Updated Mar 17, 2026 by Modern Times Group
Report · March 8, 2018
Published by Modern Times Group
The 2018 corporate‑responsibility overview for Modern Times Group (MTG) reflects a year of strategic realignment following the spin‑off of its Nordic Entertainment and Studios businesses into the newly listed Nordic Entertainment Group. The core thesis is that MTG’s renewed focus on esports, gaming and broader digital ventures can be pursued responsibly through four pillars—media responsibility, social impact, business ethics and environmental care—underpinned by materiality analyses for both entities and a suite of stakeholder‑driven priorities such as gender diversity, inclusion, GDPR compliance and the protection of minors. Financially, MTG reported net sales in the range of 15‑20 billion SEK and achieved an 89 % completion rate for mandatory ethics e‑learning. Risk management was strengthened by publishing event‑security guidance adopted by eight of twenty‑one partners, and by prioritising attendee safety at esports tournaments. Social contributions included a $18 k donation to UCSF, multi‑million‑dollar fundraising for Save the Children and the Diabetes Foundation, and the launch of education programmes targeting young gamers. Governance was reinforced through board oversight, external audits and memberships in more than a dozen industry bodies—including the IGDA, Esports Integrity Coalition and MESA—facilitating continuous stakeholder engagement via surveys, focus groups and board‑level dialogues. Environmental reporting showed a total carbon footprint of 25,215 t CO₂e, a 7 % year‑on‑year increase, while energy intensity fell sharply from 66 GJ per employee in 2016 to 40 GJ in 2018. Scope 3 emissions from events are now being captured, and no fines were recorded for direct energy use,
CorporateResponsibilityReport 2018 Corporate Responsibility Report 2018 Responsible Entertainment is Better Entertainment
Our Approach Business Ethics Christin Hertzbe a De Ge Mariia Angelovske Christin Hertzberg Lena De Geer Marija Angelovska Letter from CR Team 3 Overview 28-29 Head of Corporate Responsibility Head of Corporate Responsibility Corporate Responsibility Manager Letter from CR Team 3 Overview 28-29 MTG NENT Group NENT Group Letter from CEO 4-5 Highlights 30-31 CR Strategy & Materiality 6 Compliant Business 32-33 Letter from the CR Team MTG Overview 7-9 How we Govern 34-35 Memberships in Associations 36-37 Media Responsibility Our Stakeholder Engagement 38-39 Value Chains 40-41 Environmental Care Welcome to our 2018 Corporate Responsibility Report. 2018 presented us with a history-defining challenge and opportunity – to streamline our activities based on a business area and pave the path for two distinct corporate responsibility strategies for 2019 and beyond. As MTG’s Nordic Entertainment and Studios businesses formed the new company, Nordic Entertainment Group, Modern Times Group set its sight to esports and gaming and now operates what Overview 10-11 we call Digital Ventures and International Entertainment. Highlights 12-13 We’ve worked together to give you a comprehensive picture of what MTG, as a group of companies, Minors Protection & Compliance 14-15 Overview 42-43 achieved in 2018, and what you see in front of you concludes our work as a single team. This is an exciting Responsible Content 16-17 Environmental Work 44-45 time as we focus on media and entertainment segments that we feel truly passionate about. One thing Social Impact About the Report won’t change – we all believe that responsible entertainment is better entertainment!
