BangBang Survivor $600k/day revenue: One step closer to West or just a clone of Doodle Magic?

you probably will see your a revenues increase by at least probably here like 30 40% straight off the bat but there's a lot of low hanging fruit there so I don't think they're earning 70k a day I think they're more like 50 because of this reason so please just change this because that's just probably 30 or 40K a day you're just leaving on the table by now having the proper setup yeah at least they have like 10 resellers [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry so before we start we can agree that this is a terrible game that's terribly executed and yakob has made a terrible mistake that I had to play it for a week yeah just saying save it what we sa alreadying it's already recording welcome gamers in another episode of Two and a Half Gamers so as as you heard we're going to we're going to review another game and also you know um you know what game are we could talk about yes it's bang bang Survivor the game which we don't like that much I guess Felix is that correct no I I know where yob I know where yakob is trying to go with this episode and what he's trying to prove but I don't think he

does prove it with this example and I think this is a colossal waste of time but we'll still do it okay uh well way to throw me under the bus under the bus yeah thank you very much I guess we are not doing bus gem that would be way better uh anyway uh so yeah welcome again uh my name is Maan I'm Felix braberg and I'm and I'm already thrown out of the bus it was your idea if it was mach's idea i' throw him under the bus well or his car cuz he weighs as much as a bus yeah would be a nice nice battle anyway uh this is episode number 113 if I is actually the third 300 video that's on the you Channel okay 300 video only because I just uploaded the whole RSS feed from spoify so it doesn't count Jesus [ __ ] Christ it doesn't count

yeah yeah thank you much YouTube but yeah it's it's a good it's a good one anyway so um yes do you know our de listener which game is this based on and we discussed this game before propy Jes it's the Christmas prophecy by the way because we did this episode on 27th of December Christmas yes it's it's the same [ __ ] thing it's just that it's it's dressed differently but it's also like the same cor [ __ ] core uh as this one and it's Dole magic and it's Dole magic and it's still making as yakob mentioned before the the recording started 70 or 65 around 70k day 70k day which is lower than it was doing before but yeah we see we're anyway meeting these guys in ch China uh yeah oh by the way we just recorded an Ama which was live and AMA

means ask me anything it was live and we got I think the most questions people ask us anything this time yeah yeah yeah which is quite random but absolutely great you know I'm speechless I can't even speak properly I can't even speak properly okay so um I think we should start with the fact that the bank bank Survivor game started in China and it's the company behind the this game is SB game I mean it was in Chinese but actually these guy these guys have an English translation you know look yeah fix is already already bored shaking his head like what what the why why the [ __ ] are you talking about this I mean it's a it's a good uh it's a good case study so the SP game which means Superior playing joy for games or Gamers I I mean I I'm not sure

if this can get any more random than what it is give CH GPT can make his better think I well whatever man GPT could have chosen a better game to review as well maybe this is China GPT I China whatever okay yeah maybe we can ask CH GPT next time like what game to review because you almost did this um what was it the Wu game anime something it's coming trust me it's coming everything is coming okay [ __ ] let's get back to Remo give your inro no I I I need to speak about this company a little bit because uh I was I was reading their website and it's it's full of interesting things so they're focusing on publishing high quality mobile games yeah we just yeah we have kind of their website which is bang bang Survivor they have Pandora whatever energy battle W cross wordss and it's like like it's all Chinese games and

something we I'm not sure we can actually understand prope games actually yeah a lot of anime games exactly so that's why I said can't understand so and you know what was interesting like they they said they have success successfully released several s- level mobile games this so now we categorizing games based on gear yeah exactly yeah that's what I was like wait a second where did I see the S level gear like okay w a l g s level gam so he was it was in Survivor iio all all the Hobby Games and like all these yeah that's specifically Asian gear categorization terminology because Asian gear goes like s SS Tri s and so on so forth never in the west never in the exactly so yeah I at least we know where they're coming from every single G player can enjoy the game to the fullest which is the bang bang Survivor by way have you SE anywhere the game which is

