🤯 AI ads evolved from fake gameplay into full world simulations

Who are you? Oh, wait a second. There's dark war still. There's still dark war.
Yes.
Yes. I remember I I not I remember this guy. There's the main character.
Yeah. Yeah. That's the main character instead of our usual golden goblins. Yeah.
So, this is Jacking the two and a half gamers. The midnight crew talking UA adverts and game design too. Mat feeling shaku bringing the insight. We're rocking those vibes till the early day life. Kua master eyes on the prize. Tracking data through the cyerspace skies. Feeling stacks colors like a wizard in disguise. Jacks lift us to the high. Two and a half gamers talking smack. Slow hockey sick got your back. Ads are beautiful. They light the way. Click it fast. Don't delay. Uh-huh. Uh-huh. Uh-huh.

Uh-huh. Uh-huh.
Yeah. I'm excited. I'm excited for for PGC. Wait a second. This is going to go live when we actually came back. PGC PGC was amazing.
Message from the future.
No,
PGC was amazing.
Yes. Okay. Anyway, hello. Hello. Hello. Today we are going to talk about AI in creatives again because this is super super important and we have some I mean some predictions already kind of true but let's let's leave it in the in the in the prediction section. My name is Matthew Lanchic. Welcome
Felix Brober and I'm Yakubar
and we are your hosts and Yakob is looking for AI credits. Today it's going to be 355 because more is better. Yeah, it's going to be 112 as usual.
112 is Yeah, that's a good number. It was like that always. Okay,
it's a lot. And I could take more honestly because I was actually saved by

this one creative team which is serving these two giant games, but you'll see. And
can we can we agree on like maximum maximum five waifuss per episode?
Oh yeah, that's what honestly I cut down on the Lens of Jill waifuss because they were so outrageous this time that I couldn't even show it. like we would get banned from YouTube.
No, no, no, no, no. You can you can show at least one outrageous. This is okay. I got call from YouTube yesterday like, "Hey, we see your podcast growing like crazy. You're doing great job. You can get outrageous creatives in the in the in the episode. That's fine. You will get we'll get through. It's okay."
Yeah. Yeah. Anyway.
Anyway,
let's let's start to it. Uh let me just set this up in
Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh and need funding, here's the deal. With PVX Partners, you can grow

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By the way, thank you very much guys for uh the support and the recent numbers are amazing. So I guess you love what we are doing and we love the support. Again, like if you have any comments, please write them under the video. Ask questions, join the Slack channel, anything.
Yeah. And tell us what you want to see. Like, we love when we get comments for that.
Yeah. Give me one second.
Sure. Of course. So, we have a third, well, not third, fourth actually, podcast member, which is Yakob's daughter. He was like, shh, now it's

done. So, dear future parents, this is not like how it's usually.
This is the way.
Yeah. It's just shush. Okay.
Okay. As usual, guess the game before you see it. So, feel free to do that. There's one
before you see
before you see the name of the game.
Okay.
There's one Easter egg. Which one of the creatives is not AI? Guess which one. And I picked this.
I suck at this.
No.
No. No. You're fine. You're fine. You're fine.
And uh yeah, I'll I'll get to the trends and like interesting stuff as we can watch them because there's like on we need to skip a lot.
Yeah.
Anyway, let's get to it because this will be a very interesting punch. Okay, let's go.
Golden goblins.
Golden goblins.
No way. Of course,
it's golden goblins. Of course, they have this one with with single goblin. Now they iterating it with more and multiples and these really really nice view.
This is amazing.
It's really really good.
Yeah, you have all of these in your PC right now. Amazing. I I need all of this. I need this. Yeah.

Wow.
This is even better. Yeah.
Yeah. Not one. Yeah, that was top heroes, but I wanted to or maybe Okay, wait a second because I think I will need to do it manually because the player did what I think.
Yeah, you can you can switch like
Yeah, I need to order it.
Don't worry. We'll cut we'll cut this out. So, it won't exist.
No, no, no, no, no, no, no.
No, we won't. So people know like how how he sucks in this because this is not emulator, right? So you can't emulator. Yeah, anyway. This is this is the right way.
All right. Okay. So, we have our gangster goblin.
Oh, wait a second. This is
Yeah. Yeah. It's This is not AI, but of course they're not AI, but this is great.
The normal ones using an inferior metric system, though.
A goblin of of of like riches, whatever. Very, very nice transition.
That's really good transition, man. Oh my god,
that's that's really good. Then we have this one, which I was like, is it real or not? Is the thing real?
That's AI, man.

