ReportModern Times Group
Corporate Responsibility Report 2019
1 Jan 201966 pages~103 min full read
Modern Times Group (MTG) has integrated ESG considerations into its core business strategy to mitigate material risks and drive profitability among millennial and Gen Z audiences.
The company identified health and well-being and gender equality as the top-tier priorities within its three-tier materiality analysis.
MTG implemented nine new group policies, including frameworks for anti-bribery, data protection, and whistle-blowing, to standardize corporate governance.
The newly implemented group policies achieved a 94% employee adoption rate during the 2019 reporting period.
Key risk mitigation efforts focus on addressing discrimination, event security, exploitation of minors, corruption, occupational health, mental health, irresponsible marketing, and gaming addiction.
The 2019 corporate‑responsibility effort positions Modern Times Group (MTG) as a dedicated gaming and esports holding that integrates environmental, social and governance (ESG) considerations into its core strategy. By framing responsible practice as a source of competitive advantage for millennial and Gen Z audiences, the company seeks to mitigate material risks—discrimination, event security, exploitation of minors, corruption, occupational and mental‑health concerns, irresponsible marketing and gaming addiction—while driving profitability.
A comprehensive materiality analysis informed a three‑tier priority pyramid that places health‑and‑well‑being and gender equality at its apex. Nine new group policies, including a Code of Conduct, whistle‑blower, anti‑bribery and data‑protection frameworks, achieved a 94 % employee