called the Hanan Shang Chang Network Technology that's the name of the account of the game on the like the Chinese iOS store no no okay no idea and I mean we we have I think we know like like not 15 20% of what exactly they are about anyway so I think they the game launched on 9th of May right which is nice and they with the limited equ equipment zombie Terminator did did you collect that one it was in the N may as for the outside of China release outside of China release yeah because in China it actually launched on January 18 this year oh nice yeah that's why it's making so much money in China and little bit of money in the in the west right I think there's not much money in the west it's more like the inner China and outside Asia yeah yeah

to be honest yeah it's growing I mean like if you if you see the revenue curves it's pretty much like like yeah but 140k downloads in us which sounds to me like VPN or something or I don't know no no no it doesn't no no no it's there any quite a lot of a lot of creatives and ads like in the vest and uh some of these creatives are I mean and I need to I need to share the volume uh this time because you will you will [ __ ] your pants okay it's so funny it's so funny you need to need to hear the music so yeah turn turn down the volume afterwards but yeah yeah we can anyway for anyone listening we will be gladly corrected in what we're saying regarding which company this is who's what and who's where because it's just kind of hard to read these context relations when the company is coming from China as you know there's a lot of new on that we just don't see unfortunately from the w we already kind of colle apologizing

beforehand apologizing beforehand why I mean we were if we say if we say something that is not correct which can happen here yeah usually yeah we are kind of not sure about external tools now we are double not sure I guess and okay yeah we can we can we can continue on like what what is this game all about and like why why are we talking about it yeah so um let's me actually look at the game not this one but this one we'll get to the other one soon other one later bang bang Survivor as said it was released in January 18 in China from that point on it started to slowly scale and started scale rapidly actually at the start of April as you can see here the curve regarding the downloads volume it's pretty much kind of a very steady in China and then the let's say

outside of China lunch which is also I would say it's Global basically because there's us there's it's Global for sure but Malaysia but I don't see any kind of a Germany or Europe there so and Germany is there because they're running German creatives oh really right there there like just scroll down on in the in the table and you you have the Germany right there where is it okay so it's there it's there so pretty much like China released before now on as M said May 8th it's the the worldwide release but still the game is making most of the money uh in the let's say overall Asia like you could see the the countries here The Usual Suspects South Korea taian Japan Hong Kong and so on so forth are the main kind of corporates behind the revenue there brail there but zero revenues yeah yeah us is there with some kind of a me Revenue like less than a percent but yeah pretty much 91% goes to China and then around 4% goes to Taiwan

so there we go um yeah it's there uh the interesting things are the numbers of course because the numbers are [ __ ] huge as the game numb take take out China take out China take out China take it out yeah yeah China this is no no no story thank you very much for listening we will be back next week why are we covering it like because it will still come to the West the phy goes on this just reinforces it would you say it's a stepping stone it's more of like a sign it's it's coming it's coming so basically the game is making currently all together with China and with the rest of the world 700k a day which is a lot regarding uh the download scale again most most of this by the way this is not really most from China like they actually have a lot of downloads outside of China currently but it's making like

64k downloads a day which is huge for this kind of core game like the C has to be atrocious true it has to be pretty high it's yeah it's going to be pretty high yeah it's t defense game by the way yeah yeah so we'll see we'll see but it's kind of very interesting because it completely uh kind of proves what you were saying back in the Christmas prophecy in December that somebody will do this game much better the game is now making 10 times the revenue of the original game because if you look at the doodle Magic game we covered it in December it started in November last year and it's very steady performance actually if you look here super quick F fast follow it's lot super quickly yeah I see came out in January so they they weren't following they probably just started at the same time yeah there could be probably a game that we missing here that we don't see that this is all coming from from Asia and we just don't see it you know like a steam game whatever PC game okay same as Supermarket yeah we'll

probably learn when we were in China U but uh you see still that the game the origin you going to China we're going to China oh yeah by the way guys yeah we're going to be in China so if you're in China Joy let us know we're definitely want want to meet you we have already like few things happening so we might be doing event as well so if you want to come meet us in China yeah exactly so the doodle Magic game is still making around 70k a day iast and and downloads wise is also kind of pretty stable which you see the line here that they had some kind of big jump here in March with some I guess that was new update new update and then that that's it like something like 7K a day downloads which is still pretty pretty good for this kind of a game because usually they just shark fin into Oblivion so that's there now comes the B bad news and the bad news is this game is pretty much like a carbon copy of it's exactly the same game it's just like magic with color yeah magic with

