MTG’s 2015 corporate responsibility strategy centers on navigating a strategic transition into a global digital entertainment powerhouse while upholding rigorous ethical standards and sustainability commitments. The company prioritizes transparency, governance, and social impact, aligning its reporting with GRI G4 standards to ensure accountability across its diverse operations. By integrating a zero-tolerance policy toward corruption and enforcing a mandatory supplier code of conduct, the organization seeks to mitigate risks associated with its evolving digital and live-event portfolio, including cyber-resilience and intellectual property protection.
Environmental and social performance metrics reveal a complex landscape of progress and ongoing challenges. While total energy consumption and carbon emissions saw a slight uptick, the company successfully reduced emissions per employee by over 2% and improved long-term energy efficiency by 13% since 2010. Air travel remains the primary driver of the company’s carbon footprint, prompting a shift toward virtual collaboration and renewable energy reliance. Socially, the company leverages its media influence to support global causes, donating over €9 million in airtime and fostering social entrepreneurship through initiatives like Reach for Change.
Workforce development remains a critical focus, characterized by a diverse staff of nearly 4,000 employees representing 38 nationalities. Despite a 24% turnover rate and a persistent gender gap in leadership, the company has formalized a commitment to achieve gender parity in management by 2020 through targeted mentorship and internal policy adjustments. As the company expands its digital footprint, it continues to refine its risk management and compliance frameworks, ensuring that its growth is balanced by a commitment to ethical content production, child protection, and robust data privacy standards across its European and global markets.