Carnival Tycoon’s Playbook: From Idle to Social Casino?

on it. They they pretty much expanded this whole thing to go like a big wrapper over the whole coin master kind of slot machine and it starts with that. It doesn't go the other way around. So this is their village basically. These are the nodes that we're upgrading. Like this is the first upgrade. This is the second upgrade. As you see here later, the island is pretty much uh let me zoom out. The island is expanding with these new locations that just suddenly arise from nothing. The ether. Yeah. and get added into it. But that's basically it. This is the direct equivalent of those five notes that keeps resetting in monopoly or coin master. It's 4 a.m. and we're rolling the dice with making those coins with the two and a half gamers. The midnight crew talking UA adverts and game design too. M feeling shaking the insight. We're rocking those vibes till the early day. Master eyes on the prize. Tracking data through the cyerspace skies. Feeling

stacks colors like a wizard in disguise. Japanese craft realms up to the highest. Two and a half gamers talking smack. Slow hockey stick got your back. Ads are beautiful. They like the way. Click it fast. Don't delay. Uh-huh. Uh-huh. Uh-huh. You are. Yeah. Let me just get rid of that food merch. We are not talking about food merch today. Oh, hello. Hello. Yeah, exactly. I didn't see you there. Hello again. Welcome to this episode of Two and a Half Gamers. And today, Yakob is going to do the intro because I see half of his face on the on the camera. And now, hello. Where's the I don't know. Now, it's now his phone. All right. Anyway, so we're talking about Carnival Tycoon. And my name is

Martish. I'm Felix Prover. And I'm Yakubier. And And we are I thought we were doing the ac capella stuff. I didn't I didn't get the memo. We need it and actually schedule it before. Very true. I thought I thought you were reading my mind, but apparently not are not. Well, I guess this is the start of the end of the podcast. Who makes this game? Cuz you did some snooping and I thought that was super interesting. No. No, you're not going to tell me. No, I'm going to tell you during the actual episode. Or maybe I can do it now. Okay, I can do it now. So the the game is developed and published by Wild Candle Spin LLC which is uh written on their uh both stores Apple and Google.

However, one of Carnival Tycoon's developer name is also Zero Gravity. Rings a bell. Yeah, it rings a bell. It rings a bell for one of Yakob's. Oh yeah, because these games, dear listeners, oh those games, the the company's name it shows up under Applvin studio portfolio. Excuse me. Triple D studios recently. So it's interesting. There is a little bit of a paper trail for this, but we know maybe maybe it's true, maybe it's not. Whoever has more information, please guys, let us know because this is an interesting uh turn of Yeah. development. So, hello. This is also interesting development. Hello. Camera looking going from left to right. Yeah, the long story short, we don't know if it went with the sale or no, you just know it there. Yeah, there is

most probably it it did, but uh we also knew we also need more information from all of you guys. So, please help us out with this. And uh so what is this Carnival Tycoon all all about? You can play first on the numbers or numbers. I think so. Let's just start with numbers. Numbers. I thought I thought this was an idol game. It was not. I was like, let's start with the game. You You go. Let's start with numbers. Okay. So, you choose Jakob. We go numbers as usual. We're on numbers. Well, I would say, you know, our listeners should win, but it's fine. Okay. Whatever. This is not a political party, man. It's a podcast. Exactly. Yet. Everything. Everything for our listeners. Campaigning for elections. Yeah. Yeah. So, downloads around 50k a day. Revenue scaling up something like a day. I don't think so. I've seen that many rewards or any interstitials.

There's a there's quite a few rewarded ads quite cleverly put locations. Oh, really? Yeah. I guess I might have missed those. Don't worry, I'm on. Anyway, the miss important part and long story short what we're dealing with. This is a wonderful idol game. And even if we go here into category, you see that he's under idler. So everything's perfect and everything's going to Look at the name Carnival Tycoon Idol Games. Exactly. It's an idol game. An idol game. Exactly. This is a Trojan horse, ladies and gentlemen. Because in fact, it's not an idol game. It's a Forex. Oh, no, it's not. No, it's not. It could have been. Just just for you to see like let me let me walk you through like what we have here as for the idol game. So, we have the typical kind of nodes here. Nodes meaning the generators for the currency. So we have shooting gallery which we upgrade in price and then upgrading capacity. We have stuff like ferris wheel again upgrading price