color the problem is that um you can see that they were putting the game into hubby template you see the thing there don't unfold it they don't unfold it at all yeah they don't unfold which is the first rule of hobby template you unfold the hobby template you don't like throw all the icons at the user in the second minute of the game I mean that's not even a that's I don't think that's the biggest problem honestly it's not the biggest problem I kind of went through it I okay at you are 11 stage 11 yeah I'm stage 11 what's your stage I'm stage 11 so you should 50 yes stage 50 you know how hard it is what's your your level player level player level let me check you can you can jibber jabber in the between Felix what's your level by the way I'm filling it up right now hang on mhm yeah so jber jabber you see that they are following the hubby template there so monetization

and retention stuff on the S play level n okay noobs so noobs [ __ ] noobs like you're level 22 nobody cares so the important thing is that uh at least it's a little bit more polished because you can see the doodle magic as they as they went they pretty much keep kept on adding icons into the rows and they didn't care about all at like the US experience here the news by the way just there uh one second and as soon as there is a news that somebody won somebody open token yeah it's yeah it's you can't see anything through that it's just uh yeah look if you're in the game then you can't you can't see anything you just see the text yeah it's covering headlines and and things it's just but it's normal for these games it's like reinforcement of that gcha and its access stories exist I know I know I know I know but can you just move it a little bit

on the top remove it all together and put banner ads there and they' earn 10K a day extra exactly yeah like yeah I mean 10K extra here is like it's exactly nothing it's just like this argument exactly nothing like oh my God supercell could make one one more million a month yeah nobody cares if super so makes like 100 million a month yeah exactly so yeah so the problematic part is that this still makes 10 times more than the other one which is great and kudos to whatever the guys did there it like nicely packaged if we omit the fact that Mr Kudos do doodle magic doesn't have any any Chinese revenue does it oh we can double check yeah and we can double check because I don't think so uh yeah I think you're right I don't see any China so it can be whatever it can be maybe one to one in terms of the revenues in China we don't know we can our Chinese friends yeah but the thing is that what

let's say what's the biggest improvements on the game UI is better even though it's still atrocious is better I'm sorry that's that yeah monetization and monetization strategy regarding the shop itself which in uh dood the magic unfortunately is still very bad like this is just like yeah very kind of let's say placeholder is and if we uh comp it with something like this which is just much more polished they they have a lot of these like Chinese mechanics within this they even this kind of wording like topup which means like your first purchase is kind of done very well they have battle passes there they have these special offers first purchases whatever this is I bought this common pack for 99 cents I mean how was that I didn't feel it honestly yeah because the game is too deep

like doesn't really matter absolutely matter so some of these things or for instance these like 7day Carnival EV mans like every Chinese game that I see has this every like Legend of mushroom not really a western adoption no exactly no no that's the point this isn't the Western adoption we were waiting for it's like a little bit more mass Market Asia adoption as I said it's the same [ __ ] game but but it still works because check how much it did like it did 10 times more than the original South Korean game we don't know because we don't have the Chinese Chinese revenue for doodle magic so stop saying that yeah but uh is the art style is not Western it's not just period I mean it's a little bit better more colorful how like this is a Chinese game and they westernize it by reading a book this is what westerns like like it's not a western game but guess what it is guess what it is this is also one important think can you name one thing

that makes it much better and just by looking at the art style and the the the visuals the color no our favorite thing that makes money in games if you use this one special social features of course no [ __ ] no one special things that makes every game better that we covered on the podcast that we see recently that it's like roll all over the place zombies oh Jesus [ __ ] Christ of course zombies zombies zombies just works much better they're just much more mainstream yes but you see you see these zombies these are Asian zombies a difference between like I me that's true yeah that's true it's it's fair it's fair I'm just I'm just joking of course but yeah the thing is yes it's it's more Western it's zombies but it like you have in in Doodle magic it's you can also call it zombies or Monsters I mean

it's still hordes of hordes of things the thing is it's not only about zombies it's about the the the hordes the big amount of enemies that's the that's the thing of course um yeah so also is really important is that you can change the the hero to to female as well by the way yeah there we go um yeah so few differences or let's say few as you see on the screen um the game is pretty much exact L the same core game play like not much has been changed there um the big difference that we see regarding these is that uh they outright kind of use the skills through this kind of a companion guy rather than like your Mage itself but later down the line in the game I guess the Mage has apprentices and this guy also has some kind of companions or mercenaries or whatever but even the skills are literally the same like it's the same thing yeah it's the same thing I was like the guy that the laser and like the frost Nova whatever