Yeah, that's AI. So that's there because again they have these sticks as they're multiplying those. So
nice. Yes. Okay.
So many so many new Kingshot ads which are I mean it's still the same kind of concept. Oh wait
a little bit of IP here and there.
I mean it's fine.
It's fine.
Doesn't matter. Doesn't matter.
Yeah. Golden Goblins isn't that big on AI. Kingshot used to be much bigger honestly. I think so. It's not that big. I'll also do like a review of like how much I've seen the new creatives being percentage AIs. All the goblins I would say like 5% very very small.
Yeah, I wanted to say like 10.
Kingshot decreased a lot. I think they're somewhere between 15 to 20. Again, just my you know heristics of like what I saw as I was pretty much going through them. Yeah, this one is this one is
but it looks real.
Yeah, this the models are getting much better when we get to the end. Like what I'll show you at the end, you'll see we just upgraded one more level because the

stuff that you will see at the end is just amazing.
Okay, great.
Listeners and watch.
Yeah,
that's a very good hook. So, you need to steal.
There's a sad dog. And by the way, notice what he has in his hand.
Yeah. Yeah, I saw it. Yeah. Yeah, I saw it.
Kingshot image.
It was already in the previous ad. There was a kingshot from French.
Yeah. Yeah, it was there.
Yeah. So there we have as usual our
you know what's really interesting about these I mean this is besides like this absolutely great tasty travels.
Mhm.
But I've seen these like people call it obviously AI slop um channels they're making millions basically from from ads and it's just like
I've seen the that was Yeah.
Five channels that made 30 million last year.
Yeah. Exactly. On YouTube and it's just only AI
only AI videos. It's like the Frenchy dog is there. There is like five more which are really interesting, but it's also like cute animals.
Yeah.
There's also one monkey that's traveling

the world. It's just like
there's also bedtime stories where they basically do AI images when someone's reading a story, but the stories are always like an hour to two hours long and they're designed to fall asleep to and they upload like one a day, but it's like 2 hours. It has to be AI and it's AI voice reading it. And then like it's getting like I think it's like 4 million subs already. I was listening to a couple of them and like they're not good but they're not bad. We get that. We get that. Yeah.
It doesn't matter. Like if you do if you do 11 laps, it can be very good. It can be very very good. But also like 11 laps is not the cheapest model out there. So maybe that's that's the reason.
Notice here that Grandmas will be the team also of this
Yeah.
batch. There will be a lot of grandmas.
A lot of grandmas. I mean it makes sense because there is still the OG grandpa.
Yeah. Yeah. Yeah. Of course.
From Ricore days.
I love it.
A lot of the things that I saw there is pretty much just reiteration of the original I mean of the previous concept that we saw. So lots of stuff is pretty

much just updated visual here. There was actually I think they move forward with their character and now added a lot of drama into it.
Yes.
So you'll see more of her in like Lily's Garden fashion now. It's not just like, "Oh, here's a nice character." And you see how the team really level up, how it's kind of using Look at this scene.
So good. Yeah.
Yeah. Yeah. Yeah. It's It's amazing what they do there. And you'll see much more. This one was like literally the the worst face that I saw.
Yeah. Because the phone too still. Yeah.
I know. But like
Yeah, I just valley 101.
Yeah. Arkham Asylum.
Yeah. Some very very nice hooks. And I think this is uh Do they have gameplay? Yeah, they do have gameplay on top of it. Then some new again as I said like reiterations.
Guys, you have to do margaritas and till that
Felix steaks. Yeah,
cutting actually that the cutting is good.
Takes premium and steak to make a stew.
For shame.
Yeah. Yeah. Well, hello.