upgrading capacity. We have what we like roller coaster and I think I have even the what's that? You haven't built it yet. Jungle ride. You seen those hammers somewhere? They look familiar. Very familiar. Where have you seen those? So not in an idler the plot thickens and as we can see like all of these things suddenly there are some kind of very very familiar things around here such as network. H where have you seen network with an unlockable features based on your player level? Where did where did I see where did I see I see the auto spin? Yeah, that you had there because there's this anything else. I don't care. I I wouldn't connect that. But as soon as I see this big red button

spin, I mean that suggests a lot. But for me, it was it wasn't that. It was the fact that there was no rewarded video in the core loop that I was like, this is not an idol game. Oh, yeah. Exactly. That's right. Oh, idol rewarded video loop. Yeah. Yeah. Yeah. So for those that get this by this point, this is pretty much a play on social casino and specifically on coin master/onopoly go. So what happens here and let me show you just in a like real comparison terms. Fortunately I have these on same emulator so won't be able to do screen by screen. But what happens here is that coin looters specifically monopoly go or coin master they work on a very similar premise that you spin the machine which could be either rolling dice on monopoly go board or the coin master slot machine or however the visual it is is pretty much the same. It's like nothing really

to it and we first need to get off first. So again, big red button in the middle of the screen. You push it and money falls from the sky. That's that's the gist of it. So those are the main kind of a core mechanics of coin looters or they're social casino category of games under coin looters. Occasionally you go and break other people's ground through this kind of mini game of you choosing a target as you've seen before or you playing some kind of open box safe or whatever something again money rains from the sky eventually but on top of this where do you spend all the money? That's the important questions like you need to keep winning money. So where do we spend them? We spend them on some random visual progression that uh yeah somebody destroyed in meantime. So we need to fix this. So you get nemesises. Yeah. So we get nemesises. So we are building random

things same as the villages in coin masters exactly the same as things in Monopoly Go. And I think we crash. Maybe if you if you actually show the carnival tycoon instead of Monopoly Go, it would be better. Yeah. the I'll show it but I want to show you what was iterated here because the important part that the whole idle carnival tycoon something something that we have here is basically this that you're looking at it's the visual progression that's very shallow and very timid here like it's pretty much just the screen that resets and you buy five times five notes every single time and just like sink money into it and occasionally your very dear friends go and break your toys In Carnival Tycoon, they pull on it. They they pretty much expanded this whole thing to go like a big wrapper over the whole coin master kind of slot machine. And it starts with that. It doesn't go the other way around. So this is their village basically. These are the nodes that we are upgrading. Like this is the first upgrade. This is the second

upgrade. As you see here later, uh the island is pretty much uh let me zoom out. The island is expanding with these new locations that just suddenly arise from nothing. The ether. Yeah. And get added into it. But that's basically it. This is the direct equivalent of those five nodes that keeps resetting in monopoly or coin master village that you're just upgrading, but they just make the whole game out of it in a way that is now an idler. You you have a little bit more functionality to it. It has very nice visual. It has all of these kind of things, but in the end, again, it's all on rails and it's essentially the same thing, just much more sophisticated, visually appealing, but in the end, it's the same thing because what really matters is just this, which is basically 101 coin master. On top of it, we have the collectible card album again as usual as Monopoly Go. Nothing really to it. Even the token is in the same kind of a glassy thing that they have there. they

have like very very similar UI at some point like if you are looking through the offer offer whatever UI some some of those UIs are literally taken one to one so they don't really kind of here also distinct this is again exactly chain or step offer exactly the same as monopoly go runs I think it's even yeah it's even called endless offer as same as as they have there then again they also have this kind of a layout again same thing that they took from Wait, wait, wait, wait. Did you see anything about a web shop anywhere? I think I mean it was I mean they should be using a web shop, right? Because web shops can save developers a lot of money. Correct. Right. I know. I know. And also Monopoly Go has their own kind of way how to do stuff. And I think these guys should have definitely also a way. I wonder I I think they should call Fast Spring. Do they make web shops? Yeah. Yeah. Yeah, they do. actually yeah Fastpring