something it's even the synergies between these skills because if you choose like two kind of close skills to each other you start to get like combination of these skills with the skill randomizer so well Cyclone cannon that's a new one I don't see anything but they have tornadoes in in U doodle magic also so of course it's there but yeah um yeah so the core gam playay everything is pretty much the same would still say that the difficulty is even higher on Magic but it's still not very approachable here regarding the the fix do you see the oh nothing I was just the bang bang Survivor because it's completely different setup uh compared to typical ride RPG that we see in the market like Survivor iok and followup whereas here um you just need to choose as less skills as possible because only then you can get to the like final effects of those skills which

makes them stronger rather than in Survivor iio setup where you evolve skills and you kind of choose a lot of skills and that's completely okay but here it's yeah then combined then yeah so so it's like this kind of completely different setup I was expecting them to actually make a little bit more stronger job on the streamlining thing but they didn't but they just didn't they just like went as hard it's the same game it's the same game and I would I wouldn't be even surprised like these companies are connected and the same thing as as we we were talking about the Forex and the the teams that were working on um last war and and uh top war and all these other games it's like it's the same same group of people yeah it's literally the same game just makes 10 times more currently overall Revenue why and you don't say zombies you just you just can't say zombies actually is one thing AR is Big Art is yeah ell could have an effect on

cpis of course it has effect but not on the on on the monetization is just much more much more streamlined and fleshed out and robust that's there that's like just outright what does that even mean monetization you have better monetization practices like off off offer systems battle passes stuff like that these guys don't have that in dle Magic yeah thank you very much for yeah translating to normal English please normal English there um the other interesting thing let me or let me maybe skip here and you'll see yeah that is again completely the same um or do we finish this one maybe we finally oh no we already did that because it's like a stage yeah it's 1.5x speed so the interesting thing is that they also copied some of the things which I think are outl broken here for instance in Doodle magic they send you stamina in email every hour you notice that yeah

and in here it's in in base or somewhere like that cooks for you in cafeteria and like she gives you like these meals of 15 energy like every hour or like whatever 500 300 energy never run out of it runs out of it never in Doodle magic I just return after like being inactive and you see I have 3,000 energy 3,000 I can spend it so the balancing they also the bad balancing with it why not the the skills and the whole kind of upgrade cycle uh I think they have it in the cast again is completely the same it's the same it's literally the same thing like you see the UI the everything it's pretty much the same thing um the other thing is that features are kind of locked very far behind where you don't even see them like for instance you see these um Hall of Trials and there's like yeah unlock after cleaning Stage 15 you know how

hard to get to Stage 15 probably it will take me months to get there yeah not months like month maybe month but then Global rescue what's that each entry ticket requires blah blah blah unlock it's at level 30 really again you're level 30 I mean you're level 30 like Hero level 30 so it's not that far from you you are 22 but still like and and the problem is the XP it doesn't scale within these games in both like if you go into the game you start the game and then you immediately quit the game you get 15 XP if I win the game I get 15 XP yeah I can double it with an that that's it I can just do this and and completely waste my energy and the XP will be the same there you go also like we played the elite type of uh game yes this is this is something that uh is on top of what doodle magic has where they has this multiplayer feature actually yeah so I don't know how social features social features exactly so much more money finally game you can talk about

social features but it's nice because you recruit the person you get a sign like can be invited from your friends list have you played this by the way yeah from the other side that somebody recruited you yeah same same it's it's uh it's uh pretty interesting because it seems It's synchronous it's not asynchronous so I was I I was I was thinking the game if you if you're choosing the the skill the game plays when you're working playing Elite if you're working on like normal level it stops so that's why I think it's synchronous but because I was playing it also as somebody summoned me and give me an invite and I was literally selecting the skills and stuff like that with the person so that's very interesting that you have literally two people there both of them having their own skill set and just going against the can be BS but as I said like I played it on the other side and it works so I see it too so the functionality is there it can be both of course because like the matchmaking is super fast I