Yeah. Yeah. As I said, like she she'll be in many hooks and many different setups. Here we have again another another grand map.
Is this still But this is not Tasty Travels anymore. It is Tracy Travels.
Is this Oh my god.
Yeah, they're taking taste uh tasting.
Let's find a cat.
Testing a lot of concepts. Actually, I I've seen a lot of hidden object creators.
Yeah. Yeah. I've seen I've seen hidden object creatives for a lot of like farming games as well and it works really well even static images. But this my life. I'm
cat. Isn't this cute?
Cute. Yeah. Cute million. Yeah, exactly. We have some more fake people.
Yeah, are scarily white.
Scarily big. This one's really good. Again, looks like pixar quality basically. And best best thing is that they're talking about the current situation at market.
Yeah. Yeah.
When I download the game in division, as they say, and now I leave me alone. I'm trying to sleep. You played fake games. Just delete them and tasty travels.

That's amazing. No, but it's like that's the the narrative is great.
Yeah, it's amazing. Uh then we have some again still spill out from the Christmas because I think I added a little bit more into December. So that's there.
Maybe it's for uh Novi God.
No. Yeah, exactly.
Maybe. Then we have some more fake people. Then we have some more again.
It's not restaurants these days. Remember before it was houses. Now it's just like these. Sorry, restaurants before.
Of course, this one even more. But but again like you know they have the script. They just, I guess, reroll the prompt and like do do different things in it and that's itde. The best one.
I like this one.
I'm wondering what the per unit cost is for these companies to make these creatives like one person.
It's progressively getting down. It's progressively getting down.
It's cheaper and cheaper, man.
Let's say at the start of the year it might have been, let's say, $5 if that's probably now two and a half. No,
man. Like now it's like seriously and

that's I I think I I just Yeah. I think that's even too much. It
really depends I guess if you're running them on scale on some third party service generator or you have your own
locally. Yeah. Or locally
graphics card farm.
Yeah. Yeah.
Of course.
Okay.
But again, same concept just pretty much revival of it or like a reiteration. This one
cat. It's okay. I'm just I'm still
just again the main protagonist. See, and this, if you remember back then, this was all made just like this was animated. No AI animation. And if this is an AI animation, she's
Yeah, it's
Oh, this is definitely AI animation.
Yeah, of course.
Yeah.
Again, some more Christmas stuff. By the way, you can see that the consistency of her face went a little bit away here. Like, it's not her as as it should be.
Yeah. Yeah. It's it's a different face a little bit.
Yeah. Yeah. And more fake people ging recommendations, more eating glass or

sugar or whatever this is.
Seen that substance
ASMR creatives. These are literally done in silent mode to be completely ASMR.
That's very that's
then we have some I think static images just thrown into make it you know move basically because it don't do
it's very short right.
Yeah it's very short but again there's nothing really into it. just like a static image and that was thrown to generator.
Also, her face is just
Yeah. Yeah. It's
totally different.
Not that good because for instance here you see like it's the different setup than the static one. Much better one
then this one. This one. Watch this one very carefully. This one is literally their biggest IP infringement yet.
Really? That's I mean
coffee not hot coffee. There we go. If you don't recognize this is the signature Gibli style famous Japanese
studio. That's the one which forced Chpt to ban it as for the creation in the generation prompts. So
I mean why is that in IP infringement?

Uh it's their it's their signature style. I think it's like uh
so you can't use it.
I think you can't use it. Yeah. Yeah.
Call the police, but we don't have the evidence. We don't have the evidence. Unfortunately, there's no evidence. So, uh it's okay.
Yeah. Another one of those static images. Uh again, these are kind of very easy to do. This one is new. I didn't saw this one. And the physics are especially very interesting on this one. Yeah. Oh, but it's there. But again, it's like a typical casual creative where you have these like monuments that speak to a lot of audiences. So, that's there. Then we have this thing. This is also a big team.
Dark war.
Dark war. This is a big team. They had the one where it was driving for left to right. Now it's from right to left. Uh, but you'll see these much more later down the line because this is I think just the basic iteration of this concept.
I told you people under the Dark War videos, they're just like, "Oh my god, this is such a great creative. I love
I have Dark War. It's one of those like

