um oh that's pretty new that's pretty new yeah also the quality is quite uh quite amazing but then I think I oh no this is the same thing I saw a lady like kind of injured uh in the in the snow but I couldn't find that but

it's still like again lot of lot of different hooks a favorite bear favorite Bear yeah I mean it's always so funny anyway so there like there few new hooks in this that's the same yeah I don't think we saw this no we didn't saw saw the train but it's a different view the okay okay fair enough fair enough so we have different Hooks and then look look here probably different enough to trick some women in the age group that they're targeting or imagine how will the CPI go down now that it's going to be winter yes I that's that's it look do you remember Dr ah exactly and oh travel to that's yes exactly so they're using how much do you want to bet that they haven't added that as a mini game they hav't had this this as a mini game

you mean like a playable they've not done it no absolutely not but this is so clever because you know like you're kind of using this as a like you know the the different game as the playable that's kind of yeah this this has to be viral because even Moreno had it in his offline yeah but I wanted to kind of say it's you know you use these different hyper casual Concepts in the creatives but I haven't seen this being used in playables that much you take the take to play but you don't let them play it yeah yeah still like you kind of let them play a little bit and then like oh you know like maybe I will find like same same as uh as the hero War stack tape kind of solution maybe it's going to be in the game eventually yeah you don't want to give someone too much rope because then they hang themselves or or look at this as a new new

train was that no oh freezing families again but look you heard this they were freezing families and the ugc fake ads really drive you mad huh and there is a voiceover who's actually talking about this so like all of these they the game looks fun in the ad pleas tell me the player xad absolutely it's EXA they invented it and now they're capitalizing on I love it oh I'm going to find someone players and give him a hug yeah it's like oh all right let me show you I I'm going to save this family Oh wrong move to little honey I me like but this is exactly what we saw like in the in in last war as well and they like everybody's CL oh my God I'm sick of these fake ads it's not fake anymore you know this is exactly what you see in the game I mean you see this in the game eventually right so but it's so bad it's so so bad it's actually an iteration of our favorite

being the puzzle lava guy whereas instead of guy ending up being lava you get like family being frozen burned down or whatever Oh you mean this what's that always online the ones with the freezing woman in the St storm oh my God this is so meta look oh man I don't know what to say about this but it's it's the meme it's the meme it's it's l the meme let me sleep brain let me sleep brain and then I'm so cold mom and then all of this again like voice over and I'm not so look look at like the bottom you can unlock that game when you reach the right level you can unlock that game and you reach the right level which is what like level never level never exactly let me get to the level never well I would pay to fly all the heads of the creatives like to from all

these Studios to just have a dinner just to record it and just throw in some alcohol and you see where the conversation goes yeah then strap them to the chairs and let them watch these for two hours wouldn't be so sure wouldn't be so sure man but I was looking into all of these and it's like oh again like all these this just still the same thing but this is kind of new actually because they started running this as like the end of oh but yeah okay we saw this just different this not play is Gossip Harbor this gossip Harbor yeah already gossip Harbor I already switched to to gossip Harbor because uh I just we went from Travel Town to go Harbor yeah we went to tr from Travel Town to to play homecapes and then to go in the mix okay then now we are going to go to actually Lords mobile why because because look River gem River there we go what does this this reminds you is it isn't this like the last month exact everything we

talked about last month yeah people are listening and look I mean what kind of came is does this remind you as well this is um still take from um white survival absolutely yes yeah and I was like wow so they they've all yeah everything we talked about last last month actually like the river like the only thing that's missing is the car but they they have so we fine ah this this is I mean wood everything is there except like this is slightly different from the from the actual oh wait wait a second I just G to push this you know what reminds me this to kind of what tower War Tower War yeah exactly exactly Tower war and a little bit ofha Clans ripoff up in the corner like also a little bit of Kingdom guard back

in the days creatives where they also were building these all these fences and everything and then just kind of absorbing the others this Isom yeah yeah yeah exactly exactly exactly oh but I mean like Lords mobile they basically invented Mass battles so I think like I can I can kind of understand this like new approach and this is definitely like combination of this super new I never saw this yeah yeah yeah it's very very new and this is I this is great concept actually this is very good one it's that absorption team that I guess is very popular yeah yeah and then and then I was like okay well [ __ ] me like what what else what else should I should I should I kind of find like what are the different like Trends and then I was like okay let's let's try to look at top creatives and look what what bumped me into my face oh Mr shark Stars I saw shark