by the way thank you very much for the support they delivered over 20 years of D2C at scale so I think they're pretty good partner to actually you know launch a new web store or if you want to replace your existing D2C vendor or just add redundant D2C vendor just go to fastspring.gg GG's tell them the two and a half gamers sent you because FastPring is no drama D2C partner can scale and help you with your web shop. So it's fastpring.gg then you can grow your out of the store revenue. So definitely go there fastpring. Yep. So continuing after the ambushette. So we have pretty much every single feature that Monopoly Go has. I don't know how strong the liveops is like that one I can really assess regarding the trigger events that they are pretty much running. Say if you

go to the like the revenue comparison it's 200k versus absolutely different scale and millions per day. Yeah know but like features wise you can still build it. The question is how how you know how it works perfectly and how can you scale it and all these other different things. This is like a different discussion cuz features that can be copied. That's like not not that hard. The the balancing and and all the like nitty-gritty things can't be copied. That's that's the problem. Can you maybe explain for the listeners and maybe Monty, you can chime in as well. Like why is my beautiful idol genre getting bastardized by so many hardcore games? You have forex games using like idler onboarding. Now this where it's kind of hiding the fact that it's a social casino game. What's going on here? Very approachable on boarding. That's that's the thing. The power of rising numbers. People really like those have chronically very good early game and very bad end game. There you go. So you slapped you slap slow slot uh

slow and then Yeah, there you go. Yeah. Yeah. But look look at the look at the visual art style. Yeah. Visual art style is it's low poly. It's just come on is as best as it can get. Seriously. Exactly. One kind of dynamic I want to show you. If you look here that Yeah. like this thing is still under idler and I guess sensor tower didn't still kind of catch it that this is a coin looter. But I guess it it will take some time until they rearrange it because if you look at the coin looters category based on revenue and mostly you can see it by downloads but also by revenue doesn't make sense. If you look at top 10, monopoly go, there's animals, coins, adventure, play, coin master, like staples. No, no discussion here. But then we have coin car game simulator. Mhm. My home, my world, fish of Fortune. I know. Fish of Fortune. What are these things doing? Coin Car Simulator. What's that? Some kind of a simulator? Looks

like Chrome Valley Customs. I like cars. Yes, cars have low CPA. And that's that's the exact same thing. So again, I I played this game a little bit and again you start with renovation of cars similarly to Chrome Valley Customs because that's again that spin on the visual progression expansion and then it ended up in a slot machine and unlocks a coin master style slot machine. That's it. Then we have my home. These are the Chinese guys. I know this game for years because their creatives are just renovating or just cleaning the the house and cleaning all these all these kind of objects. You have it on the second screenshot. You have a hose and then you just kind of clean the house and then suddenly you are in slot. Yeah. And Yeah. Why? Why it won't load? Or here or here? Or here. There. Yes. Yeah. So, yes.

So again, another different spin on visual progression. Oh, pun intended. And uh I didn't even know it. I made that one. Yeah, I saw it on your face. You didn't even get that. It's fine. And then we have catch the fish something which again fish uses some kind of fish. Fish whatever fishing something you see. Yeah. Yeah. Israeli whale. what what's happening here or what Carnival Tycoon is pretty much just another example of is this dynamic of social casinos doing much more sophisticated visual progressions that they wrap around the main coin slot core which is delayed until I don't know when until the illusion kind of clicks in and only afterward they actually show it because if you compare it with coin master or monopoly go or like these Like let's say the new new guys on the block

that were kicking the old slot slot machine games, they are not new guys anymore it seems. And the new guys on the block are kind of taking a note from Forex rule book where you kind of delay with a different game and then you show your true colors later. Where would uh we slot in here with Carnival uh on this list if you were to put it because it's not in the right place. I mean revenue wise. Yeah. slotted in serious like what where guys I mean like in this top 10 chart. Yeah. So the last 30 days 26 million around 5 million last 5 million. So 5 million would give them what? Third. Yeah. Third or fourth. I would say four or 50. Yeah. Four or 50. I would say fourth because you have ad revenue there as well. Yeah. So maybe maybe here play tikka. It's still still pretty high. Yeah. Yeah. Yeah, come on. It's basically fifth biggest social casino game. It

