Brutally Honest #213

The mobile gaming industry currently faces a critical need for updated performance benchmarks and strategic insights in the post-IDFA landscape. The primary objective of this initiative is to aggregate expert sentiment and operational data from User Acquisition (UA) professionals to construct a comprehensive UA report for the first quarter of 2026. By synthesizing industry-wide experiences, the project aims to provide actionable intelligence for navigating the complexities of modern mobile marketing and advertising attribution.

The methodology relies on a targeted survey of industry practitioners, with an initial sample size of 40 UA professionals already contributing their insights. This data collection effort focuses on identifying current trends, challenges, and effective strategies employed by experts across the global mobile gaming sector. The scope of the inquiry is specifically tailored to the early months of 2026, ensuring that the resulting analysis reflects the most recent shifts in platform policies and market dynamics.

By leveraging the collective expertise of active UA specialists, the project seeks to move beyond theoretical models to capture the practical realities of user acquisition. The final output is intended to serve as a vital resource for stakeholders looking to optimize their marketing spend and improve campaign performance in an increasingly fragmented digital environment. The ongoing survey process underscores a commitment to data-driven decision-making, providing a snapshot of the industry’s current health and strategic direction as it continues to adapt to ongoing privacy-centric changes in the mobile ecosystem.