Updated Mar 17, 2026 by Modern Times Group
Report · January 1, 2019
Published by Modern Times Group
The 2019 corporate‑responsibility effort positions Modern Times Group (MTG) as a dedicated gaming and esports holding that integrates environmental, social and governance (ESG) considerations into its core strategy. By framing responsible practice as a source of competitive advantage for millennial and Gen Z audiences, the company seeks to mitigate material risks—discrimination, event security, exploitation of minors, corruption, occupational and mental‑health concerns, irresponsible marketing and gaming addiction—while driving profitability. A comprehensive materiality analysis informed a three‑tier priority pyramid that places health‑and‑well‑being and gender equality at its apex. Nine new group policies, including a Code of Conduct, whistle‑blower, anti‑bribery and data‑protection frameworks, achieved a 94 % employee
2019 Shaping the future of entertainment Shaping the future of entertainment CORPORATE RESPONSIBILITY REPORT DEPRULICF CAHERS
01 LETTER FROM THE HEAD OF CORPORATE RESPONSIBILITY 02 LETTER FROM THE CEO 06 CR STRATEGY AND RISK MANAGEMENT 06 MTG OVERVIEW 12 SOCIAL IMPACT 12 Overview 13 Highlights 14 Protection of minors and responsible gaming for all 18 Gender equality, diversity and inclusion 22 Event safety and security 24 Giving back to society 28 B USINESS ETHICS 28 Overview 29 Highlights 30 Compliant business 34 How we govern 36 Strategic association memberships 40 Stakeholder Engagement 42 Our Value Chains 46 ENVIROMENT 46 Overview 47 Environmental Work 48 ABOUT THE REPORT 50 Workforce Data 57 Corporate Giving Data 58 Environmental Data 59 Financial Data 60 Compliance Data 61 GRI Index 64 Report Boundaries and Scope 65 Independent Assurance Statements
LETTER THE FROM HEAD OF CORPORATE RESPONSIBILITY Welcome to our 2019 Corporate Responsibility Report. The past year has been both eventful and challenging – but it is just the beginning of a new and exciting journey ahead! 2019 was the year we became the new MTG – a strategic operational and investment holding company with a sharpened focus on gaming and esport entertainment. As we make a fresh start, we have been rolling out our refined Corporate Responsibility strategy and building new foundations together with our subsidiaries. This year’s report will give you an initial insight into the new basis for our sustainability work going forward. As sustainability gains importance in gaming and esport, we want to proactively turn risks into opportunities, and be part of building a more sustainable industry with our partners, suppliers and peers. It is our ambition to ensure that everyone playing our games, visiting or participating in our events feels both welcome and safe. Keeping in mind that both the esport and gaming industry are young, still developing and fast paced, we need to acknowledge that the implementation and incorporation of Corporate Responsibility will take time. Our subsidiaries need to fully embrace Corporate Responsibility and the fact that when done in the right way, it will not only make us more compliant or sustainable, but will also create a competitive advantage and boost our bottom line. Besides, our core target groups, millennials and GenZs, expect nothing less of us. The path we have marked out ahead of us will require commitment, teamwork, structure and dedication. But we are ready to embrace this journey – join us!
lso create a competitive advantage and boost our bottom line. Besides, our core target groups, millennials and GenZs, expect nothing less of us. The path we have marked out ahead of us will require commitment, teamwork, structure and dedication. But we are ready to embrace this journey – join us! Christin Hertzberg Head of Corporate Responsibility, MTG
LETTER FROM GRI ₁₀₂₋₁₄ GRI 102-15 THE CEO Following a year that was both exciting and challenging, our Corporate Responsibility journey continues as we shape the future of entertainment. A new beginning Following the spinoff of the Nordic Entertainment Group from our business, we have developed and are implementing a new Corporate Responsibility strategy. The strategy is designed to cope with and focus on the main risks we are faced with. It will also enable us to be at the forefront of developing the sustainable entertainment of tomorrow in our fast-paced industry. During the year, we rolled out the new strategy in the MTG group and are now working on fully implementing and integrating it into our everyday business. We understand that a more sustainable business is a more profitable business. However, refining how we manage our business is a journey and as we reboot our business after the spinoff, we will continue to develop our sustainability efforts and structures. We will continue to report according to GRI Standards, as it provides a clear framework and approach to sustainability as well as providing comparability to peers who follow the same framework. We have identified the risks we need to mitigate, but we also have significant opportunities to further improve and develop our business. In addition, we have implemented a new policy framework headed by an updated Code of Conduct, and I am pleased to report that 94% of our employees have signed it to date.