seems nobody's talking about Yeah, but you need compared compared to coin master and monopoly go. Exactly. By the way, I don't know if you did we talk about how coin master didn't budge for last 11 years. Yes, we did. Yes, we talked about it. Yes. On one of the different episodes that are not live yet. Yeah. I'd rather invest into coin master than the S&P 500. But yeah, like this is going nowhere. This is just amazing that you know there's coin master here and for like 11 years straight these guys are doing 70 mil a month pretty much on average all the time straight. What are you talking about? Five years. Sorry. 5 years. What was the 11 number? I think I counted something different there. Whatever. 70 mil for five years straight. Yes. Year is 12 months not 11. But it's a game maker's year. So it's a lot less or more depending on the world that you create. Yes, exactly. Yeah. I

will straight 70 mil still. Or maybe you just push the spin button for 11 times. Let's talk about apps. We will we will never know. Yeah. Let's let's talk about Gats. So can you open up uh the the slot machine? So I'm playing on iOS. So I have actually have one more button here where you can get 10 more spins by watching a rewarded ad three times. that's capped. And also when I ran out of spins the first time, I got a popup that, "Hey, do you want 15 more spins for one rewarded ad?" And also, when I attack people with the plane, if you can actually get that attack sequence up, when I leave the attack sequence, I can watch a rewarded ad to double the bully bullseye rewards. So now, when we're going to go attack, let's go shut this kitten. Yeah, let's go. Revenge. Yeah, kill him.

You just drop a giant poo on him. Yeah, you drop a jump and poo. Hello. Yeah, bullseye. So, right here I have a button that goes double the reward. That's why I didn't see the ads because it's iOS only. Maybe iOS, but they must segment it, right? Somehow because why wouldn't you want to show what you got segmented? Yeah, because you're cheap. [ __ ] That's why. Anyway, so let's say that with segmentation, let's say 45% of the users watch a rewarded watch four rewarded ads because I think those why 45%, let's just unpack this a little bit because it's just like you know what maybe 30%. Okay, or 60%. Why imported ads button is not on the main screen. So it's going to be quite lower because of that, right? So, it's on a screen where it's not the main one, but you do get a lot of footfall, right? Or a lot of users going there cuz it's the slots, right? And slots is a gaming

gambling mechanic. So, when you run out of it, then you can actually get more spins with it. So, it's right there. But, you can't watch that many. So, it's actually quite limited with how many rewarded ad impressions you're actually able to get per session. So, I don't think it's going to be higher than four, but I don't think that it's going to be more than half people actually watching it. Especially especially since it's not segmented or since it is segmented. Jacob, can you go back to the actual car icon numbers and then just put uh platforms? No, just Yeah. And then yeah, put by platform. Yeah. By apps. So it's Yeah. 70% net revenue is coming from iOS. Yeah. So if they have ads on Android, do we think they have ads on Android or you think it's just because You know what? No, no. You know, I think they have ads on Android. It's just high-end devices only and potentially payers. Yeah. So, that means I think it's the the overall number should be lower than that. Like

if you think about if you think about it, I have the high end as as high as can get. You have high-end like emulator. It's simulating the high device. Sure. The kind of the delta I'm thinking here is anywhere anywhere currently. Okay, so the user base is uh 932,000 in the last 30 days. So that's anywhere between 51 to 68k per day. Meaning that is either 24 to 29% of this game's overall revenue. Okay, it's not bad. Makes things easier for UA, right? Yeah, definitely. And I think what all of these games have in common is uh that actually they all of these guys on SL social casino and even slots they actually run a lot of CTV and I'm not joking. I mean and this is where do where do they usually where do they usually run that much? I'm pretty sure that they are using vibe.co which is our sponsors of this episode. I mean jokes

aside like all of these games are definitely running a lot of social casino ads. When I was talking to to Arthur last year at MAU, we were actually showing like different ads in our episode. So, you go go and watch that and there's like three of the four ads is just social casino. Oh, well, okay. Three are slots and then one is social casinos. You know, you should definitely it's not only for um slots or social casino, but you can actually join five 5,000 brands that are actually that are using uh CTV. Uh it's very actually easy to to start a campaign. Even Felix or Jakob could start a campaign with just a few clicks because it's self-s served and it's it's available. So it's vibbe.co vibe.co. So you go launch campaign on CTV ads. It's Hulu, Roku, Tubi, you name it in minutes. You don't really need million of of dollars budgets. It's actually quite easy and cheap.