gle team. This is an exciting Responsible Content 16-17 Environmental Work 44-45 time as we focus on media and entertainment segments that we feel truly passionate about. One thing Social Impact About the Report won’t change – we all believe that responsible entertainment is better entertainment! Joat dhe heport The most significant project of 2018 was conducting separate corporate responsibility materiality analyses for MTG and NENT Group, and each of the companies will communicate their sustainability strategy soon. We saw it as an opportunity to reflect on the future of broadcasting, streaming, content production, gaming and esports and define important topics that each of the Groups will explore in-depth going forward. This report also indicates that gender diversity, equality and inclusion, as well as GDPR, will play an Overview 18-19 important role in the future corporate responsibility initiatives at MTG and NENT Group. As we are Highlights 20-21 Objectives and Achievements 47-49 embracing the future, we invite you to turn the page with us and enjoy the report. Equality, Diversity & Inclusion 22-23 Workforce Data 49-60 Stay tuned for the new exciting stories to come! Safety & Security 24-25 Workforce Data by Business Segments 60-69 Doing more 26-27 Corporate Giving Data 69 Environmental Data 70 Financial Data 71 Compliance Data 71-72 GRI Index 72-75 Report Boundaries and Scope 76 Independent Assurance Statement 77-78
the CEO 2018 has been a milestone year in the history of MTG as we announced the spin-off CER of our Nordic Entertainment and Studios businesses into what now forms Nordic On the day this report is Entertainment Group. This published we are structurally allowed MTG to focus on different from what we were developing esports and online a year ago. But one thing A value-driven company with gaming products and services remains unchanged – it is our the brand identity and busiand to continue our work dedication to providing high ness strategy rooted in corpotowards benefitting gaming quality content experiences, rate responsibility, MTG has a communities. telling relevant stories clear vision of our sustainabil- We live and work in a In May 2018, General Data MTG’s long-term vision is to and having an ongoing ity work. This work is divided fast-moving digital world, and Protection Regulation (GDPR) be a bellwether in esports and dialogue with a broad range into four focus areas – social the importance of child and came into force across the Eu- gaming entertainment. This of stakeholders that form impact, media responsibility, minors protection remains ropean Union, and MTG was means recognising what our the esports and gaming business ethics and environ- high on our list of priorities. well prepared for this impor- audiences and stakeholders ecosystem. mental care. tant initiative that’s designed care about the most and mak-
protection remains ropean Union, and MTG was means recognising what our the esports and gaming business ethics and environ- high on our list of priorities. well prepared for this impor- audiences and stakeholders ecosystem. mental care. tant initiative that’s designed care about the most and mak- In 2018, MTG delivered Diversity and equality have At MTG, we promote a cul- to safeguard the rights of our ing sure that our products, record sales and increased been and will be MTG’s and ture of responsibility and audiences. We saw this as as much as our internal and profits. This success is an NENT Group’s priority as accountability, and so in 2018 an opportunity to review our external business practices, important foundation for both companies recognise we have updated our Policies practices in handling personal live up to our values. MTG and NENT Group as the instrumental role that and Guidelines framework information and keeping our I would like to extend my both companies start an inclusivity and empowerment to reflect the modern media customers and users updated gratitude to all of the MTG Our focus exciting journey of their own. play in companies’ success company that we are. We on how we store and process and NENT Group teams and Both Groups have completed and development. We also have rolled out four e-learning their data.
ia customers and users updated gratitude to all of the MTG Our focus exciting journey of their own. play in companies’ success company that we are. We on how we store and process and NENT Group teams and Both Groups have completed and development. We also have rolled out four e-learning their data. During 2018, we partners, who have contribis to maintain their respective corporate stay committed to bringing courses covering our Code have continued to follow our uted to making MTG a better consistent values responsibility materiality positive difference to people’s of Conduct, Anti-Bribery and GDPR roadmap and in 2019, place to be and a responsible analyses – that reflect their lives, from our employees to Corruption, Data & Asset Pro- we will keep incorporating company proud of its brands and business unique positioning – and will our multi-million audiences. tection and Competition, and data protection principles into and products. communicate their updated are proud to report an overall our daily work. culture across targets and objectives in due As a leading international 89% completion rate by year Jørgen Madsen Lindemann the Group course. For MTG, the key digital entertainment group, end.
Modern Times Group (MTG) presented a comprehensive overview of its corporate responsibility performance for 2017, positioning itself as a global digital‑entertainment leader with approximately 3,700 employees and net sales of €16‑17 billion SEK. The report emphasizes MTG’s commitment to “media for good,” detailing initiatives that safeguard children through parental controls, audio‑description (covering 15 % of output) and subtitles (89 % of output), and noting a decline in broadcast‑compliance complaints to 49, with none upheld by Ofcom. Recognition of its children’s programming was underscored by a Kristallen award. Diversity and inclusion formed a central pillar of the strategy, with the workforce representing 59 nationalities and achieving near‑gender parity in Sweden and Finland (48 % women). The company set a 50/50 gender‑balance target for 2020, yet disclosed a persistent gender‑pay gap—women earned 66‑67 % of men’s basic salary, and female representation fell to 20 % at senior‑executive levels. Employee engagement remained high, reflected in an 84 % satisfaction rate and an 88 % sense of pride, while turnover stood at 16.5 %, driven primarily by male departures. Environmental performance revealed a 49.7 % increase in total greenhouse‑gas emissions versus 2016, largely attributable to the inclusion of MTGx operations and air travel, which accounted for roughly 70 % of emissions. Excluding air travel, emissions declined 12 % year‑on‑year, and overall energy consumption dropped from 71,782 GJ in 2015 to 51,459 GJ in 2017. The group’s external gaming arm, alongside its esports and digital‑entertainment divisions, contributed to a diversified portfolio spanning Europe and North America. Independent assurance by Ethos International confirmed compliance with GRI Core “in‑accordance” standards, identifying minor calculation errors and recommending enhancements in materiality analysis, equality and diversity focus, supplier code enforcement, and HR system integration. Stakeholder surveys and user testing were highlighted as effective mechanisms for aligning responsibility initiatives with customer expectations.