at the end moments.
No worries.
You know, like serious like I shed my pants like last last month when I was looking at different AI stuff." So cool.
This one's also very interesting because it's a realistic style on top of it. So it's like I would say like 2 and 1/2D or something in that matter.
2 and 1/2D. Sure. Exactly.
But it looks great. It looks
Yes.
really really really good. Then we have again Grandma random in Santorini or something.
I see. Yeah. Grandma Santorini.
Yep.
Then we have
she was just done uh filming Mama Mia 3.
Yeah, exactly like that. That's the female version of the ASMR creator. Then we have, as I said, more drama coming up. She was pregnant then the pregnancy test disappeared. Okay, good.
Uh, no, no, no. It was like it was the other girl, man. Like she married the guy and then
Yeah, but I'm see I'm saying here she was holding the pregnancy test and then she just like the pregnancy test disappeared in her in her body.
Of course. Of course

problem. But again, you see that they adding the Lily's garden kind of drama narrative stuff again face being not as good as we are used to. If people don't really notice these like small things,
but we notice and we need
Yeah. Well, that's why we're here, of course.
This one is the literally like one of the last survivors here. I couldn't find anything else this time for new stuff.
I thought so.
That's it. I guess this is like the end of it elsewhere.
Yep. Good. You served well. This one is still Did anyone say web revenue? Yeah, this episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new

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Still, this is still right. Yeah, they have like so much of these with much more uh less clothing women. So, that's there. Oh, and this one, this one is pretty good, actually.
That's really good. Yeah, they had an iteration of the previous one when they had this like World of Warcraft cinematic remix and now they have this one which is also quite good and again do this only because of AI because it's just looks epic.
Yeah, like how would they do this some
I'd watch this movie like
of course.
Yeah, looks looks pretty good.
It looks pretty good. I mean
Okay,
that's the other one I said like they have like 20 of these different ones. Yeah. I mean,
this one was a gray hook. Quite

interesting to me.
That land of jail, right?
No.
No. Really? Okay.
I thought it would be L of jail.
Yeah.
Well, I don't think so. It's L of jail. No, it's still
it's still because it was kind of feeding the team.
And then we have the usual nationality as AI creation.
Yeah.
With AI spelling. Yeah, with AI spelling.
Oh, nice.
So, we're moving.
We are moving to jail.
The big bunch.
Yes.
No, this is not lens of jail. Why? What? What? This has to be Lens of Jail.
Ah, sorry. Sorry, sorry. Yeah. Yeah. This is Lens of Jail. Sorry, sorry, sorry. Yeah. So, Lens of Jail again. Moving environments or moving rooms basically created.
Yeah.
So, we have a lot of
Thank god. This is new prison game 2026. Finally. This is what we've been waiting for the whole 2025 for sure.
Oh, We need to Yeah, we need to update the awards. Okay.
We need to update the fake awards.
Yeah. Yeah, exactly. Yeah, fake words. Fake words. Pretty good, honestly. Yeah. So, as I said, I tried to put on some

stuff that was not waifuss because they're really, really going very strong on like just pretty much sexist content with waifuss, but they have these things. This one was quite interesting, which I still didn't understand.
No. What do you mean you didn't understand? Come on, man. Like, you want to come up with this?
It's a classic prison theme. Prison just each other. Like, what what are you expecting? So, so this one's new like because they didn't have this kind of like going through rooms and have these like uh bumpy visuals concept was pretty interesting as well there. Then we have the usual kind of prisons around the world or again this is I think some
how's lands of jails doing is pretty much flat right still.
Yeah. Yeah. Yeah. It is flat
and you know like what they would be pretty much screwed if they didn't have like so many creatives because it's just so competitive market like they would be just dying. Yeah, I don't know what they're saying because I couldn't find a English version of
just put it in Gemini. Gemini and then