Great. That's where we do CTV. Yeah, that's very I wanted to ask you for the ads. Why don't you think they put placements in the the reward or the the offers? Because there's quite a lot of offers, just the step offers, but there's no step offers with rewarded ads. Do you think that just gets in the way with it or do you think it's just they didn't try it? It's the only rewarded ad placement that sticks out to me that would also work with the current like setup. They have an idler. Keep that in mind. So like a lot of other different placements would work perfectly here. Yeah. I mean, but that gets away of the core loop, which is the slots, right? So you don't want to have ads that take away from that, right? Depends really like how how well it is balanced. That that's like one one way to do it. Like in this game, there's multiple options, but because it's a social casino, you really don't want to have ads cutting out of your revenue profile. But they do. Yeah, they do. But they do. What did you just They They

have what? Like energy and more energy. That's basically more spins. More spins and more more soft currency. Yeah. So it's just kind of very small. Like I don't think so. It's something that's that 25% is not very small, man. 25 like Yeah. The in this audience is going to be opinion not mine. What's 20%? 25% is less. Well, if someone wants to settle this argument that knows, please reach out because I love being right. Sure. Me, too. Of course. Yeah. I I still wouldn't say it's a little bit less because if they would be actively pushing for it, there's many many places around the the game that you can even dynamically put a reward to that place like when what into the idler into the idler basically. Yeah, that makes sense. But how does that make

sense? The idler is not kind of like the main thing to do like the main thing is just kind of this screen. This screen is the main thing. But the idler is feeding your progress basically like you like the the thing that you have here where is it like remember this looks like from the forex. Yeah. All of these things are basically around the idler. It's like do this to that to this in idler and then it gives you the cards. Sure. But I think okay I mean I get the point but I think this is just we're still talking about the kind of onboarding and it's kind of important but more important is the the actual slot machine. Of course the slot machine is super important like again as I told you like slot machine is the core and this is just expanded on clicking those five node buttons that they don't even do resets they do like additions basically because if you go here into the map it just keeps increasing. It's not of course and for instance here see they have passive income basically. Yeah. But that idol

game kind of supports the the engagement and kind of better retention, right? Yeah. Yeah. It's additional engagement because instead of you clicking on those more buttons. Yeah. But you wouldn't want to slow that down with ads, right? Yeah. Well, I would say like if you put ads on top of this, like you would just speed it up, right? And speed up the progression. Yeah, you can speed it up. Yep. Yeah, you can see that for for monetization. So that that's the question like do you why would you do that? Why would you do that in the in the idol then? Because then you can monetize in in slots. The problem with these things is that eventually you want people to run out of stuff like monopoly go for instance you start playing it's super stingy like 20 minutes you can't do [ __ ] Yeah. Well that's why they're making millions and these guys are not. I mean that's very simple. No, like being being super generous in social casino isn't way to go like that. That's true. But it's like Felix, you said it's capped, right?

Yeah, it's capped. So, basically, I watched seven in a day, but I was looking for them. But, uh, you can watch the 10 free spins three times and then when I ran out of spins the first time, I got a rewarded ad for 15 more spins, but it only appeared once. Can you compare the the session length with Monopoly Go and Carnival Don? Oo, that's a good point. Great point. Now we're getting master. Yeah. Yeah. Coin master or both? I mean, put both. Yeah. Monopoly go and coin master. It's just uh my I'm actually keen to see this. Yeah. I can show interesting. He just say Yeah. Let's see. Interesting. Yeah, the worst as expected. Yeah. Hm. Because they don't have that strong live ops and like all these other

mechanics yet. Yet. Hopefully. Hopefully yet because I mean it's still quite early for I mean not quite early for them, but still like way earlier than than for the two of That's a great start. Like it's Yeah, 100%. Of course. That that's the difference between like these kind of passive events of you just you know spinning or clicking on stuff or doing nothing and then the super Star Wars racers or whatever monopoly go running where you need to click that play a second mini game play actually active events they have active events you need to click and do some puzzle or whatever something that's that extra engagement time which is like what 30% more than Carnival Tycoon here basically and That goes pretty much into session counts. Yeah. And did we say when the Carnival Tycoon was released? We didn't. We didn't. But we can say that it was released

