Türkiye's Mobile Gaming Market: 2026

The report presents a comprehensive snapshot of Turkey’s mobile gaming ecosystem as of 2026, focusing on revenue dynamics, genre performance, developer activity, investment flows, and emerging trends. In 2025 the market grew 6% to $347 million, yet downloads fell 4% year-over-year, marking a shift toward higher monetisation per install. Revenue gains concentrated in puzzles (+26%), racing (+16%) and kids’ games (+14%), while location-based, action and party titles suffered steep declines. Top earners included PUBG Mobile ($17.3 M), eFootball ($10.4 M) and Whiteout Survival ($10 M).

Developer-generated IAP revenue surged 450% from $504 million in 2020 to $2.76 billion in 2025, representing a five-fold increase in market share from 1% to 5%. The developer base tripled over the same period, with a recent uptick of 18.6% in 2025 after a dip in 2023-24. Puzzle games dominate revenue (96% of IAP), yet studios are diversifying into arcade, action and simulator genres. Leading studios such as Dream Games, Peak Games, and Rollic drive the market; Dream’s titles Royal Kingdom/Match generated $5.2 billion in IAP, while Rollic’s recent hit Knit Out achieved a 50% success rate for titles earning over $100 k in six months.

Capital inflows have accelerated, with 24 investment deals announced annually and total funding reaching $3.6 billion since 2009; Turkish companies raised $234 million in 2025, a 32-fold increase from 2020. Unicorn prospects emerge with Grand Games (IAP $115 M, $105 M raised in 16 months) and Loom Games (acquired by Scopely for $1 B). M&A activity remains robust, exemplified by Peak Games’ $1.9 B acquisition by Zynga and multiple studio acquisitions by Rollic.

Trend analysis highlights Turkish studios’ influence on hyper-casual and hybrid casual markets, with titles such as Royal Match, Twisted Tangle, and Pixel Flow setting mechanics that spread globally. The market is entering a maturity phase: revenue growth persists while download declines plateau, suggesting a shift toward monetisation efficiency and high-quality live-ops strategies.