Candy Crush Friends Saga Hits $200 Million: Franchise Breaks $1 Billion in 2020

The Candy Crush franchise continues to demonstrate significant financial dominance in the mobile gaming sector, with the series surpassing $1 billion in total revenue during the first nine months of 2020. A key contributor to this performance is Candy Crush Friends Saga, which reached $200 million in lifetime player spending since its October 2018 launch. This title currently ranks as the third-highest-grossing game within the franchise for 2020, trailing only the original Candy Crush Saga and Candy Crush Soda Saga. Notably, Friends Saga is the first entry in the series to consistently outperform its immediate predecessor, Candy Crush Jelly Saga, in monthly revenue.

Data analysis reveals that the United States is the primary market for Friends Saga, accounting for approximately 66 percent of its $213 million in total lifetime revenue and 19 percent of its 62 million total installs. Globally, Google Play serves as the leading platform for the title, capturing 51 percent of revenue and 75 percent of total downloads. King, the publisher behind the series, maintains a commanding presence in the Classic Match 3 puzzle subgenre, occupying the top three spots for player spending in the United States throughout 2020.

These findings are based on Store Intelligence estimates and game taxonomy data covering the period from January 1, 2020, to September 28, 2020. By maintaining high-earning legacy titles alongside successful new entries, the franchise reinforces its leadership position within the highly competitive mobile puzzle category. The sustained performance of these titles underscores the enduring commercial viability of the Candy Crush brand eight years after its initial mobile debut.