when when it was released. Rather recently. Rather recently in May. May last year. September 2022. Oh wow. Yeah. But that's started scaling July last year. Exactly. Because then I I saw it on that previous graph which didn't make any sense. So if you had Monopoly go on the timeline. Yeah. I mean come on dude. You thought you had Monopoly go on it. Just the timeline not the number. Just the timeline. So Monopoly was how much sooner? Just a little bit sooner. But it's obvious that these guys weren't following Monopoly. We were following coin master. Yeah, of course. Monopoly was just Oh, great. There's even better upgrade that we can use and then there we go. Yeah, I want to see the greatest for this game. It's actually could be pretty good. Yeah, I'm sure. Lot of idling and carnivaling tycoon. I guess it's like is there a lot of play on

roller coaster tycoon from back in the day? No souls machine ever. Yeah, exactly. As expected. Like why would you why would you do that? I love this posttruth app developments where it's just like you can put whatever like offline no Wi-Fi games in the title, man. You can put whatever you just need to put very specific things but never the thing that you have. Exactly. Yeah. Yeah. Exactly. Exactly. But it's like see like all the all the all the different networks. I wonder if they started scaling because uh they started working with PVX partners maybe because VX part is the most effective and simplest credit line for marketing. You know, if you're scaling your game, you need funding, you call PVX partners because there is no equity dilution and you can get paid as well, you can repay as you get paid. It's flexible, fast, and you can get the term in just 24 hours. Don't wait. Take control of your UA budget and scale like Carnival Tycoon or any other game. pvxpartners.com and

see how they can help you grow your game. Guys, it's pvxpartners.com. You see all these different networks? That's a lot of money. Exactly. Exactly. You can just go plug yourself in and use the money. It's not called CPF. It's not called cost for it's PBX partners for a reason. All right. Jokes aside, guys. Uh let's see. So, look, we have all I mean basically everything. One sec. Uh if I have Yeah, actually I will start with this one. You're Yeah, I'm still here. Okay. Am I? Yeah. Start with this one because there's June. It's not only new creatives, but it's all all the things. So this is pretty. Yeah. Let's see if you know where is this coming from. There we go. This is come from Idol Lumber. Yes. Oh, I mean just I I I started looking into

these creatives. I was like, "Oh, wait a second. I've seen this before and it's definitely going to going to be in some of my LinkedIn posts for the creative." A great creative. Yeah, but like how is it this how is this connected to the game carnival tycoon? Like even your fake is not fake. It's just like like I would say like the tycoon word and that's a very big stretch. This is it, right? It's just cop one to one. Yeah. Or like what whatever is this? So I was like, "Okay, fine. This is what a hook. What a hook." Yes. What a hook. Yes. Look. And CC here. That was a Oh, it's a nice transition, huh? But that was it, wasn't it? Yeah. No, that's real. No, no, no, man. There's jelly out of those people. Yeah, it's it's 3 seconds. Yeah, it's like this is not real. This is not real, man. Like, you need to watch more AI. Yeah, this is definitely

not real. You will have a pretty hard time next few years if you don't do it. This is definitely not not real. I was like, "Wait a second. There's a very good hook." And there's like, "Oh my god, like what happened to these people?" And then I was like, "Oh no, no, this is not real." But it's a very good hook, though. I mean, I'm pretty sure like 90% of people just also believed. It's Final Destination hook basically. Yeah. Oh, yeah. Great reference. They have also like very good very very good creatives. It's all of these obviously nothing nothing is real and they're using such like variety of creatives and like different concepts. Obviously this all all coming you seen the numbers are turned around. Yes, that's what I want to say like I was looking copied and flipped it so you can see you know Yeah, exactly. do stuff on them and then there's the money count like it's there like it's

normal but then the rest is just that's impainted that they added on top of it. Yeah, that's an overlay. So he's like what the [ __ ] is this? So they stole this creative you think? Yeah, they stole the creative flip. Flipped it so it doesn't get found. Yeah. And then there flip numbers everything like this the whole creative is just flip. I was looking at he's like, "Call the old police." Hello. Yeah. Call the police. Hello. Are you there? Yeah, I guess we we found another stolen creative. Nobody cares. Fine. Thank you. Okay. So, that was literally Player X creative or whoever did that. Could be. This is like Yeah. It's not stolen but heavily in I mean Yeah. Yeah. Of course. Of course, but we've seen this before in like different uh games and tycoon. Yeah, and tycoon games. Oh yeah, there's so many like this is just kind of Township 3.0