just leave it like so it can translate for you.
Probably something I've seen
maybe. Yeah.
So, it's it's like one of those waifu creatives again. They have a lot of
mean creatives. You mean like horror creatives?
But uh this one was quite interesting.
Yeah. King. Okay.
So, this is not the AI part. This is still the normal part. This is the AI part, I think. And I think it because just notice how we grab
premium.
How?
Uhhuh. Yeah. Yeah. Yeah.
Yeah. So, I'm guessing this is AI. Again, I couldn't really find that many. So, I guess just few like a lot of these companies are just testing like it's nothing comparable to something like Tasty Travels or LS of which are running like 50% plus AI creatives. All of these kind of I think western ones are still running very very few. But still, it's great that they're experimenting with this because you know like the Candy Well, I think the Candy Crush Candy Crush, sorry for the Slo,
but I think Candy Crush team and the

creative team especially is doing an interesting job since last year because they're testing so many other things that they've been doing.
They finally break the Save the Yeti team.
Exact. Exactly. And also the the trend with the bear and like, hey, suddenly there's a bear in my house. What? The bear in the woods.
Yeah, bear in the woods. Like all these things. Okay,
guys.
So, we have again few more of these lenses. Oh, sorry.
No, this is much much villains. This is just like copy of Royal Kingdom. Seriously.
Again. Again, we have like more grand.
This is AI.
This is for sure AI.
Yeah. Yeah.
Like that's no way this wouldn't be AI. And it just goes as as always into the into the game play. Again, a different variation. see a few of these like comic based concepts hooks. So I guess that's also trending these days.
Totally fake. Oh
would you say now that basically we're getting close to the tipping point where you can consistently get better

performance or the same performance with AI creatives if you know
talking about you're getting like way better performance with AI creatives already like for some time.
I mean where do you think the tipping point was last year? last year. I think first really big change was I think November 2024 when the dark war came up with all these like uh
created day one day 36060 survival themes then I think well maybe like summer when
a new vo when was like when was the v3 launch date that's where like that was like a big change
in the quality of the of the AI because like when V3 came out like it was insane.
It was streamlined.
It was insane quality. Oh, it was and and now I think give it two more months.
Yeah. So, this was the last
only one that I found for white out survival because I think they can
Yeah. They're not running that much.
Yeah. Yeah. So, now we go to the big league of AI people. So, this is dark

war and these environments are the top such a great market.
Yes. 100%. And this is look like how they evolved in last year and something. It's insane. And and we had we were talking about
so much detail. Notice how much detail is in it.
We're talking about these these uh these creatives in China in China joy. I had like AI 2024 which was dark again like survive like what I just mentioned and now 2025 which is already uh again dark but different concepts. This look at like it detail the color palettes and everything. It's just
it got to the point finally it got to the point that they are stitching these with hooks. So they have this as a meat being the AI room creative and they add AI hooks on top of this.
Yeah, exactly.
And there's so many iterations even within this one concept like five.
It's endless. Yeah, of course it's endless. But I mean, you can do whatever you want with this
because I'll show you like there's just

like completely different vibes and completely different themes out of this or like this thing like
and again very very and they're by the way quite long. They're like one minute long and they're literally again two or three stitched together
and you know why? Because one minute long creatives work across different UA channels 59 seconds uploading and when we talked about these different creatives for short dramas they are even longer and this is definitely working.
As I said there are multitudes of these when you have for instance fighting characters there not just or building Lego blocks.
Yeah exactly. So that's why that's why you were building Legos with your son.
Sure. Sure.
So you know you can get the atmosphere. Then we have their usual concept.
Exactly. That's what
But this one's iterated where it goes in seamless transitions. It's not chopped anymore into like one picture, one scene, another scene, third scene, whatever. It's just one seamless scene and kind of moves up and upgrades itself. That's nice.
That's there. Then we have this postappo

epic game.
Come on. Yeah. I mean, this is exactly what they they've been doing before.
2025 uh creative.
I think this is running for some time. Yeah.
Yeah. This is running maybe for some time, but this like looks looks really good. Again, more rooms.
Notice the vibe here. This is literally a swimming pool. And by the way, the swing the water was swinging. Exactly.
Yeah.
Yeah. So, that's very good. And then we have again one of those seamless creative shelters which can just like it's very satisfying to look at.
It is. Yeah. And that's what everybody's talking about in the comments as well.
You never know how it kind of forms. That's the interesting part about it. You remember what we discussed when we first started seeing the AI videos? Like people want to watch this because it's interesting and it's new.
Yeah.
And it's not really common to see these types of things, right? In real life. So you want to kind of
Yeah. You want to finish the whole video and just watch it.
Yeah. Yeah. Like I'm guessing that both Dark War and Top Heroes creative teams

