BLEED Esports Partners With Kick

Singapore-based organization BLEED Esports has entered into a strategic partnership with the live streaming platform Kick. Announced in January 2024, the agreement establishes Kick as the official streaming partner for the organization. While the financial terms and the duration of the contract remain undisclosed, the deal includes prominent branding placement for Kick on BLEED Esports jerseys and across the organization's various social media channels.

This partnership represents a significant expansion for Kick, which launched in October 2022 as a competitor to Twitch. Backed by the co-founders of Stake.com and streaming personality Tyler Faraz Niknam, Kick has aggressively pursued sponsorship deals within the professional gaming sector, previously securing agreements with entities such as Team Secret and the Melbourne Victory.

BLEED Esports maintains a diverse competitive portfolio, fielding professional rosters in Valorant, Mobile Legends: Bang Bang, Counter-Strike 2, Rainbow Six Siege, and Dota 2. The organization continues to build its commercial presence in Southeast Asia, having recently collaborated with the organization Disguised to operate a regional Valorant roster. This new alignment with Kick complements BLEED’s existing partnership with the South Korean water purifier manufacturer Ruhens, further diversifying the organization's brand portfolio as it enters the 2024 competitive season.