basically with different things, but it's like it's very much inspired by by this. I I'm a little bit shocked like why do we even have the carnival whatever tycoon fake play if you don't use it in the creatives? Wow. Yes. Oh yeah, the stinking creator is they're catching up so fast. Wait, wait. What do you mean stinking creative like she actually just man mobile mobile is just wild west and like the lowest of the low sometimes. Nothing is too wild west man. It's just lowest of the lowest and we keep breaking the barrier on the way. Yeah. Keep hitting lower and lower. But you have you have the carnival here kind of a little bit. You mean the roller coaster? Yeah. the roller coaster. I mean, yes, we have also is also playables which is also kind of but this is this is only one like interactive.

Oh, I can actually right I don't know. I have no idea. No. No. Oh, you lost this game, my friend. Come on again. No, it's different now. She didn't take didn't take a [ __ ] for but it's it's a lot of these. Yeah. A lot of these and a lot of a lot of these as well. That was a hook. What's wrong with people here? Yeah, exactly. What's wrong with people? Well, look like [ __ ] works. I mean, for some I'm sure it does, but like works. No [ __ ] Yeah. No, no [ __ ] Sherlock. No [ __ ] It's like yeah, you know, if either zombies or just uh Yeah, it's the usual people shooting. Yeah, people shooting it like end spectrum emotions. Oh, that's quite cool. What will we make it? Yeah. No, we will not. We don't know. I'm not sure if it was that if it was AI

or not. And what was it then? It might be It's pretty good. I mean, this is 1 minute 35 seconds long video, so it's kind of boring, but yeah, it's kind of multiple things in one. See? O that would be a hell of a ride. Yeah, definitely. It's actually few creative. They actually have some carnival things there. Yeah, they have a lot of them actually. Yeah. Yeah, a lot of them. actually reminds me of Aqua Park IO if you remember that game. Yes, a little bit. Yeah. Yeah. A little bit. And this is this is the one that we ordered. Yeah. Yeah. Yeah. This Yeah. This the I stuff. And And this is AI as well. Most probably. Yeah. Yeah. It is. Of course, it's an AI. I would doubt. You need to watch more AI,

man. Like look in engine. Yeah, it kind of looks a little bit old. It's not that as simple, but it's kind of interesting. Okay. Oops. Okay. So, now Yeah. Now, there is the this one. So, we have these static images as well, but also gates. What does this remind the latest Golden Glob? Super. Yeah, exactly. The golden goblins right there. They're very sharp. Yeah. Yeah. They know what's what's what's working and where to go and where to go. And this actually like look at this creative like it's like so many different things. Wave. They have the the original. Yeah. Look like Yeah. Look like so many things happening. It's very complex. It's 40 second long and this is already like fourth scene with fourth concept

kind of scene. third. So it's like stitching multiple things together. So which I really like. And this if it allows like building this obviously and then just white. I like the mustache. Mustache. Yeah. This is basically my Yeah, these guys these guys are great with their creative strategy. I don't know definitely what they're doing. I was playing I They're the fifth biggest casino game it seems. Yeah. Yeah. I was playing that playable for for five minutes literally. So I could really We're here again. Yes. Yes. We are here near here again. You're not going to say anything about the flamingos. Mate, I was just want I just about to say like 10 out of 10 for flamingos. 10 out of 10 for flamingos. They did it for you, man. But it's 21th century creative, isn't it? No, it's

township where you have all these like grandmas next to each other and they're just harvesting tomatoes and then and they're flying out of them. No, not out of them, but like they're not flying out. Sorting them or whatever they're doing. Okay. Yeah. Right. So, they just can't sort it because they get overloaded. Okay. Yeah, pretty much. Looks differently from the dangle. I mean, yeah, the dangle is quite interesting, right? What do you think these guys are what do you think these guys are spending? Like are they running at a loss right now or what do we have also? Yeah. Interesting. Wow. Yes. We have also There you go. I've been I've been it up. I mean if this company is really based in the US, this is very brave. The most bravest thing is putting Coca-Cola and Pepsi in the same train. And Sprite as well. I mean it's just like a casual fair. Yeah, that's true. But this is this is quite