are the same and they are completely different compared to last war and last season.
100% 100% 100%
because those two teams last and last they don't use AI.
They don't do anything. Yeah. Yeah. Exactly. Gates gates. Gates
gates gates. Exactly. And these are just AI AI AI AI. I told you that like on the last last episode when we talked about the creatives uh it's just AI in Forex or gates and then Kingshot. Yeah, uses a lot of AI, but not anymore. But this thing is completely different scale.
Yeah. Yeah. Yeah.
They're approaching 90% AI.
Yes. I mean, but it was always like that with Dark War. Like they are like the OGs of AI creatives like thanks to them. I mean, you remember Yanni? He was blown away when we were talking about this. It's like what?
This was two years ago.
November 2024. I'm telling you.
Yeah. I don't remember remember this until you I die because it was so groundbreaking. Seriously, like it was insane. And even
as I said, the quality is just getting

higher and higher, higher and higher and as we go. This is again the same uh creative concept as you seen with jail. I guess they took it from from these guys.
Well, obviously.
Then we have this one.
Who are you? Oh, wait a second. There's dark war still. There's still dark war.
Yes.
Yes. I remember I I not I remember this guy. There's the main character.
Yeah. Yeah, that's the main character instead of our usual golden goblins. Yeah,
that's
So, this is the Easter egg basically. This is the one that's not AI probably and it's the one that's just pretty much being taken there and they can
so many concepts in this like from like why survival.
Yes.
And then
they at least had the nerve to replace the characters.
Yeah. Exactly. Yeah. Exactly. Yeah. Why does survival plus golden goblins
quite long but uh again it ends with dark war and card more dark.
Yeah some more waifuss on top of it. Um or tombbriders from wish

from fake Tom. Yeah.
Yeah. So that's there. This one this one really took me off my seat because like Yeah. This is the state that you can create now. It's very very interesting. Notice how the zombies behave. It's AI. Yeah, it's AI for sure. Yeah.
Yeah. How she kind of goes here.
She Yeah, she runs. It's It's not really Yeah.
And in here as well.
So, this is one of those, if I understand correctly, world simulation models%
where you can This is not the standard generator. This is one of those where you just create an image and from the image you can walk in the world. So, this is actually not a generation. I think this is a screen capture actually because you can
You think they based it? You think they based it on the uh what's it called? The game I'm blanking on. PlayStation game,
whatever.
The Last of Us. Last of Us. Last of Us.
You know how do you do this? You take one image, you generate again. You start always from the image because that gives you the the world and you put the image into the world generation model and then the world generation model literally gives you stuff like arrow keys and and

movements or whatever and you can play it as a game.
Man, I will I will show you one thing which
you want.
Yeah. Yeah. Yeah. Please give it to me for for a second. This is the first time we had this type of a creative on.
Yeah, but look at look at this. Creating a horror scene with AI with in later and I was like, wait a second.
You're watching horror.
No, no, no, no. But look, I mean, yeah, I know, I know, I know, I know, I know this is not not really the case, but you can this is basically what the just tutorial because I was kind of researching some some stuff uh from from AI from from the guys from layer and then this is just basically building the the whole scene. It's exactly what you just mentioned. And there's like a like a narrative like and just voice over like how you do it here. You can just
But here you build it as an image or a video generation. Yeah.
Yeah.
Here the whole world. Exactly. Right.
It's literally a game with screen capture.
Yeah. Oh my And then just put See,

hello. Hello, Mr. Boogie Man. And And then just different uh different scenes as well here. It's I was like looking at this like oh my god. I mean I can and obviously it's not the whole world like you mentioned now but I can just basically build all the all the different scenes from any creative because this reminded me one one hidden object game we are doing and we can build this room where I can do whatever
the model that that this is based on is called Genie 3 by the way is one of the Google models if you want to try it out I don't know if this is the one but this is the one that you can take and why Genie 3 because the biggest problem with these types of generation you can notice it here where like this This is pretty much like a flawless image. Notice the buildings here. And as we move forward, the more you go deeper into the basic the cyerspace of it or virtual reality of it, notice how the buildings degrade basically.
Yeah. Yeah. On the right.
But the whole image basically degrades because the biggest problem in Genie2 was that after 10 or 15 seconds like it's like turn to mush.