don't know yeah maybe we'll see we'll see I'm not sure how how we will see but yeah we probably won't see but regarding the gear the gear is again oh sorry sorry person um oh yeah this is not cool man this is yeah this is not cool I know what we need to do um regarding the gear itself it's again the same setup with these crystals where can you say when there is the there's the text running for your face yeah just can't would be better if was a banner out yeah oh yeah 100% so you have these crystals that you merge by the way the merge ratio is five to [ __ ] one not 3 to one not two to one it's 5 to one which is just horribly deep uh then you have your skin which is again the same as here in Doodle magic uh and then you have your gun upgrades I think this is Lally taken from Survivor IO and I've never seen this in this other game yeah this is not

not it so I don't think so they have that in Google magic but this is just like linear linear upgrade three nothing else there's the warehouse with the gun which does some stats but it's more of a gun skin or something like some additional stats skin with some additional things with like one not not that not that much impactful to be honest yeah exactly so that's there then there's gear ass sending and gear crafting and this just in my opinion does literally nothing it just adds like few points of damage most most impactful things are the gems like some of them like this one for instance 24% increase Thermo bomb damage can be pretty impactful also all the ones that I have here I'm currently going like Electro strategy or whatever Mr Electro hello yeah exactly so so that's good but other than that um no there's not really any Innovation regarding thing there what I don't like

that they didn't translate the rage feature which means the stages that you already uh conquered you can raate immediately and immediately get the rewards at least three times a day these guys don't have that it's only on patrol wle yeah ISRO wle is there and you can use three times energy in a row I don't think so these guys have an idle mechanic do they oh yeah they have they're in the castle uh in the workshop they have the idal mechanic so you can have that these guys don't have that maybe they have it but I don't have it unlocked because the fort is unlocked at level 30 which I'm not after it won't be there it won't be there man it's like this idle mechanic which is unlocking level 30 like how how does that make sense yeah way yeah um the gacha is I think a little bit better it's like you can only you can only like pull gems from the gacha yeah I mean can only no no no you can actually pull like uh skins and

stuff if you have 0.04 I already P yeah I already got gems already got G only only gems nothing else you can pull a character skin also like a legendary character skin which by the way I don't know was this Peerless Rarity but it seems it's uh Peerless yeah Peerless is higher than legendary it seems I don't know what be mean even here in this context but whatever so you can pull that but uh yeah other than that there's like a lot of these like resources that you don't know what are for because You' never seen you know the like you use those because the features are not unlocked like I I have for instance these like four recruitment orders that I cannot use because it's level 40 from but I still have them in my inventory thank you very much so that's there and then yeah we're pretty much at the end um you can you can morph this person or this like assist same as weapon same same as so you have some kind of nice more I

guess offers will use this kind of get this oh nice didn't scroll to the right I just got this like Electro Electro dud oh rising to gain skill Soundwave gr the electron transition skill at the star that's great what is this Pokemon right there Chinese New Year okay the for skill at the star nice okay yeah I mean look so again how does it make so much much more money yes not more but so much money 10 times more stop saying that we don't know stop just stop saying that okay okay so monetization is much more fleshed out the art is much more approachable art is much more approachable we see UI is much better even though it's still [ __ ] I'm sorry it's it's not [ __ ] it's just you can't you don't know what's what's happening but on honly like this character UI where you have like rows of

features hidden behind the whole screen I'm sorry this could be done much more smooter just like put it between more icons here somewhere here but there's like you see how many features there are kind of cut into this whole thing like and each of these tabs have like two additional tabs to choose from I know yeah yeah like for instance this gun thing it's completely hidden yeah I know I I usually what you do you put like the things that affect the character in the same quantity or quality or whatever same impact you put the UI icons beside each other because it means from UI standpoint that they are equal which here they're hidden well what can I say what can I say and that's my end here that we are not finish with this thing because I'm still waiting for a western really westernized version of this game can I can I Segway there this this is this is the proof yeah go ahead can I segue here because like I I really want to Echo what you said because I I really think that there's an absolute gold mine