interesting spin. Well, what are they? Yeah, cowboy. Huh? Go back again. Seems in engine. Don't know if this is a why. It's too rusty. Yeah, it's too rusty and too smooth as for the transition because the object kind of keeps its consistency. Which object? The this this is a point end point. Yeah, this No, no. The the tracks, the broken tracks basically like it's very clean and I know I know I know. So the problem is that with each second of generated video it loses kind of consistency. Sure. That's why it's like it's it's made like it's it's just a hook. It's two seconds. I know. It's too too short for AI. It's too short for AI. But yeah, they would leave it for 5 seconds, I guess. So,

you can lower hooks lower. Can do 3 seconds, I think. Yeah, you can do you can do 15. Yeah. And this is basically idle bank tycoon. All of this is it's idle bank icon. I mean, but this again just proves our theory that like the only way forward within these completely conquered genres is just have more UA tricks with these fake on boardings, fakeings, fake everything. Pretty much masquerade yourselves completely different game, different category, different everything and then in the end be what you are. Yeah, you remember when we when we said this I think two week two two two years ago all of these on new on boardings are just going to penetrate other genres sooner or later the accessible on boarding will serve as hyper casuals and they will be the Trojan horses. Yeah. Yeah. I'm just waiting like when this thing kind of goes into match three. But I guess we

have the match free kind of uh covered covered with with the mini games and uh and the in between levels kind of scenes. But still I would say there is still like a spin on this where you can have a different onboarding and then you kind of go into my tree. I wonder if it's going to happen on the farming side or something like really like old school where hasn't been any change for quite a while. Well, like what do you mean farming? Township. Township. Yeah, township. Township does this. Township does everything. Oh, seriously. Jesus [ __ ] Christ. Like I mean I mean I think of this strategy. Yeah, you see [ __ ] Exactly. You see, you see a lot of [ __ ] Imagine that being your job. What did you do today? I made a creative. Yeah, you get PTSD eventually. Yeah.

Yeah, for sure. I mean, you just need to leave somewhere else. But still, I mean, come on. This is just too much. But still, I mean, apparently it does work all of these. Maybe it works. We don't still know if the We still don't know. Yeah, we still don't know. But yeah, once Okay, I have one. So very interesting. I think they're man like going to grow. They're not going to be fifth largest for long. They looks like they're going to be growing. Yeah. Yeah. Yeah, for sure. It's like they're on a good trajectory already. I mean, we saw this already fine, but they have this also like almost endless. Almost endless. I was playing this for a while. I I could just I could just play it. This is the type of game I like. All All you do is do this and then just upgrade. And there's a there's music.

And this is basically it, guys. And it's it's too it's too too high volume. This is from Yeah. Hello. Township. Township. Yeah. Whatever. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Exactly. So like honestly like these guys are they definitely know what they're doing which is amazing to see. A lot of playables on Applavin as well. So it's I mean I still think they're they don't mediate with Applian though. They do. They do. the ads I saw were app like most of the ads I saw because they're quite big on different channels than app lo if one of the co-producers was buying or like making the game 100%. Yeah, that's true. Fair, fair, fair. And if it's going to triple dots. Yeah, it's going to be on max. Yeah. Okay. Because Unity is doing quite well as well. So

it's like kind of interesting you see unity up there and not up there and uh maybe like Facebook has been increasing quite a lot share revenue like yeah uh the vector [ __ ] is kind of yeah people are trying to to see if it's actually real. I guess it is and I was talking to someone at Unity like it's kind of working but again I need proof that's that's all I need. I need more. I need some numbers. Anyway, so yeah, we can wrap this up because it's good. I actually I enjoy all the creative suit. I think this is going to be in in our creative trends as well. Top four, top three maybe in a year. What do you guys think? Top three. I would hold your horses, man. I don't think top three, but top five streams. The entire stream is like 15 mil, man. Like sometimes it's 15 mil. This still takes some time until get 15 which is triple their size basically

triple the D size. And with that note, thank you very much for listening. Please leave your comments in the comment section of the video and share the the podcast or well the the YouTube and basically the show with everybody in your network. Enjoy the Slack channel. Thank you very much. Bye-bye. Bye-bye. out. [Music]