I mean is because the consistency was like not not
Yeah. Yeah. It was too long. So, so Genie3 already has much better consistency and of course I can wait for the next one because we'll get there. But yeah, this was this was quite eye opening. Then we have some more rooms, I guess. Again, these guys are now my go-to AI. They even went over Tasty Travels, which is like something
of course. No, no, no. 100%.
As I said, different
This is a Oh my god, this is so good.
Different vibes and different setups for these room concepts where Yeah. And it's like so flawless like the movement everything.
I mean those legs are interesting but still
what they cross legs man like there's nothing to it.
It's Yeah. Sure.
Physics was still there. Let's see.
Yeah. Phys a little bit of Yeah. A little bit of it.
Yeah. Or this one where you have pretty much like girls dormatory instead of the ladies.
Those zombies doing like
Yeah. And like I really like like how there's like bunch of zombies out there. Let's continue cooking and stuff. Yeah.

I mean, but that's that's the whole point, right?
Yeah. Yeah. Then they have this kind of a non-anime version of it, which is again just western art, I guess, which is quite interesting. Then weapons.
This already This already gave me five ideas for creatives for the games I managed.
That's good. Yeah. More pixelated heroes. Again, we went over that one. This is interesting. So, they use the waifuss and the heroes to have like a firsterson shop of weapons. So, the waifuss are the same. You notice that? But again, it made them a shop basically with their signature flavor and you have firstperson view of the weapons. So quite a nice iteration again for consistency. Some more apocalyptic world. Some more. Yeah, this is looks like Don't Starve actually to be honest. The PC Steam game.
Speaking of which, when are we doing full steam ahead next? When we get back from London for sure.
Yeah, it's perfect
cuz there's lots of stuff there. Yeah,
this is a nice hook into the room as

they have there. Yeah, looks very nice.
First first frame, last frame.
And then we have some
Stranger Things. There we go. Because that was the season there ending. So that's there. And some more iterations of like caves or like different kind of premises of like these rooms, but still looks amazing, amazing, amazing. The lightning is also good. This is also quite interesting.
This is like Ad Astra from that scene.
Yeah. Yeah. Yeah. Yeah. Like notice how the weapon on the top of the jeep kind of evolves into like very very different things. Looks looks amazing honestly. And then we have some fake morbus.
And see this is the one I told you like it's a hook towards the AI creative. So AI hook and AI creative now.
Yes, that's the that's the one. Then we have some more pixel.
That's not a good creative
pixel stuff. Yeah.
Yeah. So that's there and there we go. And this is the pinele that I've seen this
top heroes pine.
This is top heroes.
Pinele riding the vehicle.
And this is the gener. This is generated. It looks like actually a new

game. And there have so many of these as it looks literally like a new game.
Yeah.
Completely generated. And they run so so many of these. Honestly, like this is amazing. I don't think so. I I was able to see like so different styles, so different scenes. All the controls. Even the letters are good. I don't know if they're post produced to kind of be okay.
No, no, no, no, no, no, no, no.
Or you think it's like an UI overlay?
Don't think it's actually then just
Yeah. Like create the image and then continue the game. Mhm. Yeah. Yeah. But
there that definitely is.
This looks flawless. Like you have a fake out there.
So I told my boss I made a playable with Playable Maker and he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, all you do is drag, drop, click, and it does it all for you. So again, he said, "What language did you make it in?" I went, "I don't know, English." At the end of the day, as long as a playable maker does it all for you, why do you care? It's just like magic