to be made in the West for this type of game right and if we if you just basically just zoom in on some some figures here right like so uh I excluded China so monthly iaps for this game excluding China in the last 30 days is $2 million in iaps and with China in it is 13 right so more than 10 million is coming from China right so when I did the ad yeah I know so when I did the As breakdown on this right like they've managed to achieve a Dau or a user base out of China in the last 30 days of 1.4 million people right so that's the first ingredient that you need for a lot of AD Revenue but I really feel that this studio just missed on the mark on realizing how important ads are kind of at least in the west and yeah that's kind of what I want to talk about so let's just go through the ad placements um there's double reward after match capped at three a day uh refresh skill

during the match Capp at one a day maybe you can show this chest uh Remo uh so chest brilliant chest on a 24-hour coold down and a common chest on a 24-hour coold down yeah yeah already watched those today yeah and there's gold there's gold in the shop for 500 if you can go to it as well yeah this one daily limit yeah daily limit yeah and then also stamina which you never need because because basically you never run out of stamina yeah you can get it by the way also from your friends and the stamina is pretty much infinite that's it yeah so it's eight maximum rewarded Impressions per day but really it's seven because you're never going to need stamina right so that already caps the amount of Impressions that they're going to be able to show to users but I've said many times in this podcast that if you hide like these rewarded ad placements in the UI you're never going to watch them so I think that the the rewarded imp here is somewhere around like four four and a half and an outv

rate of 55% meaning that outside of China uh this game makes about 77k a day from ads which is half of the revenue that's coming from not China all right but here is where basically it becomes one of these things where I actually think I'm really right that they should have banners because if they had banners in and if you assume that there's two sessions per uh two whatever you call like games or games per session or whatever you call runs per session then probably you're showing about 60 because the game runs take about five minutes you're showing about 60 ads banner ads on like in total there so that's about 20K a day on the current da right and if you're also basically after the foui basically I don't think a lot of users are getting the Double Up Rewards after the game so so what I would argue to put in there is just an intitial if you're

not interacting with a rewarded ad units yeah what's up so I know where the the banner should be placed as you you mentioned on the during the AMA it should be between the start the game button and up above yeah right there the menu so there all the misclicks in in the [ __ ] world yeah let me just say we haven't seen a single roog Glide RPG with banners yet yeah that's true but single one basically here if they would add banners uh essenti like if they would add those two ad units it just seral some banners right like that brings the total ad revenue from 75 up to about 120 to 130 a day right so that's meaningful impact like there's a big chunk of money that's going right there yeah it's not bad actually yeah what do you think would be the impact on retention which we are not able to see because you're looking at us maybe just do the same thing but change the country then you would get some right but

basically I I dug a bit deeper because I was like okay what like ecpm should I like hedge like should I put these guys on and I I I don't want to name and shame on adaps txt files but it's pretty clear to me that I had to drag down the ecpm as well here because basically they only work with two direct sources which is meta and Google those are the only two direct Networks and the third direct Network they have which they've listed like 18 times is tabula so the only direct ones the only direct ones they're working with is tabula Facebook and Google which means probably they're not earning 70k a day in the west they're earning something more like 50 so yeah which is gener I don't think even 50 yeah exactly so either they're have an updated the adaps txt file which would be stupid because then it's like the same thing is not having these networks integrated or they just don't realize

how much money they're losing out on so either they're mediating they're probably mediating with Google uh I'll just show you can you let me share screen here for a second yob sure I don't like naming and shaming on adaps txt files but this one is like pretty clear what's going on and what's bad right so here we can see that is Facebook direct and Google direct so Facebook doesn't have a mediation platform so it's not mediated there tabula to my best knowledge not have a mediation platform anymore you have outbrain and tabula which is the same the same thing yeah so yeah guys please move to Max or level play and integrate Unity uh iron Source app Lin and you probably will see your IM revenues increase by at least probably here like 30 40% straight off the bat but say 30% there's a lot of low hanging fruit there so I don't think they're earning 7 a day I think they're more like 50 because of this reason so please just change this

because that's just probably 30 or 40K a day you're leaving on the table by now having the proper setup yeah at least they have like 10 resellers Felix yeah hello yeah hello uh yeah I mean it kind of just highlights to me again that like this game came out in January and it's killing it even doing quite well in the west right but like it's such a wide open market for a western developer to make this just look at this I mean just just saying by the way day one 54% day 725 day 302 very strong W look like they have all these networks in here which is uh appin iron Source integral Unity Facebook you and Google and Tik Tok but majority of things I mean they started pushing quite hard on on like mid May I think and look like

