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Cover of 🚨📢 BREAKING NEWS: AppLovin Just Cut Off Everyone's Data: The MeowDoku Studio Got Sued & more
12 min
Two & a Half Gamers12 min

🚨📢 BREAKING NEWS: AppLovin Just Cut Off Everyone's Data: The MeowDoku Studio Got Sued & more

The mobile gaming industry is currently undergoing significant shifts in data privacy, intellectual property enforcement, and cross-media expansion.

  • AppLovin has restricted access to user-level ad data on its MAX mediation platform, shifting to aggregated reporting to prevent competitors from using its ad stream to train rival bidding algorithms.
  • Oakever, the studio behind the popular title MeowDoku, is facing significant legal challenges, including a copyright infringement loss to Hungry Studio and a lawsuit from Avia Games regarding unauthorized advertising assets.
  • The mobile gaming industry is seeing a shift in intellectual property dynamics, as evidenced by Sega and Netflix partnering to develop film and television projects based on the Sonic and Crazy Taxi franchises.
Two & a Half GamersSep 2026
Cover of Oakever Games shenanigans, King and the Xbox cuts, Hipster Whale, One State, Monopoly Go, more
18 min
Mobilegamer.biz18 min

Oakever Games shenanigans, King and the Xbox cuts, Hipster Whale, One State, Monopoly Go, more

The mobile games industry is currently navigating a period of significant structural change, legal scrutiny, and strategic consolidation.

  • Oakever Games is facing multiple copyright infringement lawsuits, including a loss to Hungry Studio regarding the game Qblock, amid allegations that the company systematically clones successful titles and uses aggressive user acquisition to drown out competitors.
  • Xbox’s latest restructuring resulted in 268 job cuts across its first-party studios, though the mobile-focused King division appears largely unaffected, despite looming strike actions in its Stockholm and Malmo offices.
  • Hipster Whale, following its acquisition by Atari for $29.3 million, has gained access to Atari’s deep IP archive and plans to develop modern takes on classic titles like Pong, Breakout, and Centipede for mobile.
Mobilegamer.bizSep 2026
Cover of 🐱 Meowdoku case study: Minesweeper + Cats + Sudoku. Take a 40-Year-Old Game, Add Cats, Make Millions
41 min
Two & a Half Gamers41 min

🐱 Meowdoku case study: Minesweeper + Cats + Sudoku. Take a 40-Year-Old Game, Add Cats, Make Millions

Meowdoku serves as a prime example of how established puzzle mechanics can be revitalized through thematic reskinning and aggressive user acquisition strategies.

  • Meowdoku generates between $130,000 and $200,000 in daily revenue through a 100% ad-monetization model featuring interstitial ads, rewarded videos, and adaptive cooldowns.
  • The game achieves significant scale with 400,000 daily downloads and 2 million daily active users.
  • Publisher Beijing Lexing Shen utilizes a high-volume strategy across its portfolio, resulting in over 1 billion cumulative downloads and 70 million monthly active users.
Two & a Half GamersJul 2026
Cover of 🚨📢 BREAKING NEWS: Stillfront's CEO Steps Down + AdColony Sold for Under $5M + Meowdoku Hits 1.7M DAU
12 min
Two & a Half Gamers12 min

🚨📢 BREAKING NEWS: Stillfront's CEO Steps Down + AdColony Sold for Under $5M + Meowdoku Hits 1.7M DAU

The mobile gaming industry is currently experiencing a period of rapid structural shifts, characterized by the decline of aggressive roll-up business models and the emergence of new, high-growth casual titles.

  • Stillfront's CEO is stepping down following a period of declining revenue, downloads, and share price, signaling the risks of roll-up business models that rely on high valuations for acquisitions.
  • The casual puzzle game Meowdoku scaled from 15,000 to 1.7 million DAU since mid-May by combining Sudoku mechanics with cat-themed aesthetics, generating estimated daily ad revenues of $70,000 to $120,000.
  • Affle acquired the AdColony brand and technology assets from Digital Turbine for less than $5 million, gaining access to approximately 80,000 existing app integrations.
Two & a Half GamersJul 2026