entified the risks we need to mitigate, but we also have significant opportunities to further improve and develop our business. In addition, we have implemented a new policy framework headed by an updated Code of Conduct, and I am pleased to report that 94% of our employees have signed it to date. My 2019 highlights I am very proud of the collaboration we established with UNICEF during the year. This involved participating in UNICEF research on children’s rights in a digital world and online gaming, which looked into the challenges as well as the opportunities. Another highlight for me, and for our work with gender equality and inclusion in particular, was the launch of DreamHack Showdown Valencia that was an all-women CS:GO tournament with the same prize pool, support and facilities as a male tournament. We believe that women and men should be able to compete on equal terms, we want to pave the way for a unified esport environment, and this event was certainly a step in the right direction. The importance of sustainability for gaming and esport The gaming and esport fan bases predominately comprise of millennials and Gen-Zs. These generations not only value sustainability – they have high expectations on it. They want to work for responsible employers and consume sustainable products, which highlights the importance of continuing our focus on sustainability. We think that it is equally important to keep an eye on the broader trends of the industry such as the commercialization of esport and the increasing competition of the gaming industry in a globalizing world, in which Corporate Responsibility becomes as stronger factor.
The 2018 corporate‑responsibility overview for Modern Times Group (MTG) reflects a year of strategic realignment following the spin‑off of its Nordic Entertainment and Studios businesses into the newly listed Nordic Entertainment Group. The core thesis is that MTG’s renewed focus on esports, gaming and broader digital ventures can be pursued responsibly through four pillars—media responsibility, social impact, business ethics and environmental care—underpinned by materiality analyses for both entities and a suite of stakeholder‑driven priorities such as gender diversity, inclusion, GDPR compliance and the protection of minors. Financially, MTG reported net sales in the range of 15‑20 billion SEK and achieved an 89 % completion rate for mandatory ethics e‑learning. Risk management was strengthened by publishing event‑security guidance adopted by eight of twenty‑one partners, and by prioritising attendee safety at esports tournaments. Social contributions included a $18 k donation to UCSF, multi‑million‑dollar fundraising for Save the Children and the Diabetes Foundation, and the launch of education programmes targeting young gamers. Governance was reinforced through board oversight, external audits and memberships in more than a dozen industry bodies—including the IGDA, Esports Integrity Coalition and MESA—facilitating continuous stakeholder engagement via surveys, focus groups and board‑level dialogues. Environmental reporting showed a total carbon footprint of 25,215 t CO₂e, a 7 % year‑on‑year increase, while energy intensity fell sharply from 66 GJ per employee in 2016 to 40 GJ in 2018. Scope 3 emissions from events are now being captured, and no fines were recorded for direct energy use,
Modern Times Group (MTG) presented a comprehensive overview of its corporate responsibility performance for 2017, positioning itself as a global digital‑entertainment leader with approximately 3,700 employees and net sales of €16‑17 billion SEK. The report emphasizes MTG’s commitment to “media for good,” detailing initiatives that safeguard children through parental controls, audio‑description (covering 15 % of output) and subtitles (89 % of output), and noting a decline in broadcast‑compliance complaints to 49, with none upheld by Ofcom. Recognition of its children’s programming was underscored by a Kristallen award. Diversity and inclusion formed a central pillar of the strategy, with the workforce representing 59 nationalities and achieving near‑gender parity in Sweden and Finland (48 % women). The company set a 50/50 gender‑balance target for 2020, yet disclosed a persistent gender‑pay gap—women earned 66‑67 % of men’s basic salary, and female representation fell to 20 % at senior‑executive levels. Employee engagement remained high, reflected in an 84 % satisfaction rate and an 88 % sense of pride, while turnover stood at 16.5 %, driven primarily by male departures. Environmental performance revealed a 49.7 % increase in total greenhouse‑gas emissions versus 2016, largely attributable to the inclusion of MTGx operations and air travel, which accounted for roughly 70 % of emissions. Excluding air travel, emissions declined 12 % year‑on‑year, and overall energy consumption dropped from 71,782 GJ in 2015 to 51,459 GJ in 2017. The group’s external gaming arm, alongside its esports and digital‑entertainment divisions, contributed to a diversified portfolio spanning Europe and North America. Independent assurance by Ethos International confirmed compliance with GRI Core “in‑accordance” standards, identifying minor calculation errors and recommending enhancements in materiality analysis, equality and diversity focus, supplier code enforcement, and HR system integration. Stakeholder surveys and user testing were highlighted as effective mechanisms for aligning responsibility initiatives with customer expectations.