there no way John Cena joh Cena wait look look look at this the John Cena the John Cena the name of the ship the John Cena I was like oh my God this is amazing so you know you know what happened with braw star right yeah yes this SpongeBob kind of coop so great Coop so wait a second so it goes from John CA to SpongeBob this cre has everything and to to comic comic art from like real life yes this creative has everything oh they they had this like SpongeBob didn't they have SpongeBob in the game or something that that's what we are talking about now an event there yeah okay there's the co the the collab with SpongeBob oh this is just such a great stuff and also this yeah a huge amount of Patty but why do you put John Cena randomly at the start of the video because of the hook Legend it's a great H in it yeah I know I know I was hooked it's a great hook royes be

great celebrities as supera yeah yeah look whatever and it was great and look at what we yeah shark shark it's a shark sharks are still in the game baby I mean I have I just have to try this shark thing and see how it goes P what is the Sea of pirates or what was it no it's Evon EV okay okay well they they kind of brought the the Sharks to life say even the cult didn't they and that's yeah that as well absolutely I mean I think I saw feel like it's pretty much like inide in in like uh dream dream Games Team like just watch all the Forex ads and like extract the best one on yeah exactly so then we have like white after I started working uh with

new static images I I saw Yes what's that yes there's the T TCG it's just like hello col your way the that's like the top Spenders like top creatives at the moment in wait a second this is like a like TCG the real one or the new game because they have a TCG game launching in October it's not a wish list campaign or I mean pre- learn more so I would say it's it's uh it's going to to uh landing page but then then we have last war I think we we kind of we really should do that game when you the Pokemon one look but you you see you're shooting the gates what wait wa the gates multiplied yes they that's the new thing that's the new yeah that's the new thing but here these uh these troops they look

more like zombies rather than troops to be honest but still yeah that's that's the new thing you're multiplying the gates it's kind of nice okay kind of nice nice change uh but anyway uh we have the Hero Wars I think this was the the new bull the new bully uh kind of the bully creatives yeah bully creative oh man this is horrible yeah I mean going from sexist yeah going from sexist to bullying to sadistic to sadistic I I think like this we can see this more and more like these are like the fre characters are literally bullying the the main character of Hero Wars in almost all creatives now so o catching the fish nice but there o golden octopus golden octopus but they still look they still they still bully him and then just I'm not sure like what what what's what's better like sexist or bullying or sades or what I'm not sure I'm not sure like

why it's it even working strong emotions all the time very easy always the basic emotions read the Bible for the deadly s and you see yeah that's that's their Mantra propably they just pick any one of the deadly there we go and look what I found when I was looking into this meow you you you missed meow at the very very beginning so our friends from from Office cat they run this again so flooded River with wood again yeah again and the cars and the cars and golden goblins and arcade idle and all of these yeah Township kind of stuff and and traffic Gem and yes yep yeah all the concepts all the concepts man all the concepts all of them all of them it's like it's it's it's amazing okay it's really like I just keep seeing these like um is it your child or whatever of cat ads where there's like a cat in the

hospital okay anyway so I think like uh that's that's basically we talk this yeah I think yeah oh look look look B BV see mhm that's still really high quality though yes exactly yeah we finally found the fake game that you seen at yeah like the F but yeah but again like this this actually works for them because this is the onboarding core game play exactly yeah yeah all right guys I need to wrap up no I think of course yeah I think it's that that's it fix is eager to go on Cameo no I think that's yeah me too uh so yeah I mean that's that's pretty much it from the from the last month of creatives I'm actually going to push this as a newsletter as well at some point next week because people are actually asking for it nobody

asked all right and yeah okay so so yeah we have you know what guys um see you in our slack Channel tell us what kind of Trends you you you saw in these and let's have a discussion there uh please comment subscribe in our next game review which we already announced in the select Channel you can find it there you can find it there yoohoo thank you very much guys see you next time byebye [Music] [Music] [Applause] [Music]