like biggest place is YouTube so I pretty sure like they're mediating just uh turn down the volume but like honestly like this Absol like [ __ ] all like bar tell me you know which game exactly came up with this so last war basically Evon Evon but we have all these like different things and it's like it's pars and then they are doing everything right I mean it's just it's basically the Forex creative in exactly exactly which is most probably not doing the the favor here for for them in terms of the the cpis but it's it's EXC in the game it's actually what like like it's very close like it's basically altered gameplay it's not really something yeah exactly it's not fake it's not fake exactly it's just yeah it's quite altered but this is and and then like this I mean the sound here like they are using

like weird music and sound with like hosts and ghost sounds easy it's ghost sound ghosts it's so good it's so so good and it's all like yeah this these battles and again boss and look at the animation like it's just yeah nobody cares it's great they like SM this is you know definitely not V uh but they have all of these uh I would say Forex types and this as well and this is kind of like slow pace which I I think it would be way more but at least you they kind of uh paying attention and using all these hordes but this again it's the same thing as we saw before but there's more there is way more it's like all this like ugc kind of yeah yeah yeah want to see it mhm I I was watching this I was like

okay okay I can see the UA team looks solid yeah the U they know what they're doing they're using like Forex best Concepts translating them into 2D stuff like that yeah yeah you have the real prizes there go exactly real prizes like do you know this like coming from it's the Survivor iend card by the way it's Absolut the same thing it's the same same thing yeah they actually pay attention and zombies dancing like that's Evon absolutely or storm shot which there like all the dancing dancing happening so one second I have more on the on the Facebook side which is there by my female character music there it's just like I was I was literally looking at he like what the [ __ ] is happening but I was like okay I get it it's also out game but like there's nothing only obious game play and there's also like a Chinese uh ugc

yeah yeah yeah and this look do you know which game is this there we go Kingdom guard yeah exactly Kingdom guard also uh by the way Friends of the podcast I just I just want to appreciate this creativity because it's if you don't have a snake just the in the row yeah exactly and then just put like a random random numbers above their heads and then yeah and then you have aake yeah like seriously I was watching I was like wow okay oh wow this is this is great this is completely different game it's so good to see that they have such a good UA and creative team but it's sad to see their Adon team not pulling their weight and I they could do way was like way more in terms of what this like this is literally like taken from some other game because it looks very poish like a fake game you know what is this like where did we see this uh last week

zombie.io oh yeah yeah yeah zombie IO with at least like a sliver of same assets this is completely different game this completely different game yeah for sure I mean like I wouldn't be wouldn't be surprised if that was a steam game or something yeah yeah oh my god this is my favorite Jesus this was my this was my favorite I mean I was like I think this is Korean Korean yeah he for sure Korean but he was like wow okay uh then uh let's look at uh look at different things man those Forex creatives is pretty much like whatever you do use Forex creatives oh wait a second that doesn't end there so we have anime creative we have anime exactly wow what was that this wait a second this that was like that was like like ly from wish which is one piece and there's like aul on the right yeah yeah

that's I was like is this like the the the W yeah yeah see yeah they're like using all of these and then I I don't know like what's happening because this is his triak like he throws fists like literally fists this is again like IP Gray Zone yeah don't worry we get there as well you get there this is also a little bit like bleach but the character is a woman so it's not bleach yeah but do you know where we saw this bleach magic exact magic has these wapes exactly exactly exactly copy the game copy the creativ could be everything know he music is great like quite quite interesting Le an upgrade kind of uh type of the video which is uh definitely doing well in these these types of games what there we didn't

there because we don't yeah but it really needs to be and we are now coming toite German CRS I'm not I'm not sure like what's what's what's the the connection between Chinese companies and German all of the creatives I have no idea why but it's like it's it's so so funny I wish I knew how good the German was it's probably terrible I mean like zombie narration creative German been yeah I'm zombes like I'm zombie and S saying like about I have so many sisters it's like yeah it's it's yeah it's narrative zombie oh this is just like the same thing we saw it's just Uhl AI voice exactly and we're coming there one sec and the