because uh you can do quite a lot of things with images and the consistency with Nano Banana. If you if you saw or noticed the the latest thumbnails I started doing with started doing it with the Forge Master and Pixel, I'm just using their game art to be in the image and that's a reference image that I'm I'm kind of building on top of it and it's just insane to one.
I would play these games immediately.
Yeah. Right. This looks
This looks a lot of fun. I would fight that bear.
Yeah. Yeah. So, pay to win. Say goodbye to all of these nonsense.
Yeah, sure. Let's let's let's watch this fake fake game that doesn't exist. It's great.
It looks so good.
I know. Yeah, exactly. Yeah, exactly. I would play, you know.
I I'm guessing that somebody maybe do this experiment like run a trailer on Steam. How how much wish list he can get and like it's all fake.
Yeah, why not?
Here we have fake Zelda or something in that matter. Or at least it looks like it. Yeah, the blows were definitely

super fake. Again, more
it reminded me. Sorry, just uh was a golden axe.
Oh yeah,
this previous the previous uh video is absolutely golden axe. Like come on.
This one
this one and the the previous ones a little bit. But yeah, this is definitely
Yeah, we'll see. Then again, completely new concept of the game. There's so many. And then there's some of course normal creatives on top of it. It's not just like a cons one. But again like I was just amazed that you can create these things now and look so good. Like of course the hands, the movements and like shady but the overall UI overlay and the like the game world, the movement, the control, that's that's that's really good.
This is
Yeah. So, we'll see what comes out of this. But, uh, I guess it's the same
to have like fake Assassin's Creed.
Yeah, for sure. For sure. For sure. I guess we'll get to that point. Like I guess I said like that's my prediction there that somebody will create this like super great game with AI. It will

be so good nobody will know. And then like Yeah, it was all kind of just Yeah.
Yeah. This looked great. That last one with him falling down the ice.
Yeah, this one.
Whatever it was. Yeah.
I would love to play this one. This right here. Like I can see this in like God of War, you know, like
Yeah. Yeah. Yeah.
Or the Tom Rider one or two, the original one on PC, like where you were just falling from the from the cave downstairs.
Yeah. And this is the this is the fake Zelda one where it's like if you look at the face, it's literally Zelda. put this there. Even though he stickked them three times through the chest,
he's still alive.
Who cares?
Who cares? Exactly. Who cares?
Anyway, that was it. 112. Yeah.
Because you don't really
big movements. Big movements this time. And I think again the prediction
like every every month every month.
No, but this one is a bigger step up than from
November to December. This this badge was the biggest step up because we seen completely new formats and new concepts as for AI who can fully AI world models and like as I said the variety of the

concept of top heroes is just like unheard of. I cannot even comprehend how they would compare to like all the others. And and both of these companies, both Dark War and Top Heroes, there are approaching something like 80 to 90% AI creatives being run, either hooks or the main ones. I mean, the ones affected, not of course all of them. And you really see it that that people that are kind of not that much into AI are kind of still like testing the waters and getting into it. And people that are really good at it are literally progressing that extreme speed of like quality and stuff. So we get to that actual point as I said like consolidate and people that know now will be like 10 times better in a year and people that don't even try will be just left out.
Yeah. I mean it's with everything right but it makes sense because if you don't know where to start and I still I'm still having these discussions even now like oh we want to explore AI what should we do as like oh where should I start? Seriously where should I start? Yeah, I will start talking and then we can uh we can end the discussion in

seven hours and you will be still at the beginning.
Yeah, by the way, both games are very stable in the revenue. Dark word doing something like 800k a day and Top Heroes doing something like 7 600k a day but very stable pretty much straight line.
Amazing.
Perfect.
Amazing. Yeah,
great. Thank you guys.
Speechless. Absolutely speechless, which is great. So, thank you very much also the listeners. I hope this was enlightening for you and inspiring as well. I made three comments already. I have like five creative ideas in my head that I will use especially from the the dark war room concepts because that
you can literally make a whole episode only from dark war creat.
Exactly. And the fun fun part is like you can really use this on almost every game. I actually when we were talking about the the last creative like in the in the well in the creative episode I used already like some of the concepts from tiles survive and adapted into like some other games that I that I'm I'm running. It's performing amazingly because it's tested.

Exactly. Exactly. Because someone test this for you. So works. Thank you guys. Join the selection. Please comment under the video. Subscribe, obviously. Share this with your industry friends, with your creative team as well. And we see you next time. Bye-bye.
Bye-bye. Ciao.