Oakever
Company
OAKEVER GAMES is a global casual game development and publishing company headquartered in Singapore. Driven by the vision of "Iterate to Greatness," we are dedicated to creating evergreen games for all casual game users through high-quality products, global marketing, and refined operations.
Connections
Each row is a game or company named alongside Oakever, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
About the company
- Links
- Official site
Company data from IGDB.com
Key figures from the reports
Oakever Games' 'Arrows GO!' utilized a video-heavy strategy for its puzzle title, with video ads comprising 95.55% of its 15,000 deduplicated creatives and daily peaks reaching 2,791 ads on April 28, 2026.
SocialPeta, 2026 · Top Mobile Game Ad Creatives and Advertising Trends: April 2026
Oakever Games dominated the December 2025 creative rankings by securing nearly 50% of the top-20 positions through high-volume testing across word, jigsaw, coloring, and Sudoku titles.
SocialPeta, 2026 · Top Mobile Game Ad Creatives and Advertising Trends: December 2025
Documents about Oakever
🚨📢 BREAKING NEWS: AppLovin Just Cut Off Everyone's Data: The MeowDoku Studio Got Sued & more
The mobile gaming industry is currently undergoing significant shifts in data privacy, intellectual property enforcement, and cross-media expansion.
- AppLovin has restricted access to user-level ad data on its MAX mediation platform, shifting to aggregated reporting to prevent competitors from using its ad stream to train rival bidding algorithms.
- Oakever, the studio behind the popular title MeowDoku, is facing significant legal challenges, including a copyright infringement loss to Hungry Studio and a lawsuit from Avia Games regarding unauthorized advertising assets.
- The mobile gaming industry is seeing a shift in intellectual property dynamics, as evidenced by Sega and Netflix partnering to develop film and television projects based on the Sonic and Crazy Taxi franchises.
Weekly Industry Round-up: Games on Instagram, King Strikes, and Beta Updates
This weekly industry update provides a comprehensive overview of significant developments within the mobile gaming sector as of late September 2026.
- Meta announced 'Horizon Create,' an app allowing users to generate and publish games directly to Instagram and Facebook platforms.
- King has avoided recent Microsoft/Xbox layoffs and successfully averted planned strikes by reaching an agreement with Swedish labor unions.
- Supercell’s monster-hunting title 'Mo.co' has returned to beta testing in a 'low maintenance' mode as the development team continues to iterate on features.
Oakever Games shenanigans, King and the Xbox cuts, Hipster Whale, One State, Monopoly Go, more
The mobile games industry is currently navigating a period of significant structural change, legal scrutiny, and strategic consolidation.
- Oakever Games is facing multiple copyright infringement lawsuits, including a loss to Hungry Studio regarding the game Qblock, amid allegations that the company systematically clones successful titles and uses aggressive user acquisition to drown out competitors.
- Xbox’s latest restructuring resulted in 268 job cuts across its first-party studios, though the mobile-focused King division appears largely unaffected, despite looming strike actions in its Stockholm and Malmo offices.
- Hipster Whale, following its acquisition by Atari for $29.3 million, has gained access to Atari’s deep IP archive and plans to develop modern takes on classic titles like Pong, Breakout, and Centipede for mobile.
🐱 Meowdoku case study: Minesweeper + Cats + Sudoku. Take a 40-Year-Old Game, Add Cats, Make Millions
Meowdoku serves as a prime example of how established puzzle mechanics can be revitalized through thematic reskinning and aggressive user acquisition strategies.
- Meowdoku generates between $130,000 and $200,000 in daily revenue through a 100% ad-monetization model featuring interstitial ads, rewarded videos, and adaptive cooldowns.
- The game achieves significant scale with 400,000 daily downloads and 2 million daily active users.
- Publisher Beijing Lexing Shen utilizes a high-volume strategy across its portfolio, resulting in over 1 billion cumulative downloads and 70 million monthly active users.
🚨📢 BREAKING NEWS: Stillfront's CEO Steps Down + AdColony Sold for Under $5M + Meowdoku Hits 1.7M DAU
The mobile gaming industry is currently experiencing a period of rapid structural shifts, characterized by the decline of aggressive roll-up business models and the emergence of new, high-growth casual titles.
- Stillfront's CEO is stepping down following a period of declining revenue, downloads, and share price, signaling the risks of roll-up business models that rely on high valuations for acquisitions.
- The casual puzzle game Meowdoku scaled from 15,000 to 1.7 million DAU since mid-May by combining Sudoku mechanics with cat-themed aesthetics, generating estimated daily ad revenues of $70,000 to $120,000.
- Affle acquired the AdColony brand and technology assets from Digital Turbine for less than $5 million, gaining access to approximately 80,000 existing app integrations.
Top Mobile Game Ad Creatives and Advertising Trends: April 2026
In April 2026, SocialPeta’s analysis of global mobile app ad creatives revealed that top publishers leveraged high-volume, format-diverse campaigns to drive significant download growth.
- Oakever Games' 'Arrows GO!' utilized a video-heavy strategy for its puzzle title, with video ads comprising 95.55% of its 15,000 deduplicated creatives and daily peaks reaching 2,791 ads on April 28, 2026.
- The idle MMO 'Sword x Staff' launched over 11,000 deduplicated creatives in April 2026, relying primarily on image-based assets (65.14%) and square 1080x1080 formats to drive growth in Western markets.
- Successful mobile campaigns in April 2026 prioritized English-language copy, which accounted for 86.42% of 'Sword x Staff' creatives and approximately 95% of 'Arrows GO!' assets.
Top Mobile App Ad Creatives and Advertising Trends: December 2025
The December 2025 analysis of mobile app advertising trends provides a comprehensive overview of global creative strategies, focusing on high-performing publishers across the Apple App Store and Google Play.
- Temu dominated December 2025 advertising volume with approximately 600,000 deduplicated ads focused on its Local Seller Program, price-centric branding, and video-first formats.
- Short-form drama publisher FlickReels deployed over 173,000 deduplicated ads in December, prioritizing narrative tension and localized messaging to drive engagement.
- Top-performing mobile apps are maintaining high-frequency testing cycles, with over 85% of monthly ad output consisting of entirely new creative assets.
Top Mobile Game Ad Creatives and Advertising Trends: December 2025
The analysis focuses on global mobile game advertising activity in December 2025, drawing from a database of over 1.7 billion creatives across more than 80 countries.
- Oakever Games dominated the December 2025 creative rankings by securing nearly 50% of the top-20 positions through high-volume testing across word, jigsaw, coloring, and Sudoku titles.
- The launch of 'Jigsawcard Solitaire Puzzle' utilized 9,000 deduplicated creatives, peaking at 2,119 daily creatives on December 31 to sustain momentum through gameplay demos and 'IQ Test' hooks.
- Vertical video is the industry standard for mobile advertising, accounting for 98.4% of the 4,000 iOS creatives used in MX Innovation’s 272-day campaign for 'TopTop'.
Global Mobile Games in October 2025: Advertising, Revenue, and Download Trends
The October 2025 snapshot of the global mobile gaming market highlights a resurgence of line-drawing puzzle mechanics, with Tile Explorer from Oakever Games leading download growth on Google Play after a sharp 13% month-over-month increase.
- Royal Match maintained its market dominance on the App Store with $77 million in revenue, reflecting a 5.7% month-over-month increase.
- Google Play revenue saw a significant surge for eFootball™, which grew 44.3% month-over-month to reach $12 million in October.
- Tile Explorer led Google Play download growth with 9 million installs, a 13% increase supported by a peak of 4,250 unique ad creatives on October 2.