The 2019 corporate‑responsibility effort positions Modern Times Group (MTG) as a dedicated gaming and esports holding that integrates environmental, social and governance (ESG) considerations into its core strategy. By framing responsible practice as a source of competitive advantage for millennial and Gen Z audiences, the company seeks to mitigate material risks—discrimination, event security, exploitation of minors, corruption, occupational and mental‑health concerns, irresponsible marketing and gaming addiction—while driving profitability. A comprehensive materiality analysis informed a three‑tier priority pyramid that places health‑and‑well‑being and gender equality at its apex. Nine new group policies, including a Code of Conduct, whistle‑blower, anti‑bribery and data‑protection frameworks, achieved a 94 % employee
The 2016 corporate responsibility effort positions MTG’s transformation around four pillars—media responsibility, social impact, business ethics and environmental care—grounded in a materiality analysis that consulted more than 400 internal and external stakeholders and identified content quality as the top issue. The strategy aligns with the UN Global Compact, particularly SDG 5 on gender equality, and sets measurable targets such as a 20 % reduction in energy use by 2020. During the year MTG generated SEK 17.3 billion in net sales and SEK 1.35 billion in operating income while employing roughly 3,800 staff. The company secured inclusion in the Dow Jones Sustainability Index and RobecoSAM’s Sustainability Yearbook, and reported a 7 % decline in total greenhouse‑gas emissions, supporting its environmental ambition. A 20 % energy‑use cut is pursued alongside a modest 13 % share of locally produced content. Social initiatives emphasized gender diversity through a fourth Women in Tech event, a “Women Up” leadership program for 30 high‑potential women, and internal role‑model promotion. Community programmes reached children in Bulgaria, Estonia and Latvia, covering obesity prevention, science outreach, adaptive sports, robotics and animal care. Governance was reinforced by a zero‑case record of confirmed corruption, a fully independent six‑member board, and a comprehensive data‑protection rollout that trained over 90 % of senior managers and prepared the organization for GDPR compliance. Corporate‑giving fell sharply, with media‑time donations down 55 % and cash contributions reduced to KSEK 1 217, while volunteer hours dropped to 374. Assurance by Ethos International confirmed overall data accuracy, noting minor calculation errors and recommending stronger HR data management and deeper integration of CSR into acquisition strategy. The scope covers all fully controlled MTG operations, subsidiaries, leased facilities and the 50 %‑owned GES Media Holding, excluding pay‑TV channels on third‑party platforms and markets no longer served, such as Ghana, Hungary, Russia, Tanzania and Ukraine.
Modern Times Group positioned 2014 as a year of deepening corporate responsibility, linking its expanding digital portfolio to heightened standards in data‑privacy, child protection, freedom of expression and sanctions compliance. The narrative underscores a strategic shift toward embedding ethical, anti‑corruption and sustainability practices across a globally dispersed media operation. Financially, the company recorded net sales of SEK 16.7 billion, up from SEK 13.3 billion in 2012, while operating income contracted, reflecting investment in new digital initiatives. Governance was reinforced through a dedicated corporate‑responsibility advisory group, multiple board committees and local representatives, ensuring that compliance mechanisms permeated all levels of the organization. A UN‑Global Compact‑aligned system saw 787 employees endorse an anti‑bribery policy, the launch of a sanctions‑risk register and an Interpol‑backed anti‑piracy project, alongside comprehensive updates to data‑protection protocols. The workforce grew to 4,186 full‑time equivalents, achieving an 84 % appraisal completion rate and a zero‑fatality safety record, with work‑related accidents falling from ten to six. Diversity expanded to 44 nationalities and the gender‑pay gap narrowed to women earning 75