BIG Partners With Logitech G

Berlin International Gaming (BIG), a prominent Germany-based esports organization, has entered into a global strategic partnership with Logitech G. The collaboration aims to strengthen the presence of the Logitech G PRO Series within the German gaming market while leveraging BIG’s professional rosters to enhance brand visibility. Although the financial terms and specific duration of the agreement remain undisclosed, the partnership is framed as a multi-year commitment to supporting the development of the German esports ecosystem.

Under the terms of the deal, Logitech G will serve as the official provider of professional-grade peripherals for all BIG teams, including headsets, mice, and keyboards. Beyond equipment provision, the partnership integrates Logitech G branding across BIG’s social media channels, streaming platforms, and team jerseys. Furthermore, the organization will collaborate with the brand to produce content featuring its top players, utilizing them as key figures in storytelling initiatives designed to engage the broader gaming community.

This partnership aligns with BIG’s diverse competitive portfolio, which spans titles such as Counter-Strike 2, League of Legends, Starcraft II, Quake, Trackmania, and TEKKEN. By securing this deal, BIG continues to expand its commercial footprint alongside existing partners, including companies like Volvic, Pizza Hut, and various hardware and lifestyle brands. The collaboration underscores a mutual focus on high-end performance gear and the professionalization of esports talent within the DACH region.