The 2016 corporate responsibility effort positions MTG’s transformation around four pillars—media responsibility, social impact, business ethics and environmental care—grounded in a materiality analysis that consulted more than 400 internal and external stakeholders and identified content quality as the top issue. The strategy aligns with the UN Global Compact, particularly SDG 5 on gender equality, and sets measurable targets such as a 20 % reduction in energy use by 2020. During the year MTG generated SEK 17.3 billion in net sales and SEK 1.35 billion in operating income while employing roughly 3,800 staff. The company secured inclusion in the Dow Jones Sustainability Index and RobecoSAM’s Sustainability Yearbook, and reported a 7 % decline in total greenhouse‑gas emissions, supporting its environmental ambition. A 20 % energy‑use cut is pursued alongside a modest 13 % share of locally produced content. Social initiatives emphasized gender diversity through a fourth Women in Tech event, a “Women Up” leadership program for 30 high‑potential women, and internal role‑model promotion. Community programmes reached children in Bulgaria, Estonia and Latvia, covering obesity prevention, science outreach, adaptive sports, robotics and animal care. Governance was reinforced by a zero‑case record of confirmed corruption, a fully independent six‑member board, and a comprehensive data‑protection rollout that trained over 90 % of senior managers and prepared the organization for GDPR compliance. Corporate‑giving fell sharply, with media‑time donations down 55 % and cash contributions reduced to KSEK 1 217, while volunteer hours dropped to 374. Assurance by Ethos International confirmed overall data accuracy, noting minor calculation errors and recommending stronger HR data management and deeper integration of CSR into acquisition strategy. The scope covers all fully controlled MTG operations, subsidiaries, leased facilities and the 50 %‑owned GES Media Holding, excluding pay‑TV channels on third‑party platforms and markets no longer served, such as Ghana, Hungary, Russia, Tanzania and Ukraine.
In 2015 the media group placed corporate responsibility at the core of its strategy, integrating ethical governance, sustainability and gender‑parity objectives across a global operation that spans 165 countries and includes broadcast, content localisation and e‑sports segments. The company achieved a 96 % compliance rate among 514 new hires—drawn from 38 nationalities—who signed a unified code of conduct, whistle‑blower and anti‑bribery policies aligned with the UN Global Compact and OECD guidelines, while stakeholder engagement was overseen by a dedicated board committee. Environmental performance showed mixed results: total carbon emissions rose 13 % since 2010, driven largely by travel that accounted for 61 % of emissions, and overall energy use increased 3 %. Nevertheless, the firm earned a 95 C rating on the Dow Jones Sustainability Index for the third consecutive time, a CDP disclosure score of 95 C, and operates a “green” office equipped with more than 200 solar panels. Targets for 2016 include a 23 % reduction in employee energy use (baseline 2010), expansion of renewable energy, and comprehensive data‑privacy training in response to upcoming EU legislation. Social impact was highlighted by a 91 % accessibility rate for