the the number three I'm just going to skip there because it's uh that's where but man it's really good like what what their UA is doing yes so Kingdom steroid music stor and storm sh exactly yeah exactly so you're paying attention so it's nice and then we have the classic ugc we have the static images and we have this and where is this other static image oh my God these are like the horse zombies I was always talking about like this is it like this is exactly I love wow yeah yeah it's great H most probably not super translated but that's the thing like only if they run a little bit more us or English creatives that will be way better like the con these Concepts will definitely do well in us and in West this is exactly what I'm always talking about and I think we had one throwing nuclear bombs into the crowd of zombies always

works always works yeah always works and I think we had one one more static image which was oh yeah it was oh Gates creative there we go again and and there something else I can find it oh yeah this quite oh my God what's that quite confusing yeah Barrel overload Barrel overload in German so so yeah that's uh yeah this was there we go there's Joker from wish Joker from wish and here we are zombies are coming when welcome to the end of the world thank you very much so yeah I mean honestly yeah it's I'm always looking at Tik Tok which they are running I mean it's quite a lot of um lot of videos right there which are all kind of ugc connected so it's it's all people there so it's oh let's go 3D

o wow again a completely different game different art style different whatever but zombies are there there you go MH this is the next level of fake this is not fake man you literally take another game and use it as creative well probably yes and then there's like the avatar on in the light uh left uh right left top corner is just that's the game that's it it's not even from the game not even from the game but it was in the in the creatives I'm really looking for what's what they doing on don't you have more fake anime there I would like to see I don't think they're I don't think they have more fake anime but they have a playable ad oh nice that okay you can shoot barrels storm shot is it storm shot uh kind of storm shot kind of storm shot but it's yeah guys I was just a thought just

occurred to me like whichever Western company cracks this game play for the West is this going to be a billion dollar game or like a half a billion dollar game or like a hundred million dollar game I think like 100 million I would say half bill but why not half a bill as well one of the keep in mind that once they crack it they will need to streamline it so they lower the depth of the whole progression and everything probably which means they lower the Str therefore it's will less score yob this is a g this is a different game this is a different game and this the what they stole from some I think it was age of origins or something this is absolutely different game yeah creative and they're running this is the third creative that we see is completely different game no no one asset but it's I see I've seen this creative I've seen this creative I've seen this this creative three times a day all for different game today yeah yeah yeah yeah fail last uses this uh I think

what was the other game that uses this like everybody's using this kind of battle Gates creat my my favorite ASMR but this is way more way way more confusing the f is happening de listen please go I'm encouraging you to go to YouTube and check all these creatives because this this was a right this was absolutely a right and I've yeah it's been a while I've seen this since I've never seen this one yet this this things so yeah heads off to um the team at s game company it's quite interesting what they just guys definitely know what they're doing with the creative side yeah I was like wow no I I was checking this yesterday and the day before while I was playing the game and I was like wow okay super funny and I'm pretty sure like it's working to certain extent in the in

the west because they are taking all the the trends that are working there and then what do you think they will pick if they're doing 700k a day already like two mil two m a day like white out survival yeah could be okay why not a come on be just little bit Adventures extrem but I'll believe it when I see it I would say one m a month oh a day one m a day one me day could be two if they start pushing uh more on the on the west or in the west could be much better if they actually do the unfolding of the features it's yeah it's too it's too complex for for uh to Har and it's too too grindy immediately like currently I'm just like after week I'm just grinding doing nothing else just grinding and spending stamina so I can get that [ __ ] 15 XP per run watch yeah let's wrap it up okay um scores or five five I would I would go nine easily n EAS seven a half for me

because like come on you can do this much better let me actually go down to four or three because I just realized their ad UPS txt file right can't let him get away with that yeah yeah okay enough can when when we meet them in China yeah yeah yeah then you defend yourself mr's put down to I literally like I could click two buttons If it's integrated and they're making 40% more ad Revenue whatever it is right so yeah yeah Felix magic functions yeah knowledge knowledge yeah that's knowledge okay thank you very much guys for list all in Cypress whoever's there which is today because he going live on Thursday exactly yeah see you all there please subscribe on YouTube Spotify like comment share do whatever you like uh and we there yeah join the like we talk there uh we see you in Cyprus GTC and

then in Hamburg uh games Forum so thank you C [Music] [Music] [Applause] [Music] he [Music]